This document discusses strategies for transitioning from gasoline vehicles to electric vehicles. It proposes using art, activism, and political change to build support and enact policies. Tactics include spreading awareness through public forums, ads, and social media. The document also suggests government programs to boost electric vehicles and phase out gasoline subsidies to reveal true gas prices. The goal is to make electric vehicles appealing through marketing that emphasizes their benefits and "cool" image over gas vehicles.

1. “This mobilization of resources within a matter of
months demonstrates that a country and, indeed,
the world can restructure the economy quickly if
it is convinced of the need to do so. Many people—
although not yet the majority—are already
convinced of the need for a wholesale economic
restructuring. The purpose of this book is to
convince more people of this need, helping to tip
the balance toward the forces of change and
hope.”
-Lester R. Brown, Plan B 2.0: Rescuing a Planet Under Stress and a
Civilization in Trouble

2. “Gas? Gone. Electric? In.”
Making electricity COOL.
Ashley Ahn
Rebekah Meek
Margaret Moser

3. Tactics
-Series of steps to enact change
Art
Activism
Political Change through LAW

4. Art
Silent Spring
-Rachel Carson, 1962
Omnivore's Dilemma
-Michael Pollan, 2006
Bread and Puppet Theater
-Cheap Art and Political Theater in Vermont
The Jungle
-Upton Sinclair, 1906
Brokeback Mountain
-Directed by Ang Lee, 2005
Native Son
-Richard Wright, 1940

5. Activism
ACT UP
-Aids Coalition to Unleash Power
An Inconvenient Truth
-Al Gore, 2006
Greenpeace
-Independent global campaigning organization
Mai 68
-general shift in ideals, Paris, 1968
Salt Satyagraha
-Sit-ins, 1930

6. Results
-Change in legal frameworks
-Change in business practices
-Heightened social awareness
Saul Williams, List of Demands

7. Art and Electric Car?

8. Spreading the Word
-Call Senators
-Public Forums
- “Don't Drive Your Car”
-Campus Activist Network
-PSA Campaign
-Billboards
-Gas Station Campaigns
-Targeted Ads/Ad words
-Start the conversation with existing dealerships
-Hash tags on Twitter/Status updates on Facebook

9. Previous Government Programs
-The EU banning incandescent bulbs
-Public Utility Regulatory Policy Act
-Digital Cable

10. Government Transitional Program
- “cash” for gas guzzlers
- boost and/or extend the Qualified Plug-In Electric
Drive Motor Vehicle Credit
- Start with fleet vehicles, then move into consumer
vehicles
-distance traveled is known
-will always return to the garage to be charged

11. Implementation
- removal of gas subsidies – reveal the truth about gas prices
- require triple-walled containment, monitor wells, and concrete
vaulting at service station owner’s expense (currently cleanup
costs are borne by taxpayers)
- collect a disposal fee upfront with vehicle purchase
- create an argument that states ignoring global warming is a “futures” human
rights issue
- creation of department in the EPA for research and development
- declare gas cars/global warming as a public health emergency

12. Changing Consumer Desire
-Marketing Strategies
-making the electric car “cool” to
drive
-campaigns that highlight cost
benefits
-make gas “uncool”
-bandwagon strategy
-Physical Appeal
-Making electric cars just as functional as gas
-Attributes that surpass gasoline cars
-”Futuristic and chic”

13. Conclusion
-Series of steps to enact change
Art
Activism
Political Change through LAW
WORLD DOMINATION