Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the digital convergance is already here.

1. „Crossing the lines“
Social Media & Digital Convergence
including examples from CEE region

2. Who am I?
 Olena Sikorska, 16.09.1984 (Virgo)
 Born Ukrainian with Polish & Russian roots
 Internet enthusiast since the age of 15
 Studied Media and Economics scientist
 Since 2011 New Bavarian
 Social Media freak and member of anonymous Onlineholics
 Passionate Triathlon-athlete
 Licensed Fitness trainer
 Founder and Chief-Editor of Digital East Factor

3. What is Digital East Factor?
Your Online Magazine around Digital Marketing in Eastern Europe:
www.digitaleastfactor.com

4. Contributors wanted!
Interested? Email me:
contact@digitaleasfactor.com

5. Enough to me!
Let‘s talk
about
Social Media!

6. Do you remeber that time?

7. 30 years later…
Many needs – one device

8. We live in the era of
interconnectedness, with
no lines or borders! So…

9. We are in the focus of digital
convergence, driven i.a. by Social
Media!

10. But … There is something you need
to know!

11. SEARCH & SOCIAL

12. Social Media & Search
Social
Media
Search
&
Social
Consumer
behavior
Search

13. Social Media & Search
Attract
Discover
Social Signals
SERP
Reviews
Social Presence
Influencer Outreach
Searcher/
Potential Customer
Convert
Communities
Blogs
Social Media
Google Authorship
Rank
Activate

14. Social Media & Search

15. Social Media & Search
Yandex.ru: 95M users;
Number 1 in RuNet
Seznam.cz:
5,8M users/month;
Number 1 in CZ

16. Social Media & Search
Facebook conquered almost all the CEE regions…
PL:11,6 M
SK:2,2 M
CZ:4,2 M
HU:2,6 M
SL:1,4 M
RO:6 M
BG:2,6 M

17. Social Media & Search
…but not Russia!
100M.
users
52,4M.
users
13,1M.
users
65,3M.
users

18. Social Media & Search
Still breathing in Poland and Hungary…with a new strategy
8,5M.
users
4,7M.
users

19. Social Media & Search
Local blogosphere & influencers
Blox.pl:
Over 300K Blogs
Live Journal
(RuNet) 40M. Users

20. SEARCH & MOBILE

21. Social Media & Mobile
Number of users worldwide:
75% of smartphone users in the
CEE use social
networks to
communicate with
other individuals.
Think mobile!
469
M
161
M
150
M

22. Social Media & Mobile
1,536 F.
372 F.
3,105 F.

23. SOCIAL &
ENTERTAINMENT

24. Social Media & Entertainment
Social Gaming

25. Social Media & Entertainment
Social Gaming
Market value in RU (2012)
– $340M*
In Poland: over 2M. Players
monthly, over 114 games and
apps in catalogue (Nasza Klasa)**
Source: *http://www.vedomosti.ru/newspaper/article/2009/11/03/217983; ** http://de.slideshare.net/jacek.creator/social-games-in-poland

26. Social Media & Entertainment
Social Gaming
Mail.Ru Group is a market leader in Russia
with big ambitions! Its portfolio consists of
more than 70 online games.

27. Social Media & Entertainment
Social gaming with BMW: xDrive Challenge 2012

28. Social Media & Entertainment
Social TV

29. Social Media & Entertainment
Social TV
RuTube.ru

30. Social Media & Entertainment
Social TV
wrzuta.pl

31. SOCIAL & SHOPPING

32. Social Media & Shopping
Eastern Europe is
increasing its online
sales between 10 and
45 percent annually!
Source: http://www.tmcnet.com/usubmit/2012/12/13/6791599.htm

33. Social Media & Shopping
Ozon.ru

34. Social Media & Shopping
BigDeal.si

35. Social Media & Shopping
TrensBrands.ru
F-Commerce
The most traffic
comes from social
channels.

36. Social Media & Shopping
Allegro.pl

37. SOCIAL & TRAVELLING

38. Social Media & Travelling
Czech
Airlines

39. Social Media & Travelling
Four Seasons in CZ

40. Social Media & Travelling
Qtravel.pl

41. Social Media & Travelling
Szallas.hu

42. Social Media & Travelling
Oktogo.ru
Tripadvisor.ru

43. SOCIAL & EDUCATION

44. Social Media & Education
Codeacademy (RU)

45. Social Media & Education
busuu (PL)

46. Social Media & Education
Dvenik.ru

47. INTERNET OF THINGS

48. „Internet of things“
The Internet of things conventionally refers to objects with
sensors attached that are connected to the Internet
(i.a. Social Platforms).

49. „Internet of things“
Augumented Reality: KFC “So good” (Poland)
Source: http://lemonsky.pl/pl/case-studies/augmented-reality

50. „Internet of things“
Social Quantified Self

51. What does it all mean for your
business?

52. Fish where your fishes are!

53. Think from global to local, take in
count mentality, local digital
infrustructure, language & traditions.

54. Sociolize with your customer on
every touchpoint to achieve
your marketing goal!

55. Print
Outdoor
Radio
TV
Online
BIG IDEA!
PR
Events
Guerilla

56. Print
Outdoor
Radio
TV
Online
BIG IDEA!
PR
Events
Guerilla

57. QUESTIONS?

58. Thank you! Let‘s connect!
www.linkedin.com/in/olenasikorska
@SEOMatrjoshka; @DigiEast
contact@digitaleastfactor.com