This document discusses how understanding psychology can help someone become an effective agile coach. It explains that agile transformation requires engaging stakeholders effectively, building high-performing teams, and minimizing conflicts, which psychology can aid with. Understanding what drives human behavior and how to influence it allows agile coaches to better communicate, understand coworkers, and build relationships. Applying psychological concepts like empathy mapping and examining cognitive biases can help coaches influence executives and drive organizational change. In summary, studying psychology provides insights into human motivation and behavior that can improve an agile coach's ability to transform organizations and build successful products and teams.