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Ellen Strickland


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Ellen Strickland

  1. 1. Lunch & Learn - FIDM October 23, 2007
  2. 2. What is Green Design? <ul><li>Green Design takes in all aspects of the design process up to and including the purchasing of the goods. </li></ul><ul><li>Green Design means thinking through the “idea” all the way. </li></ul><ul><li>The “Greenest” design is a “whole loop cycle” from sourcing through manufacturing to reuse. </li></ul><ul><li>Waste=Food-At the end of the the cycle the product becomes either a biological nutrient or a technical nutrient to be used again. </li></ul>
  3. 3. Is “Green” Just The Latest Trend? <ul><li>The problems aren't getting any better. </li></ul><ul><li>The political will is finally emerging. </li></ul><ul><li>Consumers are waking up. </li></ul><ul><li>The supply chain is gaining power. </li></ul><ul><li>The environment has become a fiduciary issue. </li></ul><ul><li>The bar keeps moving. </li></ul><ul><li>Companies are moving beyond &quot;sustainability.” </li></ul><ul><li>More companies are telling their stories. </li></ul><ul><li>Clean technology is changing the game. </li></ul><ul><li>There's money to be made. </li></ul>
  4. 4. Livingreen Company Profile <ul><li>Three Stores- </li></ul><ul><ul><li>Culver City </li></ul></ul><ul><ul><li>Santa Barbara </li></ul></ul><ul><ul><li>Montecito </li></ul></ul><ul><li>Livingreen Online </li></ul><ul><li>Green Building Resource Center </li></ul><ul><li>Community Outreach & Education </li></ul><ul><li>Shades of Green- assessment criteria </li></ul><ul><li>LEED certified sales people </li></ul>Livingreen Santa Barbara Livingreen Culver City Livingreen Montecito
  5. 5. Livingreen Product Mix <ul><li>Green Building Materials </li></ul><ul><li>Energy / Air Quality Solutions </li></ul><ul><li>Home Furnishings & Accessories </li></ul><ul><ul><li>Furniture </li></ul></ul><ul><ul><li>Bedding </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Textiles & Rugs </li></ul></ul><ul><ul><li>Decorative Accessories </li></ul></ul><ul><li>Safe Cleaning Supplies </li></ul><ul><li>Green Lifestyle Products </li></ul>
  6. 6. Shades of Green Matrix
  7. 7. Ellen Strickland Founder of Livingreen Through her practice she discovered the health implications of various building materials she used in exhibit displays and structures. For her own health and that of others she felt compelled to research healthier choices in building materials and furnishings. Understanding that this information wasn’t widely known or distributed; and that the materials were almost impossible to come by for the average builder and home owner she set out to establish a retail outlet for green building supplies and furnishings. This resulted in the first Livingreen Store in Santa Barbara which opened in 2000. In 2006 she open her second store in Culver City and Livingreen Online went live this year-2007 and the Montecito store will open on November 2nd, 2007 Ellen Strickland began her professional career in interpretive planning and design. Her specialty was educational programming and exhibition design that encouraged learning through interactive fun.