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CUSTOMER SERVICE
Members: Nguyen Thi Thanh Tai
Nguyen Thi Mai
Ho Thi Xuan
Group 4
CONTENT
1 2 3 4
Background Problems Solutions Evaluation Q&A
5
BACKGROUND
1928 in Monroe,
Louisiana, USA
Richard Anderson
C.E. Woolman > 180 million
Founder Annual Passengers
Founded CEO
Brand name
Awards
 No. 1 ranking in the Holistic World Safety Awards 2013 - Air
Transport Rating Agency
 2014 Airline of the Year - Air Transport World Magazine
 Top 50 Most Admired Companies – Fortune 2015
 Number 1 Business Travel News’ Annual Airline Survey 2015
(for 5th consecutive year)
 Best Foreign Airline 2015 in Korea
 Best-performing CEO in the world (The only Airline Chief of
the list) 2015
Missions
We—Delta's employees, customers, and community
partners together form a force for positive local and
global change, dedicated to bettering standards of
living and the environment where we and our
customers live and work.
7
CUSTOMERS’ COMPLAINT
Orlando MCO
New York JFK
January
1st 2016
January 2nd
at 4 p.m
the next day
at 12 midday
1.5 hours
7.45 pm 1.5 hour wait 15 minutes January 3rd
at 1 a.m
9
Not offering food or drink during 8 hours waiting in Orlando airport
Flight delay => cancelling connecting flight with Virgin Atlantic
leaving New York JFK
Not informing the later leaving flight
The hotel assigned
at JFK
Not store
customers’ luggage
No communication
between agents or hubsbeing given vouchers
for meals that could
only be used in the
airport
Solutions
Recognize and apologize
for their inconvenience
Refuse rightful
customer's
requirement about
compensation
issue 4 Electronic
Transportation Credit
Vouchers
STRENGTHS
 Made a compensation by 4 Electronic Transportation
Credit Vouchers for $ 150.00
EVALUATION
 Realized their commitment
WEAKNESSES
 Do not respond quickly
 Do not provide clear information about 4 vouchers
 Put forward paltry compensation ( $150 airline credit)
OTHER SOLUTIONS
1. Train course for staff
=> raising moral and manner
2. Another compensation
=> $250.00 voucher being valid for 1 year
3. Showing the recognition of the disappointment
and inconvenience
=> symbolizing Delta’s commitment to a
continued partnership
1. http://news.delta.com/corporate-stats-and-facts
2. http://news.delta.com/awards-recognition
3. http://www.makingafortune.biz/list-of-companies-d/delta-air-
lines.htm
4. http://www.bbb.org/atlanta/business-reviews/airlines/delta-air-
lines-in-atlanta-ga-3049/complaints
Reference
Thank you for your attention
!!!
Case study Delta airline poor customer service

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Case study Delta airline poor customer service

  • 1. CUSTOMER SERVICE Members: Nguyen Thi Thanh Tai Nguyen Thi Mai Ho Thi Xuan Group 4
  • 2. CONTENT 1 2 3 4 Background Problems Solutions Evaluation Q&A 5
  • 3. BACKGROUND 1928 in Monroe, Louisiana, USA Richard Anderson C.E. Woolman > 180 million Founder Annual Passengers Founded CEO Brand name
  • 4. Awards  No. 1 ranking in the Holistic World Safety Awards 2013 - Air Transport Rating Agency  2014 Airline of the Year - Air Transport World Magazine  Top 50 Most Admired Companies – Fortune 2015  Number 1 Business Travel News’ Annual Airline Survey 2015 (for 5th consecutive year)  Best Foreign Airline 2015 in Korea  Best-performing CEO in the world (The only Airline Chief of the list) 2015
  • 5. Missions We—Delta's employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work.
  • 6.
  • 8. Orlando MCO New York JFK January 1st 2016 January 2nd at 4 p.m the next day at 12 midday 1.5 hours 7.45 pm 1.5 hour wait 15 minutes January 3rd at 1 a.m
  • 9. 9 Not offering food or drink during 8 hours waiting in Orlando airport Flight delay => cancelling connecting flight with Virgin Atlantic leaving New York JFK Not informing the later leaving flight
  • 10. The hotel assigned at JFK Not store customers’ luggage No communication between agents or hubsbeing given vouchers for meals that could only be used in the airport
  • 11.
  • 12. Solutions Recognize and apologize for their inconvenience Refuse rightful customer's requirement about compensation issue 4 Electronic Transportation Credit Vouchers
  • 13. STRENGTHS  Made a compensation by 4 Electronic Transportation Credit Vouchers for $ 150.00 EVALUATION  Realized their commitment
  • 14. WEAKNESSES  Do not respond quickly  Do not provide clear information about 4 vouchers  Put forward paltry compensation ( $150 airline credit)
  • 15. OTHER SOLUTIONS 1. Train course for staff => raising moral and manner 2. Another compensation => $250.00 voucher being valid for 1 year 3. Showing the recognition of the disappointment and inconvenience => symbolizing Delta’s commitment to a continued partnership
  • 16. 1. http://news.delta.com/corporate-stats-and-facts 2. http://news.delta.com/awards-recognition 3. http://www.makingafortune.biz/list-of-companies-d/delta-air- lines.htm 4. http://www.bbb.org/atlanta/business-reviews/airlines/delta-air- lines-in-atlanta-ga-3049/complaints Reference
  • 17. Thank you for your attention !!!

Editor's Notes

  1. Các em đang giới thiệu về 1 hãng hàng không? Thông tin đầu tiên cần gt chính là tên của hãng đó.
  2. Evaluation để nhận định xem các solutions có giai quyết được các vấn đề hay ko? Giải quyết có hiệu quả ko? Giải quyết đc hết ko hay chỉ 1 phần. Do đó, các em ko nên để là strengths và weakneses mà nên đánh giá xem những solutions đó có hiệu quả trong việc xử lý vấn đề hay ko? Hiệu quả/ Xử lý được ở những điểm nào, chưa được ở những điểm nào. Mỗi nhận định cần có thêm các evidence để support. Ví dụ, ý kiên của khách hàng sau khi nhận đc compensation.