AGILE
AGILITY AT EMIRATES
Rasmus Runberg
• Product Owner and active member of the Agile ME
community
• +12 years of project experience - past 7 working
agile
• Background as classic Project Manager
Teletronics
• UAE based software development company
• By crafting software and creating knowledge, it
is our ambition to enable people, to live happier
more fulfilled lives
WHAT IS AGILE TO
YOU?
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
2001
We are uncovering better ways of developing software
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
That is, while there is value in the items on the right, we
value the items on the left more.
Individuals and
Interactions
over

Processes and Tools
Working Software
over

Comprehensive documentation
Customer
Collaboration
over

Contract Negotiation
Responding to
Change
over

Following a Plan
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
Individuals and Interactions
Working Software
Customer Collaboration
Responding to Change
Where in your daily
work are you or
could you apply
these principles?
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
Individuals and Interactions
Working Software
Customer Collaboration
Responding to Change
Talk to people
Only follow process if it
adds value
Do what you know is right
not what you’re told
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
Individuals and Interactions
Working Software
Customer Collaboration
Responding to Change
Measure progress in
deliveries, not time or
resources spend
Deliver continuously in
small iterations
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
Individuals and Interactions
Working Software
Customer Collaboration
Responding to Change
Deliver what the customer
need, not what was
agreed in the contract
Get feedback from your
client or users
AGILITY AT EMIRATES - WHAT IS AGILE?
THE AGILE MANIFESTO
Individuals and Interactions
Working Software
Customer Collaboration
Responding to Change
If the plan doesn’t make
sense any longer - change
it!
Do not fear changes -
embrace them
WHAT IS AN AGILE
PROCESS?
AGILITY AT EMIRATES - AGILE PROCESSES
AGILE PROCESSES
Are you doing Agile, or
are you being agile?
AGILITY AT EMIRATES - AGILE PROCESSES
SCRUM AND KANBAN
Releasing software early
+
Collaborative and self-
managed teams.
AGILITY AT EMIRATES - AGILE PROCESSES
SCRUM
AGILITY AT EMIRATES - AGILE PROCESSES
SCRUM
AGILITY AT EMIRATES - AGILE PROCESSES
SCRUM
▸ Backlog of user stories
▸ Planning
▸ Sprint
▸ Daily Standup
▸ Review
▸ Retrospective
▸ Product Owner
▸ Scrum Master
▸ Team Members
▸ Stakeholders
AGILITY AT EMIRATES - AGILE PROCESSES
KANBAN
Lean Software Development
AGILITY AT EMIRATES - AGILE PROCESSES
KANBAN
1. Transparency by visualizing what you are doing
2. Keep Work In Progress at a minimum
3. Optimize the flow
4. Visualize your process rules and guidelines
5. Ensure feedback loops
6. Improve Collaboratively, Evolve Experimentally 
AGILITY AT EMIRATES - AGILE PROCESSES
KANBAN
▸ No prescribed roles
▸ Continuous Delivery
▸ Single Piece Flow
▸ Can change at any time
▸ Cycle time
▸ Scrum master, PO etc.
▸ Time boxed sprints
▸ Sprint backlog
▸ No changes mid-sprint
▸ Velocity
SCRUM
CAN THIS BE APPLIED
ELSEWHERE THAN
SOFTWARE DEVELOPMENT?
AGILITY AT EMIRATES - MODERN AGILE
THE AGILE MANIFESTO
2001
We are uncovering better ways of developing software
AGILITY AT EMIRATES - MODERN AGILE
THE MODERN AGILE “MANIFESTO”
2015
We are uncovering better ways of getting awesome results
AGILITY AT EMIRATES - MODERN AGILE
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
HOW CAN WE MAKE PEOPLE AWESOME. THIS INCLUDES THE PEOPLE WHO
USE, MAKE, BUY, SELL OR FUND OUR PRODUCTS OR SERVICES. WE LEARN
THEIR CONTEXT AND PAIN POINTS, WHAT HOLDS THEM BACK AND WHAT
THEY ASPIRE TO ACHIEVE. HOW CAN WE MAKE THEM AWESOME?
DELIVER VALUE CONTINUOUSLY
ANYTHING THAT ISN’T DELIVERED ISN’T HELPING ANYONE
BECOME MORE AWESOME OR SAFE. IN MODERN AGILE WE ASK
OURSELVES, “HOW COULD VALUABLE WORK BE DELIVERED
FASTER?”
EXPERIMENT & LEARN RAPIDLY
YOU CAN’T MAKE PEOPLE AWESOME OR SAFER IF YOU AREN’T
LEARNING. WE LEARN RAPIDLY BY EXPERIMENTING FREQUENTLY.
WE MAKE OUR EXPERIMENTS “SAFE TO FAIL” SO WE ARE NOT
AFRAID TO CONDUCT MORE EXPERIMENTS.
MAKE SAFETY A PREREQUISITE
SAFETY IS BOTH A BASIC HUMAN NEED AND A KEY TO UNLOCKING HIGH
PERFORMANCE. WE ACTIVELY MAKE SAFETY A PREREQUISITE BY
ESTABLISHING SAFETY BEFORE ENGAGING IN ANY HAZARDOUS WORK. WE
PROTECT PEOPLE’S TIME, INFORMATION, REPUTATION, MONEY, HEALTH AND
RELATIONSHIPS. AND WE ENDEAVOR TO MAKE OUR COLLABORATIONS,
PRODUCTS AND SERVICES RESILIENT AND SAFE.
AGILITY AT EMIRATES - MODERN AGILE
CUSTOMER
COLLABORATION
WORKING SOFTWARERESPONDING TO CHANGE
INDIVIDUALS AND
INTERACTIONS
WHAT DO YOU THINK
MAKES A GREAT TEAM?
AGILITY AT EMIRATES - MODERN AGILE
MAKE SAFETY A PREREQUISITE
AGILITY AT EMIRATES - MODERN AGILE
MAKE SAFETY A PREREQUISITE
AGILITY AT EMIRATES - MODERN AGILE
MAKE SAFETY A PREREQUISITE
“I intend to make ALCOA the safest company
in America. I intend to go for zero injuries.”
Paul O’Neill - CEO, Alcoa
AGILITY AT EMIRATES - MODERN AGILE
MAKE SAFETY A PREREQUISITE
ALCOA Revenue (in Billions) 1987-2012
AGILITY AT EMIRATES - MODERN AGILE
MAKE SAFETY A PREREQUISITE
ALCOA Revenue (in Billions) 1987-2012
AGILITY AT EMIRATES - MODERN AGILE
MAKE SAFETY A PREREQUISITE
AGILITY AT EMIRATES - MODERN AGILE
EXPERIMENT & LEARN RAPIDLY
AGILITY AT EMIRATES - MODERN AGILE
EXPERIMENT & LEARN RAPIDLY
"If you think that's a big failure, we're working on much bigger
failures right now. And I am not kidding. And some of them are
going to make the Fire Phone look like a tiny little blip”
Jeff Bezos, CEO at Amazon
"The size of your mistakes needs to grow along with the
company - If it doesn't, you're not going to be inventing at scale
that can actually move the needle"
Jeff Bezos, CEO at Amazon
AGILITY AT EMIRATES - MODERN AGILE
EXPERIMENT & LEARN RAPIDLY
AGILITY AT EMIRATES - MODERN AGILE
DELIVER VALUE CONTINUOUSLY
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
“You’ve got to start with the customer
experience and work backwards to the
technology.”
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
“Top management creates an element of
tension in the project team by giving it great
freedom to carry out a project of strategic
importance to the company and by setting very
challenging requirements”
HOW AGILE ARE
YOU?
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
HOW CAN WE MAKE PEOPLE AWESOME. THIS INCLUDES THE PEOPLE WHO
USE, MAKE, BUY, SELL OR FUND OUR PRODUCTS OR SERVICES. WE LEARN
THEIR CONTEXT AND PAIN POINTS, WHAT HOLDS THEM BACK AND WHAT
THEY ASPIRE TO ACHIEVE. HOW CAN WE MAKE THEM AWESOME?
DELIVER VALUE CONTINUOUSLY
ANYTHING THAT ISN’T DELIVERED ISN’T HELPING ANYONE
BECOME MORE AWESOME OR SAFE. IN MODERN AGILE WE ASK
OURSELVES, “HOW COULD VALUABLE WORK BE DELIVERED
FASTER?”
EXPERIMENT & LEARN RAPIDLY
YOU CAN’T MAKE PEOPLE AWESOME OR SAFER IF YOU AREN’T
LEARNING. WE LEARN RAPIDLY BY EXPERIMENTING FREQUENTLY.
WE MAKE OUR EXPERIMENTS “SAFE TO FAIL” SO WE ARE NOT
AFRAID TO CONDUCT MORE EXPERIMENTS.
MAKE SAFETY A PREREQUISITE
SAFETY IS BOTH A BASIC HUMAN NEED AND A KEY TO UNLOCKING HIGH
PERFORMANCE. WE ACTIVELY MAKE SAFETY A PREREQUISITE BY
ESTABLISHING SAFETY BEFORE ENGAGING IN ANY HAZARDOUS WORK. WE
PROTECT PEOPLE’S TIME, INFORMATION, REPUTATION, MONEY, HEALTH AND
RELATIONSHIPS. AND WE ENDEAVOR TO MAKE OUR COLLABORATIONS,
PRODUCTS AND SERVICES RESILIENT AND SAFE.
0
1
2
3
4
5
Neil Paul Thomas
AGILITY AT EMIRATES - MODERN AGILE
MAKE PEOPLE AWESOME
DELIVER VALUE CONTINUOUSLYEXPERIMENT & LEARN RAPIDLY
MAKE SAFETY A PREREQUISITE
AGILITY AT EMIRATES - MODERN AGILE
DELIVER VALUE CONTINUOUSLYMAKE SAFETY A PREREQUISITE
WHY DO YOU WANT
TO BE AGILE?
AGILITY AT EMIRATES - THE VALUE OF AGILE
THE CUSTOMER
▸ Will get what he need

- not what he thought he needed
▸ or worse, what he payed for
▸ Transparency
▸ Builds trust and ownership
▸ The option to change his mind
▸ Value driven
AGILITY AT EMIRATES - THE VALUE OF AGILE
THE “MANAGEMENT”
▸ No overcommitment
▸ Transparency
▸ Fail & Learn fast
▸ Ability to inspect and adapt
AGILITY AT EMIRATES - THE VALUE OF AGILE
THE TEAM
▸ Psychological safety
▸ It’s okay to fail
▸Strong feedback loop
▸ Ownership
▸ Innovation
▸ Collaboration
IF AGILE IS SO GREAT, WHY
ARE SOME PEOPLE
HESITATING?
AGILITY AT EMIRATES - THE VALUE OF AGILE
WHAT DO I TAKE
HOME WITH ME?
AGILITY AT EMIRATES
TAKEAWAYS
AGILITY AT EMIRATES
TAKEAWAYS
▸ Agile is not a process - It’s a mindset and a general way of working
▸ Frequent deliveries, enabling a strong and quick feedback loop is key to be truly
agile
▸ Be transparent - Why are you doing what you’re doing
▸ SCRUM and KANBAN are tools and processes that can be followed to support
agility, but the true value is in the mindset
▸ Agility can be used for much more than just software development if you focus on
what really matters
QUESTIONS?

Agility at Emirates Airline

  • 1.
  • 2.
    Rasmus Runberg • ProductOwner and active member of the Agile ME community • +12 years of project experience - past 7 working agile • Background as classic Project Manager Teletronics • UAE based software development company • By crafting software and creating knowledge, it is our ambition to enable people, to live happier more fulfilled lives
  • 3.
  • 4.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO 2001 We are uncovering better ways of developing software
  • 5.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO That is, while there is value in the items on the right, we value the items on the left more. Individuals and Interactions over
 Processes and Tools Working Software over
 Comprehensive documentation Customer Collaboration over
 Contract Negotiation Responding to Change over
 Following a Plan
  • 6.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO Individuals and Interactions Working Software Customer Collaboration Responding to Change Where in your daily work are you or could you apply these principles?
  • 7.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO Individuals and Interactions Working Software Customer Collaboration Responding to Change Talk to people Only follow process if it adds value Do what you know is right not what you’re told
  • 8.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO Individuals and Interactions Working Software Customer Collaboration Responding to Change Measure progress in deliveries, not time or resources spend Deliver continuously in small iterations
  • 9.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO Individuals and Interactions Working Software Customer Collaboration Responding to Change Deliver what the customer need, not what was agreed in the contract Get feedback from your client or users
  • 10.
    AGILITY AT EMIRATES- WHAT IS AGILE? THE AGILE MANIFESTO Individuals and Interactions Working Software Customer Collaboration Responding to Change If the plan doesn’t make sense any longer - change it! Do not fear changes - embrace them
  • 11.
    WHAT IS ANAGILE PROCESS?
  • 12.
    AGILITY AT EMIRATES- AGILE PROCESSES AGILE PROCESSES Are you doing Agile, or are you being agile?
  • 13.
    AGILITY AT EMIRATES- AGILE PROCESSES SCRUM AND KANBAN Releasing software early + Collaborative and self- managed teams.
  • 14.
    AGILITY AT EMIRATES- AGILE PROCESSES SCRUM
  • 15.
    AGILITY AT EMIRATES- AGILE PROCESSES SCRUM
  • 16.
    AGILITY AT EMIRATES- AGILE PROCESSES SCRUM ▸ Backlog of user stories ▸ Planning ▸ Sprint ▸ Daily Standup ▸ Review ▸ Retrospective ▸ Product Owner ▸ Scrum Master ▸ Team Members ▸ Stakeholders
  • 17.
    AGILITY AT EMIRATES- AGILE PROCESSES KANBAN Lean Software Development
  • 18.
    AGILITY AT EMIRATES- AGILE PROCESSES KANBAN 1. Transparency by visualizing what you are doing 2. Keep Work In Progress at a minimum 3. Optimize the flow 4. Visualize your process rules and guidelines 5. Ensure feedback loops 6. Improve Collaboratively, Evolve Experimentally 
  • 19.
    AGILITY AT EMIRATES- AGILE PROCESSES KANBAN ▸ No prescribed roles ▸ Continuous Delivery ▸ Single Piece Flow ▸ Can change at any time ▸ Cycle time ▸ Scrum master, PO etc. ▸ Time boxed sprints ▸ Sprint backlog ▸ No changes mid-sprint ▸ Velocity SCRUM
  • 20.
    CAN THIS BEAPPLIED ELSEWHERE THAN SOFTWARE DEVELOPMENT?
  • 21.
    AGILITY AT EMIRATES- MODERN AGILE THE AGILE MANIFESTO 2001 We are uncovering better ways of developing software
  • 22.
    AGILITY AT EMIRATES- MODERN AGILE THE MODERN AGILE “MANIFESTO” 2015 We are uncovering better ways of getting awesome results
  • 23.
    AGILITY AT EMIRATES- MODERN AGILE
  • 24.
    AGILITY AT EMIRATES- MODERN AGILE MAKE PEOPLE AWESOME HOW CAN WE MAKE PEOPLE AWESOME. THIS INCLUDES THE PEOPLE WHO USE, MAKE, BUY, SELL OR FUND OUR PRODUCTS OR SERVICES. WE LEARN THEIR CONTEXT AND PAIN POINTS, WHAT HOLDS THEM BACK AND WHAT THEY ASPIRE TO ACHIEVE. HOW CAN WE MAKE THEM AWESOME? DELIVER VALUE CONTINUOUSLY ANYTHING THAT ISN’T DELIVERED ISN’T HELPING ANYONE BECOME MORE AWESOME OR SAFE. IN MODERN AGILE WE ASK OURSELVES, “HOW COULD VALUABLE WORK BE DELIVERED FASTER?” EXPERIMENT & LEARN RAPIDLY YOU CAN’T MAKE PEOPLE AWESOME OR SAFER IF YOU AREN’T LEARNING. WE LEARN RAPIDLY BY EXPERIMENTING FREQUENTLY. WE MAKE OUR EXPERIMENTS “SAFE TO FAIL” SO WE ARE NOT AFRAID TO CONDUCT MORE EXPERIMENTS. MAKE SAFETY A PREREQUISITE SAFETY IS BOTH A BASIC HUMAN NEED AND A KEY TO UNLOCKING HIGH PERFORMANCE. WE ACTIVELY MAKE SAFETY A PREREQUISITE BY ESTABLISHING SAFETY BEFORE ENGAGING IN ANY HAZARDOUS WORK. WE PROTECT PEOPLE’S TIME, INFORMATION, REPUTATION, MONEY, HEALTH AND RELATIONSHIPS. AND WE ENDEAVOR TO MAKE OUR COLLABORATIONS, PRODUCTS AND SERVICES RESILIENT AND SAFE.
  • 25.
    AGILITY AT EMIRATES- MODERN AGILE CUSTOMER COLLABORATION WORKING SOFTWARERESPONDING TO CHANGE INDIVIDUALS AND INTERACTIONS
  • 26.
    WHAT DO YOUTHINK MAKES A GREAT TEAM?
  • 27.
    AGILITY AT EMIRATES- MODERN AGILE MAKE SAFETY A PREREQUISITE
  • 28.
    AGILITY AT EMIRATES- MODERN AGILE MAKE SAFETY A PREREQUISITE
  • 29.
    AGILITY AT EMIRATES- MODERN AGILE MAKE SAFETY A PREREQUISITE “I intend to make ALCOA the safest company in America. I intend to go for zero injuries.” Paul O’Neill - CEO, Alcoa
  • 30.
    AGILITY AT EMIRATES- MODERN AGILE MAKE SAFETY A PREREQUISITE ALCOA Revenue (in Billions) 1987-2012
  • 31.
    AGILITY AT EMIRATES- MODERN AGILE MAKE SAFETY A PREREQUISITE ALCOA Revenue (in Billions) 1987-2012
  • 32.
    AGILITY AT EMIRATES- MODERN AGILE MAKE SAFETY A PREREQUISITE
  • 33.
    AGILITY AT EMIRATES- MODERN AGILE EXPERIMENT & LEARN RAPIDLY
  • 34.
    AGILITY AT EMIRATES- MODERN AGILE EXPERIMENT & LEARN RAPIDLY "If you think that's a big failure, we're working on much bigger failures right now. And I am not kidding. And some of them are going to make the Fire Phone look like a tiny little blip” Jeff Bezos, CEO at Amazon "The size of your mistakes needs to grow along with the company - If it doesn't, you're not going to be inventing at scale that can actually move the needle" Jeff Bezos, CEO at Amazon
  • 35.
    AGILITY AT EMIRATES- MODERN AGILE EXPERIMENT & LEARN RAPIDLY
  • 36.
    AGILITY AT EMIRATES- MODERN AGILE DELIVER VALUE CONTINUOUSLY
  • 37.
    AGILITY AT EMIRATES- MODERN AGILE MAKE PEOPLE AWESOME
  • 38.
    AGILITY AT EMIRATES- MODERN AGILE MAKE PEOPLE AWESOME “You’ve got to start with the customer experience and work backwards to the technology.”
  • 39.
    AGILITY AT EMIRATES- MODERN AGILE MAKE PEOPLE AWESOME
  • 40.
    AGILITY AT EMIRATES- MODERN AGILE MAKE PEOPLE AWESOME “Top management creates an element of tension in the project team by giving it great freedom to carry out a project of strategic importance to the company and by setting very challenging requirements”
  • 41.
  • 42.
    AGILITY AT EMIRATES- MODERN AGILE MAKE PEOPLE AWESOME HOW CAN WE MAKE PEOPLE AWESOME. THIS INCLUDES THE PEOPLE WHO USE, MAKE, BUY, SELL OR FUND OUR PRODUCTS OR SERVICES. WE LEARN THEIR CONTEXT AND PAIN POINTS, WHAT HOLDS THEM BACK AND WHAT THEY ASPIRE TO ACHIEVE. HOW CAN WE MAKE THEM AWESOME? DELIVER VALUE CONTINUOUSLY ANYTHING THAT ISN’T DELIVERED ISN’T HELPING ANYONE BECOME MORE AWESOME OR SAFE. IN MODERN AGILE WE ASK OURSELVES, “HOW COULD VALUABLE WORK BE DELIVERED FASTER?” EXPERIMENT & LEARN RAPIDLY YOU CAN’T MAKE PEOPLE AWESOME OR SAFER IF YOU AREN’T LEARNING. WE LEARN RAPIDLY BY EXPERIMENTING FREQUENTLY. WE MAKE OUR EXPERIMENTS “SAFE TO FAIL” SO WE ARE NOT AFRAID TO CONDUCT MORE EXPERIMENTS. MAKE SAFETY A PREREQUISITE SAFETY IS BOTH A BASIC HUMAN NEED AND A KEY TO UNLOCKING HIGH PERFORMANCE. WE ACTIVELY MAKE SAFETY A PREREQUISITE BY ESTABLISHING SAFETY BEFORE ENGAGING IN ANY HAZARDOUS WORK. WE PROTECT PEOPLE’S TIME, INFORMATION, REPUTATION, MONEY, HEALTH AND RELATIONSHIPS. AND WE ENDEAVOR TO MAKE OUR COLLABORATIONS, PRODUCTS AND SERVICES RESILIENT AND SAFE.
  • 43.
    0 1 2 3 4 5 Neil Paul Thomas AGILITYAT EMIRATES - MODERN AGILE MAKE PEOPLE AWESOME DELIVER VALUE CONTINUOUSLYEXPERIMENT & LEARN RAPIDLY MAKE SAFETY A PREREQUISITE
  • 44.
    AGILITY AT EMIRATES- MODERN AGILE DELIVER VALUE CONTINUOUSLYMAKE SAFETY A PREREQUISITE
  • 45.
    WHY DO YOUWANT TO BE AGILE?
  • 46.
    AGILITY AT EMIRATES- THE VALUE OF AGILE THE CUSTOMER ▸ Will get what he need
 - not what he thought he needed ▸ or worse, what he payed for ▸ Transparency ▸ Builds trust and ownership ▸ The option to change his mind ▸ Value driven
  • 47.
    AGILITY AT EMIRATES- THE VALUE OF AGILE THE “MANAGEMENT” ▸ No overcommitment ▸ Transparency ▸ Fail & Learn fast ▸ Ability to inspect and adapt
  • 48.
    AGILITY AT EMIRATES- THE VALUE OF AGILE THE TEAM ▸ Psychological safety ▸ It’s okay to fail ▸Strong feedback loop ▸ Ownership ▸ Innovation ▸ Collaboration
  • 49.
    IF AGILE ISSO GREAT, WHY ARE SOME PEOPLE HESITATING?
  • 50.
    AGILITY AT EMIRATES- THE VALUE OF AGILE
  • 51.
    WHAT DO ITAKE HOME WITH ME?
  • 52.
  • 53.
    AGILITY AT EMIRATES TAKEAWAYS ▸Agile is not a process - It’s a mindset and a general way of working ▸ Frequent deliveries, enabling a strong and quick feedback loop is key to be truly agile ▸ Be transparent - Why are you doing what you’re doing ▸ SCRUM and KANBAN are tools and processes that can be followed to support agility, but the true value is in the mindset ▸ Agility can be used for much more than just software development if you focus on what really matters
  • 54.