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We interpret taste and smell


digitally through open source


software using AI
francois.wayenberg@ajinomatrix.org


www.ajinomatrix.org


+32 470.596.768 1
2
2
A series of problems
Plague the sensory industry
PROBLEM
3
Meet Dr. Abigail
Director, R&D Food Scientist
PROBLEM
4
PROBLEM
Abigail has rocks in her shoes: complexity issues
CAPTURE


METHODS
SAMPLING


PROCEDURE
SURVEY


RESULTS
Those are too complex!


How to solve them?
5
SOLUTION
A standard portable
fi
le and model using AI…
TRL: 7
…And an App comparable to open o
ffi
ce but for sensory applications:
The Likes of…
6
• Solves portability complexity


• Solves data amnesia issues


• Allows secure storage
SOLUTION
A standard sequential sensory
fi
le (like mp3 for music):
7
• Software licensing


• Quality program


• eMarket + Bank


• Tech Resales
Solution: 4 biz models
8
Our clients use our AI


B2B based solutions


50k€/year


(PoC & MVP)


70k€/3years


(Full version)
Software


Licensing
9
We send a change agent


to improve taste / smell


6 weeks program


8k€


+X% com on sales
Quality


Label
10
Online


marketplace & bank


for scents, tastes formulas


We charge X%


on transactions


Bank charges apply
e-Market+Bank
11
Solution provider


with research centres


XXk€/concept


Licensing: sales X%
Tech (Re)Sales
12
• From Germany to Japan


• Translating the taste… anticipation!


Bon appétit:


“The Japanese consumer will love the new Pringle!”
PRODUCT (DEVELOPMENT)
Sample research - Pringles remote printing:
13
• TAM
fl
oored by $40 Mio turnover suppliers


	
	


• $1.7T size & Growth = 5%


	


• Our clients are Food Companies’ food scientists


who are the deciders


• Licensing + eMarket & Bank business models


MARKET
4 business models active in food supply:
14
BUSINESS MODEL
Total addressable
market $1.7T
25 B2B Customers
4 Innovative and unique business models
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years
15
TRACTION
5 addressable markets:
• Main market: Food producers


• + 4 parallel markets
16
• 1/ Pilot PoC (proof of concept)


• 2/ MVP at 10 clients


• 3/ Sell to 50-60 clients


• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 in 18 months (Licensing)
The Discussion with 25 industry partners


4 LOIs collected - 5 expected
CAC: 1500€/unit


LTV: 5.5k€/unit


Unit Price: 50-70k€
17
TEAM
Team mixes top food biz +
fl
avour & fragrance experience!


Founder formally in ground breaking projects with:
Christian du Jardin


Interim CMO


(ex-sales/mktg Unilever)
TEAM
18
PARTNERSHIPS
19
No comparable competitors promoting open source or a standard
COMPETITORS
20
ASKs
• Project development with Universities


• Tech developing a sensory standard


• AI, mixed with sensory science R&D
We look for PoC
fi
nancing (1st client) &


We look for MVP serialisation plus:

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Ajinomatrix v0.1 2-08-21

  • 1. We interpret taste and smell digitally through open source software using AI francois.wayenberg@ajinomatrix.org www.ajinomatrix.org +32 470.596.768 1
  • 2. 2 2 A series of problems Plague the sensory industry PROBLEM
  • 3. 3 Meet Dr. Abigail Director, R&D Food Scientist PROBLEM
  • 4. 4 PROBLEM Abigail has rocks in her shoes: complexity issues CAPTURE METHODS SAMPLING PROCEDURE SURVEY RESULTS Those are too complex! How to solve them?
  • 5. 5 SOLUTION A standard portable fi le and model using AI… TRL: 7 …And an App comparable to open o ffi ce but for sensory applications: The Likes of…
  • 6. 6 • Solves portability complexity • Solves data amnesia issues • Allows secure storage SOLUTION A standard sequential sensory fi le (like mp3 for music):
  • 7. 7 • Software licensing • Quality program • eMarket + Bank • Tech Resales Solution: 4 biz models
  • 8. 8 Our clients use our AI B2B based solutions 50k€/year (PoC & MVP) 70k€/3years (Full version) Software Licensing
  • 9. 9 We send a change agent to improve taste / smell 6 weeks program 8k€ +X% com on sales Quality Label
  • 10. 10 Online marketplace & bank for scents, tastes formulas We charge X% on transactions Bank charges apply e-Market+Bank
  • 11. 11 Solution provider with research centres XXk€/concept Licensing: sales X% Tech (Re)Sales
  • 12. 12 • From Germany to Japan • Translating the taste… anticipation! Bon appétit: “The Japanese consumer will love the new Pringle!” PRODUCT (DEVELOPMENT) Sample research - Pringles remote printing:
  • 13. 13 • TAM fl oored by $40 Mio turnover suppliers • $1.7T size & Growth = 5% • Our clients are Food Companies’ food scientists who are the deciders • Licensing + eMarket & Bank business models MARKET 4 business models active in food supply:
  • 14. 14 BUSINESS MODEL Total addressable market $1.7T 25 B2B Customers 4 Innovative and unique business models AI allowing sensory digitisation Con fi rmed by clients $50M Revenue min in 5 Years
  • 15. 15 TRACTION 5 addressable markets: • Main market: Food producers • + 4 parallel markets
  • 16. 16 • 1/ Pilot PoC (proof of concept) • 2/ MVP at 10 clients • 3/ Sell to 50-60 clients • 4/ Forums as e-Market + DB GO TO MARKET 1 - 10 - 50 in 18 months (Licensing) The Discussion with 25 industry partners 4 LOIs collected - 5 expected CAC: 1500€/unit LTV: 5.5k€/unit Unit Price: 50-70k€
  • 17. 17 TEAM Team mixes top food biz + fl avour & fragrance experience! Founder formally in ground breaking projects with: Christian du Jardin Interim CMO (ex-sales/mktg Unilever) TEAM
  • 19. 19 No comparable competitors promoting open source or a standard COMPETITORS
  • 20. 20 ASKs • Project development with Universities • Tech developing a sensory standard • AI, mixed with sensory science R&D We look for PoC fi nancing (1st client) & We look for MVP serialisation plus: