Mobile phones have evolved over time to meet 8 core needs: communication, consumption, charging/money, commercials/advertising, content creation, community/social networking, fashion, and remote control. Younger generations, in particular, rely heavily on text messaging for near-constant connectivity with friends. Surveys show some youth send over 100 texts per day. Mobile phones have become the preferred medium for today's youth, though they engage with other platforms as well. The mobile phone represents the 7th mass medium, following print, recordings, cinema, radio, TV, and the internet. Each new medium brought changes and sometimes cannibalized existing media without destroying them.
Crossing the lines: Social Media and Digital Convergence (CEE region)Lena Saldern (Sikorska)
Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the digital convergance is already here.
Crossing the lines: Social Media and Digital Convergence (CEE region)Lena Saldern (Sikorska)
Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the digital convergance is already here.
SUMINISTRO CONSUMIBLES Y EPIS PARA TRABAJOS EN DESCONTAMINACIÓN
Nuestro objetivo es aportar soluciones integrales a todos aquellos sectores que necesiten ejecutar trabajos de descontaminación, ( amianto, polvo, etc)
ofreciendo un servicio completo, en los siguientes campos:
FABRICACIÓN, VENTA Y ALQUILER DE EQUIPOS PARA TRABAJOS EN DESCONTAMINACION DE AMIANTO Y OTROS CONTAMINANTES.
AGMA FABRICA
Unidades Móviles de Cabinas de descontaminación de varios modelos, con un compromiso de calidad e innovación constante de los equipos así como asistencia
técnica para sus clientes.
Nuestras unidades de descontaminación son equipos especializados para el tratamiento de Descontaminación y pueden ser "totalmente Personalizables" ,
lo que permite adaptarse a las necesidades técnicas de cada cliente siempre Respetando las normas Europeas y Españolas en materia de descontaminación para
los trabajos de retirada de amianto lo que permite asegurar una calidad respetuosa de las normas.
One of my first presentations about "information shifting" and how things were about to change. Future iterations incorporated more about the "heavenly jukebox" and ubiquitous wireless services. See more at http://theshiftedlibrarian.pbwiki.com.
Tom Muldowney - T-Mobile Liverpool Street Station Advert EvaluationTom Muldowney
A marketing evaluation of the now infamous T-Mobile viral advert set in Liverpool Street Station. Here I look at the success and reasoning behind the advert and also the mass effect the advert had on it's customers and potential prospects. This evaluation was part of my MBS Digital Marketing in DCU, Dublin, Ireland.
Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology
Here is my Tech Alphabet which i presented at Binck Bank today.
26 topics which I will follow in 2014:
ALIBABA
BITCOIN
COURSERA
DRONES
ESTIMOTE
FACEBOOK
GLASS
HOME
IWATCH
JELLY
KICKSTARTER
LEAPMOTION
MUSK
NANO
OCULUS RIFT
PEERBY
QUANTIFIED SELF
ROBOTS
SONY
TELLSPEC
UBER
VINSON
WANELO
XOSKELETON
Y
Z-AXIS
BONUS: NSA
Presentation I gave at ABN AMRO on how to become a global player when you have the Netherlands as your home market. I shared my learnings and gave tips. The presentation misses the anecdotes..
A presentation on how we are preparing to step through 'boxed media' into the world of Life Media Covergence.
1. Boxed Media
2. The Mobile Medium
3. Future of Media
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
1. Mobile Communities Everything you ever wanted to know but were afraid to ask.. ie Killer Content for the 7th Mass Media Tomi T Ahonen, MBA Author & Consultant Mobile Monday Amsterdam Netherlands Sept 24, 007 "The mobile phone is the only device that 30% of the world's population carry" says Tomi Ahonen The Financial Times 1 Sept 2005
40. 7 Mass Media / Content Formats Source: TomiAhonen Consulting Thought Piece on 7th Mass Media Dec 2006 OO OOO O OO Share OOO OO O Vote OO+ OOO Browse OOO OO Messg OO+ OOO Search OO OO OOO Reality OO+ OOO O OO O Game OO+ OO OOO OO O O OO Advg OO+ OO OO OOO O OO XX Music O OO OOO OO X OO Sport O OO OO OO O OOO Info OO+ OO OOO OO XX O News O+ O OO O OOO X OO Story Mobile Internet TV Radio Cinema Record Printing
51. Screen Sizes.. Cinema (medium size): 12 m x 6 m = 72 m ² TV (25" colour): 38cm x 50cm = 0.19 m ² Size differentials: cinema is 379x larger screen ie TV is 0.26% the size of a cinema screen Laptop screen 27cm x 20cm = 540 cm ² Phone screen 4.2cm x 3.6cm = 15 c m ² Laptop screen is 36x larger than phone ie phone is 2.8% the size of a laptop
52. What of keyboard vs keypad? And mouse vs stylus etc Actually, I'd rather not type at all.. Why can't the phone read my mind?
64. mAd - Value of Recommendation Pearls: Real Mobile Services collected by Tomi T Ahonen "64% of consumers will try something recommended by a friend. 69% of will forward something they like to from 2 to 6 friends." - Jupiter Research Sept 2006
96. Creating Mobile: 6 M's (5 M's) Movement Moment Me Multi-user Money Machines Source: book m-Profits by Tomi T Ahonen 2002 THIS is your tool to build billable value when creating mobile services
99. But wait - There is still More Info ” In a connected age sharing information is power.” Tomi T Ahonen in Services for UMTS 2002
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107. Digital Korea Broadband internet, 3G telecoms, Digital TV, Telematics, Multiplayer Gaming, Home Robotics by Tomi T Ahonen & Jim O'Reilly foreword Dr Hyun-Oh Yoo, CEO SK Communications (284 pages, Hardcover, Futuretext, July 2007) South Korea is the world's highest penetration country for broadband, 3G, digital TV, videogaming etc. This book looks at how that environment spawns innovations and changes society, from mobile commerce to virtual reality to home robotics with resulting cultural changes from education to government to healtcare to crime. Packed with IT statistics and 12 cases. - book website is www.DigitalKorea.info Available now at Futuretext.com, at Amazon and all major booksellers worldwide “ This book really helps the reader understand what makes a winning Digital ecosystem within a Global context” - JaeHong Yoon, Sr VP Korea Telecom “ I recommend this book as an insightful resource base for the near future concept creation. ” - Karri Mikkonen Director of Strategy, TeliaSonera Sweden
108. Communities Dominate Brands: Business & Marketing Challenges for the 21st Century by Tomi T Ahonen & Alan Moore with foreword by Stephen C Jones of Coca Cola (274 pages, Hardcover, Futuretext, March 2005) - ALREADY INTO ITS SECOND PRINTING !!! - Business book that discusses the emerging power of digitally empowered communities. Discusses virtual worlds, mobile swarms, blogging. Introduces the 4 Cs, Generation-C (Community), and explains how Alpha Users and Reachability impact marketing communications and customer loyalty. With 13 case studies and 100 real business examples, shows how business must move from inter- ruptive advertising to engagement marketing. - book blogsite is www.CommunitiesDominate.com Available now at Futuretext.com and all major booksellers including Amazon "Authors vividly illustrate the rapidly growing power of digital communities." - Harry Dronec, Red Bull UK "Clearly identifies the issues impacting the audio-visual industry. " - John Ranelagh, TV2 Norway "Authors show how living in a converging mobile world introduces threats to your business model. - Kazutomo Robert Hori, Cybird Japan
109. 3G Marketing: Communities and Strategic Relationships by Tomi T Ahonen, Timo Kasper and Sara Melkko, with foreword by Mike Short of O2 (333 pages, softcover, John Wiley & Sons, 2004) - ALREADY INTO ITS SECOND PRINTING !!! - World’s first book on the marketing and sales of 3G and other advanced wireless services. Covers Market Intelligence, Segmentation, Service Creation, Distribution Channels, Promotion, Bundling, Tariffing, Billing, and Churn. With up-to-the-minute theories of cellular telecoms including Reachability, the 5 M’s, Murfing, Alpha Users, Omega Customers and the Early Eight, this book covers the “how” of new wirless services. Available now at all major bookstores and at Amazon.com Only book on winning in 3G "Insightful look into capitalising on customer data and developing targetted marketing propositions." - Jan-Anders Dalenstam, Ericsson "Packed with useful and practical techniques to achieve success in competitive marketplace" - Steven S K Chan, MobileOne Singapore
110. M-Profits: Making Money from 3G Services by Tomi T Ahonen, with foreword by Teppo Turkki of Elisa Corporation Finland (360 pages, hardcover, John Wiley & Sons, 2002) World’s first business book on mobile telecoms became world's bestselling 3G book Oct & Dec 2003. Covers revenues, revenue-sharing, pricing, profits of mobile services. m-Profits includes 170 service ideas and 50 real services in use around the world. Written with a clear money focus, m-Profits includes mobile industry issues as Money Migration, Hockey Sticks, and the 5 M’s theory. The book covers service creation, revenue sharing, content partnerships, telecoms economics, and includes contrasts among all major wireless technologies. Available now at all major bookstores and at Amazon.com “ Good read for industry professionals, operators, bankers and analysts.” - Voytek Siewierski NTT DoCoMo “ Only book to give comprehensive view of marketing and revenue.” - Sophie Ghnassia France Telecom “ Great guide to making money in mobile services.” - Joao Baptista Mercer Management Consulting “ Makes complex theories easy to understand.” - Mark Weisleder Bell Canada
111. Services for UMTS: Creating Killer Applications in 3G Edited by Tomi T Ahonen and Joe Barrett (373 pages, hardcover, John Wiley & Sons, 2002) World’s first book on 3G services is also the world's bestselling 3G book in Oct 2002. Covers 200 service ideas with lots of illustrations, statistics, charts. Written by 14 leading 3G experts, for the non-technical reader. Includes the 5 M’s theory, service creation, content partnerships, revenue sharing, marketing and competition in 3G. Covers all major service groupings such as SMS, MMS, m-commerce, mobile adver- tising, video, music, gaming, infotainment, B2B, B2C, B2E... - also translated to Chinese - Available now at all major bookstores and at Amazon.com “ This book provivdes a framework for launching UMTS.” - Mike Short mmO2 “ A must read.” - Dr Roberto Saracco Telecom Italia Future Lab “ Welcome change from technology led literature.” - Dr Didier Bonnet Cap Gemini Ernst & Young “ Explains some of the compelling services.” Jeff Lawrence Intel
Editor's Notes
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 His next book will be: Mobile as 7th Mass Media Channel (2007) Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com keynote on Mobile Communites at Mobile Monday Amsterdam Sept 007 This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com