This presentation was done for the AITP Supply Chain SIG on November 18, 2009. If was very well received.

1. SOCIAL MEDIA:Connecting with Partners and Consumers the new-fashioned way! www.sprcompanies.com

3. Over 35 years in the Midwest2

4. SPR Companies Leadership Impact

5. Agenda True Issues facing the Supply Chain. What role does Social Media play in the Strategy of the Business? Overview of key Social Media Tools. Overview of key Social Media Listening Tools. How can Social Media play a role in the solution of the issues facing the Supply Chain? Interactive example. 4

6. Supply Chain Challenges Because of the relative economic instability, the typical trend analysis and projection models are not meeting business requirements. Simply said, predictive analytics, by definition, do not function well in times that are unpredictable. When you can’t predict the future with some level of reliability, it is even more important that the business knows exactly what is going on in real time or near real time. With this in mind, we can think of two areas of importance where social media might provide value to improving supply chain performance and risk avoidance: Monitoring both planned and actual consumer behavior (I’m gonna buy vs. I just bought) is critical. What value does a social media solution bring in comparison to POS information? Brand reputation is always critical, but even more so now with top-tier CPG brands losing market share to less costly private label products. It is critical to have immediate responses to customer feedback, issues, concerns, and complaints. Is there a role for social media here? Are there any privacy issues around the commercial utilization of social media information gathering and how can they be minimized? Supply chain professionals are concerned with the customer “population” as opposed to a “sample.” What are the current and projected representative demographics of those participating in the area of social media 5

7. Supply Chain Challenges Increasing supply chain responsiveness leading to a more customer-driven process: The ability to treat inventory in transit as available for the safety stock calculations and have the ability to make mid-course changes to shipments. Third-party logistics outsourcing. Re-negotiating partner agreements. Innovate with the tools you have or take those same activities and hand them off to a 3PL, and let them do the innovating. The risk of becoming too reliant on outsourcing is allowing ourselves to be less alert and aware of changes. When contracting with a 3PL, we expect them to provide expertise in areas of importing and exporting for example -- specifically in regulatory matters, such as the Transportation Safety Administration's new cargo screening regulations and 10+2 regulations on shipment documentation. There is a need to keep up to date on the latest regulations affecting international trade. http://logipi.com/public/item/244464 C-Level involvement in supply chain: There is much more attention on the C-suite—with the chief operating officer, your chief executive officer—there’s more recognition on their part of the impact of logistics and supply chain, whether it’s managing the inventory, managing the sourcing, managing the transportation. It’s now more and more that the C-suite executives are starting to really get the impact of supply chain. OTHERS?? 6

8. SOCIAL MEDIA Get Past the Hype…. Get Down to Business

9. SOCIAL MEDIA

12. Focus

14. Accountability

15. Ownership

17. Achievement Targets

19. Memorable & Impact

20. Value

21. InfluenceInfluence Market

22. Many Moving Parts make up a Successful SOCIAL SOLUTION SUITE.

23. SOCIAL SOLUTION SUITE Definition…. A set of social media channels and the means of measuring actionable outcomes so that you can adjust your market messages to best effect and maximize your Strategic Objectives.

24. Social Solution Suite Market Place Message Social Web Promoter Buzz Campaign Monitor Metrics

26. Psychographics

28. Set Metric Targets

30. What tools will drive your success? Social networks Video sharing Photo sharing Micro blogging Blogging Link sharing Social calendaring

31. Social Media Listening Tools

32. Listening Tools Free Pay

33. Key Metrics Unique visitors Pages visited Time on site Bounce rate Posts Comments Post:Comment ratio Search engine ranking Sentiment (NPS) Reviews Recommendations Referrals Tweets Retweets (RT) Mentions Connections Followers

35. September 2008 to September 2009 visits to social networks were up 62%

36. Social Network Demographics

38. Facebook owns 58.59% of social network market (MySpace visits down 55% in 2009)

40. Who are your buyers?

41. What are your buyers talking about?

42. When and Where are your consumers talking about your product?

43. Why are your consumers talking about your product?

44. Supply Chain Challenge Where should you distribute your product?

45. What should my safety stock be? Supply Chain Challenge

47. Psychographics

49. Set Metric Targets

53. Psychographics

55. Set Metric Targets

57. Step 5 – Promoter Buzz Influence Message to guide response Feedback Love It, Great, Awesome,  Hate It, Bad, SUX,  Magnitude Numbers of Responses Location 38 PROMOTER BUZZ

58. Step 6 – Metrics Monitoring Tools to Use Hootsuite Facebook Analytics Results Positive Feedback Negative Feedback Turnaround on Issues 39 MONITOR METRICS

60. Psychographics

62. Set Metric Targets

66. Psychographics

68. Set Metric Targets

70. Step 5 – Promoter Buzz Influence Feedback Love It, Great, Awesome,  Hate It, Bad, SUX,  Unexpected uses Mood Madness Punch Moody Mojitos Magnitude Geography of largest volume of feedback Audience Segmentation 47 PROMOTER BUZZ

71. Step 6 – Metrics Monitoring Tools to Use Hootsuite Facebook Analytics Omniture Networked Insights Results Geography Quantity of Responses 48 MONITOR METRICS

73. Psychographics

75. Set Metric Targets