1) The document discusses the personal cloud as a new computing platform that offers managed desktops and virtual computing with low upfront costs through a pay-per-use model. 2) It provides computing resources and business applications as a service to small businesses in order to automate their workforce while focusing on core activities rather than IT management. 3) The personal cloud offers a simple, reliable computing solution for mass adoption through an affordable subscription model that provides infrastructure and support with no maintenance required by the user.