The document summarizes the key findings of the 2011 ImagePower Green Brands Survey, which polled over 9,000 consumers across 8 countries. The survey found: 1) Consumers in emerging markets like India strongly support more government regulation and innovation in green products/policies, while consumers in developed markets like the US prefer less government involvement. 2) Interest in buying green products is rising globally, though consumers in developed countries cite high prices as a top barrier versus lack of availability and labeling clarity in emerging markets. 3) Transparency around product ingredients and packaging is important to inform consumer choices. 4) Green advertising has a strong influence on consumers in emerging markets. 5) Interest