The document discusses how social media has changed how information is gathered and shared, with over 1 billion people using social media globally. It outlines how social media can impact brands, governments, stock prices and more through online conversations. The key points are that most companies are missing opportunities to monitor online conversations about their brands on social media, and that to derive business intelligence from social media, companies need to listen to what customers and competitors are saying rather than just sending marketing messages.

1. Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer

2. 2 Yesterday, information gathering was easy

3. 3 Today, information gathering is more complex

4. 16 Social media is in the hands of everyone More than 1 Billion using social media, globally

5. 4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.

7. 4 Social media affects your brand “… environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in products… catching the Swiss food giant off guard”

8. 10 The voice of the consumer is heard by every other consumer

9. "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.

19. 12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring