1. 11633 Balintore Drive
Riverview, Fl 33579
Mobile: 404-723-7493
Pwallace83@yahoo.com
PhillipR.Wallace
OBJECTIVE To continue Growth within CPG Industryby using my Retail, DSD, and Key Account Management
experience to obtain a position that will cultivate my leadership, management, and creativity skills and broaden
my knowledge.
EXPERIENCE Nestle Sales Division-Confections and International Brands, Tampa, FL September 2015- Present
Key Account Manager Publix
 Achieved net sales goal of $11.4MM in 2015 for confections and $2.6MM for IBD for the Publix
Customer.
 Developed strategic promotions to maintain and grow Market share for Confections and IBD Divisions at
Publix.
 Utilized ISW (Nestle Trade program) to generate and identify profitable candy segments to obtain organic
growth measure; create OI’s, clear deductions, and pay invoices.
 Use tools such as Nielsen, Business Objects, Feature Vision, and Nielsen Answers on a daily basis to drive
sales growth.
 Build annual trade and sales volume plans to identify trends and competitive market activity.
 Work closely with Supply Chain on shipping cost, fuel charges, mismatch invoices, and spoils (swell
allowance).
 Create Category Reviews for all Confections and IBD categories by analyzing Nielsen and competitive
activity to partner with the Publix customer to gain new distribution and category growth.
 Develop and provide sales sheets on key promotions to NROC (Nestle Retail Team).
 Attend Quarterly NROC meeting to discuss expectations and execution plans for upcoming quarter.
Nestle Sales Division-Chilled Beverage, Riverview, FL June 2011- August 2015
Customer Development Account Manager
 Manage 9 Distributors and 2 Retail Groups at Multiple levels of Management that distribute Nesquik
Flavored Milk, Coffee Mate Liquid, and Nestle Ice Cream for the Gulf Coast of Florida for a total of
2.9mm Annual Sales.
 Forecast annual Nesquik shipments vs. targeted yearly sales goal with 102% Forecast Accuracy in 2014.
 Develop, Present, and Execute Customer Business Plans for Marketing and Trade on a Quarterly basis.
 Grow Market with Net-Net sales target remaining within Commercial spend and Promotion Goals.
 Effectively utilize ISW/Siegel 7 to pay invoices and create promotions on a weekly basis.
 Champion Lead for South DSD Region, Coached 13 piers for “Whitespace Project” that reports directly to
the Director Level.
 #1 in Region for Whitespace/New Account Placements Scorecard in spring 2014.
 #4 in Division for DSD Scorecard Ranking for Overall DSD Efficiency for First Half 2014.
 Responsible for cold call and open non-traditional accounts (airports, resorts) in my market.
 Audit/Train Distributors while visiting stores for contract compliance.
 Analyze Nestle sales, Distributor sales, and Nielsen Data to discover Fact based Opportunities for Growth
for My Market, Customer Profit, and Nestle Profit.
 Maintain and Balance logistics to stay under T&E Budget.
 Develop Retail Promotions (Bogo, Shelf Discounts, and IRC) and Post Evaluate performance to determine
upcoming Promo Expectations.
 Member of the Nestle Diversity Team that seeks and conducts interviews for possible Nestle Candidates at
Historically Black Universities and Colleges.
Nestle Retail Operations Center, Bradenton, FL July 2007- May 2011
Retail Sales Rep/ Regional Trainer
 Merchandise all Nestle Inventory in 15 Wal-Mart’s in the Bradenton Fl, area

2.  Sell incremental sales displays by identifying opportunities with tailored presentations for each customer
 Leverage each category, product, and brand to exceed portfolio expectations
 Demonstrate business analysis skills by adjusting selling opportunities to store environments
 Train and develop new hires on the RSR Gold Standard Process
 Sales goal for 2010 was 739,000$ on pace to deliver over a Million dollars in my territory
SKILLS Proficient in Microsoft Office (Word, Excel, PowerPoint, & Access), Word Perfect, Internet applications
(HTML & FrontPage) Time Management, Negotiations, Multitasking, Customer Management, Project
Management, Siegel 7(ISW), AC Nielsen, TD Links, Category Roadmaps, Feature Vision, Business Objects.
EDUCATION Clark Atlanta University, Atlanta, GA
Bachelor of Arts in Business Administration-May 2007
Major: Management Minor: Marketing
Jones International University, Boulder, CO
Masters of Business Administration -February 2011
Specialty: Leading the Customer Driven Organization