SlideShare a Scribd company logo
Uncanny  Los Angeles A trip through an alternative energy past that already existed
Los Angeles, 1857
Los Angeles, 1857 ,[object Object],[object Object],[object Object],[object Object]
Los Angeles, 1907 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monrovia ,[object Object]
[object Object],Electric  Rail of L.A.
The Electric Railways When you add traffic, commute times then and now are pretty much a wash. Only back then, they were far more energy-efficient.
California Power  and Light
California Power  and Light ,[object Object],[object Object]
Reynolds Wave Motor
The Wave Motor Vs. The Airplane
Wave Motor Vs. the Airplane “ If God had intended that man should fly he would have given him wings… The airship  business is a ‘fake’ and has been since it was started two hundred years ago… Never has the human mind so persistently evaded the issue, begged the question, and ‘wrangling resolutely with the facts,’ insisted upon dreams being accepted as actual performance.” --REAR ADMIRAL GEORGE W. MELVILLE Chief Engineer of the U.S. Navy, 1901 "Probably no other single subject, save that of navigation of air, have so much thought and energy been expended as upon the conservation and utilization of the power exerted upon our sea-coasts by the force of waves.” -- MCBRIDE’S MAGAZINE, 1903
Why Old Green Tech Is More Than a Curiosity The line between absurdity and breakthrough is hard to see. The initial choices between technologies are usually marginal. “ Old” and “New” technologies happily coexist.
Who Killed the Electric Railway? General Motors! “ The electric streetcar… did not die a natural death: General Motors killed it.” -Bradford Snell Bribes, WalMart-style supply chain strong arming, direct purchases of railways to destroy them. Progress! Rail service was a bad monopoly.  People wanted to live in the ‘burbs. Greater transportation flexibility. Traffic in downtown core. The car was a better technology.
Who Killed the Electric Railway? Technological change happens through people and organizations, not through some mystical zeitgeisty process. Neither group recognizes there is no inherent reason for either railways or automobiles to win. Both represent different kinds of progress.  That’s because Progress, with a capital P, isn’t real.
Who Killed the Electric Railway? “ It’s what happened” becomes  “ It was what was supposed to happen” or “It had to happen.” Technological momentum  has a way of erasing the past, of making us forget that there were alternatives, and that decisions had to be made.  Contingency starts to seem inevitable.
All technology is social technology. Apple mattered. The details, the context, the marketing, the specific embodiment of an idea made material matters.  Users co-create products, too.
Los Angeles 1957 The very first electric power was fed onto the grid from a reactor at the Santa Susana Field Laboratory.
Learning from Nuclear “ The bottom line is that there was no compelling economic case for large public or private investments in commercial nuclear power systems in the 1950s or 1960s.” Steve Cohn,  Too Cheap To Meter But there were social reasons: Progress! The Technological Sublime!
Learning from Nuclear There were scientific reasons:  Can we do it?
Learning from Nuclear There were security reasons:  Cold War!
Learning from Nuclear There were corporate reasons:  Nuclear First Mover Advantage Westinghouse, 1973: “Between now and the year 2000, the potential return to Westinghouse, just assuming it maintains its present share of the reactor market, could be  $300 billion .”
Voting on Our Technological Laws Don’t fear the spreadsheet.  Social engineer cost. We should decide what the public pays. Small changes in priorities can lead to big shifts. “ The paper-clip is ubiquitous not because it is an earth-shatteringly important technology… There are many ways of holding paper together: pin it, staple it, punch holes and secure it with ‘Treasury tags,’ use Sellotape, put it in a ring-bind or other sort of folder, or bind it into a book. We use paper-clips so much because they are, for many uses, marginally better than the alternatives, and we know this.”
The Breakthrough  Is People Energy priorities have already shifted. Environmentalism has a future-oriented option. The mantle of progress is now worn by greens. Green tech is a political force.

More Related Content

What's hot

Chapter 16, S. 1 2
Chapter 16, S. 1 2Chapter 16, S. 1 2
Chapter 16, S. 1 2
Alison Kurtz
 
Brough Turner's Presentation at eComm 2009
Brough Turner's Presentation at eComm 2009Brough Turner's Presentation at eComm 2009
Brough Turner's Presentation at eComm 2009
eCommConf
 
Chapter 19
Chapter 19 Chapter 19
Chapter 19
Liz Vera
 
The Smart Home Illusion
The Smart Home IllusionThe Smart Home Illusion
The Smart Home Illusion
Alexandra Deschamps-Sonsino
 
Chapter 20
Chapter 20Chapter 20
Chapter 20
Liz Vera
 
Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018
Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018
Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018
Craig Rispin
 
Interfacestudiocar
InterfacestudiocarInterfacestudiocar
Interfacestudiocar
rebekah meek
 
Microsoft - Example 3
Microsoft - Example 3Microsoft - Example 3
Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13
Devin Thorpe
 
Technology 2
Technology 2Technology 2
Technology 2
guest5765b4
 
Great inventions
Great inventionsGreat inventions
Great inventions
SandraTkachenko
 
Ie express yourself
Ie express yourselfIe express yourself
Ie express yourself
Emile Cras
 
How would you envision the city of the future?
How would you envision the city of the future?How would you envision the city of the future?
How would you envision the city of the future?
lauradelbarrio
 
A technological revolution
A technological revolutionA technological revolution
A technological revolution
ShaterriT
 
SUMMIT.AHEAD. Education Action Area Pilot Program Pitch
SUMMIT.AHEAD. Education Action Area Pilot Program PitchSUMMIT.AHEAD. Education Action Area Pilot Program Pitch
SUMMIT.AHEAD. Education Action Area Pilot Program Pitch
SUMMIT.AHEAD.
 
Inventions 19th century
Inventions  19th centuryInventions  19th century
Inventions 19th century
atalaga02
 
Constitutional recognition of Indigenous Australians: overview
Constitutional recognition of Indigenous Australians: overviewConstitutional recognition of Indigenous Australians: overview
Constitutional recognition of Indigenous Australians: overview
Kate Galloway
 
120401-Why-urban-rail
120401-Why-urban-rail120401-Why-urban-rail
120401-Why-urban-rail
David Caldwell
 
OkSolar News
OkSolar NewsOkSolar News
OkSolar News
Francis Walsh
 
Most innovative city
Most innovative cityMost innovative city
Most innovative city
tarek_manzur
 

What's hot (20)

Chapter 16, S. 1 2
Chapter 16, S. 1 2Chapter 16, S. 1 2
Chapter 16, S. 1 2
 
Brough Turner's Presentation at eComm 2009
Brough Turner's Presentation at eComm 2009Brough Turner's Presentation at eComm 2009
Brough Turner's Presentation at eComm 2009
 
Chapter 19
Chapter 19 Chapter 19
Chapter 19
 
The Smart Home Illusion
The Smart Home IllusionThe Smart Home Illusion
The Smart Home Illusion
 
Chapter 20
Chapter 20Chapter 20
Chapter 20
 
Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018
Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018
Craig Rispin at Victorian Transport Infrastructure Conference April 11, 2018
 
Interfacestudiocar
InterfacestudiocarInterfacestudiocar
Interfacestudiocar
 
Microsoft - Example 3
Microsoft - Example 3Microsoft - Example 3
Microsoft - Example 3
 
Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13
 
Technology 2
Technology 2Technology 2
Technology 2
 
Great inventions
Great inventionsGreat inventions
Great inventions
 
Ie express yourself
Ie express yourselfIe express yourself
Ie express yourself
 
How would you envision the city of the future?
How would you envision the city of the future?How would you envision the city of the future?
How would you envision the city of the future?
 
A technological revolution
A technological revolutionA technological revolution
A technological revolution
 
SUMMIT.AHEAD. Education Action Area Pilot Program Pitch
SUMMIT.AHEAD. Education Action Area Pilot Program PitchSUMMIT.AHEAD. Education Action Area Pilot Program Pitch
SUMMIT.AHEAD. Education Action Area Pilot Program Pitch
 
Inventions 19th century
Inventions  19th centuryInventions  19th century
Inventions 19th century
 
Constitutional recognition of Indigenous Australians: overview
Constitutional recognition of Indigenous Australians: overviewConstitutional recognition of Indigenous Australians: overview
Constitutional recognition of Indigenous Australians: overview
 
120401-Why-urban-rail
120401-Why-urban-rail120401-Why-urban-rail
120401-Why-urban-rail
 
OkSolar News
OkSolar NewsOkSolar News
OkSolar News
 
Most innovative city
Most innovative cityMost innovative city
Most innovative city
 

Viewers also liked

Using social media to reach youth markets in india
Using social media to reach youth markets in indiaUsing social media to reach youth markets in india
Using social media to reach youth markets in india
Mirum India - A WPP Group Company
 
2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities
Gillian Muessig
 
2012 12 Digital Leaders Executive Briefing Part
2012 12 Digital Leaders Executive Briefing Part 2012 12 Digital Leaders Executive Briefing Part
2012 12 Digital Leaders Executive Briefing Part
Gillian Muessig
 
Miva Merchant Conference 2013 e-Commerce Community Marketing
Miva Merchant Conference 2013 e-Commerce Community MarketingMiva Merchant Conference 2013 e-Commerce Community Marketing
Miva Merchant Conference 2013 e-Commerce Community Marketing
Gillian Muessig
 
2012 05 The ROI of Search and Social
2012 05 The ROI of Search and Social2012 05 The ROI of Search and Social
2012 05 The ROI of Search and Social
Gillian Muessig
 
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013
Gillian Muessig
 
Growth hacks for miva driven businesses
Growth hacks for miva driven businessesGrowth hacks for miva driven businesses
Growth hacks for miva driven businesses
Gillian Muessig
 

Viewers also liked (7)

Using social media to reach youth markets in india
Using social media to reach youth markets in indiaUsing social media to reach youth markets in india
Using social media to reach youth markets in india
 
2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities2012-03 Miva Merchant Conference Keynote - Communities
2012-03 Miva Merchant Conference Keynote - Communities
 
2012 12 Digital Leaders Executive Briefing Part
2012 12 Digital Leaders Executive Briefing Part 2012 12 Digital Leaders Executive Briefing Part
2012 12 Digital Leaders Executive Briefing Part
 
Miva Merchant Conference 2013 e-Commerce Community Marketing
Miva Merchant Conference 2013 e-Commerce Community MarketingMiva Merchant Conference 2013 e-Commerce Community Marketing
Miva Merchant Conference 2013 e-Commerce Community Marketing
 
2012 05 The ROI of Search and Social
2012 05 The ROI of Search and Social2012 05 The ROI of Search and Social
2012 05 The ROI of Search and Social
 
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013
 
Growth hacks for miva driven businesses
Growth hacks for miva driven businessesGrowth hacks for miva driven businesses
Growth hacks for miva driven businesses
 

Similar to Alexis Madrigal: Uncanny Los Angeles

Photography Essay Topics. Photo essay example. These 4 Photo Essay Ideas and...
Photography Essay Topics.  Photo essay example. These 4 Photo Essay Ideas and...Photography Essay Topics.  Photo essay example. These 4 Photo Essay Ideas and...
Photography Essay Topics. Photo essay example. These 4 Photo Essay Ideas and...
Kimberly Jabbour
 
Micro-Energy: The Next Frontier
Micro-Energy: The Next FrontierMicro-Energy: The Next Frontier
Micro-Energy: The Next Frontier
Shoumen Datta
 
Second Industrial Revolution Research Paper
Second Industrial Revolution Research PaperSecond Industrial Revolution Research Paper
Second Industrial Revolution Research Paper
Camella Taylor
 
Punditry/Invention by Vinod Khosla
Punditry/Invention by Vinod KhoslaPunditry/Invention by Vinod Khosla
Punditry/Invention by Vinod Khosla
Glenn Klith Andersen
 
Predictions
PredictionsPredictions
Predictions
dazzling5gal
 
-Half page Question  Citing from the readings (Giddens and the.docx
-Half page Question  Citing from the readings (Giddens and the.docx-Half page Question  Citing from the readings (Giddens and the.docx
-Half page Question  Citing from the readings (Giddens and the.docx
honey725342
 
UoPlymouth: Letting Our Achievements Speak (1mar13)
UoPlymouth: Letting Our Achievements Speak (1mar13)UoPlymouth: Letting Our Achievements Speak (1mar13)
UoPlymouth: Letting Our Achievements Speak (1mar13)
Ian Phillips
 
Revolutionary Inventions During The Industrial Revolution
Revolutionary Inventions During The Industrial RevolutionRevolutionary Inventions During The Industrial Revolution
Revolutionary Inventions During The Industrial Revolution
Megan Espinoza
 
Homestead Essay
Homestead EssayHomestead Essay
Homestead Essay
Tasha Holloway
 
ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...
ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...
ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...
Engineers Australia
 
Singh
SinghSingh
Some pundits would describe this age as one with no sense of histo.docx
Some pundits would describe this age as one with no sense of histo.docxSome pundits would describe this age as one with no sense of histo.docx
Some pundits would describe this age as one with no sense of histo.docx
whitneyleman54422
 
8.2 a new industrial age 1877 1900
8.2 a new industrial age 1877 19008.2 a new industrial age 1877 1900
8.2 a new industrial age 1877 1900
jtoma84
 
Technology Impact On Society
Technology Impact On SocietyTechnology Impact On Society
Technology Impact On Society
Cheap Custom Papers Salt Lake City
 
UoLiverpool: Letting Our Achievement Speak (7mar13)
UoLiverpool: Letting Our Achievement Speak (7mar13)UoLiverpool: Letting Our Achievement Speak (7mar13)
UoLiverpool: Letting Our Achievement Speak (7mar13)
Ian Phillips
 
Changing Roles Of Women During World War I
Changing Roles Of Women During World War IChanging Roles Of Women During World War I
Changing Roles Of Women During World War I
Amanda Brady
 
The Arts and Humanities in a Digital Age: Disruptions and Continuities
The Arts and Humanities in a Digital Age: Disruptions and ContinuitiesThe Arts and Humanities in a Digital Age: Disruptions and Continuities
The Arts and Humanities in a Digital Age: Disruptions and Continuities
Andrew Prescott
 
Inventions Of The 1700S Essay
Inventions Of The 1700S EssayInventions Of The 1700S Essay
Inventions Of The 1700S Essay
Paper Writing Service Superiorpapers Saint Leo
 
CiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docx
CiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docxCiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docx
CiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docx
christinemaritza
 
Genn001 fall2013 session #2 history of engineering inventions
Genn001 fall2013 session #2 history of engineering inventionsGenn001 fall2013 session #2 history of engineering inventions
Genn001 fall2013 session #2 history of engineering inventions
Esmail Bialy
 

Similar to Alexis Madrigal: Uncanny Los Angeles (20)

Photography Essay Topics. Photo essay example. These 4 Photo Essay Ideas and...
Photography Essay Topics.  Photo essay example. These 4 Photo Essay Ideas and...Photography Essay Topics.  Photo essay example. These 4 Photo Essay Ideas and...
Photography Essay Topics. Photo essay example. These 4 Photo Essay Ideas and...
 
Micro-Energy: The Next Frontier
Micro-Energy: The Next FrontierMicro-Energy: The Next Frontier
Micro-Energy: The Next Frontier
 
Second Industrial Revolution Research Paper
Second Industrial Revolution Research PaperSecond Industrial Revolution Research Paper
Second Industrial Revolution Research Paper
 
Punditry/Invention by Vinod Khosla
Punditry/Invention by Vinod KhoslaPunditry/Invention by Vinod Khosla
Punditry/Invention by Vinod Khosla
 
Predictions
PredictionsPredictions
Predictions
 
-Half page Question  Citing from the readings (Giddens and the.docx
-Half page Question  Citing from the readings (Giddens and the.docx-Half page Question  Citing from the readings (Giddens and the.docx
-Half page Question  Citing from the readings (Giddens and the.docx
 
UoPlymouth: Letting Our Achievements Speak (1mar13)
UoPlymouth: Letting Our Achievements Speak (1mar13)UoPlymouth: Letting Our Achievements Speak (1mar13)
UoPlymouth: Letting Our Achievements Speak (1mar13)
 
Revolutionary Inventions During The Industrial Revolution
Revolutionary Inventions During The Industrial RevolutionRevolutionary Inventions During The Industrial Revolution
Revolutionary Inventions During The Industrial Revolution
 
Homestead Essay
Homestead EssayHomestead Essay
Homestead Essay
 
ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...
ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...
ICWES15 - A Digital Future and Resource Depletion. Presented by Jackie M Carp...
 
Singh
SinghSingh
Singh
 
Some pundits would describe this age as one with no sense of histo.docx
Some pundits would describe this age as one with no sense of histo.docxSome pundits would describe this age as one with no sense of histo.docx
Some pundits would describe this age as one with no sense of histo.docx
 
8.2 a new industrial age 1877 1900
8.2 a new industrial age 1877 19008.2 a new industrial age 1877 1900
8.2 a new industrial age 1877 1900
 
Technology Impact On Society
Technology Impact On SocietyTechnology Impact On Society
Technology Impact On Society
 
UoLiverpool: Letting Our Achievement Speak (7mar13)
UoLiverpool: Letting Our Achievement Speak (7mar13)UoLiverpool: Letting Our Achievement Speak (7mar13)
UoLiverpool: Letting Our Achievement Speak (7mar13)
 
Changing Roles Of Women During World War I
Changing Roles Of Women During World War IChanging Roles Of Women During World War I
Changing Roles Of Women During World War I
 
The Arts and Humanities in a Digital Age: Disruptions and Continuities
The Arts and Humanities in a Digital Age: Disruptions and ContinuitiesThe Arts and Humanities in a Digital Age: Disruptions and Continuities
The Arts and Humanities in a Digital Age: Disruptions and Continuities
 
Inventions Of The 1700S Essay
Inventions Of The 1700S EssayInventions Of The 1700S Essay
Inventions Of The 1700S Essay
 
CiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docx
CiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docxCiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docx
CiARRET KEIZER lALL-; r o n A liENERAL -;TRIKEHARPERS .docx
 
Genn001 fall2013 session #2 history of engineering inventions
Genn001 fall2013 session #2 history of engineering inventionsGenn001 fall2013 session #2 history of engineering inventions
Genn001 fall2013 session #2 history of engineering inventions
 

More from Mike Flynn

Clark Kellogg 2 Oclock Panel
Clark Kellogg 2 Oclock PanelClark Kellogg 2 Oclock Panel
Clark Kellogg 2 Oclock Panel
Mike Flynn
 
Gglts Green Matters 2009 New Green Legislation Presentation
Gglts   Green Matters   2009 New Green Legislation PresentationGglts   Green Matters   2009 New Green Legislation Presentation
Gglts Green Matters 2009 New Green Legislation Presentation
Mike Flynn
 
Frances Arnold: Gevo: An "Advanced Biofuels" Start-Up
Frances Arnold: Gevo: An "Advanced Biofuels" Start-UpFrances Arnold: Gevo: An "Advanced Biofuels" Start-Up
Frances Arnold: Gevo: An "Advanced Biofuels" Start-Up
Mike Flynn
 
Have a Witty Holiday by Julie Gilhart
Have a Witty Holiday by Julie GilhartHave a Witty Holiday by Julie Gilhart
Have a Witty Holiday by Julie Gilhart
Mike Flynn
 
The Necessary Revolution by Joe Laur
The Necessary Revolution by Joe LaurThe Necessary Revolution by Joe Laur
The Necessary Revolution by Joe Laur
Mike Flynn
 
Walking the Walk by Jeff Hayes
Walking the Walk by Jeff HayesWalking the Walk by Jeff Hayes
Walking the Walk by Jeff Hayes
Mike Flynn
 
Going Green: Learning as We Go by Beth Springer
Going Green: Learning as We Go by Beth SpringerGoing Green: Learning as We Go by Beth Springer
Going Green: Learning as We Go by Beth Springer
Mike Flynn
 
Sustainable City Clean Technology by Joseph Kwasnik
Sustainable City Clean Technology by Joseph KwasnikSustainable City Clean Technology by Joseph Kwasnik
Sustainable City Clean Technology by Joseph Kwasnik
Mike Flynn
 
Gervais Tompkin
Gervais TompkinGervais Tompkin
Gervais Tompkin
Mike Flynn
 
Nike Presentation Slides from Opportunity Green 2009
Nike Presentation Slides from Opportunity Green 2009Nike Presentation Slides from Opportunity Green 2009
Nike Presentation Slides from Opportunity Green 2009
Mike Flynn
 
Opportunity Green 2008 Conference Program
Opportunity Green 2008 Conference ProgramOpportunity Green 2008 Conference Program
Opportunity Green 2008 Conference Program
Mike Flynn
 
Opportunity Green Conference Program 2008
Opportunity Green Conference Program 2008Opportunity Green Conference Program 2008
Opportunity Green Conference Program 2008
Mike Flynn
 
Kimberlybrooks Lightray
Kimberlybrooks LightrayKimberlybrooks Lightray
Kimberlybrooks Lightray
Mike Flynn
 
Ellen Strickland
Ellen StricklandEllen Strickland
Ellen Strickland
Mike Flynn
 
Chip Conley Pp
Chip Conley PpChip Conley Pp
Chip Conley Pp
Mike Flynn
 
Cascio Opp Green
Cascio Opp GreenCascio Opp Green
Cascio Opp Green
Mike Flynn
 
Geoff Wardle
Geoff WardleGeoff Wardle
Geoff Wardle
Mike Flynn
 
Tim Lindholm Metro
Tim Lindholm MetroTim Lindholm Metro
Tim Lindholm Metro
Mike Flynn
 
Ian Wright
Ian WrightIan Wright
Ian Wright
Mike Flynn
 
Pangea Opp Green Pres
Pangea Opp Green PresPangea Opp Green Pres
Pangea Opp Green Pres
Mike Flynn
 

More from Mike Flynn (20)

Clark Kellogg 2 Oclock Panel
Clark Kellogg 2 Oclock PanelClark Kellogg 2 Oclock Panel
Clark Kellogg 2 Oclock Panel
 
Gglts Green Matters 2009 New Green Legislation Presentation
Gglts   Green Matters   2009 New Green Legislation PresentationGglts   Green Matters   2009 New Green Legislation Presentation
Gglts Green Matters 2009 New Green Legislation Presentation
 
Frances Arnold: Gevo: An "Advanced Biofuels" Start-Up
Frances Arnold: Gevo: An "Advanced Biofuels" Start-UpFrances Arnold: Gevo: An "Advanced Biofuels" Start-Up
Frances Arnold: Gevo: An "Advanced Biofuels" Start-Up
 
Have a Witty Holiday by Julie Gilhart
Have a Witty Holiday by Julie GilhartHave a Witty Holiday by Julie Gilhart
Have a Witty Holiday by Julie Gilhart
 
The Necessary Revolution by Joe Laur
The Necessary Revolution by Joe LaurThe Necessary Revolution by Joe Laur
The Necessary Revolution by Joe Laur
 
Walking the Walk by Jeff Hayes
Walking the Walk by Jeff HayesWalking the Walk by Jeff Hayes
Walking the Walk by Jeff Hayes
 
Going Green: Learning as We Go by Beth Springer
Going Green: Learning as We Go by Beth SpringerGoing Green: Learning as We Go by Beth Springer
Going Green: Learning as We Go by Beth Springer
 
Sustainable City Clean Technology by Joseph Kwasnik
Sustainable City Clean Technology by Joseph KwasnikSustainable City Clean Technology by Joseph Kwasnik
Sustainable City Clean Technology by Joseph Kwasnik
 
Gervais Tompkin
Gervais TompkinGervais Tompkin
Gervais Tompkin
 
Nike Presentation Slides from Opportunity Green 2009
Nike Presentation Slides from Opportunity Green 2009Nike Presentation Slides from Opportunity Green 2009
Nike Presentation Slides from Opportunity Green 2009
 
Opportunity Green 2008 Conference Program
Opportunity Green 2008 Conference ProgramOpportunity Green 2008 Conference Program
Opportunity Green 2008 Conference Program
 
Opportunity Green Conference Program 2008
Opportunity Green Conference Program 2008Opportunity Green Conference Program 2008
Opportunity Green Conference Program 2008
 
Kimberlybrooks Lightray
Kimberlybrooks LightrayKimberlybrooks Lightray
Kimberlybrooks Lightray
 
Ellen Strickland
Ellen StricklandEllen Strickland
Ellen Strickland
 
Chip Conley Pp
Chip Conley PpChip Conley Pp
Chip Conley Pp
 
Cascio Opp Green
Cascio Opp GreenCascio Opp Green
Cascio Opp Green
 
Geoff Wardle
Geoff WardleGeoff Wardle
Geoff Wardle
 
Tim Lindholm Metro
Tim Lindholm MetroTim Lindholm Metro
Tim Lindholm Metro
 
Ian Wright
Ian WrightIan Wright
Ian Wright
 
Pangea Opp Green Pres
Pangea Opp Green PresPangea Opp Green Pres
Pangea Opp Green Pres
 

Recently uploaded

TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Edge AI and Vision Alliance
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 

Recently uploaded (20)

TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 

Alexis Madrigal: Uncanny Los Angeles

  • 1. Uncanny Los Angeles A trip through an alternative energy past that already existed
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. The Electric Railways When you add traffic, commute times then and now are pretty much a wash. Only back then, they were far more energy-efficient.
  • 8. California Power and Light
  • 9.
  • 11. The Wave Motor Vs. The Airplane
  • 12. Wave Motor Vs. the Airplane “ If God had intended that man should fly he would have given him wings… The airship business is a ‘fake’ and has been since it was started two hundred years ago… Never has the human mind so persistently evaded the issue, begged the question, and ‘wrangling resolutely with the facts,’ insisted upon dreams being accepted as actual performance.” --REAR ADMIRAL GEORGE W. MELVILLE Chief Engineer of the U.S. Navy, 1901 "Probably no other single subject, save that of navigation of air, have so much thought and energy been expended as upon the conservation and utilization of the power exerted upon our sea-coasts by the force of waves.” -- MCBRIDE’S MAGAZINE, 1903
  • 13. Why Old Green Tech Is More Than a Curiosity The line between absurdity and breakthrough is hard to see. The initial choices between technologies are usually marginal. “ Old” and “New” technologies happily coexist.
  • 14. Who Killed the Electric Railway? General Motors! “ The electric streetcar… did not die a natural death: General Motors killed it.” -Bradford Snell Bribes, WalMart-style supply chain strong arming, direct purchases of railways to destroy them. Progress! Rail service was a bad monopoly. People wanted to live in the ‘burbs. Greater transportation flexibility. Traffic in downtown core. The car was a better technology.
  • 15. Who Killed the Electric Railway? Technological change happens through people and organizations, not through some mystical zeitgeisty process. Neither group recognizes there is no inherent reason for either railways or automobiles to win. Both represent different kinds of progress. That’s because Progress, with a capital P, isn’t real.
  • 16. Who Killed the Electric Railway? “ It’s what happened” becomes “ It was what was supposed to happen” or “It had to happen.” Technological momentum has a way of erasing the past, of making us forget that there were alternatives, and that decisions had to be made. Contingency starts to seem inevitable.
  • 17. All technology is social technology. Apple mattered. The details, the context, the marketing, the specific embodiment of an idea made material matters. Users co-create products, too.
  • 18. Los Angeles 1957 The very first electric power was fed onto the grid from a reactor at the Santa Susana Field Laboratory.
  • 19. Learning from Nuclear “ The bottom line is that there was no compelling economic case for large public or private investments in commercial nuclear power systems in the 1950s or 1960s.” Steve Cohn, Too Cheap To Meter But there were social reasons: Progress! The Technological Sublime!
  • 20. Learning from Nuclear There were scientific reasons: Can we do it?
  • 21. Learning from Nuclear There were security reasons: Cold War!
  • 22. Learning from Nuclear There were corporate reasons: Nuclear First Mover Advantage Westinghouse, 1973: “Between now and the year 2000, the potential return to Westinghouse, just assuming it maintains its present share of the reactor market, could be $300 billion .”
  • 23. Voting on Our Technological Laws Don’t fear the spreadsheet. Social engineer cost. We should decide what the public pays. Small changes in priorities can lead to big shifts. “ The paper-clip is ubiquitous not because it is an earth-shatteringly important technology… There are many ways of holding paper together: pin it, staple it, punch holes and secure it with ‘Treasury tags,’ use Sellotape, put it in a ring-bind or other sort of folder, or bind it into a book. We use paper-clips so much because they are, for many uses, marginally better than the alternatives, and we know this.”
  • 24. The Breakthrough Is People Energy priorities have already shifted. Environmentalism has a future-oriented option. The mantle of progress is now worn by greens. Green tech is a political force.

Editor's Notes

  1. I don’t think we know our technology very well. Or understand how we socially engineer costs, choosing which pieces have to be paid by society and which by the company.
  2. Oil and gas finds Pipeline buildouts California has never been a coal state Energy abundance assumption
  3. System plus corporate bad actors Energy efficiency in transportation was not the point Automobile Affordances
  4. System plus corporate bad actors Energy efficiency in transportation was not the point Automobile Affordances
  5. System plus corporate bad actors Energy efficiency in transportation was not the point Automobile Affordances
  6. System plus corporate bad actors Energy efficiency in transportation was not the point Automobile Affordances