An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Apresentação do Performa® (HC) - Método de alto desempenho e exclusivo da SOP Brasil. Voltado para criar, integrar e avaliar: as competências organizacionais, setoriais, funcionais e comportamento humano. Visando a alto poder de assertividade na tomada de decisão na contração, promoção, e relacionamento com pessoas.
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Apresentação do Performa® (HC) - Método de alto desempenho e exclusivo da SOP Brasil. Voltado para criar, integrar e avaliar: as competências organizacionais, setoriais, funcionais e comportamento humano. Visando a alto poder de assertividade na tomada de decisão na contração, promoção, e relacionamento com pessoas.
Apresentação do Performa® (SP) - Método de alto desempenho e exclusivo da SOP Brasil, composto por uma suíte de soluções em serviços, integradas e orientadas ao Planejamento Integrado de Operações e Vendas.
Vida01 2012 presentation_wave_women_binusVolunteer ID
Presentation by Ari Margiono of BINUS BUSINESS SCHOOL during WAVE Woman: Strengthening Women Economic Capacity through Skill-based Volunteering
Volunteer-ID, supported by BINUS Business School, celebrate International Women's Day by increasing public awareness about skill-based volunteering, women economic capacity strengthening
This presentation was shared during a half-day free event to plant seed of camaraderie, share ideas, form network, and strengthen knowledge.
Discussion theme:
a. Skill-based Volunteering, CSR & Stakeholders Engagement: Its potential contribution to strengthening women economic capacity.
b. Women Entrepreneur, Opportunities & Challenges
c. Implementation of SBV in higher education & banks
d. Woman entrepreneur's story. how do I start?
KEWIRAUSAHAAN - Entreprener Hyundai, Honda, Bill GatesDiana Amelia Bagti
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
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What Is the Value Proposition of Sales and Operations Planning? Summary ChartsLora Cecere
Survey Details: The research for this report was conducted online from January 6 - September 14, 2015 by Supply Chain Insights. Surveys were conducted among Manufacturers and Wholesalers/Distributors/Co-operatives with $250M+ in revenue and who have at least one S&OP process (n=73). For the purpose of analysis, respondents were split between those with a self-reported "effective" S&OP (n=31) and those without (n=42).
Objective: To understand the value proposition of an effective S&OP (Sales and Operations Planning) process. NOTE: An S&OP process was defined as a "tactical planning process to forecast sales and plan operations."
Highlight: Companies with a more effective S&OP process are more aligned, agile and balanced, which leads to greater control and improved response.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
The marketing plan assignment needs to be done in APA format and at .docxcdorothy
The marketing plan assignment needs to be done in APA format and at least 12 pages in length. If you have an idea for a business, this is a good time to explore the idea. Its better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or maybe an improvement over an existing one. Please do not submit a marketing plan of an existing company, product or service.
This is the time to be creative and have fun with this project.
The Marketing Plan will be due this week Sunday.
Please see the format required:
The Marketing Plan
Introduction
As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism.
The Purpose and Content of a Marketing Plan
Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.
The Role of Research
To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions.
The Role of Relationships
The marketing plan shows how the company will establish and maintain profitable customer relationships. The relationships affect how marketing personnel work with each other and with other departments to deliver value and satisfy customers. It also affects how the company works with other stakeholders that include suppliers, distributors, strategic alliance partners, government regulators, media and the community at large to achieve the objectives listed in the plan.
From Marketing Plan to Marketing Action
Companies generally create yearly marketing plans, but some plans may cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and the necessary coordination of departments.
For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedu.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. ABSTRACT
A company has to have an overall company mission which defines what the company is all about and what
makes it unique. Companies then must have objectives that tell the company where it should be heading, i.e.,
give it further direction. Objectives are often in terms of return on investment (ROI), market share, and/or profit.
The next step is to have a strategy.
Developing a marketing strategy involves two steps:
(1) Select a target market
(2) Developing the best marketing mix (the 4 P’s) to satisfy this target.
Finally, the tactics are much more specific and provide more precise details about such matters as, say: where
should I advertise? When should I run the ads? How will I get distribution in certain types of stores? etc. In
effect, the tactics describe how to achieve the strategies. Resources that are required to implement the tactics
are budgeted.
Companies should analyze and track what their competitors are doing. It is important to know the strengths,
weaknesses, objectives, and strategies of the competition.
3. • The marketing plan is an important document used by companies for planning. It is
a road map and surveys the business environment, describes problems, threats and
opportunities in the industry, contains a marketing strategy, and has financial
projections/budgets. A marketing plan is concerned more with strategy whereas a
business plan is more concerned with financial information. The primary purpose of
a business plan is to raise money from venture capitalists or bankers; the primary
purpose of a marketing plan is to provide direction for a company. The marketing
plan is an integral part of the business plan.
4. Contents of the Marketing Plan
I. Executive Summary and Table of Contents The marketing plan begins with a brief
synopsis of the key points and major recommendations. The Table of Contents follows the
executive summary.
II. Environmental Analysis (also known as Situation Analysis) Before starting this section,
the organization might first discuss its mission statement. It provides information about the
firm's current situation with regard to the current marketing environment. It is sometimes
referred to as a situation analysis. The marketing environment must be discussed. This
section will look at external environmental factors such as the market, competition,
marketing channels, economy, political climate, technology, legal and political climates,
and sociocultural factors.
INTRODUCTION
5. III. SWOT Analysis: SWOT has become a buzzword in marketing today: Companies should know their
Strengths, Weaknesses, Opportunities, and Threats. A company has to understand its internal Strengths
and Weaknesses and also be cognizant of external opportunities and threats. To do a SWOT analysis
correctly, you must know about your competition and the industry. After the SWOT analysis is complete, a
company has to build on the strengths that is has, do everything possible to eliminate or correct
weaknesses, take advantage of opportunities, and do what it takes to minimize or avoid threats.
IV. Marketing Objectives: Based on the SWOT analysis, The organization's major objectives are
stated. This makes it clear to all what the organization is trying to accomplish through its marketing plan.
Objectives are in terms of such factors as market share, profitability, and/or sales volume. Other factors to
be considered include innovation (introduce five new products), image, distribution, etc.
V. Marketing Strategies: A marketing strategy, as you know, has two key components: a target market
and a marketing mix to satisfy the target market. A good marketing strategy enables a firm to achieve its
objectives. A firm will succeed if it can use its strategy to achieve an advantage over the competition. A
successful product offers either a quality advantage and/or price advantage over competing brands. How
the product or service will be positioned is also discussed in this section. Positioning will be discussed in a
later chapter.
6. • VI. Marketing Implementation/Action Program This section describes the actual marketing programs that will
be undertaken in order to implement the marketing strategy. Some issues that must be discussed include
what specific actions must be taken? Who will do it? When is it going to be done? How much will it cost?
• VII. Financial Projections/Evaluation and Control Financial projections are required so that the organization
can determine whether the marketing plan is actually working. The detailed financial projections are done on
a monthly or quarterly basis. These projections are usually in terms of sales volume, profits, and/or market
share. Costs must also be projected since total profit = total revenue - total cost. If the marketing plan is not
working, it is very important for the organization to be able to pinpoint the cause as soon as possible and
have a contingency plan. Some sites dealing with the writing of marketing plans include:
7. STRATEGIC MARKETING PLANNING
There are several models that are designed to help strategic planning. The major part of these models
can be applied both in the strategic planning of the company and strategic marketing planning.
However must first become familiar with a form of organization, strategic business unit that is an
integral part of planning and organizational structure of the companies.
The Boston Consulting Group approach requires a company to classify its SBU’s using two dimensions:
how well the industry is doing (market growth rate) and how well the company’s brand is doing within
the industry (relative market share). This results in the following:
• High Market Growth/High Market Share: Stars
• High Market Growth/Low Market Share: Question Marks (also called Problem Children)
• Low Market Growth/High Market Share: Cash Cows
• Low Market Growth/Low Market Share: Dogs
8.
9. Generally, the cash cows generate more cash than is needed to maintain market share. Cows
are "milked" and the excess cash is spent on the stars. Dogs might be eliminated or sold—
unless a new strategy can be developed to revitalize the brand. Question marks also need
work—should management eliminate them or try to turn them into stars? Turning a question
mark into a star requires money.
CONCLUSION
10. BIBLIOGRAPHY
• (2011) H.H. Friedman. Marketing Planning, Strategic Planning and the Marketing
http://academic.brooklyn.cuny.edu/economic/friedman/mmmarketingplanning.htm