All the world's a game
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1) Gaming has become a mainstream activity, with 68% of American households playing computer games and the average gamer age being 35. 2) Popular games like World of Warcraft have over 11.5 million subscribers paying monthly subscription fees, generating $2.07 billion in annual revenue. 3) There is increasing convergence between the virtual and real economies, with some virtual currencies being legally recognized as real currencies that can be freely exchanged for physical cash.
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All the world's a game
- 1. All the world’s a game: virtual worlds, interactivity, convergence Dr Ted Mitew Associate Lecturer tedmitew.com @tedmitew
- 2. remediation
- 3. Virtual vs Real Convergence Interactivity
- 4. GAMING what’s the point? apart from fighting zombies
- 5. the numbers… GAMING what’s the point?
- 6. 68% of American households play computer games Source: ESA ‘Essential Facts’, 2009 www.gadget.co.za
- 7. a generation born into gaming
- 8. Average gamer age is 35 Source: ESA ‘Essential Facts’, 2009
- 9. In 2009 26% of gamers were over the age of 50 Source: ESA ‘Essential Facts’, 2009
- 10. and 25% under 18 Source: ESA ‘Essential Facts’, 2009
- 11. 40% of US gamers are female Source: ESA ‘Essential Facts’, 2009 www.laptopskinsplus.com
- 12. Average age of most frequent game purchaser is 39 Source: ESA ‘Essential Facts’, 2009
- 13. 62% of gamers play games with other gamers in person that is an increase from 56% in 2007 Source: ESA ‘Essential Facts’, 2009 gaming is increasingly social
- 14. Top 5 selling video games of 2008 Wii Play Wii Mario Kart Wii Fit Wii Super Smash Bros Xbox GTA IV Source: ESA ‘Essential Facts’, 2009 convergence to the hub
- 15. 70% of users are online gamers Source: NPD Study, October 2007 76% of users are online gamers 70% of users are online gamers
- 16. convergent gaming hubs connectivity becomes more important than technology
- 17. ubiquity of screens mobility
- 18. 23% of regular gamers pay to play online compared to 8% in 2004 Source: ESA ‘Essential Facts’, 2009
- 22. the virtual /real economy World of Warcraft has 11.5 million subscribers paying 14.95 US$/month
- 23. This makes $2.070 billion a year , excluding income from merchandising Avatar grossed $2.039 billion the virtual /real economy
- 24. pay-per-play business model monthly subscription patch releases consumer feedback & involvement the virtual /real economy
- 25. convergence of digital and physical time=money artificial scarcity black markets copyright the virtual /real economy
- 26. January 2010 South Korea’s Supreme Court rules virtual currencies are sound money and should be freely convertible for real, physical cash http://www.koreatimes.co.kr/www/news/nation/2010/01/116_58775.html the virtual /real economy
- 27. the virtual /real economy goldfarming
- 28. the virtual /real economy virtual currencies
- 29. the virtual /real economy advertising
- 30. the virtual /real economy advertising
- 31. convergence between Gaming - Hollywood - Military bleed-in between cinematic effects, simulation, and reality the virtual /real economy
- 34. modding as interactive participation the virtual /real economy
- 35. thank you