AJ Funding Lab Investor presentation

1. Digital Sensory Expertise software
The
fi
rst AI expert system for food scientists
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. 4
PROBLEM
Lots of complexity* issues!
CAPTURE
METHODS
SURVEY
RESULTS
DATA
ANALYSIS
Very complex problems!
How to solve them?
* We had clients, laboratories
complain about the process!
DESIRE: More time to the point,
better data insights, clearer data
analysis!

3. Product
• Software Home page

4. • Wizard start: digitisation
Product

5. • Wizard
Product

6. • Result
Product

7. 5
SOLUTION
A simple software & standardisation framework using AI
TRL: 7
We had clients, laboratories
complain about the process!
More time to the point,
better data insights, clearer data analysis!

8. 4
BUSINESS MODEL
Solution-relevant ecosystems
LICENSING
50k€/year PoC
QUALITY
LABEL
Xk€/6weeks
According to the ecosystem,
We have 4 con
fi
gurations
Each one has it’s pricing scheme
DATABASE
E-MARKET
X% / transaction
R&D + TECH
RESALES
XXk€/deal

9. 13
• $4.5B TAM (
fl
oored by $40 Mio turnover cies+2nd
segment)
• $1.7T market size & Growth = 5%
• Our clients are Food Companies’ food scientists
who are the deciders with CEOs
• TAM in
fl
uenced by open source solution adoption rate
MARKET
4 business models active in food supply:

10. 19
No comparable competitors promoting open source or a standard
COMPETITORS

11. 14
BUSINESS MODEL
Total addressable
market: $4.5B
35+ B2B Customers
4 Innovative unique business ecosystems
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years
CAC: 1500€/unit
LTV: 5.5k€/unit
Unit Price: 50-100k€

12. 15
TRACTION
5 addressable markets:
• Main market: Food producers
• + 4 parallel markets
Matt Lashmar, Mass Challenge (Aug ’21):
“You and Ajinomatrix have the most traction
with another startup on the whole batch of 110 startups”

13. 16
• 1/ Pilot PoC (proof of concept)
• 2/ MVP at 10 clients
• 3/ Sell to 50-60 clients
• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 in 18 months (Licensing)
The Discussion with 35+ industry partners
10 LOIs collected - more expected
CAC: 1500€/unit
LTV: 5.5k€/unit
Unit Price: 50-100k€

14. 17
TEAM
Christian du Jardin
Interim CMO
(ex-sales/mktg Unilever)
François Gabriel
Wayenberg
Founder / CEO
Joel Bellenson
Science advisor
(iSmell inventor)
Bernard Donnay
Project Management
(ex-IBM engineer)
Dany Kwintner
Project Strategy
(The Ingenious Company, Jp)
Loic Quertenmont
AI Black Belt
Interim / CTO
UNESCO Best of the web award,
Cybertheate
Management book: Manager 3.0
Wired cover with the smell printer
invention
UNESCO Best of the web award,
Cybertheate

15. 20
ASKs
• Project development with Universities
• Tech developing a sensory standard
• AI, mixed with sensory science R&D
We envision a future of digital measurement
for taste and smell, standard sensory
fi
les as
an open standard & an open source solution
accessible for smaller entities.
We look for pre-seed
fi
nancing &
We look for MVP serialisation plus:

16. 3
Meet Dr. Abigail
Director, R&D Food Scientist
Customer Pro
fi
le
“Abigail could have more time to do essential analysis improving ROI!”

17. 12
• From Germany to Japan
• Translating the taste… from one place to another!
• Remote printed food
Bon appétit:
“The Japanese consumer will love the new Pringle!”
CASE STUDY
Sample research - Pringles remote printing: