Album Release Final
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This document summarizes sales projections and profit/loss estimates for a music artist's crowdfunding campaign and album release. It shows that with 55,000 followers on Instagram and a projected conversion rate of 23%, the artist could sell 13,800 units, generating over $135,000 in total revenue. Total costs are estimated at $97,467, leaving an estimated total profit of $38,424. The document breaks down revenue and costs by specific product types and expense categories.
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This document outlines the sales projections and profit/loss statement for an artist's crowdfunding campaign. It shows that the artist expects to sell 2,200 units through the campaign, generating $48,950 in revenue. It then projects sales of digital singles, albums, CDs, vinyl, t-shirts and fan club memberships if the artist grows their fanbase to 100,000 people, but currently shows $0 projected revenue since the fanbase is only 55,000. The profit and loss statement breaks down the various costs involved like production, manufacturing, distribution and marketing to calculate total profit.
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Round 2 - 2020
Sim ID Z78285_16
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168 $52,626
Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279 $4,110
Contribution
Margin
23.9% 27.4% 27.3% 29.4% 29.2% 28.5% 27.6%
Emergency Loan $8,375 $0 $0 $0 $0 $0 $0
Stock Price $9.09 $22.09 $16.65 $27.95 $15.32 $18.62 $18.29
Market Share 10.0% 21.8% 14.5% 25.4% 13.1% 15.3% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 7.6 13.6 21100 2.7 15-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $38.25 567 557 No $1,900 37% $350 34% 10
Baker $33.40 1,235 1,309 Yes $1,350 43% $1,350 77% 22
Bold $42.35 30 42 Yes $550 43% $550 33% 1
Cake $28.95 1,360 1,335 No $925 29% $925 56% 20
Daze $35.00 1,208 1,187 No $1,450 48% $1,450 83% 19
Eat $29.30 1,212 1,190 No $875 28% $875 54% 18
Fast $38.50 485 479 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (9.3%) Baldwin (20.7%)
Chester (22.3%) Digby (19.8%)
Er.
Round 2Dec. 31, 2015 C57912AndrewsTracy CalhounVict.docx
Round: 2
Dec. 31, 2015 C57912
Andrews
Tracy Calhoun
Victoria Carey
Florian Heithier
Keisha High
Baldwin
Joy Atkins
Michal Grygo
Deric Sims
Sean Smith
MILTON WARE
Chester
ARAYA AMDETSYON
Kevin Darrell
Judy-Ann Davis
DELANO MCVAY
Digby Erie
Selected Financial Statistics
Andrews Baldwin Chester Digby Erie
ROS -40.4% -1.3% -13.5% 8.2% 4.6%
Asset Turnover 0.37 0.96 0.66 1.30 0.91
ROA -14.9% -1.2% -8.9% 10.7% 4.2%
Leverage
(Assets/Equity)
-10.2 1.9 7.4 2.0 2.1
ROE -152.4% -2.4% -65.5% 21.1% 8.7%
Emergency Loan $343,049,599 $0 $94,241,651 $0 $0
Sales $135,241,406 $96,058,934 $115,326,373 $192,677,677 $118,689,159
EBIT ($18,090,603) $3,635,841 ($2,138,470) $32,178,555 $16,026,603
Profits ($54,636,942) ($1,246,277) ($15,612,972) $15,735,574 $5,462,417
Cumulative Profit ($80,606,603) $1,746,029 ($19,910,190) $30,484,786 $17,761,077
SG&A / Sales 7.0% 17.2% 14.1% 10.5% 10.4%
Contrib. Margin % 0.7% 29.2% 18.8% 31.4% 31.0%
CAPSTONE® COURIER Page 1
Stock & Bonds C57912 Round: 2Dec. 31, 2015
Stock Market Summary
Company Close Change Shares
MarketCap
($M)
Book Value EPS Dividend Yield P/E
Andrews $1.00 $0.00 2,029,194 $2 ($17.67) ($26.93) $0.00 0.0% 0.0
Baldwin $20.47 ($4.02) 2,269,039 $46 $23.27 ($0.55) $0.00 0.0% -37.3
Chester $1.00 $0.00 2,000,000 $2 $11.92 ($7.81) $0.00 0.0% -0.1
Digby $71.00 $19.80 2,015,280 $143 $37.06 $7.81 $0.04 0.1% 9.1
Erie $46.29 $0.27 2,128,085 $99 $29.53 $2.57 $1.44 3.1% 18.0
Bond Market Summary
Company Series# Face Yield Close$ S&P Company Series# Face Yield Close$ S&P
Andrews Chester
12.5S2017 $13,900,000 12.9% 97.05 DDD 12.5S2017 $13,900,000 12.9% 97.05 DDD
14.0S2019 $20,850,000 14.1% 99.13 DDD 14.0S2019 $20,850,000 14.1% 99.13 DDD
Baldwin Digby
12.5S2017 $13,900,000 12.4% 101.02 BB 12.5S2017 $13,828,905 12.4% 100.51 B
14.0S2019 $20,850,000 13.2% 106.39 BB 14.0S2019 $20,850,000 13.3% 105.44 B
11.3S2024 $2,500,000 11.7% 96.79 BB 11.5S2025 $4,651,752 12.0% 96.08 B
Erie
12.5S2017 $13,900,000 12.5% 100.00 CCC
14.0S2019 $20,850,000 13.4% 104.51 CCC
Next Year's Prime Rate 8.00%
CAPSTONE® COURIER Page 2
Financial Summary C57912 Round: 2Dec. 31, 2015
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie
CashFlows from operating activities
Net Income(Loss) ($54,637) ($1,246) ($15,613) $15,736 $5,462
Adjustment for non-cash items:
Depreciation $9,547 $7,587 $7,587 $7,833 $8,755
Extraordinary gains/losses/writeoffs $0 ($15) $0 $7 ($539)
Changes in current assets and liablilities
Acounts payable $394 ($3,212) $708 $3,404 ($1,264)
Inventory ($122,974) $16,324 ($44,237) ($957) $9
Accounts Receivable ($2,092) ($50) ($1,123) ($4,327) $1,409
Net cash from operations ($169,763) $19,388 ($52,678) $21,695 $13,832
Cash flows from investing activities
Plant improvements(net) $0 $0 $0 ($25,320) ($15,292)
Cash flows from financing activities
Dividends paid ...
Financial Forecast
This document contains financial projections and operating metrics for a two-year forecast of a live music venue called 2Live Venue. Key figures include:
- Year 1 net income of $512,164 and year 2 net income of $372,315, with total two-year net income of $884,479.
- Total capital raised of $500,000, with $400,000 contributed by the owner in exchange for 90% equity ownership and $100,000 from a private investor in exchange for 10% equity.
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Financial forecast
This document provides financial projections for a two-year period for a venue called 2Live Venue. It includes projections for net sales, expenses, profits, and cash flow on a quarterly basis. Key figures include projected net income of $277,745 in Year 1 and $569,930 in Year 2, with a two-year total net profit of $847,675. Capital expenses of $353,484 are required pre-launch, with total capital raised of $626,645 including $200,000 from an outside investor for 15% equity in the business.
Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx
Round 2 - 2020
Sim ID Z79546_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223 $52,616
Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486 $3,930
Contribution
Margin
29.5% 27.6% 27.7% 29.8% 29.2% 28.4% 28.7%
Emergency Loan $19,811 $0 $0 $0 $0 $0 $0
Stock Price $1.00 $21.99 $18.40 $28.60 $17.08 $19.61 $17.78
Market Share 7.8% 21.0% 15.9% 25.0% 14.5% 15.9% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 8 13.1 18500 1.8 9-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 216 200 No $900 19% $900 57% 3
Baker $33.40 1,207 1,395 Yes $1,350 43% $1,350 77% 22
Bold $42.35 32 45 Yes $550 43% $550 33% 1
Cake $28.95 1,511 1,421 Yes $925 29% $925 56% 20
Daze $35.00 1,226 1,264 Yes $1,450 48% $1,450 83% 19
Eat $29.30 1,364 1,267 No $875 28% $875 54% 18
Fast $38.50 541 507 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (3.5%) Baldwin (20.3%)
Chester (24.8%) Digby (20.1%)
Erie (22.4%) Ferris (8.9%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 366 328 No $900 30% $900 57% 9
Baker $33.40 377 438 Yes $1,350 47% $1,350 77% 11
Bold $4.
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1) Net income for the period was $1,305,162 with projected sales growth over two years totaling $3,464,640.
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This document contains financial projections for a 2-year period for a new venue called 2Live Venue. It includes quarterly projections for net income, expenses, cash flow, and capital expenses. For year 1, the net profit is projected to be negative with a loss of $803,390 over the 2 years as expenses exceed revenues in the startup period. Cash flow is also projected to be negative each quarter as cash outflows for expenses exceed cash inflows from sales.
Sad Hippie Album Release
The document contains a release schedule and marketing plan for an album release from weeks 1-24. It includes tasks for creating marketing materials like photos, videos, and merch; promoting through social media, email newsletters, and events; and tracking sales goals and projections for digital singles, albums, physical CDs, and merch. The marketing plan aims to build awareness leading up to the release and engage fans to help reach sales targets for generating over $27,000 in total projected revenue.
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Excerpts taken from: Lucas, S.E. (12th ed.) (2015). The Art of Public Speaking. New York, NY:
McGraw Hill.
Tap, Tap, Tap
Excerpts taken from: Lucas, S.E. (12th ed.) (2015). The Art of Public Speaking. New York, NY:
McGraw Hill.
Third-Culture Kid
Round 2 - 2020
Sim ID Z78285_16
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168 $52,626
Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279 $4,110
Contribution
Margin
23.9% 27.4% 27.3% 29.4% 29.2% 28.5% 27.6%
Emergency Loan $8,375 $0 $0 $0 $0 $0 $0
Stock Price $9.09 $22.09 $16.65 $27.95 $15.32 $18.62 $18.29
Market Share 10.0% 21.8% 14.5% 25.4% 13.1% 15.3% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 7.6 13.6 21100 2.7 15-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $38.25 567 557 No $1,900 37% $350 34% 10
Baker $33.40 1,235 1,309 Yes $1,350 43% $1,350 77% 22
Bold $42.35 30 42 Yes $550 43% $550 33% 1
Cake $28.95 1,360 1,335 No $925 29% $925 56% 20
Daze $35.00 1,208 1,187 No $1,450 48% $1,450 83% 19
Eat $29.30 1,212 1,190 No $875 28% $875 54% 18
Fast $38.50 485 479 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (9.3%) Baldwin (20.7%)
Chester (22.3%) Digby (19.8%)
Er.
Round 2Dec. 31, 2015 C57912AndrewsTracy CalhounVict.docx
Round: 2
Dec. 31, 2015 C57912
Andrews
Tracy Calhoun
Victoria Carey
Florian Heithier
Keisha High
Baldwin
Joy Atkins
Michal Grygo
Deric Sims
Sean Smith
MILTON WARE
Chester
ARAYA AMDETSYON
Kevin Darrell
Judy-Ann Davis
DELANO MCVAY
Digby Erie
Selected Financial Statistics
Andrews Baldwin Chester Digby Erie
ROS -40.4% -1.3% -13.5% 8.2% 4.6%
Asset Turnover 0.37 0.96 0.66 1.30 0.91
ROA -14.9% -1.2% -8.9% 10.7% 4.2%
Leverage
(Assets/Equity)
-10.2 1.9 7.4 2.0 2.1
ROE -152.4% -2.4% -65.5% 21.1% 8.7%
Emergency Loan $343,049,599 $0 $94,241,651 $0 $0
Sales $135,241,406 $96,058,934 $115,326,373 $192,677,677 $118,689,159
EBIT ($18,090,603) $3,635,841 ($2,138,470) $32,178,555 $16,026,603
Profits ($54,636,942) ($1,246,277) ($15,612,972) $15,735,574 $5,462,417
Cumulative Profit ($80,606,603) $1,746,029 ($19,910,190) $30,484,786 $17,761,077
SG&A / Sales 7.0% 17.2% 14.1% 10.5% 10.4%
Contrib. Margin % 0.7% 29.2% 18.8% 31.4% 31.0%
CAPSTONE® COURIER Page 1
Stock & Bonds C57912 Round: 2Dec. 31, 2015
Stock Market Summary
Company Close Change Shares
MarketCap
($M)
Book Value EPS Dividend Yield P/E
Andrews $1.00 $0.00 2,029,194 $2 ($17.67) ($26.93) $0.00 0.0% 0.0
Baldwin $20.47 ($4.02) 2,269,039 $46 $23.27 ($0.55) $0.00 0.0% -37.3
Chester $1.00 $0.00 2,000,000 $2 $11.92 ($7.81) $0.00 0.0% -0.1
Digby $71.00 $19.80 2,015,280 $143 $37.06 $7.81 $0.04 0.1% 9.1
Erie $46.29 $0.27 2,128,085 $99 $29.53 $2.57 $1.44 3.1% 18.0
Bond Market Summary
Company Series# Face Yield Close$ S&P Company Series# Face Yield Close$ S&P
Andrews Chester
12.5S2017 $13,900,000 12.9% 97.05 DDD 12.5S2017 $13,900,000 12.9% 97.05 DDD
14.0S2019 $20,850,000 14.1% 99.13 DDD 14.0S2019 $20,850,000 14.1% 99.13 DDD
Baldwin Digby
12.5S2017 $13,900,000 12.4% 101.02 BB 12.5S2017 $13,828,905 12.4% 100.51 B
14.0S2019 $20,850,000 13.2% 106.39 BB 14.0S2019 $20,850,000 13.3% 105.44 B
11.3S2024 $2,500,000 11.7% 96.79 BB 11.5S2025 $4,651,752 12.0% 96.08 B
Erie
12.5S2017 $13,900,000 12.5% 100.00 CCC
14.0S2019 $20,850,000 13.4% 104.51 CCC
Next Year's Prime Rate 8.00%
CAPSTONE® COURIER Page 2
Financial Summary C57912 Round: 2Dec. 31, 2015
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie
CashFlows from operating activities
Net Income(Loss) ($54,637) ($1,246) ($15,613) $15,736 $5,462
Adjustment for non-cash items:
Depreciation $9,547 $7,587 $7,587 $7,833 $8,755
Extraordinary gains/losses/writeoffs $0 ($15) $0 $7 ($539)
Changes in current assets and liablilities
Acounts payable $394 ($3,212) $708 $3,404 ($1,264)
Inventory ($122,974) $16,324 ($44,237) ($957) $9
Accounts Receivable ($2,092) ($50) ($1,123) ($4,327) $1,409
Net cash from operations ($169,763) $19,388 ($52,678) $21,695 $13,832
Cash flows from investing activities
Plant improvements(net) $0 $0 $0 ($25,320) ($15,292)
Cash flows from financing activities
Dividends paid ...
Financial Forecast
This document contains financial projections and operating metrics for a two-year forecast of a live music venue called 2Live Venue. Key figures include:
- Year 1 net income of $512,164 and year 2 net income of $372,315, with total two-year net income of $884,479.
- Total capital raised of $500,000, with $400,000 contributed by the owner in exchange for 90% equity ownership and $100,000 from a private investor in exchange for 10% equity.
- Steady increases in quarterly net sales from $136,313 in Q1 of year 1 to $362,418 in Q4 of year 2, indicating revenue is
Financial forecast
This document provides financial projections for a two-year period for a venue called 2Live Venue. It includes projections for net sales, expenses, profits, and cash flow on a quarterly basis. Key figures include projected net income of $277,745 in Year 1 and $569,930 in Year 2, with a two-year total net profit of $847,675. Capital expenses of $353,484 are required pre-launch, with total capital raised of $626,645 including $200,000 from an outside investor for 15% equity in the business.
Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx
Round 2 - 2020
Sim ID Z79546_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223 $52,616
Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486 $3,930
Contribution
Margin
29.5% 27.6% 27.7% 29.8% 29.2% 28.4% 28.7%
Emergency Loan $19,811 $0 $0 $0 $0 $0 $0
Stock Price $1.00 $21.99 $18.40 $28.60 $17.08 $19.61 $17.78
Market Share 7.8% 21.0% 15.9% 25.0% 14.5% 15.9% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 8 13.1 18500 1.8 9-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 216 200 No $900 19% $900 57% 3
Baker $33.40 1,207 1,395 Yes $1,350 43% $1,350 77% 22
Bold $42.35 32 45 Yes $550 43% $550 33% 1
Cake $28.95 1,511 1,421 Yes $925 29% $925 56% 20
Daze $35.00 1,226 1,264 Yes $1,450 48% $1,450 83% 19
Eat $29.30 1,364 1,267 No $875 28% $875 54% 18
Fast $38.50 541 507 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (3.5%) Baldwin (20.3%)
Chester (24.8%) Digby (20.1%)
Erie (22.4%) Ferris (8.9%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 366 328 No $900 30% $900 57% 9
Baker $33.40 377 438 Yes $1,350 47% $1,350 77% 11
Bold $4.
Cultivora pitch deck - Joseph Sunder
Cultivora is a website that provides destination guides and information for music festival fans. It has experienced rapid growth, doubling capacity and selling out tickets much faster in its second year. Cultivora aims to position itself as the leading media resource for music festivals by providing reliable news, quality information, and personalized experiences through mobile applications and social media engagement. It has experienced increasing revenue but also rising costs between 2012-2016 as it expands its social media marketing, content services, and branded content offerings.
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This was used to show that I have an understanding on how to forecast and understood the basic concept.
Team nova news c20 2014
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Similar to Album Release Final (15)
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Round 2Dec. 31, 2015 C57912AndrewsTracy CalhounVict.docx
Round 2Dec. 31, 2015 C57912AndrewsTracy CalhounVict.docx
Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx
Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx
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Album Release Final
- 1. Number of Followers on Instagram 55,000 Number of Conversions (4%) 2200 Level Price Units Total Digital Album (40% of Units) $5.00 880 $4,400.00 Autographed CD (25% of Units) $15.00 550 $8,250.00 Autographed Vinyl (15% of Units) $30.00 330 $9,900.00 Autographed Vinyl + T-Shirt (10%) $50.00 220 $11,000.00 Autographed Vinyl + T-Shirt + Fan Club (10%) $70.00 220 $15,400.00 Total 2200 $48,950.00 Crowdfunding Worksheet
- 2. Sales Projections Size of Fanbase 55,000 Fanbase Goal 100,000 Cost of Fanbase Build $45,000 Signature Promotional Giveaway Numbers (60%) 60,000 Projected Units Sold (at 23% conversion) 13,800 Products Price Points Units Sold Revenue Digital Single (60% of Projected Units) $0.99 8280 $8,197.20 Digital Album (20% of Projected Units) $9.99 2760 $27,572.40 CD (10% of Projected Units) $13.99 1380 $19,306.20 Vinyl (5% of Projected Units) $25.99 690 $17,933.10 T-Shirt (4% of Projected Units) $18.99 552 $10,482.48 Fan Club (1% of Projected Units) $25.00 138 $3,450.00 Total Projected Revenue 13800 $86,941.38
- 3. Profit & Loss Statement Size of Fanbase (Release Day) Revenue Streams Price Point Units Revenue Crowdfunding $48,950.00 Digital Singles Sold $0.99 8,280 $8,197.20 Digital Albums Sold $9.99 2,760 $27,572.40 Physical Albums Sold (CD) $13.99 1,380 $19,306.20 Physical Albums Sold (vinyl) $25.99 690 $17,933.10 T-Shirt Sales $18.99 552 $10,482.48 Fan Club $25.00 138 $3,450.00 Total Revenue 13,800 $135,891.38 Costs Price Point Percentages Units/Months Cost Merchant & Retailer Costs Crowdfunding Cost 48,950 10% $4,895.00 Retailer's Share on Singles Sold (digital) $0.99 30% 8,280 $2,459.16 Retailer's Share on Albums Sold (digital) $9.99 30% 2,760 $8,271.72 Retailer's Share on CDs Sold (consignment) $13.99 50% 300 $2,098.50 Manufacturing & Distribution Costs Aggregation Cost for Album (Standard on CD Baby) $29.99 CD Baby Digital Distribution Commission (Singles) $0.99 9% 8,280 $737.75 CD Baby Digital Distribution Commission (Albums) $9.99 9% 2,760 $2,481.52 UPC Code for Single (CD Baby) $5.00 $5.00 UPC Code for Album (CD Baby) $20.00 $20.00 CD Manufacturing (CD Baby) 2028.85 $2,028.85 Vinyl Manufacturing (CD Baby) 5591.1 $5,591.10 Shirt Manufacturiing with Merchly.com $8.42 552 $4,647.84 Production Cost Cover Art & Graphics $500.00 Mixing & Mastering $5,000.00 Music Video Costs $2,500.00 Photoshoot $300.00 Shipping Costs Postage for 70% of CDs $3.00 70% 966 $2,898.00 Postage for 70% of Vinyl Units $4.00 70% 483 $1,932.00 Postage for 70% of t-shirts $5.00 70% 386.4 $1,932.00 Shipping Supplies for all units shipped $1.00 1835.4 $1,835.40 Marketing & Advertising Costs Annual Website hosting (Bandzoogle Pro Plan) $16.63 12 $199.56
- 4. Facebook and Instagram Ads $300.00 Email Autoresponder Fees (Mailchimp Standard) $17.00 12 $204.00 Printing Flyers $300.00 Cost of Fanbase Build $45,000.00 Listening Party $100.00 Release Party $1,200.00 Total COGS $97,467.38 Total Profit $38,424.00