The document summarizes the results of the September 2010 AIB-Amárach Recovery Indicator survey, which gauges the economic sentiment of 1,000 Irish adults each month. The September survey found that economic sentiment was marginally less positive than in August, with 45% saying Ireland was still in recession. The Recovery Indicator score declined slightly to 26 from 25.3 the previous month. While optimism about Ireland emerging from recession within a year remained high, financial worries also persisted for many respondents. Contact details are provided for AIB and Amárach Research.
The document summarizes the results of the August 2010 AIB-Amárach Recovery Indicator survey. The survey asks Irish adults to describe the current economic situation and tracks economic sentiment over time. The August results show sentiment was marginally less positive than in July. The Recovery Indicator value was 25.3, down from July. Respondents were less optimistic that the worst of the recession was over within 12 months and felt less financially comfortable than earlier in the year. The survey also tracks mood, spending intentions, and household finances. Contact details are provided for AIB and Amárach Research, which jointly conduct the monthly survey.
The document summarizes the results of the July 2010 AIB-Amárach Recovery Indicator survey, which gauges the economic sentiment of Irish adults. The survey found a gradual improvement in sentiment from June to July, with 32% saying the recession is still worsening and 31% saying it is bottoming out. Financial priorities like paying off debts remained steady. Overall mood indicators like stress, worry, and sadness declined slightly from April 2009 levels. The report concludes with contact details for the survey organizations.
The Economic Recovery Index for June 2010 showed signs of improvement over previous months. The AIB-Amárach Recovery Indicator, which tracks Ireland's economic cycle, rose to 27.1 in June, its highest level in 2010. While respondents still felt the recession was affecting people, optimism was growing that the worst may be over within a year. Financial priorities remained paying off debts, but saving increased and spending decreased less compared to earlier in the recession. Overall national mood indicators like happiness and enjoyment rose in June from prior months.
The Economic Recovery Index for May 2010 from Amárach Research shows signs of a stabilizing economy but continued consumer caution. The Recovery Indicator rose slightly to 23.8 from 22.7 in April, indicating a gradual recovery. Perceptions of the recession's impact have improved from a year ago yet behaviors show continued debt repayment priorities and reluctance to borrow. While savings rates have declined, consumers remain wary in the short term outlook entering the summer months.
The document summarizes the results of the April 2010 AIB-Amárach Recovery Indicator survey, which tracks economic sentiment in Ireland. The survey found that while the economic situation is still viewed as bad, more people feel it is stabilizing or improving compared to last year. The Recovery Indicator index rose to 23.8 in April 2010, up from 8.3 in April 2009. Younger people and women are more optimistic than others about the recovery. While saving and paying off debts remain priorities, fewer people report saving more due to the recession compared to a year ago.
The Economic Recovery Index tracks Ireland's economic recovery through a monthly survey. The February 2011 results show:
1) The Recovery Indicator has increased from its late 2010 low but remains below 2010 levels, indicating ongoing but slow recovery.
2) Over half of respondents feel the recession is still affecting Ireland, though optimism is rising gradually.
3) Saving and debt repayment remain financial priorities, while borrowing and spending intentions are up slightly from December 2010.
4) Reported stress and worry remain high while happiness and enjoyment levels are up somewhat from a year ago.
The document summarizes the results of the August 2010 AIB-Amárach Recovery Indicator survey. The survey asks Irish adults to describe the current economic situation and tracks economic sentiment over time. The August results show sentiment was marginally less positive than in July. The Recovery Indicator value was 25.3, down from July. Respondents were less optimistic that the worst of the recession was over within 12 months and felt less financially comfortable than earlier in the year. The survey also tracks mood, spending intentions, and household finances. Contact details are provided for AIB and Amárach Research, which jointly conduct the monthly survey.
The document summarizes the results of the July 2010 AIB-Amárach Recovery Indicator survey, which gauges the economic sentiment of Irish adults. The survey found a gradual improvement in sentiment from June to July, with 32% saying the recession is still worsening and 31% saying it is bottoming out. Financial priorities like paying off debts remained steady. Overall mood indicators like stress, worry, and sadness declined slightly from April 2009 levels. The report concludes with contact details for the survey organizations.
The Economic Recovery Index for June 2010 showed signs of improvement over previous months. The AIB-Amárach Recovery Indicator, which tracks Ireland's economic cycle, rose to 27.1 in June, its highest level in 2010. While respondents still felt the recession was affecting people, optimism was growing that the worst may be over within a year. Financial priorities remained paying off debts, but saving increased and spending decreased less compared to earlier in the recession. Overall national mood indicators like happiness and enjoyment rose in June from prior months.
The Economic Recovery Index for May 2010 from Amárach Research shows signs of a stabilizing economy but continued consumer caution. The Recovery Indicator rose slightly to 23.8 from 22.7 in April, indicating a gradual recovery. Perceptions of the recession's impact have improved from a year ago yet behaviors show continued debt repayment priorities and reluctance to borrow. While savings rates have declined, consumers remain wary in the short term outlook entering the summer months.
The document summarizes the results of the April 2010 AIB-Amárach Recovery Indicator survey, which tracks economic sentiment in Ireland. The survey found that while the economic situation is still viewed as bad, more people feel it is stabilizing or improving compared to last year. The Recovery Indicator index rose to 23.8 in April 2010, up from 8.3 in April 2009. Younger people and women are more optimistic than others about the recovery. While saving and paying off debts remain priorities, fewer people report saving more due to the recession compared to a year ago.
The Economic Recovery Index tracks Ireland's economic recovery through a monthly survey. The February 2011 results show:
1) The Recovery Indicator has increased from its late 2010 low but remains below 2010 levels, indicating ongoing but slow recovery.
2) Over half of respondents feel the recession is still affecting Ireland, though optimism is rising gradually.
3) Saving and debt repayment remain financial priorities, while borrowing and spending intentions are up slightly from December 2010.
4) Reported stress and worry remain high while happiness and enjoyment levels are up somewhat from a year ago.
This document summarizes the results of the March 2010 AIB Amárach Recovery Indicator survey. The survey asks 1,000 Irish adults monthly to assess the economic situation. In March 2010, 36% felt the economy was bad but stable/improving, up from 1% in April 2009. The Recovery Indicator rose to 27.1 in March from 22.7 in February, showing gradual growth. Respondents were more optimistic that the recession's worst would pass in 12 months and that now is a good time to buy a house. Worry and stress declined slightly from February levels while enjoyment and happiness rose slightly.
The September 2012 results of our monthly survey of 1,000 Irish consumers about the economy, spending, savings and borrowing. And emotions...
Plus analyses by main bank, supermarket, mobile phone network and daily newspaper.
Economic recovery will be emotional as well as financial.
Every month, we survey 1,000 Irish people about the economy, their financial situation and their emotional wellbeing.
This study is sponsored by AIB Bank.
The AIB-Amárach Recovery Indicator is a monthly survey that tracks Ireland's economic recovery from recession. The May 2011 results showed improvements, with the Recovery Indicator returning to levels from a year ago. While emotional resilience remains high, consumers remain cautious about spending until the worst of the recession is clearly over. The survey will continue monitoring sentiment to determine when a potential spending bounce might occur as the economic situation improves.
The document provides an economic recovery index for Ireland in February 2013. Some key points:
- The economic recovery index increased from 16.9 in February 2012 to 21.8 in February 2013, indicating continued positive momentum in the recovery.
- However, consumers remain reluctant to spend or borrow despite the improved economic outlook, and domestic breakthroughs may be needed to boost micro-level behavior.
- The index ranges from 0-100, with higher numbers indicating closer to peak economic conditions before the recession. The weakening in late 2012 has reversed going into 2013.
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers. For the fourth month in a row, our Economic Recovery Index has reached a record level. Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
This document summarizes the key findings of the 27th Quarterly C-Suite Survey conducted in June 2012. It finds that while business expectations for the economies of Canada and the US have improved slightly, concerns remain about Europe. Most companies are sitting on healthy cash reserves due to economic uncertainty. There is also concern about the impact of rising interest rates. Most business leaders do not think CEO compensation can be justified by shareholder value alone.
It is two years since we started taking the emotional temperature of Ireland's recession.
This month we report on progress towards an emotional recovery alongside economic recovery.
The document summarizes the results of Amárach Research's November 2009 Economic Recovery Index survey. The Index fell slightly from its October peak but remained above its July low. Around half of respondents felt the economic situation had stabilized or was improving, up from 14% in April. While outlook indicators like optimism were down slightly from previous months, over 40% agreed the worst of the recession would be over within 12 months. The survey also tracked indicators like spending habits, debt priorities, and views on borrowing and home buying.
Our monthly analysis of the mood of the Irish nation, their spending and savings habits, and their outlook on the future.
Broken out by customers of the top 3 banks, top 3 supermarkets, top 3 mobile networks and top 3 daily newspapers.
This document summarizes the results of Amárach Research's Economic Recovery Index (ERI) for August 2009. The ERI improved slightly between July and August, recovering some lost ground. While the percentage saying the economy is improving is the highest since April, most still feel financial pressures from the recession. The insights suggest that as the recession continues, consumers may spend more due to feeling they've avoided its worst effects, though this alone won't offset job losses and income declines.
The Economic Recovery Index September Results 2009Amarach Research
This document summarizes the results of Amárach Research's September Economic Recovery Index (ERI). The ERI uses survey data to track Ireland's economic cycle. The September ERI score of 18.4 indicates continued recovery from previous months. Survey respondents were more optimistic that the worst of the recession is over within 12 months. However, stress and worry levels remained high compared to enjoyment and happiness. The document provides insights into shifts in consumer sentiment and spending habits that may signal potential economic improvement.
The document provides an overview of Amárach Research's Economic Recovery Index from April 2009 to May 2012. Some key findings include:
- The Economic Recovery Index remained flat at 20.2 in May 2012, down slightly from 22.3 in March 2012, indicating perceptions of economic recovery have stabilized.
- Nearly half of Irish adults believe the economic situation is getting worse or bad but stabilized, while about a quarter see slight signs of improvement.
- Over half remain optimistic that Ireland will be through the worst of the recession in 12 months, though financial worries persist for many.
- Happiness and enjoyment remain the most commonly reported emotions, though stress, worry and anxiety also affect significant portions of the
This document summarizes the results of the March 2010 AIB Amárach Recovery Indicator survey. The survey asks 1,000 Irish adults monthly to assess the economic situation. In March 2010, 36% felt the economy was bad but stable/improving, up from 1% in April 2009. The Recovery Indicator rose to 27.1 in March from 22.7 in February, showing gradual growth. Respondents were more optimistic that the recession's worst would pass in 12 months and that now is a good time to buy a house. Worry and stress declined slightly from February levels while enjoyment and happiness rose slightly.
The September 2012 results of our monthly survey of 1,000 Irish consumers about the economy, spending, savings and borrowing. And emotions...
Plus analyses by main bank, supermarket, mobile phone network and daily newspaper.
Economic recovery will be emotional as well as financial.
Every month, we survey 1,000 Irish people about the economy, their financial situation and their emotional wellbeing.
This study is sponsored by AIB Bank.
The AIB-Amárach Recovery Indicator is a monthly survey that tracks Ireland's economic recovery from recession. The May 2011 results showed improvements, with the Recovery Indicator returning to levels from a year ago. While emotional resilience remains high, consumers remain cautious about spending until the worst of the recession is clearly over. The survey will continue monitoring sentiment to determine when a potential spending bounce might occur as the economic situation improves.
The document provides an economic recovery index for Ireland in February 2013. Some key points:
- The economic recovery index increased from 16.9 in February 2012 to 21.8 in February 2013, indicating continued positive momentum in the recovery.
- However, consumers remain reluctant to spend or borrow despite the improved economic outlook, and domestic breakthroughs may be needed to boost micro-level behavior.
- The index ranges from 0-100, with higher numbers indicating closer to peak economic conditions before the recession. The weakening in late 2012 has reversed going into 2013.
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers. For the fourth month in a row, our Economic Recovery Index has reached a record level. Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
This document summarizes the key findings of the 27th Quarterly C-Suite Survey conducted in June 2012. It finds that while business expectations for the economies of Canada and the US have improved slightly, concerns remain about Europe. Most companies are sitting on healthy cash reserves due to economic uncertainty. There is also concern about the impact of rising interest rates. Most business leaders do not think CEO compensation can be justified by shareholder value alone.
It is two years since we started taking the emotional temperature of Ireland's recession.
This month we report on progress towards an emotional recovery alongside economic recovery.
The document summarizes the results of Amárach Research's November 2009 Economic Recovery Index survey. The Index fell slightly from its October peak but remained above its July low. Around half of respondents felt the economic situation had stabilized or was improving, up from 14% in April. While outlook indicators like optimism were down slightly from previous months, over 40% agreed the worst of the recession would be over within 12 months. The survey also tracked indicators like spending habits, debt priorities, and views on borrowing and home buying.
Our monthly analysis of the mood of the Irish nation, their spending and savings habits, and their outlook on the future.
Broken out by customers of the top 3 banks, top 3 supermarkets, top 3 mobile networks and top 3 daily newspapers.
This document summarizes the results of Amárach Research's Economic Recovery Index (ERI) for August 2009. The ERI improved slightly between July and August, recovering some lost ground. While the percentage saying the economy is improving is the highest since April, most still feel financial pressures from the recession. The insights suggest that as the recession continues, consumers may spend more due to feeling they've avoided its worst effects, though this alone won't offset job losses and income declines.
The Economic Recovery Index September Results 2009Amarach Research
This document summarizes the results of Amárach Research's September Economic Recovery Index (ERI). The ERI uses survey data to track Ireland's economic cycle. The September ERI score of 18.4 indicates continued recovery from previous months. Survey respondents were more optimistic that the worst of the recession is over within 12 months. However, stress and worry levels remained high compared to enjoyment and happiness. The document provides insights into shifts in consumer sentiment and spending habits that may signal potential economic improvement.
The document provides an overview of Amárach Research's Economic Recovery Index from April 2009 to May 2012. Some key findings include:
- The Economic Recovery Index remained flat at 20.2 in May 2012, down slightly from 22.3 in March 2012, indicating perceptions of economic recovery have stabilized.
- Nearly half of Irish adults believe the economic situation is getting worse or bad but stabilized, while about a quarter see slight signs of improvement.
- Over half remain optimistic that Ireland will be through the worst of the recession in 12 months, though financial worries persist for many.
- Happiness and enjoyment remain the most commonly reported emotions, though stress, worry and anxiety also affect significant portions of the
The September 2015 Economic Recovery Index reached a new record level of 43, staying above 40 for a full quarter. Consumer sentiment indicators like intention to spend and willingness to borrow also reached record levels. Most consumers now see signs of improvement in the economic situation rather than it worsening. The positive outlook on spending is the most positive in years, with consumers more relaxed about spending than in the past. Overall, the document analyzes consumer sentiment indicators in Ireland and finds that the economic recovery is continuing, with momentum sustained in the third quarter of 2015.
The June 2014 Economic Recovery Index from Amárach Research shows signs that consumer sentiment in Ireland is gradually improving. The index remained steady this month, and more consumers report feeling optimistic and comfortable financially. For the first time in the survey, 25% of consumers feel more relaxed about spending money. However, many consumers still prioritize paying off debts and seek out low prices. Overall, the results suggest a cautious but continuing recovery in consumer mood.
The document summarizes the findings of an economic recovery index survey conducted in Ireland. It finds that while the index reached a new high in October 2014, sentiment is becoming more polarized with increases in both optimism and pessimism about the economy. Additionally, over half of Irish people now say the economy is improving, but worries rose and consumer sentiment turned slightly more negative in October. The survey also examined moods and financial comfort levels among demographic groups.
The document summarizes the results of an economic recovery index survey conducted in Ireland from 2009 to 2014. It finds that the index reached its highest level in August 2014, with most Irish people now saying the economy is clearly improving. Consumer sentiment is also improving, with more people feeling optimistic and relaxed about spending. While recovery is uneven, overall positive feelings about the economy are on the rise while stress and worry have declined.
The document provides an economic recovery index report from October 2016. It summarizes consumer sentiment and spending intentions in Ireland. The index has remained flat since late 2015, showing that the economic recovery is stabilizing but not improving further yet. Consumers are more optimistic but less financially comfortable. Willingness to spend and borrow has decreased slightly while saving intentions remain high. Happiness is declining along with stress and anger levels.
The document summarizes the results of an Economic Recovery Index survey conducted in Ireland from April 2009 to November 2011. The November 2011 survey found a sharp deterioration in perceptions of the economic situation, with 57% saying it was bad and getting worse. The Economic Recovery Index fell to its lowest level since late 2010, indicating perceptions of a weak recovery. Only 28% believe Ireland will be through the worst of the recession in 12 months, down from 52% in April 2009, showing declining optimism about the economic outlook.
The document provides a summary of Amárach Research's monthly Economic Recovery Index (ERI) for Ireland from August 2009 to August 2013. Some key points:
- The ERI has remained above trend levels for the past three months, though negative emotions are rising and positive emotions falling as the summer comes to an end.
- In August 2013, 38% of respondents felt the economic situation was getting worse, while the ERI score was 23.7, sustaining higher levels since June.
- Levels of stress, worry, anxiety and sadness reported in August 2013 have risen compared to previous months, while enjoyment and happiness have fallen.
Similar to AIB Amarach Recovery Indicator September 2010 (20)
This document discusses belonging and community in Ireland. It summarizes the findings of a survey on how Irish people interact with their neighbors, friends, and communities. The key findings are that over half of Irish people know their neighbors well, nearly half have 4 or more close friends, and over 27,000 people are registered volunteers with Special Olympics Ireland. The document examines topics like how long people have lived near neighbors, how often they communicate with friends, and the types of community involvement in Ireland.
The document summarizes the key findings of a research project called "The Future of Ireland". It discusses themes that emerged from focus groups and a survey, including Hope, Belonging, Family, Change, Happiness and Destiny. For hope, it found that while only 19% think Ireland is better now than 10 years ago, 42% expect Ireland to be better in 10 years' time. On belonging, it found that 57% would prefer to live in Ireland than anywhere else, and 46% agree the recession taught the value of family and community. Overall, the research found that while the past decade was difficult, the Irish remain hopeful, proud, and optimistic about the future for themselves and their families.
The document summarizes research conducted on how different generations will sustain the charity sector in the future. Quantitative research included a survey of 1,000 adults examining current and potential future engagement with charities. Qualitative research involved focus groups with those currently and not currently volunteering. Key findings include younger people being as supportive of charities' role but less currently volunteering, though open to future volunteering. Ensuring charities remain fresh through new volunteers and improving engagement of younger people were identified as important factors for the sector's sustainability.
Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research
A survey of the Irish population about the sources of mental health and wellbeing, drawing on the Human Givens framework in relation to psychological needs and resources.
The Brand Impact of Cause Marketing in Ireland 2018Amarach Research
This document discusses the case for cause marketing. It finds that Irish consumers have a high level of awareness of brands that support causes, with 84% aware of at least one partnership. It also finds that supporting causes increases positive feelings towards brands and loyalty. Specifically, 62% of 16-24 year olds feel more positive towards brands supporting social causes. Over 40% of Irish consumers are more likely to stay loyal to brands that support causes or charities. Cause marketing can thus increase brand awareness, positive associations, and loyalty.
The document summarizes the findings of Amárach Research's monthly Economic Recovery Index survey conducted between April 2009 and June 2018. It finds that the Economic Recovery Index, which measures Irish consumers' views on the state of the economy on a scale from 0-100, has reached its highest level ever of 47.4 in June 2018, indicating Irish consumers may have emerged from a "reluctant recovery." Negative emotions among Irish consumers appear to still be high despite economic improvements, suggesting gains are not translating to meaningful benefits for many. Overall, the outlook for Irish consumer spending in the second half of 2018 is strong.
The document reports on Ireland's Economic Recovery Index from April 2009 to May 2018. It finds that while the index and economic conditions have greatly improved from the deepest recession in 2010, levels of stress, worry and anxiety among Irish citizens have remained high or gotten worse. Consumer sentiment and spending are also improving but the nation's overall emotional wellbeing has yet to fully recover, suggesting economic gains are not translating to meaningful benefits for many. The outlook for strong consumer spending in Ireland remains over the rest of 2018 however.
We have been tracking the economic and emotional wellbeing of the Irish nation every month for the past 9 years. The good news is that our economic wellbeing is clearly getting better, the bad news is that our emotional wellbeing appears to be getting worse...
Our monthly index of Irish consumer spending, saving and borrowing intentions has reached an all time high nearly 9 years after we started measuring the mood of the nation.
The Latte Levy - An Amarach Research and Carr Communications Report 2018Amarach Research
This document summarizes a study examining public opinion in Ireland on a proposed 15 cent levy on single-use plastic cups, known as the "latte levy". The study found that framing the levy and associated policies positively or negatively impacted reactions. Specifically:
- Nearly 6 in 10 Irish adults felt plastic cups contribute to pollution and nearly half felt the levy cost was appropriate.
- Over 7 in 10 supported a suite of measures to reduce plastic cup use, like discounts for reusable cups.
- Framing the levy positively increased support for reusable cups up to 3.4%, while multiple positive interventions could increase reuse up to 12.5%.
The document summarizes the results of Amárach Research's monthly Economic Recovery Index survey from April 2009 to February 2018. It finds that in February 2018, Ireland's Economic Recovery Index reached its highest level ever, indicating the economic situation is improving. Consumer sentiment is also improving - Irish consumers are more willing than ever to borrow and are less focused on debt repayment. Overall, the renewed optimism in consumer sentiment suggests strong consumer spending growth in Ireland over the rest of 2018.
The document summarizes key findings from a report by Amárach Research on the Irish pharmacy market. It finds that Irish consumers will spend over €1.2 billion in pharmacies in 2018, and this figure is expected to grow substantially in the coming years. Pharmacy customers tend to be loyal, with local independent pharmacies receiving the highest net promoter scores. The average customer spends €37 per month on health, beauty, and medical products, with over-55s spending the most. The report forecasts continued growth in the pharmacy sector due to an aging population and increased spending on health and beauty products traditionally sold through pharmacies.
The Three Connected Ireland Report examines how Irish people use mobile technology in their daily lives across three themes: The Connected Life, The Connected Business, and The Connected Citizen. Some key findings:
- People rely on their smartphones for communication, banking, maps, weather, and streaming services. Facebook is a primary source for news.
- Smartphones are seen as helping relationships, work, learning, and relaxation. Nearly half of respondents aim to improve health and fitness with smartphone apps.
- The Connected Business section looks at online shopping habits and engagement with businesses, brands, and services through mobile devices.
- The report is based on a survey of 1,000 Irish smartphone users and
This document summarizes a report on research about the future of the charity sector in Ireland over the next 20 years. It conducted interviews and surveys with various stakeholders to understand their perspectives. Key findings included a desire for change in how charities operate, the need to demonstrate impact through data, issues with regulation and funding, challenges finding qualified people, and improving public understanding and transparency. The research aims to provoke debate on expectations of charities, the role of volunteers, impacts of regulation, needs for professionalism and organizational change, the role of the state, and triggers for change within charities.
This report analyzes loyalty marketing trends in Ireland based on a survey of 12,000 Irish adults. It finds that while most Irish adults belong to multiple loyalty programs, penetration varies significantly between brands. Loyalty program membership is stable over time and higher for older established brands. Different programs attract varying demographic profiles, and program membership has been shown to substantially increase customer loyalty metrics like Net Promoter Score. The report recommends that marketers focus on measuring the impact of their loyalty programs and ensuring programs reach their desired audiences.
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018Amarach Research
This document summarizes research using the Day Reconstruction Method to study well-being and decision-making in everyday life. The study collected data from over 900 Irish participants about their activities, locations, emotions, social interactions, and experiences of desires and self-control over the previous day. The results show that positive feelings were highest during social interactions and certain activities. Around 15% of reported desires involved failures of self-control. Trait levels of self-control were also found to impact feelings, desires, and fatigue over the course of a day. The document discusses opportunities to use this method to better understand and design interventions regarding specific domains like work, health behaviors, and media consumption.
2. 2
Timing Recovery
Business Cycle Peaks & Troughs
• All recessions end in recovery – so will this one
• The biggest forecasting challenge is timing:
when do we know the recession is over and
recovery has started?
• Amárach Research has developed the
Recovery Indicator to help us track the
economic cycle more closely
• This report summarises the Recovery
Indicator results for April 2009 (when it began)
to September 2010
• The fieldwork was conducted on 13th to 22nd
September 2010
3. 3
A Matter of Measurement
• Every month we survey a representative sample of 1,000 adults – split 850 online and
150 face-to-face to ensure coverage of the total population – and ask them to tell us
which statement ‘best describes the economic situation in Ireland right now’
• Each statement corresponds to a different stage in the economic cycle
4. 4
A Matter of Measurement
• The general sense in September ‘10 is marginally less positive than August. Although
the trend versus April 2009 is one of improvement, September sees a more concerned
response than that of August.
April’09 0% September’10
*
April’09 1% August’10 2%
April’09 77% September‘10 April’09 8% August’10 21%
45%
April’09 14% September’10
29%
5. 5
AIB-Amárach Recovery Indicator
• Using the answers to the survey we have created the Recovery Indicator, which ranges
from 0 to 100 (0 = worsening recession; 100 = back to peak).
• Summer positivity of June and July declines at the start of Autumn.
30
27.1 26
25 25.3 24
22.7 23.8
23.5 23.8
20 19.6 19.2
17.8 18.4 17.8 18.3
17
15 15
10
8.3
5
0
Apr Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10 '10
6. 6
Recovery Outlook 1
Ireland will be through the worst of the recession in 12 months time:
% agree strongly/slightly
52% 42%
48% 41% 43% 39%
41%44% 42% 43% 46% 41% 42% 43% 42% 42%
34% 31%
Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10
I am optimistic in spite of the current economic situation:
% agree strongly/slightly
61% 54% 55%
57% 59% 65%58%
60% 62% 55% 51% 51% 46%
55% 54% 52% 53% 50%
Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10
7. 7
Recovery Outlook 2
I feel I am financially comfortable enough to make it through the
recession: % agree strongly/slightly
45% 45% 50% 47% 41%
48% 48%51% 47% 48% 48% 46% 47% 43% 47% 45% 46%
45%
Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10
Right now it seems like the recession is affecting other people more than
it is affecting me: % agree strongly/slightly
56% 55%53% 55%
59% 62% 61%60% 61% 60% 56% 55% 53%
52% 53% 51% 50% 54%
Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10
8. 8
Financial Sentiment Indicators from the ARI Survey
Percent of adults who agree with each statement: Sept 2009 and Sept 2010 (unless otherwise stated)
I am more relaxed about I am saving a lot more
spending money than I than before because of
Impact on: was a few months ago the recession
•Spending
•Saving 33%
•Debt 18% 18% 24%
•Borrowing
Sept '09 Sept' 10 Sept'09 Sept '10
# Paying off debts is my # Now is a good time to
main financial priority # I would be happy to buy a house* for those
borrow from a bank if I who want to
61% need to
56% 62% 62%
33% 27%
Oct'09 Sept'10 Oct '09 Sept '10 Oct '09 Sept '10
* ‘a new house’ in 2009
# Question first asked in October 2009
9. 9
The Mood of the Nation 1
Did you experience any of these feelings a lot of the day yesterday?
April 2009 to September 2010
70%
60%
50%
40%
30%
20%
Enjoyment Happiness Stress Worry
10%
0%
Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10 '10
10. 10
The Mood of the Nation 2
Did you experience any of these feelings a lot of the day yesterday?
April 2009 to September 2010
35%
30%
25%
20%
15%
10%
Anxiety Sadness Pain Anger
5%
0%
Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
'09 '10 '10
11. 11
AIB Contact Details Amárach Contact Details
Ronan Sheridan Gerard O’Neill - Chairman
Group Press Officer Amárach Research
AIB 11 Kingswood Business Centre
Bankcentre Citywest Business Campus
Ballsbridge Dublin 24
Dublin 4
T. (01) 410 5200
T. (01) 641 4651 E. gerard.oneill@amarach.com
M. 086 388 0898 W. www.amarach.com
B. amarachresearch.blogspot.com