The document defines social performance as effectively translating an institution's mission into practice in line with accepted social values. It lists some key social values as reaching the target market, delivering high-quality financial services, and ensuring responsibility toward employees, clients, and communities. It then provides examples of tools and standards used to measure and improve social performance, such as social audits, ratings, and poverty assessment indexes. Finally, it outlines Kiva's strategy for social performance, which includes measuring social indicators, verifying borrowers, endorsing client protection principles, and communicating about social performance through education and borrower stories.