SlideShare a Scribd company logo
1 of 18
Product Ownership
A shared sport
GOLD SPONSORS
BRONZE SPONSOR SUPPORTER
MEDIA PARTNERS
SPONSORS & PARTNERS
Who here is a
Product Owner?
Two Examples of a Product Owner
Mirza Asfaar Baig Rasmus Runberg
• Product Owner at Teletronics
• +10 years of project experience
• Product Dev & Agile Consultant
• 10 years of experience
How would you define a
Product Owner?
The Reality of a Product Owner
The “SCRUM” definition
of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
Expectations
 Create a shared vision and
helps builds consensus
 The one person ultimately
responsible for the return on
investment (ROI)
 Must have a firm understanding
of the business domain
 Be able to prioritize work based
on business values
 Liaison between the
stakeholders (Dev Team,
clients, management etc.)
• Value thinking
• Analytical skills
• Trust building
• Facilitation
• Decision making
• Leadership & alignment
• Communication at all levels
and Skills
It’s a shared sport …
In order to succeed as a
Product Owner, it is
essential that he/she utilize
the entire business
PO
SM
Market
Trends
Org.
Customer
Dev
Team
Other
PO’s
Partners
Luckily the PO Isn’t Alone
Other factors that will affect the PO
• The organization size and culture
• Size of the product
• Stage of product (lifecycle)
Real Life Example
PO Functions
Product Functions
• Ownership
• Prioritization
• Value Delivery
Behavioral Functions
• Enactment of Agile framework
• Enactment of Agile values
• Team Empowerment (forget “cover-your-ass” games)
• Collaboration!
• Only by standing together and utilizing skills from the development teams,
the organization, the clients etc. the PO will stand a chance
• The Product Owner should see himself more as a facilitator, that ensures
things get done, and dots are connected, rather than the single entity
(single point of failure) that has to do it all
• Value-driven
• Focusing on the vision and the value to deliver, by asking “why” and
telling “what” and “when” - Never “how”!
• Delivery-driven
Mindset of a Successful PO
So can you truly be a PO if you’re not empowered?
(Being the Product CEO)?
Question for the audience …
Are you as a PO ready to be the
fire of your product?

More Related Content

What's hot

Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015
Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015
Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015
kmegaw
 
Scrum in the Enterprise - Making It Work With Distributed Teams - Liz Heier
Scrum in the Enterprise - Making It Work With Distributed Teams - Liz HeierScrum in the Enterprise - Making It Work With Distributed Teams - Liz Heier
Scrum in the Enterprise - Making It Work With Distributed Teams - Liz Heier
Atlassian
 

What's hot (20)

Path to Agility: Avoiding Common Pitfalls in Agile Adoption
Path to Agility: Avoiding Common Pitfalls in Agile AdoptionPath to Agility: Avoiding Common Pitfalls in Agile Adoption
Path to Agility: Avoiding Common Pitfalls in Agile Adoption
 
Scrummaster Needed Desperately at LAST Conf 2016 in Melbourne, Australia
Scrummaster Needed Desperately at LAST Conf 2016 in Melbourne, AustraliaScrummaster Needed Desperately at LAST Conf 2016 in Melbourne, Australia
Scrummaster Needed Desperately at LAST Conf 2016 in Melbourne, Australia
 
Intro to Kanban - Heidi Araya
Intro to Kanban - Heidi ArayaIntro to Kanban - Heidi Araya
Intro to Kanban - Heidi Araya
 
Full stackagile - Squads Chapters Tribes and Guilds
Full stackagile - Squads Chapters Tribes and GuildsFull stackagile - Squads Chapters Tribes and Guilds
Full stackagile - Squads Chapters Tribes and Guilds
 
Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Sydney, Aust...
Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Sydney, Aust...Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Sydney, Aust...
Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Sydney, Aust...
 
full-stack agile: Common Agile Myths
full-stack agile: Common Agile Mythsfull-stack agile: Common Agile Myths
full-stack agile: Common Agile Myths
 
Intro to Agile - Heidi Araya
Intro to Agile  - Heidi ArayaIntro to Agile  - Heidi Araya
Intro to Agile - Heidi Araya
 
Agile Transformation
Agile TransformationAgile Transformation
Agile Transformation
 
How to Reboot your Agile Team - Ottawa 2016
How to Reboot your Agile Team - Ottawa 2016How to Reboot your Agile Team - Ottawa 2016
How to Reboot your Agile Team - Ottawa 2016
 
Scrum Alliance - Certified Agile Leadership - New Certification!!!
Scrum Alliance - Certified Agile Leadership - New Certification!!!Scrum Alliance - Certified Agile Leadership - New Certification!!!
Scrum Alliance - Certified Agile Leadership - New Certification!!!
 
Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015
Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015
Incorporating Scrum in a Traditional PM Environment - PMI Nashville PDD May 2015
 
Scaling like Spotify: What advertising agencies can learn from software-as-a-...
Scaling like Spotify: What advertising agencies can learn from software-as-a-...Scaling like Spotify: What advertising agencies can learn from software-as-a-...
Scaling like Spotify: What advertising agencies can learn from software-as-a-...
 
Atlassian User Group Insights: AUGment your Teams and Culture
Atlassian User Group Insights: AUGment your Teams and CultureAtlassian User Group Insights: AUGment your Teams and Culture
Atlassian User Group Insights: AUGment your Teams and Culture
 
Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Melbourne, A...
Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Melbourne, A...Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Melbourne, A...
Resource Pools - How is This Still a Thing? at LAST Conf 2016 in Melbourne, A...
 
Release train engineer master scrum master - LAST Conference 2015
Release train engineer   master scrum master  - LAST Conference 2015Release train engineer   master scrum master  - LAST Conference 2015
Release train engineer master scrum master - LAST Conference 2015
 
Scrum in the Enterprise - Making It Work With Distributed Teams - Liz Heier
Scrum in the Enterprise - Making It Work With Distributed Teams - Liz HeierScrum in the Enterprise - Making It Work With Distributed Teams - Liz Heier
Scrum in the Enterprise - Making It Work With Distributed Teams - Liz Heier
 
WHY MOST AGILE TRANSFORMATIONS FAIL; What every executive wished they knew be...
WHY MOST AGILE TRANSFORMATIONS FAIL; What every executive wished they knew be...WHY MOST AGILE TRANSFORMATIONS FAIL; What every executive wished they knew be...
WHY MOST AGILE TRANSFORMATIONS FAIL; What every executive wished they knew be...
 
Agile and Beyond 2016 Rethinking Agile Transformation
Agile and Beyond 2016 Rethinking Agile TransformationAgile and Beyond 2016 Rethinking Agile Transformation
Agile and Beyond 2016 Rethinking Agile Transformation
 
Release wednesdays and the agile release train upload
Release wednesdays and the agile release train   uploadRelease wednesdays and the agile release train   upload
Release wednesdays and the agile release train upload
 
Lean Scaling – From Lean Startup to Lean Enterprise - Itamar Goldminz
Lean Scaling – From Lean Startup to Lean Enterprise - Itamar GoldminzLean Scaling – From Lean Startup to Lean Enterprise - Itamar Goldminz
Lean Scaling – From Lean Startup to Lean Enterprise - Itamar Goldminz
 

Similar to Product Ownership - A shared sport!

Creating Disruptive Strategies In Legacy Products
Creating Disruptive Strategies In Legacy ProductsCreating Disruptive Strategies In Legacy Products
Creating Disruptive Strategies In Legacy Products
Julie Anne Reda
 
5 mariya popova - ideal product management. unicorns in our reality
5   mariya popova - ideal product management. unicorns in our reality5   mariya popova - ideal product management. unicorns in our reality
5 mariya popova - ideal product management. unicorns in our reality
Ievgenii Katsan
 
Tcn fast track nov 2012 pitching the plan
Tcn fast track nov 2012 pitching the planTcn fast track nov 2012 pitching the plan
Tcn fast track nov 2012 pitching the plan
The Capital Network
 
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01
Mary Lane
 

Similar to Product Ownership - A shared sport! (20)

Product Ownership - a shared sport! by Rasmus Runberg and Mirza Asfaar Baig
Product Ownership - a shared sport! by Rasmus Runberg and Mirza Asfaar Baig Product Ownership - a shared sport! by Rasmus Runberg and Mirza Asfaar Baig
Product Ownership - a shared sport! by Rasmus Runberg and Mirza Asfaar Baig
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
 
Building new products - sundar rajan - introduction (part 1)
Building new products - sundar rajan - introduction (part 1)Building new products - sundar rajan - introduction (part 1)
Building new products - sundar rajan - introduction (part 1)
 
Do you have Product Management in your DNA?
Do you have Product Management in your DNA?Do you have Product Management in your DNA?
Do you have Product Management in your DNA?
 
Bhic do you have product management in your dna?
Bhic   do you have product management in your dna?Bhic   do you have product management in your dna?
Bhic do you have product management in your dna?
 
Creating Disruptive Strategies In Legacy Products
Creating Disruptive Strategies In Legacy ProductsCreating Disruptive Strategies In Legacy Products
Creating Disruptive Strategies In Legacy Products
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager
 
Day in the life of product manager
Day in the life of product managerDay in the life of product manager
Day in the life of product manager
 
Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product Management
 
Denver startup week outcome based roadmaps
Denver startup week   outcome based roadmapsDenver startup week   outcome based roadmaps
Denver startup week outcome based roadmaps
 
How to Grow and Become a Seasoned PM by Microsoft Sr PM
How to Grow and Become a Seasoned PM by Microsoft Sr PMHow to Grow and Become a Seasoned PM by Microsoft Sr PM
How to Grow and Become a Seasoned PM by Microsoft Sr PM
 
Johns hopkins innovation factory entrepreneur development program #3
Johns hopkins innovation factory   entrepreneur development program #3Johns hopkins innovation factory   entrepreneur development program #3
Johns hopkins innovation factory entrepreneur development program #3
 
EIA2019Italy - How to Succeed at EIA - Rick Rasmussen
EIA2019Italy - How to Succeed at EIA - Rick RasmussenEIA2019Italy - How to Succeed at EIA - Rick Rasmussen
EIA2019Italy - How to Succeed at EIA - Rick Rasmussen
 
5 mariya popova - ideal product management. unicorns in our reality
5   mariya popova - ideal product management. unicorns in our reality5   mariya popova - ideal product management. unicorns in our reality
5 mariya popova - ideal product management. unicorns in our reality
 
Agile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha SubramanianAgile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha Subramanian
 
Marketing and Product Development
Marketing and Product DevelopmentMarketing and Product Development
Marketing and Product Development
 
Tcn fast track nov 2012 pitching the plan
Tcn fast track nov 2012 pitching the planTcn fast track nov 2012 pitching the plan
Tcn fast track nov 2012 pitching the plan
 
Content marketing proposition
Content marketing propositionContent marketing proposition
Content marketing proposition
 
Inlight Consulting Company Profile
Inlight Consulting Company ProfileInlight Consulting Company Profile
Inlight Consulting Company Profile
 
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01
 

More from Rasmus Runberg

More from Rasmus Runberg (12)

Agile ME Meetup: Agile Transformation Session 5 - Agile Leader
Agile ME Meetup: Agile Transformation Session 5 - Agile LeaderAgile ME Meetup: Agile Transformation Session 5 - Agile Leader
Agile ME Meetup: Agile Transformation Session 5 - Agile Leader
 
Agile ME Meetup: Agile Transformation Session 4 - Agile Teams
Agile ME Meetup: Agile Transformation Session 4 - Agile TeamsAgile ME Meetup: Agile Transformation Session 4 - Agile Teams
Agile ME Meetup: Agile Transformation Session 4 - Agile Teams
 
Agile ME Meetup: Agile Transformation Session 2 - Agile Frameworks
Agile ME Meetup: Agile Transformation Session 2 - Agile FrameworksAgile ME Meetup: Agile Transformation Session 2 - Agile Frameworks
Agile ME Meetup: Agile Transformation Session 2 - Agile Frameworks
 
Agile ME Meetup: Agile Transformation Session 1 - Introduction to the Agile m...
Agile ME Meetup: Agile Transformation Session 1 - Introduction to the Agile m...Agile ME Meetup: Agile Transformation Session 1 - Introduction to the Agile m...
Agile ME Meetup: Agile Transformation Session 1 - Introduction to the Agile m...
 
GAC - Agile and Scrum Training
GAC - Agile and Scrum TrainingGAC - Agile and Scrum Training
GAC - Agile and Scrum Training
 
Agile ME 2018 - Agile That Matters
Agile ME 2018 - Agile That MattersAgile ME 2018 - Agile That Matters
Agile ME 2018 - Agile That Matters
 
Agile ME Meetup: Agile A-Z - Chapter 5: Growing with Agile
Agile ME Meetup: Agile A-Z - Chapter 5: Growing with AgileAgile ME Meetup: Agile A-Z - Chapter 5: Growing with Agile
Agile ME Meetup: Agile A-Z - Chapter 5: Growing with Agile
 
Agile ME Meetup: Agile A-Z - Chapter 4: The Feedback Loop
Agile ME Meetup: Agile A-Z - Chapter 4: The Feedback LoopAgile ME Meetup: Agile A-Z - Chapter 4: The Feedback Loop
Agile ME Meetup: Agile A-Z - Chapter 4: The Feedback Loop
 
Agility at Emirates Airline
Agility at Emirates AirlineAgility at Emirates Airline
Agility at Emirates Airline
 
Agile ME Meetup: Agile A-Z - Chapter 1: The Product Owner
Agile ME Meetup: Agile A-Z - Chapter 1: The Product OwnerAgile ME Meetup: Agile A-Z - Chapter 1: The Product Owner
Agile ME Meetup: Agile A-Z - Chapter 1: The Product Owner
 
Agile ME Meetup: Agile A-Z - Chapter 1: Agile
Agile ME Meetup: Agile A-Z - Chapter 1: AgileAgile ME Meetup: Agile A-Z - Chapter 1: Agile
Agile ME Meetup: Agile A-Z - Chapter 1: Agile
 
Agile ME 2017 - Pimp my Agile
Agile ME 2017 - Pimp my AgileAgile ME 2017 - Pimp my Agile
Agile ME 2017 - Pimp my Agile
 

Recently uploaded

Recently uploaded (10)

Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptx
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnaire
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
 
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfMicrosoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
 
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
 
OC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa AnaOC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa Ana
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.
 

Product Ownership - A shared sport!

  • 2. GOLD SPONSORS BRONZE SPONSOR SUPPORTER MEDIA PARTNERS SPONSORS & PARTNERS
  • 3. Who here is a Product Owner?
  • 4. Two Examples of a Product Owner Mirza Asfaar Baig Rasmus Runberg • Product Owner at Teletronics • +10 years of project experience • Product Dev & Agile Consultant • 10 years of experience
  • 5. How would you define a Product Owner?
  • 6. The Reality of a Product Owner The “SCRUM” definition of a Product Owner
  • 7. The Reality of a Product Owner
  • 8. The Reality of a Product Owner
  • 9. The Reality of a Product Owner
  • 10. The Reality of a Product Owner
  • 11. The Reality of a Product Owner
  • 12. Expectations  Create a shared vision and helps builds consensus  The one person ultimately responsible for the return on investment (ROI)  Must have a firm understanding of the business domain  Be able to prioritize work based on business values  Liaison between the stakeholders (Dev Team, clients, management etc.) • Value thinking • Analytical skills • Trust building • Facilitation • Decision making • Leadership & alignment • Communication at all levels and Skills
  • 13. It’s a shared sport … In order to succeed as a Product Owner, it is essential that he/she utilize the entire business PO SM Market Trends Org. Customer Dev Team Other PO’s Partners Luckily the PO Isn’t Alone
  • 14. Other factors that will affect the PO • The organization size and culture • Size of the product • Stage of product (lifecycle)
  • 16. PO Functions Product Functions • Ownership • Prioritization • Value Delivery Behavioral Functions • Enactment of Agile framework • Enactment of Agile values • Team Empowerment (forget “cover-your-ass” games)
  • 17. • Collaboration! • Only by standing together and utilizing skills from the development teams, the organization, the clients etc. the PO will stand a chance • The Product Owner should see himself more as a facilitator, that ensures things get done, and dots are connected, rather than the single entity (single point of failure) that has to do it all • Value-driven • Focusing on the vision and the value to deliver, by asking “why” and telling “what” and “when” - Never “how”! • Delivery-driven Mindset of a Successful PO
  • 18. So can you truly be a PO if you’re not empowered? (Being the Product CEO)? Question for the audience … Are you as a PO ready to be the fire of your product?

Editor's Notes

  1. Rasmus: Ice breaker: General idea is to get someone from the audience to talk about their understanding of being a product owner, so if someone says “I am”, we will ask about his or hers current role. If no one is a product owner, we can ask if someone can tell us what they believe a product owner is. This will also give us an insight into the level of experience in the audience. Mirza: We can also set expectations out of this session at this stage: PO is a role, PO’ship is a function Expectation: Our talk is a holistic view of PO’ship, that can’t cover all elements of PO’ship. It is a good start to look at the immensity of the role and functions, as it is a very complex function that depends on myriad of factors; Size of the product, stage of the product, size of organization – to name a few.
  2. Rasmus: Introducing ourselves as Product Owners, but at the same time focusing on our differences. Even though we have the same title and same mindset I believe we are very different. This could be due to our experience, our organizations, scrum teams, culture etc. Hopefully we can show that there isn’t 1 fit to rule them all – even as a Product Owner you need to be agile. Mirza: I believe it is a good point to let them know that there is no “standard version” of the PO, but there are guidelines (as we will see during today’s talk). This is the base of “Agile Mindset” as it allows the function take the shape according to the context and constraints and let it evolve into its best version.
  3. Rasmus: Ice breaker: General idea is to get someone from the audience to talk about their understanding of being a product owner, so if someone says “I am”, we will ask about his or hers current role. If no one is a product owner, we can ask if someone can tell us what they believe a product owner is. This will also give us an insight into the level of experience in the audience. Mirza: Perfect!
  4. The “SCRUM” definition of a Product Owner is very simple! But rarely the setup is that simple. There are usually more than one client And at one point you might to scale your development with more teams The company might scale as well, so there’s a sales department with input from market, and management that request some strategic value Finally we shouldn’t forget that the teams are stakeholders as well with their technical “know-how” and new technologies and trends from the world should be taken into consideration as well And there might be more stakeholders? On top of tall this, even the organization needs to be considered. With every organization comes politics, that the Product Owner needs to be able to navigate. Question to the audience: And there might be more stakeholders? Letting the audience add stakeholders will add to the story of a complex reality. The simplified view of a Product Owner in SCRUM doesn’t match reality – Reality is far more complex. That’s why we need some additional tools.
  5. The “SCRUM” definition of a Product Owner is very simple! But rarely the setup is that simple. There are usually more than one client And at one point you might to scale your development with more teams The company might scale as well, so there’s a sales department with input from market, and management that request some strategic value Finally we shouldn’t forget that the teams are stakeholders as well with their technical “know-how” and new technologies and trends from the world should be taken into consideration as well And there might be more stakeholders? On top of tall this, even the organization needs to be considered. With every organization comes politics, that the Product Owner needs to be able to navigate. Question to the audience: And there might be more stakeholders? Letting the audience add stakeholders will add to the story of a complex reality. The simplified view of a Product Owner in SCRUM doesn’t match reality – Reality is far more complex. That’s why we need some additional tools.
  6. The “SCRUM” definition of a Product Owner is very simple! But rarely the setup is that simple. There are usually more than one client And at one point you might to scale your development with more teams The company might scale as well, so there’s a sales department with input from market, and management that request some strategic value Finally we shouldn’t forget that the teams are stakeholders as well with their technical “know-how” and new technologies and trends from the world should be taken into consideration as well And there might be more stakeholders? On top of tall this, even the organization needs to be considered. With every organization comes politics, that the Product Owner needs to be able to navigate. Question to the audience: And there might be more stakeholders? Letting the audience add stakeholders will add to the story of a complex reality. The simplified view of a Product Owner in SCRUM doesn’t match reality – Reality is far more complex. That’s why we need some additional tools.
  7. The “SCRUM” definition of a Product Owner is very simple! But rarely the setup is that simple. There are usually more than one client And at one point you might to scale your development with more teams The company might scale as well, so there’s a sales department with input from market, and management that request some strategic value Finally we shouldn’t forget that the teams are stakeholders as well with their technical “know-how” and new technologies and trends from the world should be taken into consideration as well And there might be more stakeholders? On top of tall this, even the organization needs to be considered. With every organization comes politics, that the Product Owner needs to be able to navigate. Question to the audience: And there might be more stakeholders? Letting the audience add stakeholders will add to the story of a complex reality. The simplified view of a Product Owner in SCRUM doesn’t match reality – Reality is far more complex. That’s why we need some additional tools.
  8. The “SCRUM” definition of a Product Owner is very simple! But rarely the setup is that simple. There are usually more than one client And at one point you might to scale your development with more teams The company might scale as well, so there’s a sales department with input from market, and management that request some strategic value Finally we shouldn’t forget that the teams are stakeholders as well with their technical “know-how” and new technologies and trends from the world should be taken into consideration as well And there might be more stakeholders? On top of tall this, even the organization needs to be considered. With every organization comes politics, that the Product Owner needs to be able to navigate. Question to the audience: And there might be more stakeholders? Letting the audience add stakeholders will add to the story of a complex reality. The simplified view of a Product Owner in SCRUM doesn’t match reality – Reality is far more complex. That’s why we need some additional tools.
  9. The “SCRUM” definition of a Product Owner is very simple! But rarely the setup is that simple. There are usually more than one client And at one point you might to scale your development with more teams The company might scale as well, so there’s a sales department with input from market, and management that request some strategic value Finally we shouldn’t forget that the teams are stakeholders as well with their technical “know-how” and new technologies and trends from the world should be taken into consideration as well And there might be more stakeholders? On top of tall this, even the organization needs to be considered. With every organization comes politics, that the Product Owner needs to be able to navigate. Question to the audience: And there might be more stakeholders? Letting the audience add stakeholders will add to the story of a complex reality. The simplified view of a Product Owner in SCRUM doesn’t match reality – Reality is far more complex. That’s why we need some additional tools.
  10. Pointing out that the the expectations are high - the requirements are high - the responsibility are high and the level of interactions are high … So the PO can only succeed if he share the loads. In previous slides we have set the scene, explaining the common situation for a PO. Now we need to move towards solution. By collaborating with his surroundings the PO can actually succeed. Mirza: If he won’t share, how can he bring out the best in people. Steve Jobs once said, "It doesn't make sense to hire smart people and then tell them what to do (Let’s call this slide “OCTOPUS SLIDE”)s
  11. Mirza: We can start this slide as: “So, summarizing what we have seen so far, PO functions are: ….”
  12. Alignment / Questions: So how do we see the successful PO? Collaboration is key. ABSOLUTELY Focusing on value. ABSOLUTELY – By this, I also believe we say that he should NOT focus on solutions, tech, management etc. I’m unsure what you mean by delivery driven. By constant deliveries we get quick feedback, in order for us to re-evaluate. That is the key of being agile! – But is that something we will put on PO shoulders? Should we add a slide saying what he shouldn’t do? . (Mirza: Lets keep it open, if we find time we can discuss. No issues) MIRZA: Value-driven means “selecting the right thing to develop – prioritization”. (What to develop) Delivery-driven means “selecting the right time to deliver – as per product roadmap”. The PO may or may not opt to deliver features every sprint or two sprints. It depends on his/her depth of understanding of the market and competition etc. (When to deliver) He knows “what” to deliver and “when”.
  13. Rasmus: I like the idea of asking questions. Opening the debate a bit, making it easier for the audience to ask their own questions. But I’m unsure of these two questions. Actually I might answer no to both of them, and I do not think that is what you had expected. Why I might answer no: CEO is a very loaded word. It’s a manager role, and to me it implies that the PO is on top. True entrepreneur at heart I mostly agree with, but what about product maintenance, and old products . (Mirza: Fully agreed)