Executive Summary of KKrish Energy LLC

1. Last Updated: May 23, 2022
Company
URL: https://kkrishenergy.com/
Founded: October 2020
Employees: 2
Entrepreneur
Karthik Krishna
(719) 722-6466 (Cell)
karthik@kkrishenergy.com
Round Overview
Funding Stage: series_seed
Capital Raised: --
Capital Seeking: $250k
Pre-Money Valuation: $2.5M
Run Rate: $0
Net Burn: $20k
Team
Karthik Krishna
Advisors
Bob Armstrong
Investor
Lynnane George
KKrish Energy
Clean Technology Golden, CO, USA
"World’s leading platform for sustainability performance certifications and
an e-marketplace for industry specific greener solutions"
Company Summary
Changing the traditional model of sustainability consulting through a
performance tracking & certification system, and an industry specific
e-marketplace for greener solutions.
Executive Summary
Management
Founder & CEO Karthik Krishna has a strong domain expertise in
distributed energy and bioenergy technologies R&D. Worked with world
class hospitality brands and experienced in exploring business ties with
international partners from India, Italy and Turkey. Technical Director Dr.
Lynnane George has three decades of relevant engineering expertise and
operational command responsibilities gained through her assignments
from the U.S. Air Force.
Customer Problem
Businesses currently lack tools to: (a) Measure their sustainability
performance using standardized metrics covering often-neglected ones
like materials use and recovery(b) Communicate their sustainability
performance to customers using easy-to-follow signals that empower
them to make educated green purchasing decisions(a) Move forward on a
sustainable trajectory and compare themselves against market
benchmarks
Product/Services
An automated GreenTech Certification Analytics Software Platform with
applications that include:(a) Diagnostic Audit (Rating and Certification)(b) Recommendations Engine
(Solution Options)(3) Market Segment specific eMarketplace (Partner Product/Service Referrals) (3a)
Sustainable community Energy Toolkit (SET)
Target Market
Size of US target market segment stood at had about $1.2 trillion dollars in 2019.Some key facts about
Colorado restaurant Industry (launch market):(1) approximately 12,000 eating and drinking locations in
Colorado.(2) Total restaurant sales in Colorado were approximately $14 billion in 2019.(3) ½ of all adults
are restaurant patrons on a typical day.(4) 23% of table-service restaurant sales come from travelers &
tourists.
Business Model
The audit, analytics and green certification software platform will capitalize on latent demand for
sustainability initiatives. Automating our solutions and creating a subscription model, will enable
widespread dissemination without large upfront capital investments. SaaS approach will allow clients to try
the Peacock rating and see if it delivers enough value to compensate for the subscription fee.

2. powered by
Customers
Business-to-Business (B2B) Enterprises:(i) Restaurants, Hotels, Resorts(ii) Travel & Tourism: Cruise Lines,
Casinos (iii) Foodservice Industry: Grocery Stores, Fast Food Chains, Caterers
Sales/Marketing Strategy
Utilizing a biodigester to create restaurant customer base for best in class food-waste-to-energy solution
and then sell the customers on upgrading to the Peacock ratings and SaaS platform. Based on our market
research, this approach will help us gain traction for the use of our Peacock ratings and organically build
market demand.
Competitors
Selected Competitors: GreenKey(A) , LEED(B), Carbon Trust Standard (C) & Kering (D). A does eco-
labeling but not provide searchable e-marketplace for solutions. B limits itself to certifying physical
buildings. C currently has nothing in its ratings that cover materials management. D developed arguably
the best sustainability accounting metrics but is confined to fashion industry.
Competitive Advantage
Copyrights: Software Code PendingTrademarks: Will be trademarking Company Name, Company Logo,
Company Tagline, Peacock Certification Emblems Trade Secrets: Multiple for Sustainability Scoring
Measurement Analytics (Peacock) and Sustainable community Energy Toolkit (SET)
KKrish Energy Annual Financials
early adopters
Revenue$
Expenditure$
Profit (Loss)$