This document discusses various social media tools and how they can be used for academic advising. It defines social software as tools that allow people to communicate, collaborate, and build community online. It then provides examples of popular social media tools and discusses how academic advisors can use instant messaging, blogs, social networking sites, and RSS feeds to communicate with students and share knowledge. The document emphasizes that for new technologies to be successful, they must meet students' and advisors' needs through training and marketing.

1. AIM to Chat with
MEEBO
Logging onto Academic Advising
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2. Friday, March 13, 2009

3. Rethink Social Software
message boards. music
sharing. photo sharing.
instant messaging. mailing lists.
ning. flickr. social networking.
facebook. avatar. myspace.
discussion forums. blogs. wikis.
podcasts. digg. screencasts.
linkedin. twitter. youtube.
meta-café. outreach. free.
socialbookmarking. RSS feeds.
collaboration. vodcasts. portability.
text messaging. delicious. VoIP.
reference. mobile. resource.
personalization. community.
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4. Social Software
<difficult to define>
1. Allows people to communicate, collaborate, and build
community online.
2. Can be syndicated, shared, reused, or remixed.
3. Lets people learn easily from and capitalize on the
behavior or knowledge of others.
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5. Characteristics
➡Easy content ➡Personalization
creation and ➡Portability
content sharing
➡Overcoming
➡Online
barriers of
collaboration distance and time
➡Conversations:
➡Community
Distributed and in
Real Time
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6. Why Should We Care?
Our students are using these tools.
➡ to communicate
➡ to share knowledge
➡ to find information
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7. IM is Pervasive in Our Culture
➡53 million American adults trade instant messages
➡11 million of them IM at work
➡24% swap IMs more frequently than email
➡46% of Gen Y (18-27 years of age) use IM more
frequently than email
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8. Who uses
Instant
Messaging
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9. Why IM?
➡Less intrusive
➡Communicate in “real
time”
➡Quick and easy
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10. IM Use in the Office
➡Internal communication
for staff
➡Communication
between advisors in
different centers/
departments
➡External
communication with
students
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11. What is MEEBO?
➡Web based live communication platform (instant
messaging and group chat)
➡Accessible from anywhere (Internet connection needed)
➡No need to download or install client
➡Can log into multiple accounts at same time
➡Free
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12. MEEBO
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13. It’s a Blog! It’s a Blog!
➡(web log) is a web site with regular entries of commentary,
descriptions of events, or other material such as graphics
or video commonly displayed in reverse-chronological
order.
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14. Advisor Blog
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15. Social Networking
Mixing business with pleasure
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16. facebook
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17. LinkedIn
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18. Social Bookmarking
➡Access saved links (bookmarks) from any computer,
anytime, anywhere
➡Collaborative research tool
➡Explore everybody’s bookmarks on the topics you care
about
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19. Really
Simple
Syndication
Chicklet
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20. RSS: 2 things 2 know
➡Consumer steps
1. Sing up for reader
2. Subscribe to blog or website
➡Producer steps
1. Create your own feed
2. Repurpose someone else’s feed
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21. Advisor Trading Cards
➡ Connect on a personal level
➡ Engage students (learning outcomes)
➡ Fun (Prizes)
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22. Keys to Success
1. Know Your Population: technology must meet your
colleagues’ and students’ needs
➡ marketing and training
2. your staff must be willing to use and promote the new
technology
➡ dialogue and training
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23. Questions, Comments, Concerns
Oh. my!
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