Project report on Bharti enterprise

PROJECT REPORT
ON
BHARTI
INDIAN BUSINESS HOUSE
SUBMITED BY
SUVENDU GHORAI
REG. NO: 125
PGDM 2016-2018 (AICTE APPROVED)
IIEBM, INDUS BUSINESS SCHOOL, PUNE – 57
SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS OF THE POST GRADUATE
DIPLOMA IN MANAGEMENT (PGDM) AICTE APPROVED
COURSE

Indian Business House
PGDM 2016-18
SUBMITED BY :-
Name :- Suvendu Ghorai
Registration No. :- 125

Preface
“Experience is the best teacher” This saying had a played a guiding role in my IBH
report as a part of PGDM. Knowledge itself is a continuous process. Getting
knowledge of business here is an important thing and first step towards the
corporate world.
The report like IBH during PGDM develops awareness in the management
students about the difficulties and challenges in the business world. Apart from
these I have gain many benefits like knowledge, the way of business people deal
and I also got a good overview of what the company is all about.
As I have done my project, I have learn all the individuals process required to
accomplish the function of the organization which include execution process.

Acknowledgement
This year has been extremely informative journey for me. I would like to extend
my gratitude to the Managing Director IIeBM, Mr. Jai Singh Marwah for interest
upon this IBH project.
I have done my IBH report on Bharti Business House as part of our curriculum.
This report has had an immense knowledge to me and I am fortune to have report
on Bharti.
I am thankful to my friends and faculties for their incomparable support.

Contents
Topic
Origin and Founder
Brief History and Founder
Vision and Mission
Business Philosophy and Policies
Progress over the Years
Organization & Management Structure
Revised Vision, Mission and Outlook
Finance, HR, Marketing & Safety Policy
Corporate Governance
Environment Pollution, Ecology
Corporate Social Responsibility
Subsidiaries of Bharti
Milestones & Turning Points
Future Prospect & Outlook
Succession Planning
Stalwarts
Conclusion
Appendix

Section – 1
1. Origin and Founder
2. Brief History, Vision and Mission
3. Core Business when started or establish
4. Business Philosophy and Policies
5. Progress over the tears

Origin and Founder
Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi,
India. It was founded in 1976 by Sunil Bharti Mittal and it operates in 18 countries
across Asia and Africa. Bharti Enterprises owns businesses spanning across
telecommunications, agricultural business, financial services and manufacturing.
The company was founded by Sunil Bharti Mittal with his two siblings in 1976.
The company started with manufacturing bicycles before diversifying into other
sectors. It entered into telecommunications industry in 1995.

History
A first generation entrepreneur, Sunil started his first business in April 1976[11] at
the age of 18, with a capital investment of ₹20,000 (US$300) borrowed from his
father. His first business was to make crankshafts for local bicycle manufacturers.
In 1980, he along with his brothers Rakesh and Rajan started an Import Enterprise
named Bharti Overseas Trading Company.[9] He sold his bicycle parts and yarn
factories and moved to Mumbai.[12] In 1981, he purchased importing licenses
from exporting companies in Punjab.[11] He then imported thousands of Suzuki
Motors’ portable electric-power generators from Japan. The importing of
generators was suddenly banned by the then Indian Government.
In 1984, he started assembling push-button phones in India, which he earlier used
to import from a Taiwan company, Kingtel, replacing the old fashioned, bulky
rotary phones that were in use in the country then. Bharti Telecom Limited (BTL)
was incorporated and entered into a technical tie up with Siemens AG of Germany
for manufacture of electronic push button phones. By the early 1990s, Sunil was
making fax machines, cordless phones and other telecom gear. Sunil says, "In
1983, the government imposed a ban on the import of gensets. I was out of
business overnight. Everything I was doing came to a screeching halt. I was in
trouble. The question then was: what should I do next? Then, opportunity came
calling. While in Taiwan, I noticed the popularity of the push-button phone --
something which India hadn't seen then. We were still using those rotary dials with
no speed dials or redials. I sensed my chance and embraced the telecom business. I
started marketing telephones, answering/fax machines under the brand name
Beetel and the company picked up really fast." He named his first push-button
phones as 'Mitbrau'.
In 1992, he successfully bid for one of the four mobile phone network licenses
auctioned in India.

One of the conditions for the Delhi cellular license was that the bidder have some
experience as a telecom operator. So, Mittal clinched a deal with the French
telecom group Vivendi. He was one of the first Indian entrepreneurs to identify the
mobile telecom business as a major growth area. His plans were finally approved
by the Government in 1994 and he launched services in Delhi in 1995, when Bharti
Cellular Limited (BCL) was formed to offer cellular services under the brand name
AirTel. Within a few years Bharti became the first telecom company to cross the 2-
million mobile subscriber mark. Bharti also brought down the STD/ISD cellular
rates in India under brand name 'Indiaone'.
In May 2008, it emerged that Sunil Bharti Mittal was exploring the possibility of
buying the MTN Group, a South Africa-based telecommunications company with
coverage in 21 countries in Africa and the Middle East. The Financial Times
reported that Bharti was considering offering US$45 billion for a 100% stake in
MTN, which would be the largest overseas acquisition ever by an Indian firm.
However, both sides emphasize the tentative nature of the talks, while The
Economist magazine noted, "If anything, Bharti would be marrying up," as MTN
has more subscribers, higher revenues and broader geographic coverage. However,
the talks fell apart as MTN group tried to reverse the negotiations by making
Bharti almost a subsidiary of the new company. In May 2009, Bharti Airtel again
confirmed that it was in talks with MTN and the companies agreed to discuss the
potential transaction exclusively by 31 July 2009. Talks eventually ended without
agreement, some sources stating that this was due to opposition from the South
African government.
In June 2010, Bharti led by Mittal acquired the African business of Zain Telecom
for $10.7 billion making it the largest ever acquisition by an Indian telecom
firm.[15] In 2012, Bharti tied up with Wal-Mart, the US retail giant, to start a
number of retail stores across India.[16] In 2014, Bharti planned to acquire Loop
Mobile for INR 700 crores, but the deal was called off later.[17] His son Kavin
Bharti Mittal is the CEO and founder of hike Messenger.

Vision and Mission
Vision
To help underprivileged children and young people of our country realize their
potential.
Mission
Committed to creating and supporting programs that bring about sustainable
Changes through education and use of technology.
Empowerment
We respect the opinions and decisions of others. We encourage and back people to
do their best.
Entrepreneurship
We always strive to change the status quo. We innovate with new ideas and
energies with a strong passion and entrepreneurial spirit.
Transparency
We believe we must work with honesty, trust and the innate desire to do good.
Impact
We are driven by the desire to create a meaningful difference in society.
Flexibility
We are ever willing to learn and adapt to the environment, our partners and the
customers’ evolving needs.

Core Business at the time of Established
Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a
manufacturer of bicycle parts to one of the largest and most respected business
groups in India. With its entrepreneurial spirit and passion to undertake business
projects that are transformational in nature, Bharti has created world-class
businesses in telecom, insurance, retail, and foods.

Philosophy and Policy
"As a first step towards fulfilling the vision of the Government and the leadership
of the country, Bharti has kick-started it's voluntary and affirmative action in
making significant contribution to provide education to the weaker sections of the
society, so as to make them employable. We need to ensure that our children and
young people have access to quality education. Through Bharti Foundation we are
determined to make a substantial impact in this area."
Mr. Sunil Bharti Mittal,
Founder & Chairman,
Bharti Enterprises
Chairman,
Bharti Foundation.
"As a responsible corporate citizen, we have decided to substantially scale up our
existing programs in the area of education, in order to support the aspirations of
under-privileged in the country."
Mr. Rakesh Bharti Mittal,
Vice Chairman
Bharti Enterprises
Co-Chairman,
Bharti Foundation

At Bharti Enterprises, there is absolute belief in quality education being the most
important tool for social and economic development in India. Thus, Bharti
Foundation was set up in 2000 as the philanthropic wing of the Bharti Group of
Companies to bridge the existing education divide and make quality education
accessible to all underprivileged children across rural India. The Foundation aims
to help underprivileged children and young people of our country realize their
potential.
All educational programs initiated by Bharti Foundation involve close partnerships
with the government, policy makers, local communities and the general public.
These education programs aim to make to a difference in the lives of thousands of
underprivileged children and youth, allowing them to become employable citizens
of the future and contribute to the economic growth of the community.
Bharti Foundation implements education programs in primary and higher
education to help both holistic and academic development of underprivileged
children and youth across the rural pockets of India. The primary school program
is designed to teach students to explore, question, reason and communicate
effectively. This helps them connect with their own community and stay rooted to
their local culture. The senior school program will train students in vocational
skills to help them emerge as employable citizens and contribute to community
development.
In recent years the Foundation has also initiated ‘Satya Bharti Abhiyan’, to
improve sanitation facilities in rural Ludhiana and ‘Nyaya Bharti’ to provide legal
and financial assistance to deserving underprivileged under trials languishing in
jails across the country for minor offences.
‘Satya Bharti Abhiyan’
On 18th August 2014, Bharti Foundation launched the Satya Bharti Abhiyan, an
initiative to improve sanitation facilities with rural Ludhiana as a focus area. The

Foundation has committed an investment of up to INR 100 Crores to be utilized
over the next three years for the construction of individual toilets across more than
900 villages, in households lacking such facilities. In addition, these funds have
also been invested in improving sanitation facilities in the Government schools of
rural Ludhiana by building toilets for girls, where no such amenities exist. The
program on the targeted scale will benefit over 1, 00,000 individuals.
‘Nyaya Bharti’
Nyaya Bharti was launched in November 2015 to help deserving and
underprivileged under trials languishing in jails across the country for minor
offences by assisting them with legal and financial assistance and also promoting
awareness about every individual’s constitutional right to legal defense. It is a first
of its kind national level corporate initiative in the country in line with the Hon’ble
Prime Minister’s Vision of ‘Sabka Nyaya’ – Access to Justice for all. Its Board
consists of eminent persons led by Justice A.S. Anand (Retired Chief Justice of
India) to provide oversight and guidance to the initiative and a panel of young
public spirited lawyers shall provide pro-bono service towards the initiative.

Progress Report
2002-03
 Sunil Bharti Mittal awarded the “Dataquest IT Man of the Year 2002”
 Bharti Tele-Ventures gets listed
 Bharti to list on BSE NSE and DSE
 Bharti Tele - Ventures public offer receives excellent response
 Bharti Tele-Ventures announces Rs. 45 as the floor price for its IPO
2003-04
 Bharti announces organizational changes at the beginning of the new
financial year
 Bharti Tele Ventures achieves strong growth and financial performance near
breakeven in third quarter
2004-05
 Sunil Bharti Mittal Inducted To The Global GSM Association Board
 Bharti has been adjudged as India's 'second best employer' by Hewitt
Associates
 Bharti, India’s leading telecom conglomerate, declared country’s best-
managed company by Asia money
 Airtel “Express Yourself” campaign wins two “Silvers” at the prestigious
AAAI awards for Brand Campaign of the Year and Best Advertising Film,
amidst stiff competition from 37 advertising agencies
 Sunil Bharti Mittal, Chairman & Managing Director, Bharti Enterprises, is
the Ernst & Young Entrepreneur of the Year 2004. Paul J Ostling & NR
Narayan Murthy award him the accolade
 Airtel wins the “World Communications Best Brand Award”
2005-06
 Bharti Announces Strategic Organizational Changes
 Bharti Enterprises Private Limited
 Bharti not to go ahead with sponsored ADR

2006-07
 Triple success for Akhil Gupta at CFO Awards for India
 Bharti Airtel is amongst India’s Most Admired Knowledge Enterprises in
2006
 Sunil Bharti Mittal receives The Honorary Fellowship from IETE
 Bharti Airtel appoints Gopal Vittal as Director Marketing &
Communications & Carol Borghesi as Director - Customer Service Delivery
 Bharti Airtel confirms that the FDI in the company is still under 49%
 Bharti Airtel ranked among Best Performing Asian Companies
2007-08
 Bharti Airtel Limited Q3FY08 Robust Growth revenue for quarter crosses
US$ 1.75bn
 Bharti draws top honors at the NDTV Profit Business Leadership Awards
2007
 Bharti Centre for Communication to be established in IIT-Bombay
 Hon’ble CM of Punjab inaugurates FieldFreshs state-of-the-art Fresh
Produce Pack-House
 Bharti Airtel Limited Q2FY08 Airtel accelerates coverage crosses 290000
towns and villages
 Bharti Airtel crosses the 50 million customer mark
2008-09
 Bharti Airtel Limited Q3FY 2009 Rural Coverage Crosses 4 Lac Villages
Revenues Exceed Rs 9600cr
 Bharti Airtel Partners With Infosys Technologies to Deliver Next-gen
Interactivity on its DTH Service
 Airtel makes its television debut in South India Set to redefine home
entertainment with Airtel digital TV
 Airtel makes its television debut Set to redefine home entertainment with
Airtel digital TV
 Bharti Airtel announces results for the second quarter and half year ended
September 30 2008
 Bharti Foundation contributes over Rs 3 crores for relief operations in flood
affected Bihar and Assam

2009-10
 Sunil Bharti Mittal conferred Lal Bahadur Shastri National Award
 Airtel adds to the joy of festive season launches digital TV
 Media statement from Bharti Airtel Limited
 Sunil Bharti Mittal awarded Honorary Doctorate by University of Leeds UK
 Media statement from Bharti Airtel Limited2
 Bharti Airtel and Alcatel Lucent form Managed Services Joint Venture for
Broadband and Telephone Services
2010-11
 Bharti Infratel bags the Green Mobile Award at the 2011 GSMA Annual
Global Mobile Awards
 Bharti Foundation to set up primary schools for underprivileged children in
rural areas of West Bengal
 Now pay your easy day Store bills using airtel money
 Airtel Africa Standard Chartered Bank and MasterCard Launch Worlds First
Virtual Card on Mobile Phone
 Google and Bharti Foundation join hands to foster education in rural India
 SBI and Airtel join hands to usher in a new era of financial inclusion for
unbanked India
2011-12
 Airtel-launches-mobile-services-in-Rwanda
 Bharti-Airtel-makes-progress-towards-building-a-Green-Network-in-Africa
 Airtel Africa extends partnership with Google
 Airtel Nigeria Deepens Coverage with Launch of 3.75G Service
 Bharti Foundation wins the Global CSR Awards 2011-2012
 Bharti Airtel announces the appointment of Gopal Vittal as Group Director -
Special Projects
2012-13
 Bharti Airtel appoints Charity ChandaLumpa as MD for Zambia operations
 Airtel launches 4G services in Chandigarh, Mohali & Panchkula
 Airtel rolls out mobile HD voice service in Africa
 Bharti Airtel announces new organization structure for India operations

 Bharti introduces new model for managing fixed line and DSL Broadband
networks
 Bharti Airtel Announces Senior Level Organizational Changes
2013-14
 Reliance Jio and Bharti Infratel Join Hands in Tower Infrastructure Sharing
 Airtel crosses 200 million mobile customer mark in India
 Airtel and Loop Mobile announce agreement to create Mumbai’s largest
mobile network
 Airtel and Apple launch India's first 4G on mobile
 Bharti Airtel Acquires Prime Spectrum to Lead Data Growth Story
 Bharti announces apex level organizational changes
2014-15
 17. Airtel announces strategic collaboration with China Mobile
 16. UNICEF and Airtel form Pan-African partnership to empower children
and youth
 15. Hike Messenger Introduces Free Voice Calling
 14. Hike Acquires Voice Calling Company Zip Phone Gears Up to Launch
Free Voice Calling
 13. Airtel to divest telecoms tower assets in Zambia and Rwanda to IHS
 12. Airtel launches its first 4G service in Africa
2015-16
 21.Media statement from Bharti Airtel International (Netherlands) BV
 20.India’s first Payments Bank goes LIVE - Airtel Payments Bank starts
pilot services in Rajasthan
 19.Media statement from Bharti Airtel International (Netherlands) BV
(BAIN)
 18.SUNIL BHARTI MITTAL ELECTED GSMA CHAIRMAN
 17.Airtel fortifies its strong spectrum portfolio
 16.University of Cambridge signs MoU with Bharti Foundation to promote
crop research and productivity improvement
2016-17
 Union Finance Minister Shri Arun Jaitley launches Airtel Payments Bank

Section – 2
1. Organization and Management Structure
2. Revise Vision, Mission and Outlook
3. HR, Marketing, Finance and Safety Policies
4. Corporate Governance
5. Approach towards the Environment, Pollution and Ecology
6. CSR and its Implementation
7. Name and Performance of the Companies control by the Business
House
8. Important Milestones and Turning Points.
Progress over the year

Organizational Structure
Bharti Enterprises
International
Hospitality
& Real
Estate
Hotels
Real
Esteate
Devolapme
nt
Telecom
Airtel Africa
& South
Africa
Jersey/
Guerensey
EMTEL
Maturities
One web
Satom
India
Telecom &
Telecom
Infrasuctur
e
Airtel India
Bharti
Infratel
Indus
Tower
Insurence
Bharti AXA
Life
Bharti AXA
General
Real Estate
Bharti
Reality
Bharti Land
Hospitality
& Food
FliedFresh
Gourmet
Investment
Training &
Skill
Developme
nt
Centum
Others
Renewable
Energy: SB
Energy
Telecom
Device:
Beetal
Family
Office :
Investment
Internet:
Hike
Stretegic
Investment
Mahindra
Comviva
Future
Retail
Triton Int'l
Ltd.
DElonex
Energy

Revise Vision, Mission and Outlook
Building a brighter tomorrow by:
 Always empowering and backing our people.
 Being loved and admired by our customers and respected by our
partners.
 Transforming millions of lives and making a positive impact on society.
 Being brave and unbounded in realizing our dreams.
 Committed to creating and supporting programs that bring about
sustainable changes through education and use of technology.
Telecom czar Sunil Bharti Mittal has been elected as Chair of GSMA that represents
interests of mobile operators worldwide.
GSMA named 26-member board to serve for two years beginning January 2017 and
elected Mittal, founder and Chairman, Bharti Enterprises, as Chair and re-elected
Mari-Noelle Jego-Laveissiere, Executive Vice President, Innovation, Orange Group
as Deputy Chair.
As GSMA Chair, Mittal will oversee the strategic direction of the organization,
which represents nearly 800 of the world's mobile operators as well as more than
300 companies in the broader mobile ecosystem, a statement said.
"In a relatively brief period of time, mobile has had a transformational impact on
individuals, business and societies, contributing significantly to local economies and
improving the lives of billions around the world," he said.
Mittal, the first Indian to be elected as Chair of the GSMA, led a delegation of its
board members to meet Prime Minister Narendra Modi yesterday.
He said: "I am excited about what the next chapter holds for us, as we work to
connect everyone and everything to a better future. In my new global role, I am also

excited to support the ongoing mobile broadband revolution in India to boost the
government's Digital India program and its vision of broadband access for all."
He took over as Chairman of the International Chamber of Commerce (ICC) early
this year and also serves on the boards and councils of several reputed international
bodies and think-tanks like the World Economic Forum (WEF), Telecom Board of
International Telecommunication Union (ITU), the Broadband Commission and
Harvard University's Global Advisory Council.
He is also a Trustee of the Carnegie Endowment for International Peace and on the
board of Qatar Foundation Endowment.
Bharti Airtel was the host of the inaugural GSMA Mobile 360 - India event in New
Delhi this week as well as a meeting of the GSMA board.
"In a broad-ranging discussion, the meeting (with the Prime Minister) highlighted
the pivotal role of mobile in delivering the government's Digital India vision of
broadband as a utility for every citizen, bringing digital and financial inclusion to
every corner of the country," the statement added.
The GSMA Board has 26 members, including 25 operator representatives from the
world's largest operator groups as well as smaller, independent operators with global
representation.
GSMA Chair Jon Fredrik Baksaas will step down from the board at the end of 2016
after holding this position for the past three years. Baksaas was elected as a member
of the GSMA board in 2008.

HR, Marketing, Finance and Safety Policy
The process is designed to offer protection to whoever discloses concerns
regarding unprofessional conduct to the Ombudsperson or, if the complainant
prefers, to any other person in the organization, provided the disclosure is made in
good faith and the alleged action or non-action constitutes a genuine and serious
breach of what is laid down in Bharti's code of conduct.
A complainant is not a 'trouble maker' or 'sneak' but a person who has come to the
decision to express a concern regarding possible unprofessional conduct, after a lot
of thought. The policy only requires that there be a genuine doubt - the person
making the complaint is not expected to produce unquestionable evidence in
support of the allegation. The Company has an obligation to ensure that a
complainant who makes a disclosure in good faith and without malice is protected,
regardless of whether or not the concern raised is ultimately found to be correct.
No action will be taken against the complainant when an allegation made in good
faith is not confirmed by subsequent investigation.
The Company affirms that it will not allow the person raising a concern to be
victimized for doing so. In the unfortunate event where the person would be
victimized, the Company will treat this as a serious matter and take disciplinary
action against the perpetrator. The Ombudsperson will not reveal evidence of
unprofessional conduct, and the Company will take disciplinary action if an
employee destroys or conceals any relevant evidence.
However, if an allegation is made or a concern is raised frivolously, maliciously or
for personal reasons, the Company may decide to take appropriate disciplinary or
legal action against the complainant.

Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating
in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles
across India & is India’s largest integrated telecom service provider.
Segmentation, targeting, positioning in the Marketing strategy of Airtel
Airtel uses mix of segmentation strategies to segment its offerings like basic Call
/SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc. Apart from
geographically segmenting the market in East, West, North, South & central, the
market is also segmented in each region on the basis of demographic variables like
age, Income, Social groups.
Different geographic regions are handled independently and different campaigns
are run according to the preferences of people in each region. Airtel has targeted
the generation Z of 15-25 ages, generation X & baby Boomers by using different
campaigns over the period of time i.e. campaign like “Har Ek friend Jaruri hota
hai”/ “Jo tera hai wo mera hai ” to target Gen Z and recently launched campaign of
“one touch internet” targeting Gen X & baby boomers.
Airtel has been successful in top-of-the-mind recall amongst cellular phone users
and is enjoying a leadership position in most markets. After changing its logo it has
repositioned itself as Young, Energetic & International brand. It has evolved itself
as a torch bearer of the telecom industry in India.
Competitive advantage in the Marketing strategy of Airtel – With the formation of
Indus tower & partnering with Idea & Vodafone for Indian Operations, Airtel has
extended its infrastructure in the extreme parts of the country for nationwide
penetration, creating competitive edge over other players in terms of low
operational cost, better network connectivity, coverage, low call drops & better
customer service.
Airtel developed a sustainable advantage through its excellent network of telecom
towers. In many locations, newer entrants found it cheaper to rent Airtel’s existing

infrastructure rather than setup new towers. Also spending extensively on
advertising & promotions helped it to become a market leader. Word of mouth is
one of the strongest forms of promotions & Airtel has completely leveraged that.
Airtel is always known for its innovation and some of its products were the
lifetime prepaid, Airtel live, Hello tunes, My Plans, M-check are pioneer strategies
& the list is never ending.
Distribution strategy in the Marketing strategy of Airtel – It has wide spread simple
and effective channel structure. Company uses 2-Tier & 3-tier distribution network
system.
Under 2-tier distribution network, company appoints UD (urban distributors) & RS
(Rural Suppliers). UD distribute the items to retailers according to the demand &
transfer easy balance to retailer through FOS (Field officer Sales) SIM who work
under UD’s.
Under 3-tier distribution RS (rural supers) distributes the items to RD (Rural
Distributors) & transfer easy balance into RD’s SIM, who then distribute it to
Retailers.
Apart from all these company also uses Airtel Relationship centers under
franchised model & company officials for corporate sales.
Brand equity in the Marketing strategy of Airtel – High TOMA (Top of mind
awareness), ARPU (average revenue per user), and extensive distribution system &
as high as 300+ million subscribers has helped Airtel in crafting market leader
position for itself over the years. Also Airtel has shifted from a technological brand
to a communication brand through its continuous evolving branding & marketing
efforts. It has rechristened its logo to make it more of international, young &
Energetic brand.
We are consistently fine-tuning our strategies and strengthening our innovative
core to anticipate and lead change in the global digital landscape.
Win Customers for Life

VISION
Our vision is to enrich the
lives of our customers. Our
obsession is to win customers
for life through exceptional
experience.
OBJECTIVES
Grow market share
profitably. Accelerate non-mobile businesses.
VALUES
Alive. Inclusive. Respectful.
Safety Policy
 Verify your identity
 Complete transactions effectively and bill for products and services
 Respond to your request for service or assistance
 Perform market analysis, market research, business and operational analysis
 Provide, maintain and improve our products and services
 Anticipate and resolve issues and concerns with our products and services
 Promote and market our products and services which we consider may be of
interest to you and may benefit you; and
 Ensure adherence to legal and regulatory requirements for prevention and
detection of frauds and crimes.

Corporate Governance
Bharti Enterprises Limited (including its group and Joint Venture companies)
firmly believes in the principles of Corporate Governance and is committed to
ensure sustainable, capital-efficient and long-term growth thereby maximizing
shareholder value. The company’s commitment towards compliance to the highest
governance standard is backed by an independent and fully informed board,
comprehensive processes, policies and communication. The Company ensures that
various disclosure requirements are complied with in ‘letter and spirit’ for effective
Corporate Governance.
We adhere to the highest levels of ethical business practices as articulated by our
Code of Conduct so as to achieve our performance with integrity.
Office of the Ombudsperson
The Ombudsperson Office provides an independent forum and vigil mechanism
under the law for all employees and other stakeholders of the company to raise
concerns and report any breach or threatened violation of the code. As required
under the listing agreement and the Companies Act 2013 and rules, it reports to the
audit committee of the Board and is authorized to investigate complaints sue moto
on the basis of information or filed with the Ombudsperson Office.
Any stakeholder (employee, associate, strategic partner, vendor) who observes
unprofessional behavior can approach the Ombudsperson office to voice his or her
concerns. The complainant may be either an observer who is not directly impacted,
or a victim who is directly or indirectly affected by such practices.

The Office aims to provide a fair and equitable redressal mechanism. The process
is designed to offer protection to the complainant provided the disclosure is made
in good faith and the alleged action constitutes a genuine and serious breach of
Bharti Code of Conduct. The Ombudsperson will treat all disclosures in a
confidential and sensitive manner.
A person can raise a concern, either verbally or in writing by giving background of
the unprofessional conduct, reasons for raising the concern, the identity of the
individuals who may be involved and documentary evidence, wherever available.
Complaints may be sent in either of these forms:
1) In writing (through hard copy mail) to:
The Ombudsperson
Bharti Enterprises Ltd.
Bharti Crescent
1, Nelson Mandela Road
Vasant Kunj, Phase II
New Delhi – 110 070
India
2) In writing (through email) to a secure email id, ombudsperson@bharti.in

Approach towards Environment
How our Mobile towers are reducing carbon footprint
In many places of India, especially in the rural areas, power supply is erratic.
Power goes off for as many as 12-18 hours in a day. As telecom industry go deeper
and wider to connect all parts of India, mobile becomes the only lifeline for people
and communities. An average mobile tower consumes 96 kW of power daily and
in areas of weak power supply, diesel consumption can average 24 liters per day.
In order to reduce dependency of diesel backup for towers, Bharti Infratel had
embarked on a drive to adopt cleaner technologies.
To start with, Bharti Infratel is leading the
way with solar energy. It is powering
mobile towers with solar photo voltaic
cells in remote rural India. The Solar
Photo Voltaic uses sunlight to generate
electricity thus eliminating dependency on
grid power and diesel. This is a standalone
system which can be installed on a tower
location. The installation process is easy and once installed the equipment needs
almost zero maintenance, keeping operating costs at a minimum. Its lifespan of 25
years provides the tower with a stable and permanent source of power, minus noise
pollution or toxic emissions. On an average, in stallion of solar photo voltaic cells
can lead to reduction of 18-20 tons of CO2 emission per tower every year.

Empowering Rural Gujarat
E-Gram is India’s largest rural connectivity drive. Under this project, Bharti Airtel
has connected 13,716 villages of Gujarat with the Common Service Centers
(CSCs) located in different parts of the state. It’s a comprehensive V-SAT-based
solution to provide last mile connectivity to the villages. The network carries high
quality and cost-effective video, voice and data services in the areas of agriculture,
e-governance, health, education, etc. The infrastructure also facilitates video
conferencing services, VOIP services and intra& Internet services thereby creating
a ‘virtual highway’ to these remote villages.
Thanks to this infrastructure, the Village
Panchayats have suddenly turned into
delivery points of services of the various
government departments. Distance has
suddenly vanished for residents in the
remote villages in the state. Some of these
villages are located in the tough terrains of
Rann of Kutch prone to flood and other calamities and close to the Indo-Pak
border.
While breaking the Digital Divide, the e-gram project has brought to the fore the
five Es in governance –ease, economy, efficiency, effectiveness and ethics. Today,
villagers are accessing government services efficiently, economically and with
ease. E-Gram also appears to have introduced some transparency into government
administration, instilling a rare sense of confidence among the users. The five Es
have ushered in remarkable wave of empowerment in the remote villages. Lives
for these villagers have clearly changed for the better.

CSR and its Implementation
At Bharti Enterprises, there is absolute belief in quality education being the most
important tool for social and economic development in India. Thus, Bharti
Foundation was set up in 2000 as the philanthropic wing of the Bharti Group of
Companies to bridge the existing education divide and make quality education
accessible to all underprivileged children across rural India. The Foundation aims
to help underprivileged children and young people of our country realize their
potential.
All educational programs initiated by Bharti Foundation involve close partnerships
with the government, policy makers, local communities and the general public.
These education programs aim to make to a difference in the lives of thousands of
underprivileged children and youth, allowing them to become employable citizens
of the future and contribute to the economic growth of the community.
Bharti Foundation implements education programs in primary and higher
education to help both holistic and academic development of underprivileged
children and youth across the rural pockets of India. The primary school program
is designed to teach students to explore, question, reason and communicate
effectively. This helps them connect with their own community and stay rooted to
their local culture. The senior school program will train students in vocational
skills to help them emerge as employable citizens and contribute to community
development.
In recent years the Foundation has also initiated ‘Satya Bharti Abhiyan’, to
improve sanitation facilities in rural Ludhiana and ‘Nyaya Bharti’ to provide legal
and financial assistance to deserving underprivileged under trials languishing in
jails across the country for minor offences.
‘Satya Bharti Abhiyan’

On 18th August 2014, Bharti Foundation launched the Satya Bharti Abhiyan, an
initiative to improve sanitation facilities with rural Ludhiana as a focus area. The
Foundation has committed an investment of up to INR 100 Crores to be utilized
over the next three years for the construction of individual toilets across more than
900 villages, in households lacking such facilities. In addition, these funds have
also been invested in improving sanitation facilities in the Government schools of
rural Ludhiana by building toilets for girls, where no such amenities exist. The
program on the targeted scale will benefit over 1, 00,000 individuals.
‘Nyaya Bharti’
Nyaya Bharti was launched in November 2015 to help deserving and
underprivileged under trials languishing in jails across the country for minor
offences by assisting them with legal and financial assistance and also promoting
awareness about every individual’s constitutional right to legal defense. It is a first
of its kind national level corporate initiative in the country in line with the Hon’ble
Prime Minister’s Vision of ‘Sabka Nyaya’ – Access to Justice for all. Its Board
consists of eminent persons led by Justice A.S. Anand (Retired Chief Justice of
India) to provide oversight and guidance to the initiative and a panel of young
public spirited lawyers shall provide pro-bono service towards the initiative.
The Satya Bharti School Program:
The Satya Bharti School Program is the flagship rural education initiative of Bharti
Foundation aimed at holistic development of children. It is intended at delivering
free quality education to underprivileged children across rural pockets and lays
special emphasis on education for the girl child and children from marginalized
communities. Currently, 254 Satya Bharti Schools are operational across the states
of Punjab, Haryana, Rajasthan, Uttar Pradesh, West Bengal and Tamil Nadu,
reaching out to over 42,000 underprivileged children through free quality
education.
One of the largest end-to-end rural education initiatives undertaken by a corporate
in India, the Satya Bharti School Program is a pilot being implemented through

self-learning and by incorporating best practices in the field of education from
other organizations and educational institutions.
The program aims to transform education-delivery through three key pillars of
intervention:
Age and class-appropriate learning levels and holistic development of
children
Teachers' motivation
Parent and community engagement
Measures and processes have been instituted around each intervention to ensure
effective implementation, quality and sustainability.
Goal:
Provide quality education to underprivileged children to develop them into
confident, employable and responsible citizens of tomorrow
Objectives:
Provide free quality education to underprivileged children, with a special
focus on girl child education, in the rural pockets of India
Transform students into educated, confident, responsible and self-reliant
employable citizens of the country with a deep sense of commitment to their
society
Encourage active involvement of the community, parents and like-minded
organizations
Make a lasting and sustainable impact on the community where schools are
present, inciting community education

Find innovative solutions, through its primary, elementary and senior
secondary schools, to create replicable and scalable components in the program to
facilitate delivery of quality education.
Models of Implementation:
A multi-pronged implementation strategy has been adopted by Bharti Foundation
to reach out to and impact maximum number of children in the rural pockets with
'quality education'.
Green Field Schools: Of the 254 operational Satya Bharti Schools, 200 primary
schools are Greenfield Schools built and run by Bharti Foundation on land either
donated or leased-out by the community.
Adopted Government Schools: 49 are adopted government schools in Rajasthan
which the Foundation manages and operates.
Public-Private Partnership Model: Five Government Satya Bharti Adarsh Senior
Secondary Schools are being run in partnership with the Punjab State Government
under the Public-Private Partnership Mode.
Reaching the Less Privileged through Quality Education:
The program seeks to work across rural pockets of India, providing free quality
education to millions of underprivileged children. Operating primarily in states
with discouraging male-female ratio, the program focuses on maximum enrolment
of girl children. Through an inbuilt strategy, the program attempts to overcome the
challenges that prevent girl children from coming to school. Specially designed
girl-child policy, separate toilet for girls, one female teacher in each shift and
special sensitization campaigns have been put in place to encourage parents to send
their daughters to school. It is the constant endeavor to educate the girl child
through the Satya Bharti School Program.

Contributing to the inclusive growth strategy of the country, the program caters to
the marginalized sections of students belonging to the Scheduled Castes/Scheduled
Tribes and Other Backward Communities as well as that of teachers belonging to
the weaker strata of society.
Delivering 'Quality Education' in Rural India
The Satya Bharti School Program has consciously been implemented in rural India
which faces ground challenges like lack of quality teachers, poor infrastructure,
first generation learners, low learning levels and vast geography. The curriculum
has been designed keeping in mind the varying learning levels of children, helping
them adapt to child-friendly teaching-learning processes. By setting up schools in
such conditions, the program has provided a model with components of quality
education that can be replicated on a large scale by other likeminded organizations
working in the field of education.

Name and Performance of the Company, under
Bharti Enterprise
TELECOM & TELECOM INFRASTRUCTURE
Bharti Airtel
Bharti Airtel Ltd is the third largest mobile
operator in the world, in subscriber base, and
has a presence in 18 countries. The company is
India’s largest integrated telecom company in
customer base and offers mobile, fixed line,
broadband, m commerce, DTH and enterprise
service.
 World's 3rd largest and India's leading telecom player, providing wireless
and fixed line services, beside Digital TV, Home broadband, and ICT
services.
 Over 363 mn customers (As of September 2016) – of which more than 259
mn are mobile subscribers in India.

Bharti Infratel
Bharti Infratel Limited is amongst
India’s leading telecom tower
infrastructure service providers. The
company deploys, owns and manages
telecom towers infrastructure, for
various mobile operators across 11
states of India. Along with Indus the
company has nationwide presence
across all telecom circles of India. In India, Bharti Infratel owns over 38,500
towers across 11 circles. It plans to spend 1,086 crore to set up 4,813 new towers.
Bharti Infratel also has a 42% stake in Indus towers.
Indus Tower
Indus Towers, a JV between Vodafone India (42%), Bharti
Infratel (42%) and Aditya Birla Telecom Limited (16%) is
India’s leading mobile towers company. The company
operates in 15 telecom circles across India.

REAL ESTATE
Bharti Realty
Commercial, retail, and residential real estate
developer with over 5.3 mn sq. feet developed
under the lease model, and over 5.8 mn under the
sale model.
INSURENCE
Bharti AXA
Joint venture with AXA in
General and Life Insurance.
HOSPITALITY & FOODS
Fieldfresh Foods
 Joint venture with Del
Monte - a global F&B
brand for processed and
fresh foods.
 Leading market share in
QSR segment.
Gourmet Investments (Pizza Express)

 Master franchisee of renowned Pizza Express (one
of world's leading casual dining and consumer
brands) for India and South Asia.
 Owns 10 restaurants across India, with plans to
launch 25 over the next few years.
TRAINING AND SKILL DEVELOPMENT
Centum Learning
 Leading training and skilling outfit,
providing solutions to enterprises,
governments, and youth.
 Centum Learning has skilled over 1 mn
youth, and trained over 12,000 students till
date.

INTERNET
Hike Global Limited
The company is focused on mobile internet ecosystem
in India with an emphasis on three key areas: Social
Media, Gaming and E-Commerce. Its main app Hike
Messenger is the second most used messaging app in
India. Founded by Kavin Bharti Mittal, the venture
has high quality investors like Bharti , Softbank, Tiger
Global, Tencent & Foxconn.
RENEWAL ENERGY
SB Energy
Joint venture proposed with Softbank Group and
Foxconn Group for Renewable energy.
The venture has already won a 350 megawatt
(MW) solar power project in Andhra Pradesh.
TELECOM AND ELECTRONIC DEVICES
Beetel Teletech
Joint venture with Brightstar Corp. to form a
leading technology brand, which distributes a
wide range of mobiles and IT peripherals.
Largest distributor of landlines, and 2nd largest
distributor of Apple phones in India.
INTERNATIONAL BUSINESSES

TELECOM
Airtel Africa & South Asia
 Present in 15 countries across Africa, providing
mobile services, corporate solutions, and
mCommerce.
 Also operates in two South Asian countries: Sri Lanka and Bangladesh.
 Over 86 mn subscribers (As of September 2016) across these markets.
Airtel Jersey And Guernsey
Offer mobile services on the islands of Jersey and
Guernsey under the Airtel-Vodafone brand.
Emtel
Bharti owns a strategic stake in Emtel
- the leading telecom operator in
Mauritius.

Oneweb
 Bharti is one of the founding
shareholders of OneWeb - a
company supported by a global
consortium of Qualcomm, Virgin,
Airbus, Coca-Cola, Intelsat, and Grupo Salinas.
 OneWeb’s mission is to enable affordable internet access for all.
HOSPITALITY & REAL ESTATE
Norlake Hospitality
 Developer of hospitality properties in UK, Europe
and US, in partnership with London based Ennismore
International Management Ltd.
 Current properties include The Hoxton and Scottish
Resort Gleneagles.
 Real Estate Developer.

Importance Milestone and Turning Point
1976-79
 Bharti Enterprises founded by Sunil Bharti Mittal.
 Starts as a small scale manufacturing unit for
bicycle components. Diversifies into production of
yarn, stainless steel sheets for surgical utensils.
1980-84
 Bharti Overseas Trading Corporation set up. Bharti
imports and markets stainless steel products, brass
and plastic products, and zip fasteners etc.
 Bharti ties up with Suzuki, Japan to import and
distribute portable genets. By 1984 Bharti is the
largest importer of portable genets in India.
1985-88
 Bharti makes it entry into the telecom sector with
Bharti Telecom. Enters into a technical tie-up with
Siemens AG of Germany and becomes the first
company in India to manufacture electronic push
button telephones in Gurgaon.
 Bharti Telecom’s Ludhiana factory commences
operations for manufacturing push button phones.
 Bharti also makes an entry into India’s pharma sector with Bharti
Healthcare, which manufactures empty hard gelatin capsules.

1989
Bharti ties-up with Takacom Corporation, Japan to
become the first company in India to manufacture
telephone answering machines.
1990
Bharti ties-up with Lucky Gold Star, South Korea to become the first
company in India to manufacture cordless telephones.
1991
Bharti Telecom’s products reach international markets. Company signs
OEM contract with Sprint, USA for manufacture and export of telephone
sets.
1992
Bharti Cellular Ltd. is born. Bharti forms a consortium with SFR-France,
Emtel-Mauritius and MSI-UK, to bid for mobile service provider licenses in
Indian metros.
1993
 Bharti Telecom’s Gurgaon factory
becomes the first manufacturer of push
button phones to be awarded ISO 9002
accreditation.
 Bharti provides technical assistance to
Uganda for manufacture of push button
phones.

1994
 Bharti wins GSM mobile service provider license for Delhi NCR.
 Bharti Telecom’s Ludhiana factory gets ISO 9002 accreditation.
1995
 Bharti launches Delhi’s first GSM mobile
services under the Airtel brand.
 Forms consortium with Telecom Italia to bid
for cellular and fixed-line services under
Bharti Telenet.
 Bharti joins forces with Siemens to market
telephone terminals under SIEMENS and
BEETEL brand names.
 Bharti Tele-Ventures is incorporated.
1996
 Airtel launched mobile services in the state
of Himachal Pradesh, the first by any private
telco.
 Telecom Italia acquires 20% equity interest
in Bharti Tele-Ventures.
 Bharti Telenet bids for fixed line license in
the state of Madhya Pradesh.
 Bharti forays into manufacture of HDPE Silicone ducts. Forms a joint
venture with Dura-Line Corp, USA.
1997
 British Telecom acquires equity interest in Bharti Cellular.
 Airtel becomes the first mobile service provider in the country to cross the
100,000 customers mark.

 Bharti gets license to provide comprehensive telecom services in Seychelles.
 Bharti wins fixed-line service provider license for Madhya Pradesh.
Becomes the first private company in India to win a fixed-line license.
 Bharti Telecom and British Telecom form joint venture - Bharti BT Ltd. –
for offering VSAT services.
 Bharti-Duraline commences operations. Becomes the first company in India
to manufacture HDPE Silicone Ducts.
 Bharti Telecom emerges as the largest manufacturer of telephones in India
with a capacity of 200,000 units.
1998
 Bharti becomes the first Indian company to offer telecom services in
international markets. Launches mobile services in Seychelles.
 Bharti launches India’s first private fixed line service in Indore, Madhya
Pradesh.
 British Telecom consolidates its equity interest in Bharti Cellular to 44%.
 Bharti BT Internet, a joint venture of Bharti Telecom and British Telecom,
formed for providing ISP services.
 Bharti commissions India’s first private sector transmission network
between Bhopal and Indore.
1999
 Warburg Pincus, a leading international
private equity investor, picks up stake in
Bharti Tele-Ventures.
 Bharti acquires a controlling stake in JT
Mobiles, established footprint in the states of
Andhra Pradesh and Karnataka.
 Bharti BT Internet launches ISP services in
Delhi, Mumbai and Bangalore under the
‘Mantra online’ brand.

 Airtel launches fixed line services in Raipur and Jabalpur in the state of
Madhya Pradesh.
2000
 Bharti and Singtel, Asia’s leading telco, form strategic partnership. Singtel
invests $ 400 million in Bharti.
 New York Life International acquires a 3% equity interest in Bharti Cellular.
 Bharti acquires majority stake in SkyCell, establishes presence in the
Chennai circle.
 Bharti and Singtel announce a $650 million partnership for undersea optic
fiber cable between India and Singapore.
 Bharti and Singtel form Bharti Telesonic to operate and manage National
Long Distance operations.
 Mantra Online launches India’s first International Satellite Gateway.
2001
 Bharti wins mobile service provider licenses in 8 circles and fixed-line
service provider licenses in 4 circles. Bharti’s mobile service provider
license in Punjab is restored.
 Bharti acquires Spice Cell and enters the Kolkata circle.
 Bharti Telesonic launches National Long Distance services under the
‘IndiaOne’ brand.
 Bharti launched “Touch Tel” its fixed line service brand, launches fixed line
services in Haryana.
 Forms joint venture with SingTel for a submarine cable landing station
between India and Singapore.
 SingTel, Warburg Pincus, AIF, IFC, NYLIFand Seejay Cellular make equity
investments of approximately US$ 481.30million in Bharti Tele-Ventures
and through Bharti Telecom.
 Bharti acquires British Telecom’s equity interests in Bharti Cellular, Bharti
BT and Bharti BT Internet.
 Bharti acquires three additional ISP licenses.
 Bharti Telesonic enters into a license agreement with DoT to provide
national long distance services across India.

2002
 Bharti goes public, completes India’s first 100%
book building issue and gets listed on the National
stock Exchange, Bombay Stock Exchange and the
Delhi Stock Exchange on February 18, 2002.
 Bharti launches mobile services in Gujarat,
Haryana, Kerala, Madhya Pradesh circle,
Maharashtra, Mumbai, Punjab, Tamil Nadu, Uttar Pradesh (West).
 Bharti enters into a license agreement with the DoT to provide International
Long Distance services in India. Becomes India’s first private
telecommunications services provider to launch International Long Distance
services.
 Bharti launched fixed-line services in the Delhi, Haryana, Karnataka and
Tamil Nadu.
2003
 Bharti enters the business outsourcing segment. Forms Teletech Services Ltd
in partnership with Teletech Holdings (USA).
 Airtel becomes India’s largest GPRS network.
2004
Bharti, in a first in the telecom industry, signs a 10
year comprehensive IT outsourcing deal with IBM.
Bharti heralds a new paradigm in telecom,
outsources mobile network to Ericsson and Nokia in
multi-million dollar managed networks deals.
Bharti clocks revenues in excess of a billion
dollars annually. Registers profits in excess of $150 million.
 Bharti & Rothschild form a 50:50 JV – FieldFresh- for linking India’s farms
to the world.
 Bharti launches mobile services in Uttar Pradesh (East), West Bengal,
Jammu & Kashmir and Orissa.
 Airtel exclusively brings globally acclaimed Blackberry to India.

2005
Bharti becomes India’s first mobile service
provider to complete a national footprint in
all 23 telecom circles.
Vodafone picks up 10% equity interest in
Bharti for $1.5 billion, making it the single
largest foreign investment in the country.
 Bharti continues to build on its successful business model based on
outsourcing. Enters into agreement with four global BPOs - Hinduja TMT,
IBM-Daksh, Mphasis & Teletech Services - and Nortel to provide world-
class customer care services.
 Bharti marks its foray into financial services. Forms joint venture with Axa
of France to offer life insurance products.
 Bharti and IBM announce a Joint Go to Market program to offer managed
services in India.
 West Bridge Capital Partners, Sequoia Capital and Cisco Systems pick up
10% stake in Bharti Telesoft.
2006
 Bharti and Wal-Mart sign Memorandum of
Understanding to jointly explore Retail opportunities
in India.
 Bharti becomes the first Indian telecom operator to
launch 3G services, starts 3G operations in
Seychelles.
 Bharti wins mobile service provider license in Jersey and Guernsey, Channel
Islands, Europe.
 Bharti Axa Life Insurance launches national operations.

 Bharti and its Associates commit a corpus of Rs 200 crores to Bharti
Foundation to provide education to underprivileged children in villages
across India.
 Bharti Tele ventures rechristened as Bharti Airtel.
2007
 Bharti becomes the fastest private telecom
company in the world to cross the 50 million mark.
Enters the league of top 5 mobile companies in the
world.
 Bharti launches Mobile Money Transfer pilot
project in India in partnership with GSMA.
 Bharti outlines strategic roadmap for its Retail
venture. Commits investment of up to US $ 2 to 2.5 billion by 2015.
 Bharti and Wal-Mart Stores, Inc. form a joint venture Bharti Wal-Mart
Private Limited, for wholesale cash-and-carry and back-end supply chain
management operations in India.
 Bharti brings in Del Monte as a strategic partner in FieldFresh to enhance
focus in the processed food segment.
 Bharti makes its European debut. Launches mobile services in Jersey,
Channel Islands.
 Bharti Teletech manufactures its 20 millionth telephone.
 Bharti received license to offer Direct to Home (DTH) Satellite TV services
in India.
 Jersey Airtel launches services, brings a range of innovative products and
services to customers in Jersey under Airtel-Vodafone brand.
 Sunil Bharti Mittal chosen for Padma Bhushan, one of India’s highest
civilian honors.
 Bharti and Axa form joint ventures to launch General Insurance and Asset
Management services in India.
 Bharti wins license to offer mobile services in Sri Lanka.
 Bharti Telesoft acquires Jatayu Software.

2008
 Bharti launches its first set of retail stores in
Ludhiana under the ‘easy day’ brand.
 Bharti crosses 60 million telecom customers
landmark.
 Bharti launches services in Guernsey, Channel
Islands.
 Bharti joins hands with Idea and Vodafone to form
Indus Towers – an independent tower infrastructure company.
 Eight leading international leading PE funds pick up stake worth $1.25
billion in Bharti Infratel – Bharti’s tower infrastructure company.
2009
 Bharti Airtel launches its services in Sri Lanka
(2G/3G network).
 Bharti Foundation sets up Bharti Centre for
Communication in partnership with Indian Institute
of Technology, Mumbai.
 Bharti Airtel and Alcatel-Lucent form JV to
manage Bharti Airtel’s pan-India Broadband and
Telephone services.
 Bharti Walmart launches first Cash & Carry Store under Best Price Modern
Wholesale brand.
 Bharti Telesoft renamed ‘Comviva.’
 Bharti Airtel launches iPTV service; Digital TV interactive.
 Bharti Airtel crosses the 100 million telecom customer’s mark.
2010
 Bharti Airtel unveils new youthful and dynamic global identity – ‘airtel’
 Bharti Airtel acquires 70% stake in Warid Telecom, Bangladesh.
 Bharti Airtel acquires the mobile operations of Zain in 15 African countries.
Becomes the fifth largest mobile operator in the world.

2011
Airtel launches 3G launch services in Bangalore
2012
Airtel launches mobile services in Rwanda
Airtel crosses 50 million customers mark in
Africa
Bharti Airtel becomes the fourth largest
mobile operator in the world
Bharti Airtel crosses 200 million customer
(mobile, fixed line & DTH) milestone in India
 Bharti and Qualcomm announce partnership for 4G
 Airtel launches India’s first 4G service in Kolkata
2013
Bharti Airtel hives of Data Centre and Managed
Services (DCMS) business to create a wholly-
owned subsidiary Nxtra Data Limited
Airtel acquires Warid’s Uganda Operations
Bharti Airtel announces long-term strategic
investment from Qatar Foundation Endowment
 Airtel acquires Warid’s Congo Brazzaville Operations

2014
 Airtel crosses 200 million mobile customer mark
in India
 Airtel launches its first 4G service in Africa
 Airtel Seychelles amongst Africa’s first state-of-
the-art FD-LTE networks to deliver best-in-class
wireless broadband experience

Section -3
1. Future Prospect and Outlook
2. Succession Planning

Outlook
Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a
manufacturer of bicycle parts to one of the largest and most respected business
groups in India. With its entrepreneurial spirit and passion to undertake business
projects that are transformational in nature, Bharti has created world-class
businesses in telecom, insurance, retail, and foods.
Bharti started its telecom services business by launching mobile services in Delhi
(India) in 1995. Since then there has been no looking back and Bharti Airtel, the
group's flagship company, has emerged as one of the top telecom companies in the
world and is amongst the top three wireless operators in the world.
Through its global telecom operations Bharti group operates under the 'Airtel'
brand in 18 countries across Asia and Africa– India, Sri Lanka, Bangladesh,
Seychelles, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon,
Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda,
and Zambia. In addition, the group also has mobile operations in Jersey and
Guernsey.
Over the past few years, Bharti has diversified into emerging business areas in the
fast expanding Indian economy. The group has forayed into the retail sector by
opening retail stores – small and medium formats. The group offers – life
insurance and general insurance to customers across India. Bharti also serves
customers through its fresh and processed foods business. The group has growing
interests in other areas such as mobile internet, real estate, training and capacity
building, and distribution of telecom / IT products.
What sets Bharti apart from the rest is its ability to forge strong partnerships. Over
the years some of biggest names in international business have partnered Bharti.

Currently, SingTel, Qatar Foundation Endowment, IBM, Ericsson, Nokia Siemens
and Alcatel-Lucent are key partners in telecom. AXA Group is the partner for the
insurance business and Del Monte Pacific for the processed foods division.
Bharti strongly believes in giving back to the society and through its philanthropic
arm the Bharti Foundation it is reaching out to over 50,000 underprivileged
children and youth in India.

Succession Planning
It seems that the succession plan at Bharti Group has started playing out with
Bharti Group's chairman Sunil Mittal inducting his son Shravin Bharti Mittal as
manager with Bharti Airtel International (Netherlands) BV (BAIN). The company
runs the international telecom operations of Bharti Airtel. This special purpose
vehicle was floated by the company earlier this year when it acquired the African
operations of Kuwaiti telecom firm Zain.
"He (Shravin) will assist BAIN's management in integration of Zain Africa with
the company (Bharti Airtel) and such other assignment as may be assigned by the
employer company from time to time," Bharti Airtel said, adding that he may be
elevated to the Board or equivalent position either in BAIN or any of the
companies in which he's an employee.
The development is significant since Mittal is a first generation entrepreneur who
had built the telecom business. His two brothers, Rakesh and Rajan Mittal, are part
of the Bharti group managing different responsibilities.
Shravin will get a remuneration of 50,000 euros per annum. Prior to joining Bharti
Airtel, Shravin, who holds BSc degree in accounting and finance from the
University of Bath (UK), was working with JP Morgan Cazenove in London as an
analyst in technology, media and telecommunications division of investment
banking unit. He was a member of pitch and execution teams advising on M&A
and restructuring transactions. He also performed valuation analysis, research and
strategic evaluations for IPO and M&A.
He has worked with Merrill Lynch, New York, and Ernst &Young, London,
besides internships at IMG and Deutsche Bank. Incidentally, the shareholders'
approval for Shravin Mittal's appointment came on September 1, the same day
when Wipro promoted Chairman Azim Premji's son Rishad as chief strategy
officer.
There’s a new chief executive officer at Bharti Airtel Ltd, the second in its history,
and there are mutterings in some sections as to whether this is a leg-up for the new
man in the post—Sanjay Kapoor; and it most definitely is—or a sort of let-down

for the previous occupant of that position, Manoj Kohli (he is to now head
international operations; and this writer really doesn’t know the answer to this).
I have known Kohli for a long time—since his time as HR head of US
conglomerate Allied Signal in the mid-1990s to be precise—and he is a sound
operations man, which could be one reason why Bharti chief Sunil Mittal picked
him. Bharti had around three million subscribers then and I remember that Kohli’s
choice was a surprise but then, Mittal has always known what he is doing.
Even then, Mittal would talk of institutionalizing management at Bharti Tele-
Ventures, as the company was then called. We must build a team that can manage
a telecom company that has 25 million subscribers, he told me once. The company
had around 10-12 million subscribers then; it has 116 million (in India) today.
Kohli, clearly, had been hired for that purpose, a selection that showed the use of
more science than Mittal had used when he identified someone to head the group’s
entry into the mobile telephony business in the early 1990s. Bharti had initially
won a license for Mumbai, not Delhi, and I remember Mittal telling me once that
he selected N. Arjun—another of those fine managers who always seem to be
around in the Bharti stable—because he was the only bachelor in the senior team
and could move to Mumbai. That, though, remained a false start; and when India
eventually became a “mobile” market, Bharti ended up with a license to operate in
Delhi.
It could probably be similar logic about finding the right man for the job at the
right time that has driven Mittal’s decision to have Kapoor head the local
operations of Bharti Airtel and Kohli head the growing overseas operations. I last
met Kohli last week— ahead of the announcement —and while he didn’t tell me
what was in store, he did speak passionately about Bharti doing in Sri Lanka and
Bangladesh what it has done so well in India.
Mittal once told me that he saw Bharti as a once-in-a-generation kind of company.
In the 1980s, it was Reliance Industries Ltd, he said. In the 1990s, it was Infosys
Technologies Ltd. In the 2000s, it would be Bharti. In some ways, he may have
actually outdone both those companies. For instance, Infosys continues to be
headed by a succession of the company’s promoters (not to say that they don’t
deserve to do that). Mittal’s own succession planning efforts in Bharti present a
contrast.

Section – 4
1. Brief on the Stalwarts and their role in Shaping the Business
House
2. Conclusion

Stalwarts and their role in shaping the Business House
Mr. Sunil Bharti Mittal
Founder and Chairman
Sunil Bharti Mittal is the Founder and Chairman of
Bharti Enterprises, one of India's leading
conglomerates with diversified interests in telecom,
insurance, real estate, agro and food, besides other
ventures. Bharti has joint ventures with several global
leaders: Singtel, SoftBank, AXA, and Del Monte
amongst others.
Bharti Airtel, the group's flagship company, is amongst the world's largest
telecommunications companies, offering mobile, fixed broadband and digital TV
solutions to over 350 million customers across India, South Asia and Africa.
Sunil has been the pioneer of the mobile revolution in India. At a time when
mobile telecom was considered inaccessible for the masses, Bharti Airtel
revolutionized the business model to offer affordable voice and data services.
Starting from operations in one Indian city in 1994, to presence across 18 countries
today, Bharti Airtel has transformed the quality of lives of millions of people
globally, providing connectivity and digital empowerment. The company continues
to focus on driving data as the ensuing growth frontier, and is leading the rollout of
next generation data networks across India and Africa.
Sunil is a recipient of the Padma Bhushan, one of India's highest civilian honors,
awarded to individuals for demonstrating distinguished services of high order. He

has also been awarded Harvard Business School's Alumni Achievement Honor –
the utmost honor accorded by the institute to its alumni. He is the recipient of
GSMA's prestigious Chairman Award, besides being decorated with numerous
industry honors. Sunil has been conferred Honorary Doctorates by several leading
universities in India and UK.
Sunil serves on many international bodies and think-tanks- he is the Chairman of
the International Chamber of Commerce (ICC), Chair of the World Economic
Forums (WEF) Telecommunications Steering Committee, Member: International
Business Council-WEF, GSMA Board, Telecom Board of International
Telecommunication Union (ITU), Commissioner of the Broadband Commission,
International Advisory Panel of the Monetary Authority of Singapore and Prime
Minister of Singapore's Research, Innovation and Enterprise Council. He is a
Trustee of the Carnegie Endowment for International Peace and on the Board of
Qatar Foundation Endowment.
Sunil is closely associated with spearheading the Indian industry's global trade,
collaboration and policy- he has served on the Prime Minister of India's Council on
Trade & Industry. He is also a member of the India-US, India-UK and India-Japan
CEO Forums. He is Co-Chair of the India-Africa Business Council and India-Sri
Lanka CEO Forum. He was the President of the Confederation of Indian Industry
(CII), the premier industry body in India in 2007-08.
Deeply associated with the cause of education, Sunil is on Harvard University's
Global Advisory Council, Board of Dean's Advisors at HBS and Governing Board
of the Indian School of Business.
Sunil believes that a responsible corporate has a duty to give back to the
community in which it operates. This belief has resulted in Bharti Foundation,
which operates 254 schools as well as remedial centers to impart holistic education
to over 70,000 under-privileged children in rural India. Sunil was ranked among
the Top 25 Philanthropists in the World in 2009 by the Barron's Magazine. He is

also a Member of the Board of Trustees of Qatar's Education Above All
Foundation
Mr. Rakesh Bharti Mittal
Vice Chairman
Rakesh Bharti Mittal is the Vice-Chairman of Bharti
Enterprises, one of India’s leading business groups with
interests in telecom, agro business, financial services,
retail, realty, and communication & media devices.
Bharti Airtel, a group company, is among the leading
global telecom service providers with operations in 20
countries across Asia and Africa. Bharti Infratel, a subsidiary of Bharti Airtel, is a
leading provider of passive telecom infrastructure in India. Bharti has joint
ventures with several global leaders including AXA for financial services and Del
Monte for agro and food processing business.
Rakesh is the Chairman of Bharti AXA Life Insurance, Bharti AXA General
Insurance, FieldFresh Foods and Centum Learning. He is also on the Boards of
Bharti Telecom, Bharti Ventures and other group companies.
Rakesh is a member of the National Council of the Confederation of Indian
Industry (CII) since 1999 and is currently the Chairman of CII Development
Initiative Council (DIC). Rakesh is also a member of India – Canada CEOs Forum
and India Pakistan Joint Business Forum (IPJBF) to strengthen and promote
economic relations. He is currently on the Governing Body of Indian Council of
Agricultural Research (ICAR), Punjab Investment Advisory Council (PIAC) and is
also as a member of the National Food Processing Development Council
(NFPDC), MoFPI, and Government of India.
Rakesh was the Chairman of CII National Council on Agriculture since 2009, and
has also served as the Chairman of several National Committees of CII. He served
as the Chairman of its Northern Regional Council during 2004-05. In the past
Rakesh has served as a member of Agricultural and Processed Food Products
Export Development Authority (APEDA), Screening-cum-Implementation group

on the recommendations of Technical Advisory TACSA, Committee for
Encouraging Investments in Supply Chain, and Working Group on Agricultural
Marketing Infrastructure, under the Planning Commission and also the Assam
Investment Advisory Board (AIAB).
A passionate advocate of right to good education, Rakesh serves on Boards of
several educational institutions. He is a member of the Executive Board of Indian
School of Business (ISB) and the Campus Advisory Board (CAB) of ISB, Mohali.
He is a member of the Navodaya Vidyalaya Samiti, Ministry of Human Resource
Development, Government of India and also a member of the ‘Round Table on
School Education’ for Ministry of Human Resources Development, Government of
India. Rakesh is the Co-Chairman of the Advisory board of Bharti School of
Telecommunication Technology & Management. He is the Chairman of the
Advisory Council of the Bharti Institute of Public Policy and a member of the
Punjab Education Development Board. Rakesh is on the Governing Boards of
Dayanand Medical College & Hospital and the Institute of Integrated Learning in
Management (IILM). He is a member of the Executive Council of YMCA
University of Science and Technology and Chairman of Governing Council of Sat
Paul Mittal School. In the past he has served on the Advisory Council of the Indian
Institute of Technology (IIT) - Delhi, and a member of the Board of Governors of
Thapar University, Punjab. Rakesh was also a member of the International
Advisory Council of Southern Methodist University (SMU), Dallas, USA.
Rakesh believes that a responsible corporate has a duty to give back to the
community in which it operates. Rakesh is a Life Trustee and the Co- Chairman of
Bharti Foundation, which was set up with the vision “To help the underprivileged
children and young people of our country realize their potential”. Bharti
Foundation's Satya Bharti School Program reaches out to underprivileged children
in villages and provides them free quality education along with school uniform,
books, stationery and nutritious mid-day meals. Currently, 187 Satya Bharti
Primary Schools, 62 Satya Bharti Elementary Schools, and 5 Satya Bharti Senior
Secondary school are operational, reaching out to over 39,000 students across the
Indian states of Punjab, Rajasthan, Haryana, Uttar Pradesh, Tamil Nadu, and West
Bengal.

Bharti Foundation won the Qatar Foundation’s 2012 “World Innovation Summit
for Education” (WISE) Award for its transformative impact and innovative
approach to improve the quality and delivery of education to underprivileged
children in rural India. Bharti Foundation was chosen as the “Corporate Citizen of
the Year” at the Economic Times Awards 2010. Besides his role as the Co-
Chairman of Bharti Foundation, he devotes time to several charitable institutions in
India.
Rakesh has been awarded the Honorary Doctor of Civil Law Degree by Newcastle
University, UK.
Mr. Rajan Bharti Mittal
Vice Chairman
Rajan Bharti Mittal is the Vice Chairman of Bharti
Enterprises – one of India’s leading business groups
with interests in telecom, financial services, retail,
manufacturing, realty and agri-business. Bharti Airtel, a
group company of Bharti Enterprises, is among the
leading global.
Born in 1960, Rajan joined Bharti Enterprises after graduating from Punjab
University. An alumnus of Harvard Business School, he is actively involved in
overseeing the activities of the group at the corporate level. With his rich
experience in the marketing function, he is also involved in many of the new
business ventures of the Group.
Rajan has been honored with the "Indian Business Leader of the Year Award
2011" by Horasis, The Global Visions Community and has also been awarded the
“Leonardo International Prize 2012" by Comitato Leonardo, the Italian Quality
Committee.
He is currently serving in a number of leadership roles in different industry bodies.
He is on the Board of Trustees of Brookings Institution, the world’s oldest and
most prestigious think tank. In the past he has been the Vice President of ICC

(International Chambers of Commerce) in India and the President of FICCI
(Federation of Indian Chambers of Commerce and Industry) for the year 2010 –
2011. He is currently a Member of its Executive & Steering Committees and also a
Member of the Council of Management at AIMA (All India Management
Association). He has held several key positions in various industry associations in
the past as well. In FICCI he was Chairman of Retail Committee in 2007,
Infrastructure Committee in 2006, Telecom & IT Committee in 2004 & 2005, and
Telecom Committee in 2001, 2002 and 2003. He was the President of Association
of Basic Telecom Operators (now known as Association of Unified Telecom
Service Providers of India - AUSPI) for 1999-2000.
Mr. Akhil Gupta
Vice Chairman, Bharti Enterprises & Executive Chairman, Bharti Infratel Ltd
Akhil Gupta is Vice Chairman of Bharti Enterprises
and Executive Chairman, Bharti Infratel Ltd. He has
been closely associated with various strategic,
financial, mergers and acquisitions and business
performance issues and transformational initiatives for
the group.
Akhil has played a pivotal role in Bharti’s phenomenal growth having been closely
involved from the very beginning in the group’s the telecommunication services
business. He has led the formation of various partnerships for Bharti with leading
international companies and investors.
Akhil has spearheaded several innovative initiatives that include the outsourcing
deals undertaken by the group in the areas of information technology (IT), network
management, outsourcing of Call Centres management and separation of tower
infrastructure of Bharti Airtel and forming Indus Towers a Joint Venture with
Vodafone and Idea, which has become the largest tower company in the world.
He is currently Chairman of TAIPA (Tower and Infrastructure Providers
Association of India) and President of TSSC (Telecom Sector Skill Council of
India). Akhil represents the Indian telecom industry and Bharti regularly at various
forums and seminars in India and abroad.

He is a Chartered Accountant by qualification with over 30 years of professional
experience, and attended an “Advanced Management Program” at Harvard
Business School in 2002.
Akhil Gupta has been awarded 'CEO of the Year' at the National Telecom Awards
2012. He was also honored for ‘Outstanding Contribution to the Telecom Sector’
by the industry’s leading telecom magazine – tele.net
Mr. Mukesh Bhavnani
Group General Counsel
Mukesh Bhavnani is the Group General Counsel of
Bharti Enterprises. In his role as the Group General
Counsel he is responsible for strategic and high impact
legal policy and structuring across all Bharti businesses,
litigation related to key matters, M&A and overseeing
the group Secretarial function.
Mukesh has over 39 years of varied experience across multiple industries including
mining and oil &gas, insurance, infrastructure, media, and consumer goods.
Mukesh has inter alia worked with Vedanta Resources Plc, Essar Group, Sony
Entertainment Television, Max New York Life Insurance, Coca-Cola India, Jumbo
Group in Dubai, Godrej Soaps.
Mukesh is a Graduate in Law and Commerce from Bombay University and a
qualified Company Secretary.
Mr. Deven Khanna
Group Director - Chairman's Office

Deven is the Group Director, Chairman's Office and is
responsible for driving key initiatives and strategic
projects across all businesses of the group.
Deven has nearly 30 years of experience in finance and
general management. He started as the Group Financial
Controller in 2004 and later became Corporate Director
- Finance in 2008 before taking on the current role in 2011. He has spearheaded
financial reporting, business planning, revenue assurance, taxation, risk
management and a host of strategic projects including structuring initiatives.
Deven serves as a Director on the boards of Bharti Enterprises Holdings Pvt Ltd,
Bharti Telecom Ltd, Bharti Hexacom Ltd, Bharti Telemedia Ltd, Comviva
Technologies Ltd & Centum Learning Ltd and has served on the boards of Bharti
AXA Life Insurance Ltd and Bharti AXA General Insurance Ltd.
Prior to joining Bharti, Deven worked with Triveni Engineering & Industries Ltd
as the Chief Financial Officer for a business portfolio including sugar, steam
turbines, sugar machinery, water treatment, micro hydel and oil drilling.
Deven is a commerce graduate from Sri Ram College of Commerce, Delhi
University and is a Fellow Member of the Institute of Chartered Accountants of
India.
Mr. Harjeet Kohli
Group Treasurer & CFO Emerging Businesses
Harjeet Kohli serves as the Group Treasurer & CFO
Emerging Businesses .
Harjeet leads the group treasury and investor relations
functions involving capital structuring & equity
raising, currency and interest risk management,
investment management, and stakeholders'
management – across ratings, debt & equity investors on a global basis. In his role
as the CFO Emerging Businesses , he is responsible for strengthening the financial

management processes & controls as also governance of group's non telecom
businesses, in addition to creating shareholder value .
Harjeet has over 20 years of work experience as a business and finance
professional and a product specialist across equity, financing and markets space,
both as a banker to large corporates as also as an issuer / corporate.
Harjeet serves as a Director on the boards of Bharti Enterprises Limited, Bharti
AXA Life Insurance Company Limited, Bharti AXA General Insurance Company
Limited, Bharti Realty Limited, Comviva Technologies Limited, Beetel Teletech
Limited, Centum Learning Limited, Centum Work skills India Limited, amongst
others.
Prior to joining Bharti, Harjeet served as Director of Corporate and Investment
Bank Head at Citigroup India.
Mr. Arvind Chopra
Group Director - Internal Assurance Bharti Enterprises Limited
Arvind Chopra is a Chartered Accountant with a
Bachelor’s Degree in Commerce with Honors, from
Shriram College of Commerce, Delhi University. He
currently leads the Internal Assurance function at
Bharti Enterprises Limited in the capacity of Group
Director.
With experience of over 30 years both in India and internationally, in the areas of
Internal and External Audit, Corporate Governance, Risk Management, and
Compliance, Arvind has been a Partner with reputed and global consulting firms
like Price Waterhouse Coopers, LLP (London) and KPMG (India). He has also
been the Global Corporate Director & Vice President, Internal Assurance, with
Arcelor Mittal in London and Group President – Assurance & Cost Control with
the Essar Group. He also had held management positions in Arthur Andersen &
Co and Nestle.

Conclusion
Bharti Enterprises is one of India’s leading business groups with interests in
telecom, agro business, financial services, retail and manufacturing. Bharti has
been a pioneering force in the Indian telecom sector with many firsts and
innovations to its credit. Bharti Airtel Limited, the group's flagship company, is a
leading global telecommunications company with operations in 20 countries across
Asia and Africa. The Company ranks amongst the top 4 mobile service providers
globally in terms of subscribers.
Other business ventures of the group include Bharti SoftBank - a JV between
Bharti Enterprises and SoftBank Corp - for mobile internet. Beetel Teletech, a
group company, is India’s leading manufacturer and distributor of telecom and
allied products. The group has a JV – FieldFresh Foods – with Del Monte Pacific
Ltd, to offer fresh and processed fruits and vegetables in the domestic as well as
international markets. Bharti has JVs with AXA, world leader in financial
protection and wealth management, for Life Insurance and General Insurance. The
group has presence in the retail sector through Bharti Retail that operates stores in
multiple formats under the ‘easyday’ brand.

Address of Headquarter
Address:
Bharti Enterprises
Bharti Crescent
1, Nelson Mandela Road,
Vasant Kunj, Phase II
New Delhi - 110070
Tel. No:
+91 11 46666100, +91 11 42666500
Fax No:
+91 11 4166-6137

Project report on Bharti enterprise

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