The document discusses the evolution and current state of cloud computing and Software as a Service (SaaS), emphasizing user experience challenges and the need for a unified platform. It highlights the growth of SaaS solutions, issues like application provisioning and security, and proposes the 'webtop' as an intuitive interface for users. Additionally, the text explores opportunities for telecommunications companies in distributing SaaS applications and the significance of open source as a service.

1. Consumers and Cloud Computing – a new user experience in the workplace Pat Bolger CEO

2. Agenda What happened? The new user experience – what we need? SaaS challenges in the workplace Addressing the challenges SaaS benefits Opportunities Telco 2.0 OSaaS – Open Source as a Service Summary

3. Infrastructure - Where have we come from? Time sharing mainframes (Program as a Service) Common office server rooms Modern data centres

4. Global Network - Higher Broadband Penetration/Faster Speed Copper Fibre Optics Wireless broadband

5. Centralised Computing - We’ve come full circle Green screen terminals (vt100) The browser is the new green screen terminal

6. The Cloud is the New Mainframe Except: minimises capital expenditure lowers barriers to entry location independent multi-tenanted on-demand allocation/de-allocation CPU, storage and network bandwidth improved security – data centralization improved resource utilisation

7. Why a new user experience? Currently 800 companies 3,500 SaaS solutions 80 application categories .........and growing Significant issues: Application Provisioning User management Corporate control

8. We have - Supplier/Customer Chaos Multiple apps from multiple providers requiring multiple usernames and passwords Issues with data duplications between apps Enforcement of enterprise security and compliance strategy is difficult Multiple bills Suppliers Network Customers

9. We need - Supplier/Customer Harmony An engine through which the apps are channelled Consolidated view of all apps Single sign on Reduce data duplication between apps Central control of application security Consolidated billing Suppliers SaaSPlex Engine Customers

10. How do we solve the UI problem? We need a desktop equivalent environment intuitive user interaction with familiar user concepts WIMP interaction (window, icon, menu, pointing device) was developed at Xerox PARC in 1973 The web desktop or webtop (why reinvent the wheel?) Lisa Office System 1.0 (Jan 1983)

11. Webtop Example Replace our current desktop with a web based equivalent

12. Webtop Advantages Convenience - thin client (dumb terminal) all you need is a browser processing and storage performed in the cloud Mobility Centralised software management Centralised security monitoring and control High availability

13. Webtop Disadvantages Security internet data accessed from anywhere Speed/Access broadband latency/contention Application features

14. Benefits (SaaS) Allows CIOs to align IT budgets to business volumes Reduces initial outlay, complexity and risk Shifts Capex to Opex Easier to trial Allows companies to focus on their core business

15. Traditional ISVs/SaaS Providers SMEs - Get access to management and productivity tools previously deemed unaffordable Integrators Channel Partners (market reach) Telco’s, ISPs, MSPs Developers – Open Source Community Opportunities

16. Telco Market is Changing

17. Telco Opportunity Telco’s can become a platform for the distribution of SaaS applications Significant opportunity to attract new subscribers Develop new revenue streams Increase existing subscriber ARPU Increase data subscriptions Enhance operator brand through value added SaaS solutions Reduce customer churn and increase customer loyalty

18. OSaaS – Open Source as a Service Open Source – free but.............. find it and know how to use it deliver it, refine and configure it OSaaS – you pay for the drilling, refining and delivery but not the software (software and your data are free to download is you wish to host it yourself) SaaS is the perfect delivery model for Open Source

19. Summary SaaS and Cloud Computing are here to stay The Browser is the new green screen and the Cloud in the new Mainframe A platform is required to simplify the complex SaaS environment A tried and trusted user experience is needed – the Webtop Telco 2.0 – application distributors SaaS delivery for Open Source