Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing

1. Presented to : Mr. Siddiq Aazam
Presented by: Himanshu kumar

2. INDUSTRY ANALYSIS
• The food and beverage industry encompasses harvesting,
processing, milling, packaging, transport and distribution of
products to consumers.
• In 2016-17, the value of food and beverage industry shipments
reached an estimated 3.8 trillion( INR).
• The Food & Beverage sector is growing very quickly.
• Growing competitive pressures and business opportunities.

4. Introduction
 Pepsi is a carbonated soft drink
 manufactured by PepsiCo, and
 PepsiCo is the American Multinational
Company
 world leader in convenient snacks, foods and
beverages with revenues of more than $63
billion
 and over 264,000 employees.(143,000 in India)
 Share price of Varun beverages is 115/share.

5. Indian Soft Drink Market
85
15
Soft Drinks
Carbonated
Non
Carbonated

6.  The drink was first made in the 1890s by
pharmacist Caleb Bradham in New Bern, North
Carolina.
 The brand was trademarked on June 16, 1903.
 There have been many Pepsi variants
produced over the years since 1898.
 Pepsi can be found in over 200 countries
around the globe.

7. WORLD’S HEADQUARTERS
• PepsiCo World Head quarters is located in
Purchase at New York.

8. .
Indra Krishnamurthy Nooyi
who was ranked No. 11 in Fortune's list of the most
powerful women in business
CEO of Pepsico

9. PEPSI
Ingredients
1. Syrup
2. Sugar
3. Colorings
4. Phosphoric acid
5. Caffeine
6. Citric acid
7. Natural flavors

10. Vision
 Our vision is to be the world's best beverage
company.
 Being the best means providing
outstanding quality, service, cleanliness
and value.

11. Mission
 To be the world's premier consumer Products
Company focused on convenient foods and
beverages.
 We seek to produce healthy financial
rewards to investors
 we provide opportunities for growth and
enrichment to our employees, our business
partners and the communities.
 And in everything we do, we strive for
honesty, fairness and integrity.

12. Pepsi-Co Brands

13. PepsiCo acquired Tropicana in 1998.
Today the Tropicana brand is
available in 63 countries.
Tropicana’s pure and fresh fruit
juice in easy to handle packages has
attracted the consumers.

14. Carbonated Drinks Categories
• Pepsi
• Diet Pepsi
• Caffeine Free Diet Pepsi
• Diet Pepsi Max
• Jazz Diet Pepsi
• Diet Pepsi Lime
• Diet Pepsi Vanilla
• Pepsi Wild Cherry
• Diet Pepsi Wild Cherry
• Pepsi ONE
• Mountain Dew
• Diet Mountain Dew
• Mirinda
• Slice
• Aquafina
• Aquafina Alive
• Aquafina FlavorSplash
• Aquafina Sparkling

15. Other Brands….

16. COMPETITOR
• The main competitor of pepsi is coca cola

17. Competitors & its Analysis:
 Coca-Cola company
 Parle
 Patanjali

18. 60%
35%
5%
coca cola pepsi.co others

19. Opportunities:
 Savory snacks consumption growth
 Bottled water consumption growth.
 Increasing demand for healthy food and
beverages.
 Large domestic market.
 Demand of Pepsi is more than its
competitors
 Company may start entering rural areas also

20.  Changing Social Trend
 Distribution of snack foods
 Increasing demand of beverages among
young generation will increase growth rate
in this industry.

21. Recruitment skills
 Good communication skills
 Leadership quality
 Convincing skills
 Team worker
 Adaptable
 Ready to travel anywhere