Aisle7 : Retail Mobile Apps from Expo West 2011
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Learn how forerunners in the industry are using the latest technology—like QR codes—to drive sales and increase brand loyalty. From an Aisle7 session at Expo West 2011.
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The document discusses Google's partnership with SocialHi5 and how Google can help businesses reach digital audiences. It provides details on Google's Premier Badge program, which recognizes top partner agencies. SocialHi5 is introduced as a Premier Badge partner that can help businesses succeed online through dedicated Google support, access to data and betas, and strategies to reach audiences across devices based on their behaviors and interests. Trends in the healthcare industry, especially increased online searches for dental services from mobile devices, are also covered. The presentation closes with a Q&A and lunch section.
Eurofruit magazine January 2011 - the fresh, social network
The use of social media by the fresh produce industry has increased over the past year. Companies are now using platforms like Facebook, Twitter, YouTube, and mobile apps to engage customers and provide product information via QR codes and location-based services. The California Avocado Commission and Stemilt Growers plan to use QR codes on displays to share information with customers about growers and products. A new HarvestMark app allows customers to trace produce back to its source by scanning QR codes. While direct metrics are difficult, social media allows companies to build large customer networks and gain valuable feedback.
Campaign Presentation - Creative Brief Overview
DoRight Dental is launching a new toothpaste called "SmileRight Toothpaste". The marketing plan targets Generation X Hispanic females ages 25-40. A six-week email, Facebook, YouTube, and mobile campaign will promote SmileRight's benefits and encourage sharing on social media. The creative elements will feature the colors Tangerine Tango and neon shades to match the summer theme. Messaging will focus on natural, cruelty-free products and special offers to engage the target audience.
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Aisle7 : Retail Mobile Apps from Expo West 2011
- 1. Retail Mobile Apps FPO Natural Products Expo West 2011
- 2. Share Today’s Session On Twitter: #ExpoWestMobile @Aisle7 @GinaRau @PCC Continue conversation at Aisle7 booth #1816
- 4. The Rise of Mobile 31% of U.S. mobile users own a smartphone Mobile consumers are more actively engaged than their PC counterparts – they’re calling, searching, and commenting “Mobile will be bigger than desktop in five years. Mobile searches grew 5x in the last two years.” Source: Google
- 5. Shoppers Want Information MOBILE USE: FUTURE Healthcare/medical-related: +34% Packaged food and beverage: +35% Beauty and personal care: +34%
- 6. Customers use their mobile device to shop Seek store, product and brand recommendations, information, and reviews Seek deals, coupons, promotions Create and share shopping lists Compare prices Find friends
- 7. Plenty of Apps To Assist
- 9. Whole Foods
- 10. Grocery Apps
- 11. Third Party Apps
- 13. Mobile Influencing the Shopping Cycle
- 14. Going to Market Mobile Web App Native App Mobile-Optimized Website
- 17. QR Codes (Quick Response)
- 18. QR Codes (Quick Response) Source: Mobio Identity Systems, Inc.
- 19. Take Away Claim your location with Facebook Places Register your location with Yelp, Foursquare Determine what portion of your website visitors are accessing the site via their mobile device Explore optimizing your current website for mobile access Give customers a reason to engage with you via their mobile device Experiment with group or discount buying offers
- 20. Aisle7 MOBILE™ Wellness On-The-Go Learn more at: Aisle7.net