Connects Doctors & Patients
EXECUTIVE SUMMARY
2
MEDIHERE(App) that Connects Doctors & Patients
Big Data Reviews
Online Consulting
Find a skilled Doctor
Communicating Globally
Buy Medicine Online
61%87%
3
1. THE PROBLEM
The very large Korean medical market is growing fast
$107B $11B 1st
Source: 2015 hospital online marketing trends
Medical Market Medical Ads Market Number of TTL Ad industries
But, the limits of the search for reliable Medical info & Doctors
Do not trust medical ads(87%) Select medical care by referrals (61%) Medical care without checking your
doctor's Specialty
>
1. THE PROBLEM
People want skilled doctors in the areas I want.
Damage case of plastic surgery
4
1. THE PROBLEM
MEDIHERE finds skilled doctors in each field.
Filler Specialist
5
Filler Damage Case Filler Specialist
1. THE PROBLEM
MEDIHERE finds skilled doctors in each field.
6
Breast Enlargement Damage Case Breast Enlargement Specialist
Breast Enlargement Specialist
7
2. THE SOLUTION
MEDIHERE(app) that Connects a skilled Doctors and Patients
Doctor's specialty, gender,
career, additional conditions
Doctor Consulting Review
1: 1 chat / phone counseling
Real-time translation, Book
Specialty, Career, Recovery
Period Pain, Price, Condition
Provide customized reviews
MEDIHERE recommend a skilled doctor in the field User want
2. THE SOLUTION MEDIHERE System
MEDIHERE finds skilled doctors in each field.
MEDIHERE System
8
1st Web crawling
Blog SNS
keyword Twitter
Auto DB analysis
2nd Scoring
Reward Academic
Activities
Paper Doctors’
data
3rd Interview 4rd CUSTs’ choice
Expertise Best
procedures
Doctor recommend
Doctor Data
Follower Consultatns
like
MEDiHEREs’
choice
Blind
Reivew
2. THE SOLUTION
Review  Doctor  Consulting  Surgery  After Care
MEDIHERE System
9
Reviews
Recommend
Doctor
ConsultingSurgery &
Procedure
After Care
MEDIHERE System
3. DEMO
10
MEDIHERE finds skilled doctors in each field.
Doctors, Reviews and Consulting(Auto translation)
① Customer
Segments
② Value
Proposition
③ Channels
④ Customer
Relationships
⑤ Revenue Streams
⑥ Key Resources
⑦ Key Activities⑧ Key Partners
⑨ Cost Structure
Consumer (Patient)
Hospital Representative
Director Doctors
Hospital Salary
Doctors
Doctors Information
1: 1 chat
Consultation
review
SNS
MEDIHERE Application
Consultation commission (telephone consulting)
Consultation commission (1: 1 chat consulting)
developer
designer
IT infrastructure
Design / UI / UX
Service Development
Server Management
Partner Management
Hospital, doctor
Sales agency
Online payment
company
Server cost, labor cost, app development cost,
marketing cost
life
Style change
Network effect
High conversion cost
4. BUSINESS MODEL
12
4. BUSINESS MODEL Revenue model
Hospitals : Patients = 8: 2 billing structure
Unit: $K
3Q 4Q 2018
650 1,278 1,928
Hospital
Consultation
Commission
(DB per $25)
518 1,046 1,564
Patients
1:1 chat
Consulting
(DB per $3)
103 209 313
Telephone
Consulting
(DB per $3) 28 23 50
13
4. BUSINESS MODEL
Hospitals : Patients = 8 : 2
Unit: $K
3Q 4Q 2018
650 1,278 1,928
Hospital
상담신청 DB
(DB per $25) 518 1,046 1,564
Patients
1:1 chat
Consulting
(DB per $3)
103 209 313
Telephone
Consulting
(DB per $3) 28 23 50
14
5. COMPETITIVE LANDSCAPE
Only MEDIHERE finds skilled doctors in each field.
(Skilled)Doctor
Finder
Low price
Event
Hospital Finder Review
50%26%
15
6. ACQUSITION CHANNELS
Hospitals and Doctors CUST
52% 22% 26%
Field Sales E-MAIL Ads Online Ads
Users and Patients CUST
SNS GOOGLE UAC INFLUENCER
24%
16
6. ACQUSITION CHANNELS
Active User Increase trend (customer / patient)
53076
6950
0
10,000
20,000
30,000
40,000
50,000
60,000
2018.03.01 2018.03.15 2018.04.01 2018.04.15 2018.05.01 2018.05.15 2018.06.01 2018.06.15
Download Active user
17
6. ACQUSITION CHANNELS
Paid contract Doctor increase trend (hospital / physician)
809
170
0
100
200
300
400
500
600
700
800
900
2018.03.01 2018.03.15 2018.04.01 2018.04.15 2018.05.01 2018.05.15 2018.06.01 2018.06.15
Doctors 유료서비스
7. TRANSACTION
Both Doctors and Patients are steadily increasing
Unit:
EA,
Persons
All Data
To Be
Updated
(in July)
Completed
Hospitals 10,000 500 300
Doctors 50,000 2,000 809
Reviews
(100%
Real)
100,000 10,000 3,000
18
Hospitals & Doctors Downs, Active Users
Unit:
Persons
All Data
Download
User 51,076
Active
Users 6,490
Consulting
Users 2,503
7. TRANSACTION
Plastic surgery and dermatology are starting
Supply All
To Be
Updated
(in July)
Compelete
d
Paid
Doctors
(1:1 Chat)
Hospitals 10,000 500 300 -
Doctors 50,000 2,000 809 170
Reviews
(100%
Real)
100,000 10,000 3,000 -
19
Hospitals & Doctors MEDIHERE Doctors(Completed)
Plastic Surgeon,
740
Dermatologists,
50
Obstetricians,
29
20
7. TRANSACTION
Expected to switch to paid services in July
2,503
41,717
-
500
1,000
1,500
2,000
2,500
3,000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2018.03.01 2018.03.15 2018.04.01 2018.04.15 2018.05.01 2018.05.15 2018.06.01 2018.06.15
consulting revenue(E)
Unit:$
8. THE PRODUCT ROADMAP IS CLEAR
Global App(CN,EN) launch in July
2018 Business Plan
Classify
2018
1Q 2Q 3Q 4Q
DEV.
Design
Sales
Marketing
2
Android IOS WebGlobal App(US,CN) SNS
5 7 108
1
Android IOS WebGlobal App(US,CN) UXUI Revision
4 6 97
Hospital: 300
Doctor: 809
Hospital: 500
Doctor: 1002
Hospital: 2000
Doctor: 4600
6 1183
Hospital: 30
Doctor: 100
Down: 50000
User: 8000
Down: 20,0000
User: 20,000
Down: 30,0000
User: 40,000
6 1293
Down: 20000
User: 1000
9. FUTURE PLAN
22
MEDIHERE(App) that Connects Doctors & Patients
Big Data Reviews
Online Consulting
Find a skilled Doctor
Communicating Globally
Buy Medicine Online
China,
99059
USA,
49860
Russia,
2856
UAE,
2946
10. Why Global?
Global medical tourists increase trend
Revenue Foreign medical tourists
etc,
58830
Plastic Surgery,
26537
Dermatology,
13692
China,
$181 M
USA,
$62 M
Russia,
$66 M
UAE,
$37 M
[Unit: Persons][Unit: $M]
11. FUNDING
PRE SERIES A FUND raising
Seed &
Accelerating
May, 2018
Pre Series A
NOW
Digital Healthcare Partners Contact
上海肽石商务咨询有限公司
Atinum investment
The wells investment
Spark labs
12. THE OPPORTUNITY
America's Zocdoc, Amino Spring rain, soyoung in China
The use of doctor recommended apps has been proven.
Korean also need a doctor recommended app!
Needs are very clear
MEDIHERE, a doctor recommended
starting with telemedicine, medication delivery!
If regulations are relaxed, we will develop even more.
13. TEAM MEDIHERE
26
Kihwan Kim
CEO
Hanyang Unix Physics/ Business
SK hynix Global Sales Marketing
4 Years
- US, CN, JP marketing
- B2B, B2C Brand marketing
Taehwan-hwang
CIO
Gacheon Univ, Computer Science
binari Develop 3 Years
- Android, Server
Jaesung lim
CTO
Gacheon Univ, Computer Science
aramhuvis Develop 3 Years
binari Develop 3 years
- Android, Server, IOS Develop
Yongwoo lee
Plastic Surgeon
Hanyang Univ,
Department of Medicine
Plastic surgeon
Hanyang Univ
Medical Management MBA
Former Lobby Plastic Surgery
Former Aesthetic Plastic Surgery
MediPhim Plastic Surgery Department
Dahye Um
UXUI Designer
Dongduk Women's Univ
Multimedia Design
Keystone Marketing 1 year
ClarkWorks 3 years
- Graphic Design
- UXUI Plan & Design
- Web & App Design
Hyunh seok cho
Sales Executive
Dept of Civil Engineering,
Seoul National University of Technology
Dongsung Pharmaceutical 2 years
ADPNC Sales 1 year
Goyang City Hospital
Pharmaceutical Business
DAUM KAKAO Sales
SEED &
Accelerating
Junyoung kim
Programmer
Gacheon Univ, Computer Science
binari Develop 3 Years
- Android, Server
kihwan.kim@medihere.net
Connects Doctors & Patients

MEDIHERE Pre-Series A Deck

  • 1.
  • 2.
    EXECUTIVE SUMMARY 2 MEDIHERE(App) thatConnects Doctors & Patients Big Data Reviews Online Consulting Find a skilled Doctor Communicating Globally Buy Medicine Online
  • 3.
    61%87% 3 1. THE PROBLEM Thevery large Korean medical market is growing fast $107B $11B 1st Source: 2015 hospital online marketing trends Medical Market Medical Ads Market Number of TTL Ad industries But, the limits of the search for reliable Medical info & Doctors Do not trust medical ads(87%) Select medical care by referrals (61%) Medical care without checking your doctor's Specialty >
  • 4.
    1. THE PROBLEM Peoplewant skilled doctors in the areas I want. Damage case of plastic surgery 4
  • 5.
    1. THE PROBLEM MEDIHEREfinds skilled doctors in each field. Filler Specialist 5 Filler Damage Case Filler Specialist
  • 6.
    1. THE PROBLEM MEDIHEREfinds skilled doctors in each field. 6 Breast Enlargement Damage Case Breast Enlargement Specialist Breast Enlargement Specialist
  • 7.
    7 2. THE SOLUTION MEDIHERE(app)that Connects a skilled Doctors and Patients Doctor's specialty, gender, career, additional conditions Doctor Consulting Review 1: 1 chat / phone counseling Real-time translation, Book Specialty, Career, Recovery Period Pain, Price, Condition Provide customized reviews MEDIHERE recommend a skilled doctor in the field User want
  • 8.
    2. THE SOLUTIONMEDIHERE System MEDIHERE finds skilled doctors in each field. MEDIHERE System 8 1st Web crawling Blog SNS keyword Twitter Auto DB analysis 2nd Scoring Reward Academic Activities Paper Doctors’ data 3rd Interview 4rd CUSTs’ choice Expertise Best procedures Doctor recommend Doctor Data Follower Consultatns like MEDiHEREs’ choice Blind Reivew
  • 9.
    2. THE SOLUTION Review Doctor  Consulting  Surgery  After Care MEDIHERE System 9 Reviews Recommend Doctor ConsultingSurgery & Procedure After Care MEDIHERE System
  • 10.
    3. DEMO 10 MEDIHERE findsskilled doctors in each field. Doctors, Reviews and Consulting(Auto translation)
  • 11.
    ① Customer Segments ② Value Proposition ③Channels ④ Customer Relationships ⑤ Revenue Streams ⑥ Key Resources ⑦ Key Activities⑧ Key Partners ⑨ Cost Structure Consumer (Patient) Hospital Representative Director Doctors Hospital Salary Doctors Doctors Information 1: 1 chat Consultation review SNS MEDIHERE Application Consultation commission (telephone consulting) Consultation commission (1: 1 chat consulting) developer designer IT infrastructure Design / UI / UX Service Development Server Management Partner Management Hospital, doctor Sales agency Online payment company Server cost, labor cost, app development cost, marketing cost life Style change Network effect High conversion cost 4. BUSINESS MODEL
  • 12.
    12 4. BUSINESS MODELRevenue model Hospitals : Patients = 8: 2 billing structure Unit: $K 3Q 4Q 2018 650 1,278 1,928 Hospital Consultation Commission (DB per $25) 518 1,046 1,564 Patients 1:1 chat Consulting (DB per $3) 103 209 313 Telephone Consulting (DB per $3) 28 23 50
  • 13.
    13 4. BUSINESS MODEL Hospitals: Patients = 8 : 2 Unit: $K 3Q 4Q 2018 650 1,278 1,928 Hospital 상담신청 DB (DB per $25) 518 1,046 1,564 Patients 1:1 chat Consulting (DB per $3) 103 209 313 Telephone Consulting (DB per $3) 28 23 50
  • 14.
    14 5. COMPETITIVE LANDSCAPE OnlyMEDIHERE finds skilled doctors in each field. (Skilled)Doctor Finder Low price Event Hospital Finder Review
  • 15.
    50%26% 15 6. ACQUSITION CHANNELS Hospitalsand Doctors CUST 52% 22% 26% Field Sales E-MAIL Ads Online Ads Users and Patients CUST SNS GOOGLE UAC INFLUENCER 24%
  • 16.
    16 6. ACQUSITION CHANNELS ActiveUser Increase trend (customer / patient) 53076 6950 0 10,000 20,000 30,000 40,000 50,000 60,000 2018.03.01 2018.03.15 2018.04.01 2018.04.15 2018.05.01 2018.05.15 2018.06.01 2018.06.15 Download Active user
  • 17.
    17 6. ACQUSITION CHANNELS Paidcontract Doctor increase trend (hospital / physician) 809 170 0 100 200 300 400 500 600 700 800 900 2018.03.01 2018.03.15 2018.04.01 2018.04.15 2018.05.01 2018.05.15 2018.06.01 2018.06.15 Doctors 유료서비스
  • 18.
    7. TRANSACTION Both Doctorsand Patients are steadily increasing Unit: EA, Persons All Data To Be Updated (in July) Completed Hospitals 10,000 500 300 Doctors 50,000 2,000 809 Reviews (100% Real) 100,000 10,000 3,000 18 Hospitals & Doctors Downs, Active Users Unit: Persons All Data Download User 51,076 Active Users 6,490 Consulting Users 2,503
  • 19.
    7. TRANSACTION Plastic surgeryand dermatology are starting Supply All To Be Updated (in July) Compelete d Paid Doctors (1:1 Chat) Hospitals 10,000 500 300 - Doctors 50,000 2,000 809 170 Reviews (100% Real) 100,000 10,000 3,000 - 19 Hospitals & Doctors MEDIHERE Doctors(Completed) Plastic Surgeon, 740 Dermatologists, 50 Obstetricians, 29
  • 20.
    20 7. TRANSACTION Expected toswitch to paid services in July 2,503 41,717 - 500 1,000 1,500 2,000 2,500 3,000 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 2018.03.01 2018.03.15 2018.04.01 2018.04.15 2018.05.01 2018.05.15 2018.06.01 2018.06.15 consulting revenue(E) Unit:$
  • 21.
    8. THE PRODUCTROADMAP IS CLEAR Global App(CN,EN) launch in July 2018 Business Plan Classify 2018 1Q 2Q 3Q 4Q DEV. Design Sales Marketing 2 Android IOS WebGlobal App(US,CN) SNS 5 7 108 1 Android IOS WebGlobal App(US,CN) UXUI Revision 4 6 97 Hospital: 300 Doctor: 809 Hospital: 500 Doctor: 1002 Hospital: 2000 Doctor: 4600 6 1183 Hospital: 30 Doctor: 100 Down: 50000 User: 8000 Down: 20,0000 User: 20,000 Down: 30,0000 User: 40,000 6 1293 Down: 20000 User: 1000
  • 22.
    9. FUTURE PLAN 22 MEDIHERE(App)that Connects Doctors & Patients Big Data Reviews Online Consulting Find a skilled Doctor Communicating Globally Buy Medicine Online
  • 23.
    China, 99059 USA, 49860 Russia, 2856 UAE, 2946 10. Why Global? Globalmedical tourists increase trend Revenue Foreign medical tourists etc, 58830 Plastic Surgery, 26537 Dermatology, 13692 China, $181 M USA, $62 M Russia, $66 M UAE, $37 M [Unit: Persons][Unit: $M]
  • 24.
    11. FUNDING PRE SERIESA FUND raising Seed & Accelerating May, 2018 Pre Series A NOW Digital Healthcare Partners Contact 上海肽石商务咨询有限公司 Atinum investment The wells investment Spark labs
  • 25.
    12. THE OPPORTUNITY America'sZocdoc, Amino Spring rain, soyoung in China The use of doctor recommended apps has been proven. Korean also need a doctor recommended app! Needs are very clear MEDIHERE, a doctor recommended starting with telemedicine, medication delivery! If regulations are relaxed, we will develop even more.
  • 26.
    13. TEAM MEDIHERE 26 KihwanKim CEO Hanyang Unix Physics/ Business SK hynix Global Sales Marketing 4 Years - US, CN, JP marketing - B2B, B2C Brand marketing Taehwan-hwang CIO Gacheon Univ, Computer Science binari Develop 3 Years - Android, Server Jaesung lim CTO Gacheon Univ, Computer Science aramhuvis Develop 3 Years binari Develop 3 years - Android, Server, IOS Develop Yongwoo lee Plastic Surgeon Hanyang Univ, Department of Medicine Plastic surgeon Hanyang Univ Medical Management MBA Former Lobby Plastic Surgery Former Aesthetic Plastic Surgery MediPhim Plastic Surgery Department Dahye Um UXUI Designer Dongduk Women's Univ Multimedia Design Keystone Marketing 1 year ClarkWorks 3 years - Graphic Design - UXUI Plan & Design - Web & App Design Hyunh seok cho Sales Executive Dept of Civil Engineering, Seoul National University of Technology Dongsung Pharmaceutical 2 years ADPNC Sales 1 year Goyang City Hospital Pharmaceutical Business DAUM KAKAO Sales SEED & Accelerating Junyoung kim Programmer Gacheon Univ, Computer Science binari Develop 3 Years - Android, Server
  • 27.