Alibaba.com, founded on April 4, 1999, is a Chinese e-commerce conglomerate that connects manufacturers and buyers worldwide through various sales services. Its strategies include offering free memberships and competitive pricing, while its revenue reached approximately $23.82 billion in 2017. The company plans to expand into developing countries like India and aims to reduce the presence of counterfeit products on its platform.

1. Alibaba.com
Presented by :
Usama Bin Naeem
Suleman Sarwar

2. History of Alibaba.com
 Founded in 4 April 1999, Hangzhou, China.
 Founders : Jack Ma, Joseph C. Tsai, Peng Lei, Cathy Zhang and more.
 Headquarters : Hangzhou, Zhejiang, China
 Subsidiaries : Alibaba, Youku Tudou, UC Web, Alibaba Cloud, Alibaba Cloud, Alibaba Pictures
 CEO : Daniel Zhang (10 May 2015)
 Revenue : 158.3 billion CNY (US$23.82 billion, 2017)
 Alibaba is the sixth-largest company internet company by revenue.
 Area Served : Worldwide
 Operating income : Increase CN¥48.055 billion (US$7.23 billion, 2017)
 Net income : Increase CN¥41.226 billion (US$6.2 billion, 2017)
 Total assets : Increase CN¥506.812 billion (US$76.28 billion, 2017)
 Total equity : Increase CN¥321.129 billion (US$48.33 billion, 2017)

3. Initial steps used by Alibaba.com
 The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-
business portal to connect Chinese manufacturers with overseas buyers.
 Is a Chinese e-commerce, retail and technology conglomerate that provides consumer-to-
consumer, business-to-consumer and business-to-business sales services via web portals, as well
as electronic payment services, shopping search engines and data-centric cloud computing
services.

4. Strategy Used by Alibaba.com
 Alibaba offers free membership in order to attract more potential clients. Then he started to
charge membership fees.
 Alibaba has two sources of profits: the first comes from Alibaba advertising costs. The second
source comes from customers with value-added services.
 Alibaba uses a competitive price for its products then its competitors.
 It does not use an extreme difference in price but offer lower prices with good quality to attract
customers in its market.

5. Types of markets of Alibaba.com
 Alibaba has two markets :
 The global market in English which targets international exporters and importers.
 The Chinese market with the aim of focusing on suppliers and buyers. With 560 million
internet users, China can therefore be considered as the largest internet market in the world.

6. Strategy to attract customers
 To attract more customers, Alibaba is using its strategy by offering gifts and therefore encourages
consumers to use more often its platform.
 Like Daraz.pk it specifies a day that is named by Big Friday, Alibaba also specifies a day that on
that day Alibaba will offer sales on that day to as much customers as possible.

7. Swot analysis of Alibaba.com
 Strengths of Alibaba.com
 Weaknesses of Alibaba.com
 Opportunities of Alibaba.com
 Threats of Alibaba.com

8. Types of membership
 Free Supplier Membership
 Gold Supplier Membership
 Premium Package
 Standard Package
 Basic Package

9. Payment & Shipping of alibaba.com
 Multiple Safe Payment Options
Multiple Safe Payment Options
Low Transaction Fees
 Worry-Free Shipping & Quality
Quality Dispute Refund
Shipping Delay Refund

10. Future Planning of Alibaba.com
 In the coming years, Alibaba would like to expand into developing countries like India. Because
India is the second most populated country in the world and is a developing country.
 He wants to get rid of the counterfeit products, the company wants to reduce the counterfeit
products sold on the site or delete them.

11. Thank you