The document summarizes the findings of a survey about mobile marketing and consumer views conducted with 5 individuals with different demographics. The survey found that most people have owned cell phones for around 12 years and use them primarily for calls and texts. While some saw advantages like constant connectivity, others noted disadvantages like short battery life. Opinions on mobile ads and future impacts were mixed, but most felt ads could complement traditional ads if not excessive. The author concludes mobile advertising has potential but wider adoption will take time and an app allowing music downloads and tailored alerts could benefit their business.