1. ALIBABA
By: Delaney McMullen, Julia
Toohey, and Peter
Gawrychowski

2. PREVIEW OF THE PRESENTATION
•An overview of the company
•Three main sites: Taobao, Tmall, and
Alibaba.com
•Competition and Relation to other
companies

4. BACKGROUND
•Chinese online marketplace company
•Founded in 1999 by Jack Ma
•The company’s spiritual leader
•Philosophy is to always put customers before
shareholders
•China’s richest man: net worth of $25 billion
•Went public in the US on September 19, 2014

5. ECOMMERCE
•The most popular destination for online
shopping
•Transactions on its online sites totaled
$248 billion last year (more than eBay and
Amazon combined)
•80% of China’s online shopping market is
dominated by Alibaba

7. ALIBABA IN THE MARKETPLACE
•One of the most valuable technology
companies in the world
•Largest IPO ever
•It is currently fourth in terms of market
capital, with $215 billion, falling only
behind Apple, Google, and Microsoft

9. WHO OWNS ALIBABA?

10. DISCUSSION QUESTION
Despite only knowing this
little bit of information,
would you be excited or
willing to invest in Alibaba?
Or is it not worth the risk?

11. COMPANY STRUCTURE

12. ALIBABA.COM
•Primary company
•World’s largest B2B online trading platform for small
businesses
•It connects Chinese exporters with companies
elsewhere in the world
•Three services:
•English Portal
•Chinese Portal

13. WHAT IS ALIBABA.COM?

14. TAOBAO
•Alibaba’s biggest shopping site
•Home to seven million merchants
•Consumer-to-consumer portal
•Free registration
•Commission-free transactions

15. TMALL
•Specializes in online sales of
branded goods and focuses on
China’s quickly growing middle
class
•Business-to-consumer (B2C)
online retail
•Platform for local Chinese and
international business to sell brand
name goods to consumers in

16. OVERVIEW OF ALIBABA IN
RELATION TO OTHER COMPANIES
•Amazon owns warehouses and goods,
whereas Alibaba is simply a trading
platform
•Alibaba is similar to eBay in the sense
that it acts as a middle man between
buyers and sellers
•Similarly to Paypal, it handles the
exchange of money, but with a

17. ALIBABA VS. AMAZON
•Jeff Bezos founded Amazon by solely selling
books, and now they are the largest online
retailer in North America
•Goal: to build the world’s most customer centric
company
•Jack Ma founded Alibaba launched Alibaba.com
as a B2B portal
•Goal: to help small businesses grow by solving their
problems through Internet technology

18. ALIBABA VS AMAZON BUSINESS
MODELS
• Alibaba is known for thier B2B portal and
facilitation of eCommerce in China through
Taobao
• They facilitate transactions. They manage the
market place, but do not hold the merchandise
themselves
• On Amazon, you not only are able to find
thousands of products from 3rd party
businesses, but they also sell products
directly to consumers

19. ALIBABA VS AMAZON
PROFITABILITY
• Alibaba sells more products
than Amazon
• Amazon generates higher fee
revenues
• So, who makes more money?

21. AMAZON VS ALIBABA: THE
FUTURE
● Alibaba has a stranglehold on the Chinese
market
● Amazon is the clear US leader
● What will happen?

22. DISCUSSION QUESTION
Do you perceive Alibaba to
be a legitimate threat to
Amazon in the US?

23. WHAT IS ALIPAY?
•Online payment system
•No transaction fees
•Half of all online payment
transactions in China

24. ALIPAY.COM IN COMPETITION
WITH EBAY & PAYPAL
● Similarities to Paypal:
○ Handles the exchange of money
● Overtook Paypal as the largest
mobile payment platform
● Paypal is only perceived as an
escarow service

25. ALIBABA CLOUD COMPUTING
•Aliyun.com
•Cloud computing service platform
•E-commerce data mining
•E-commerce data processing
•Data customization

26. COMPETITION WITH AMAZON
(CLOUD COMPUTING)
https://www.youtube.com/watch?v=jQjCweX_EpM

27. DISCUSSION QUESTIONS
Would you use Alibaba?
Which segment is most
appealing to you?