Keynote: Future of Mobile

Copyright © Tomi Twitter: @tomiahonen
"Tomi Ahonen is the most influential expert in mobile." - Forbes January 11, 2012
Tomi T Ahonen, MBA
Author and Consultant
Twitter: @tomiahonen
www.tomiahonen.com
Mobile Ministry Forum
Netherlands
18 April 2015
Tomi Seen in:
60 Countries 350 Conference Presentations
100 Cities Cumulative audience over 125,000 people
Mobile in Ministry:
For Congregations
Rich & Poor

The Numbers
Now into uncharted territory...

0
1
2
3
4
5
6
7
8
1964 1969 1974 1979 1984 1988 1994 1999 2004 2009 2014
Global Media End of 2014
Population
Source: TomiAhonen Almanac 2014
Population 7.2B
FM Radio 4.2B
PC 1.5B
Landline 1.0B
Mobile 7.3B
Population
FM Radio
TV
Landline Phone
Internet
PC
Mobile
Internet 2.7B
TV 2.1B

2.2B Mobile Internet Users
• GSMA reports that in 2013 the world had 2.2
Billion mobile internet users
• 1.3 Billion accessed on 3G networks or faster
• 900 Million still accessed using 2G or 2.5G speeds
Source: Economic Times 7 November 2014

Is a Tablet a Mobile?
• Gary Schwartz explains in his latest book Fast
Shopper, Slow Store about tablets vs mobiles:
• "Tablets immobilize people."
• Because you usually stop, sit
down and use the tablet two -
handedly, whereas mobiles
can be used while walking,
singlehandedly
Source: book Fast Shopper, Slow
Store by Gary Schwartz 2013
Tomi says: So a Tablet is
not ‘a mobile’ - a tablet is
in fact an ‘anti-mobile’

Phablets 1 in 4 Smartphones
• Deloitte reports on phablet (smartphones with
screen size from 5 inches to 6.9 inches) sales
• in 2013 it was 150 million or 15% of all
smartphones
• in 2014 it will be 300 million or 25% of all
smartphones sold
Source: Scoop NZ 16 Jan 2014

Tomi Suggestion:
• Provide you ministers with large-screen but non
Apple (non Blackberry) Android based smartphones.
• Large screen/phablet makes it easy to show one or
two people things on the phone (also thus cannot be
Blackberry).
• Provide tons of VIDEO religious content to show on
that screen
• Then it must have two functionalities: microSD card
slot and Bluetooth. Why? Because this is how people
share content (and thus cannot be iPhone)
• (oh and why Android? Maximum practical apps and
content for your ministers)

Smartphone Migration Rate out of All Phones
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Source: TomiAhonen Consulting January 31, 2015
dumbphones
smartphones
Migration to Smartphones 66%
Year 2014 saw 1.29B smartphones sold (66% of all new handsets)

Smartphone Migration
• Via Nielsen Sept 2013

I know that most ‘experts’ in
mobile today love to talk about
‘apps’ for smartphones.”

But wouldn’t it be a spectacularly un-
Christian thing to do, to offer services
only for the rich elites and spit in the
faces of 40% of your congregation?
Especially those less fortunate who
can’t afford an iPhone?

But wouldn’t it be a spectacularly un-
Christian thing to do, to offer services
only for the rich elites and spit in the
faces of 40% of your congregation?
Especially those less fortunate who
can’t afford an iPhone?
Kraft foods mobile strategy starts with: Leave no phone behind

The 10 Dollar iPhone?
• Ah, the relentless pace of Moore's Law... Take any
'superphone' of today: iPhone 4, Nokia N8, Samsung
Galaxy, Blackberry Bold, or whatever is your favorite
• Summer 2010: unsubisidised price of: US $600 gave
you 3.5” touch screen, 3G, WiFi, GPS, 8mp & flash
• Winter 2011, same phone would cost $300
• Summer 2013: $150; winter 2014: $75
summer of 2016: $38; winter 2017: $19
• By summer 2019 cost of same specs
of what was condered superphone
in 2010 would be $10 (including
distribution, marketing & profit)
Source: TomiAhonen Consulting July 2010 - 2015

The 10 Dollar iPhone?
• Ah, the relentless pace of Moore's Law... Take any
'superphone' of today: iPhone 4, Nokia N8, Samsung
Galaxy, Blackberry Bold, or whatever is your favorite
• Summer 2010: unsubisidised price of: US $600 gave
you 3.5” touch screen, 3G, WiFi, GPS, 8mp & flash
• Winter 2011, same phone would cost $300
• Summer 2013: $150; winter 2014: $75
summer of 2016: $38; winter 2017: $19
• By summer 2019 cost of same specs
of what was condered superphone
in 2010 would be $10 (including
distribution, marketing & profit)
Source: TomiAhonen Consulting July 2010 - 2015
iBall Tiger 4+: 4 inch
touch screen, 3G,
WiFi, GPS, 8mp
camera & flash.
Dec 2014 Cost US$72
(4,590 INR)

Tomi Suggestion:
• Offer phone recharging at you churches in Africa and
less-developed parts of Asia
• Make sure you have plenty of power supplies for
Nokia (3 different Nokia plugs) remembering one in
six mobile phone owners in Emerging World has a
second hand (ie very old) mobile phone and by far
most of those will be Nokia branded
• Also build your charging station so, that you chargers
cannot be easily stolen...

Tomi Suggestion:
• Provide you ministers with portable battery-powered
pocket rechargers for mobile phones.
• When they visit a home (without electricity) or visits a
congregation member(s) in the open spaces, they
can help them by offering to recharge their phones
while they talk religion...
• They get their R&R: Redemption and Recharging...

The Consumer and Mobile
We look at our mobile 221 times per day

221 Times Per Day
• The stats of our mobile phone use
keep growing
• Latest survey by Tecmark in UK of
2,000 smartphone owners finds
that the average UK smartphone
owner looks at their phone 221
times per day
• Thats once every 4 minutes and
18 seconds of every waking hour
• We also stare at the phone screen
now 3 hours per day on average,
so 18.9% of the time we are
awake
Source: Daily Mail 8 Oct 2014

UK Consumers in 2015
• Deloitte ran its annual UK mobile consumer
survey of 4,000 people and reports:
94% use any type of messaging
85% still use SMS messaging
76% use voice calls
70% own a smartphone
45% use OTT messaging services
37% play games
32% have checked bank balance
9% pay to play games (including in-
app virtual goods)
9% have quit SMS & only use OTT IM
Source: Deloitte 7 January 2015

US Smartphone Users
• Extensive study of 1,600 smartphone owners by
Pew in the USA, that consisted of 14 individual
surveys per person, found use of smartphones:
• Texting 97% use and is also most used per day
• Voice calls 92% use but is 4th most used per day
• Internet 89% use, was 3rd most used per day
• Email 88% use, was 2nd most often used per day
Source: Pew 1 Apr 2015

Emerging World Mobile
• Survey of 36,600 people by Pew of 32 countries in
the Emerging World found:
– 84% owned any kind of mobile phone
– 24% owned a smartphone (29% migration rate)
• Among adults owning a mobile phone, the
following usage was found:
– 76% use text messaging
– 55% use the camera on the phone
Source: Pew 19 March 2015

South Africa Mobile 2014
• MMA reported on South African mobile users:
Send sms 85% MMS 34%
Take picture 62% Search 34%
Listen to FM radio 42% Vote on TV 24%
Access internet 41% Download Ringtone 23%
Use Instant Messaging 38% Email 20%
Download music 37% Play games 17%
Social media 36% Download apps 14%
Source: MMA South Africa Digest 2014

New Zealand Mobile Web
• Vodafone statistics at the annual Tel.Con conference:
• 74% check social networking from bed
• 41% check the mobile internet while on toilet
• 38% have settled bet by finding answer on phone
• 23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
The Truth is
In My Pocket

New Zealand Mobile Web
• Vodafone statistics at the annual Tel.Con conference:
• 74% check social networking from bed
• 41% check the mobile internet while on toilet
• 38% have settled bet by finding answer on phone
• 23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
The Truth is
In My Pocket
Fresh Pew April 2015 Data 53%
of US smartphone owners
settled argument by mobile

Mobile As Mass Media
Now they all agree its different..

The 7 Mass Media
Source: Ahonen book Mobile as 7th of the Mass Media, 2008
Wikipedia page: Seven Mass Media
1st mass medium Print 1500: books, newspapers, magazines
2nd medium Recordings 1890s: music, games, movies
3rd medium Cinema 1910s
4th medium Radio 1920s
5th medium TV 1950s
6th medium Internet 1995s
7th medium Mobile 2000s

Source: Tomi Ahonen book
The Insider's Guide to Mobile, 2012
Tomi: Mobile Has 9 Unique Benefits
1. Mobile is first personal mass medium
2. Permanently Connected
3. Always Carried
4. Built-in Payment Channel
5. Available at Creative Impulse
6. Has Most Accurate Audience Info
7. Captures Social Context of Consumption
8. Enables Augmented Reality
9. Offers Digital Interface (to real world)

Back to the Basics
There is so much still to do

South Africa - Please Call Me
• Vodacom in South Africa introduced
free ‘Please Call Me’ service, so
anyone who cannot afford to call,
can send free SMS to family or
friend and ask them to call. Now
rival networks also offer same
• Call Me is sponsored by advertising
• Caller pays normal calling rates
• 87% of South African adults have
sent PCM message and 100%
have received a PCM request
Source MMA South Africa Digest 2014

Wikipedia via SMS & USSD
• Bharti Airtel Kenya to deploy free Wikipedia searches
for featurephone users via USSD and SMS *515#
• Each first SMS free, more detail cost regular SMS fee
• 118,000 users searched 660,000 times in first 6 mo
• They will expand the service to cover 70 million
mobile phone users in Africa and Asia
Source: Praekelt Presentation at Mobile Web Africa Conference 10-12 Sep 2014

Doing SMS? Now: Go MMS
• Twilio is one of many messaging experts who is
advising all businesses to migrate their messaging
from basic SMS to MMS
• MMS allows longer text than 160 characters, plus
pictures, sounds, videos, coupons, QR codes, URLs

MMS Hits 4.0B Active Users
• Wired quotes global user stats measured by
txtfeedback that MMS global user base has now
reached the massive 4 billion active user milestone
• Tomi comments: 1) - MMS is now second only to SMS as a
global data platform by users, far ahead of the internet,
email, Facebook. 2) - MMS used at least once per month by
57% of all mobile phone owners globally. 3) - Most of MMS
revenues now come from Business-to-Consumer (B2C)
traffic like coupons, news, ads, movie promos,etc
Source: Wired January 2014

Marketers Behind on Mobile
• Forrester 2014 survey of marketing professionals:
• 42% are employed in companies so new to mobile,
they are still building their first mobile strategy or it
is less than a year old
• 65% don’t have adequate budgets for mobile
• 62% don’t collect any data on the mobile use by
their customers. Of those that do, most only
measure mobile web banner ad clicks
• 41% don’t even know own customers’ attitudes to
and uses of mobile
• Forrester is critical of marketers focusing on wrong
tools like apps rather than SMS and mobile web
• Also responsive design is used as substitute for
understanding full power of mobile
Source: Mobile Marketer 24 Oct 2014

Tomi Suggestion:
• Mobile Ministry Toolkit:
• Your communication starts with SMS
• Then you add voice calls
• And MMS
• In Africa and where its practical, also USSD
• In Europe, USA and rich parts of APAC: mobile web
• Only when those covered do you consider:
– apps, videos, QR codes, Augmented Reality etc
• (PS download Tomi Ahonen ebook Insider’s
Guide to Mobile from Lulu.com pdf file, share
with all tech-geeks as their basic guide to
mobile stuff)

Identity
Put a scan of your passport page onto your smartphone

Mobile as Driver’s Licence
• Dubai Police Department has issued valid driver’s
licences as a mobile phone version for smartphones
• It is part of the Police Department App and was
launched December 2014
• If a policeman stops a driver, the driver can then just
show the licence on the phone instead of carrying a
paper-based driver’s licence in the wallet
Source: World Summit Awards, Abu Dhabi 1-3 February 2014

11% of Estonians Vote by Mobile
• Estonia has been developing its
eVoting systems for a long time.
An internet voting system with
SMS based mobile
authentification was taken into
use for the 2011 national
election
• For the 2014 election voters
could use their mobile phones
to vote. 11% of the votes cast
were done electronically. One in
20 of those were cast by
Estonians living abroad
Source: The Wall Street Journal 20 May 2014

• Nepal has over 70 separate cultural groups with their
own languages, rituals, traditions and culture
• Now Ritirivaj on mobile lets members of each culture
record their traditions with pictures, videos, text,
cooking recipes, dress codes, etc to help preserve
the traditions like weddings, birthdays, holidays, etc
that have existed for centuries but are threatened as
modern populations move to cities, work abroad etc
Source: Ncell App Circus, Kathmandu December 2014
Preserving Culture in Nepal

Tomi Suggestion:
• In missionary work in areas of obscure languages:
• Use CAMERA and VIDEO on minister’s smartphone
to capture local language speakers do impromptu
translations of the verses in Bible
• Use MINIMUM data resolution for those videos
• Then save them per Bible passage name & number
• And share with congregation. Many will have basic
video capacity and some memory to save these files.
• Eventually you’ll have the whole Bible done in video
files in that language by ‘citizen translations’
• (If there are two people recording, use best resolution
video for second recording but always lowest
resolution for primary recording)

And Then.. Big Data
What do we do with the user data?

Quotes from Winston Wang
• "Mobile is measurable like nothing before."
Quotes by Winston Wang, Director of Innovation, Anheuser-Busch InBev, in his keynote to
the Global MMA Forum, New York City, 9 May 2013

Partnering...
• Starbucks has gone mobile first. The CEO said in
2013: "Nothing is more important to our
future than mobile.“
• Its two years from when Starbucks launched its
mobile wallet. Today 15% of Starbucks USA
revenues come from mobile payments
• Now Starbucks has partnered with Uber
• If you order an Uber ride to a Starbucks
and buy a coffee, the taxi ride is free
Source: Starbucks and Uber press release Sept 4, 2014

Obama 2012 SMS Volunteers
• The Obama 2008 campaign used social media and
mobile very successfully. For 2012 they turbocharged
their efforts. One of their most ingenious ideas was
the recruiting of SMS volunteers on election day
• "Would you like to make one call to support President
Obama today? We'll send you one phone number."
• Campaign achieved 10% conversion of targeted
Obama supporters so out of 64M voters, about 6.4M
made this call. If SMS activation results in 50%
success in voting, 3.2M votes were generated this
way - Obama's margin of victory was about 5M votes.
Source: Communities-Dominate.blogs.com Nov 22, 2012

Tomi Suggestion:
• Use SMS to find activist supporters
• So any Church leaders meetings, committees, do like
the Obama campaign always did at their start:
• At start of meeting tell the people gathered: look
around, see who is here and who is not. Everybody
can think of one person who should be here who
isn’t. Lets send them an invitation SMS for next
meeting.
• This makes SMS right from the start an integral part
that every member knows how to use (often older
people not as comfortable with the tech, so younger
members can help)

Tomi Suggestion:
• And DUH
• Obviously
• Use SMS as reminder a few hours before mass on
Sunday or whenever is whatever important meeting
next
• Make those easy to forward by initial recepients to
non-regular members too, so include the individual
Church or meeting place address and starting time
• Make sure your ministers and their staff have
unlimited SMS or maximum SMS allowances on their
phone accounts

And Finally Some Magic
The true power of mobile

Talking Statues in London
• London has introduced interactivity to many of its
most popular statues. Famous actors have created
audio recordings so that visitors can hear the statues
speak. Service activated via QR code or NFC
Source: 2D Code 19 Aug 2014

Dank ye vel!
Twitter @tomiahonen
communities-dominate.blogs.com
tomi@tomiahonen.com
www.tomiahonen.com
Follow Tomi on Twitter and his blog..

Tomi T Ahonen, Author & Consultant
Competitiveness, Business Case, Marketing, and Profitability
• Provides workshops, training and consulting in how to
make money with mobile adn converged services.
• The world's most prolific new mobile service evangelist,
has introduced over 1,000 new service concepts at
public conferences; is quoted in 120 books by his peers
• Quoted in over 400 press stories in a dozen languages;
keynotes at over 300 major conferences on 6 continents;
his daily blog is syndicated on CNBC, NY Times, etc
• Lectures at Oxford University on 3G and Convergence
• Available as a motivational speaker at your event!
• Read his bestsellers "Digital Korea", "Communities
Dominate Brands", “Mobile as 7th of the Mass Media” etc
website: www.tomiahonen.com
e-mail: tomi@tomiahonen.com
blog: communities-dominate.blogs.com
twitter: @tomiahonen
• Tomi's newest book "The Insider's Guide to Mobile"
Earlier Tomi Ahonen has set up
& run Nokia’s 3G Business
Consultancy. Previously he
worked for 3 operators where he
created the world’s first fixed-
mobile service bundle and set a
world record for taking market
share from the incumbent
"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000

Bonus Info

Smartphone Prices By Region
• IDC reported on the regional average sales prices of
smartphones in November 2013 as being:
• North America $531
• Europe $419
• Middle East and Africa $338
• Latin America $288
• Asia/Pacific $262
• World average $337
Source: IDC November 26, 2013

Mobile Subscribers, Unique Users, Phones
Source: Tomi Ahonen Amanac 2014 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros

Price Pyramid of Mobile Phones
Source: Tomi Ahonen PhoneBook 2014 - see www.tomiahonen.com - 191 page eBook only 9.99
Euros

Tomi Ahonen Report
TomiAhonen Mobile Forecast 2014-2018
101 pages, eBook format only, Apr 2014 - Cost only 99 Euro
TomiAhonen Consulting's forecast of the 110 most
requested mobile industry numbers is in ebook format.
Table of contents:
Chapter 1 - Intro (4 pages)
Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tables
Chapter 3 - Customers (7 pages) 1 chart, 10 tables
Chapter 4 - Handsets Overall (10 pages) 6 charts, 8 tables
Chapter 5 - Handset Market Shares (25 pages) 24 charts
Chapter 6 - Mobile Data (18 pages) 15 charts, 15 tables
Chapter 7 - Smartphone Apps (2 pages) 1 chart, 1 table
Chapter 8 - Customer Types (5 pages) 3 charts, 3 tables
Chapter 9 - Annual Statistical Summaries (5 pages) 4 tables
More info see www.tomiahonen.com
eBooks only via tomiahonen.com

Tomi Ahonen eBooks
Pearls Vol 2: Mobile Social Networking
Foreword by Mark Curtis, CEO of Flirtomatic,
171 pages, eBook format only, April 2009 - Cost only 9.99 Euro
Tomi's second volume of "Pearls", has 50 case studies of
real world services around topics of mobile social networking
and digital communities covering all biggest stories including
Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld,
Habbo, Mogi, Tohato, MTV, i-Report etc.
Pearls Vol 1: Mobile Advertising
Foreword by Russell Buckley, SVP Admob, Chairman Mobile
Marketing Association
171 pages, eBook format only, January 2009 - Cost only 9.99 Euro
Launching an eBook series of Tomi's "Pearls", this first
volume has 50 case studies of real world services around
topics of mobile advertising and marketing from 19 countries
including location-based, coupons, viral, advergaming etc

Tomi Ahonen eBooks
Pearls Vol 3: Mobile Money
171 pages, eBook format only, June 2011 - Cost only 9.99 Euro
Tomi's third volume of "Pearls", has 50 case studies of real
world services around topics of mobile social money, mobile
payments, mobile banking and mobile wallets. Includes all
biggest stories such as Coca Cola, M-Pesa, NTT DoCoMo
Osaifu Keitai etc.

Tomi Ahonen eBooks
Tomi Ahonen Almanac 2015
190 pages, eBook format only, May 2015 - Cost only 9.99 Euro
Comprehensive industry review and almanac with 93 tables,
charts and diagrams, covering all major aspects of the
mobile telecoms industry from handsets to services, from
customers to networks, from SMS text messaging to content
from mobile internet to mobile advertising.
"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this."
- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association
"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an
eBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that
51% of the Earth's population has at least one cellphone, and one in 8 mobile walks around
with 2 phones in their pockets!"
- Ricky "The Guru" Cadden at Symbian Guru
"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than
any one I know"
- Paul Poutanen founder and President of Mob4hire
"If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's
Almanac. The Almanac is full of hard to find information."
- WAP Review

Tomi Ahonen eBooks
Tomi Ahonen Phone Book 2014
173 pages, eBook format only, December 2014 - Cost only 9.99
Euro
Complete update of the volume, data current to December
2014.
Comprehensive review and almanac of handset side of
mobile industry with 100 tables, charts and diagrams, with
all market shares, average sales prices, features, operating
systems etc for smartphones, dumbphones and major
brands in handsets.
It is the companion piece to highly popular TomiAhonen
Almanac.

Tomi Ahonen six hardcover books
Mobile as 7th of the Mass Media, 2008
explains the media opportunities in mobile from music
and gaming to TV and social networking and even
internet and adertising. 322 pages.
Digital Korea, 2007 with Jim O'Reilly
is case study in digital convergence from the most
advanced information society of South Korea.
covers internet, TV, mobile, ecash, egoverment,
robotics, telematics, virtual reality etc 282 pages.
Communities Dominate Brands, 2005
with Alan Moore
first business book on social networking 280 pages.
3G Marketing, 2004, with Timo Kasper & Sara
Melkko is marketing handbook for mobile operators
M-Profits 2002
Still only complete business book for mobile, 360 p
Services for UMTS, 2002, with Joe Barrett was first
services and applications book for 3G, 373 pages
all six hardcover books are available at Amazon

Tomi Ahonen Books:
2013 TomiAhonen Almanac 2015 (ebook: tomiahonen.com)
2012 TomiAhonen Phone Book 2014 (ebook: tomiahonen.com)
2012 Mobile Forecast 2014-2018 (ebook: tomiahonen.com)
2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)
2010 The Insider's Guide to Mobile (free ebook: lulu.com)
2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)
2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)
2008 Mobile as 7th of the Mass Media (hardcover: futuretext)
2006 Digital Korea (hardcover: futuretext)
2005 Communities Dominate Brands (hardcover: futuretext)
2004 3G Marketing (hardcover: John Wiley)
2002 M-Profits (hardcover: John Wiley)
2002 Services for UMTS (hardcover: John Wiley)
see all Tomi T Ahonen's books with links at www.tomiahonen.com

Selected TomiAhonen Workshops
• Changing Customer Needs in Mobile Most requested workshop
currently, includes “steps” to addiction, “split” personalities, time to change..
• Mobile as 7th Mass Media Tomi's latest workshop discussing media
convergence and unique aspects of mobile. Also adopted for Oxford Univ.
• Social Networking / Mobile Digital Communities based on his book
Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U.
• New Mobile Service Creation From ideas to money-making, for mobile and
fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8
• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U
• Mobile Marketing and Advertising featuring "Engagement Marketing"
• Segmentation and Customer Understanding may be run with Xtract
• Launch Marketing for 2.5G and 3G also adopted for Oxford University
• MVNO, Revenue Sharing & Partnerships can include building a model
• Forecasting and Business Modelling in Telecoms Popular workshop
• Competitiveness in Telecoms Workshop form or competition simulation:
• Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.

Tomi's Mobilista Primus Inter Pares TW List
• If you are in mobile and on Twitter, the 'must follow' Twitterati in addition to
@TomiAhonen are Tomi's Primus Inter Pares list:
• @AjitJaokar - author of tons of mobile books, advisor to governments
• @CarolineWIP - Caroline Lewko author, expert on the developers
• @ChetanSharma - Chetan Sharma author, best view to US stats & industry
• @DW2 - David Wood ex CEO of Symbian
• @EOrtiz - C Enrique Ortiz author on mobile tech
• @Ew4n - Ewan MacLeod, editor of Mobile Industry Review
• @FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord
• @JMacDonald - JMac Jonathan MacDonald the author and superguru
• @KimDushinski - Kim Dushinski author on mobile marketing
• @MTrends - Rudy De Waele what can I say, a mobile social butterfly
• @PGolding - Paul Golding author on mobile apps, web, tech
• @RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob
• @TechnoKitten - Helen Keegan runs Swedish Beers
• @Textually - Emily Turrettini editor of Textually and Ringtonia
• @TonyFish - Tony Fish mobile author but also guru on digital identity & privacy
• @Torgo - Daniel Appelquist author & mobile strategist now with Bluevia
• @Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo

The Guru's Bookshelf in Mobile:
• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008
• Communities Dominate Brands Ahonen & Moore, 2005
• My Digital Footprint, Tony Fish, 2010
• Global Mobile, Bruck & Rao, 2013
• Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012
• Fast Shopper, Slow Store, Gary Schwartz, 2013
• Mobile Advertising, Sharma, Herzog & Melfi, 2008
• Digital Korea, Ahonen & O'Reilly, 2007
• No Straight Lines, Alan Moore, 2011
• Social Gaming, Schmid, Talos & Aguilina, 2013
• Mobile Internet for Dummies, O'Farrell, Levine, et al 2008
• Digital Money Reader, Dave Birch (ed), 2011
• 3G Marketing, Ahonen, Kasper & Melkko, 2004
• ...And of course The Dilbert Future by Scott Adams..

Keynote: Future of Mobile

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Keynote: Future of Mobile

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