Jonathan donner

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  • kerlala
  • Jonathan donner

    1. 1. M4Dsome shifts in the landscape<br />Jonathan Donner<br />Microsoft Research India<br />M is for Mobile 2.3.11<br />twitter: @jcdonner www.bit.ly/jdonner<br />
    2. 2. A training study in Urban South Africa<br /><ul><li>8 internet “never-evers”
    3. 3. Assistance from livelihoods NGO Learn to Earn
    4. 4. Ethnographic Action Research
    5. 5. Adaptive training, 13 weeks of participant observation
    6. 6. Follow-up interviews after 6 months
    7. 7. www.bit.ly/afteraccess</li></li></ul><li>Job Search<br />Hopes<br /><ul><li>I have tried everything, absolutely everything to find a job, I need a job, like, yesterday as the money in the house is not enough…
    8. 8. …I went to this place in the morning and they told me put my CV here in the web, but I do not know how to do that, they do not consider me, if I do not know how to use internet. </li></li></ul><li>Seven Tricky Things For First-timers<br />On the Handset<br />GPRS Settings<br />Complex multistep menus require a visit to the phone shop or a knowledgeable friend<br />Crowded Screens<br />EULAs, banners and footers restrict the screen<br />Menu/Hard Key Confusion<br />Every phone has a different route to WAP/internet. Even between same providers<br />In the Environment<br />Webmail chicken & egg<br />Email identifiers are difficult to originate on handset<br />Unfamiliarity with passwords<br />Confusion between a PIN and a password<br />Few mobile-friendly websites<br />Few NGOs have WAP site<br />Limited Functionality<br />Uploading photos, composing CVs, resetting passwords<br />
    9. 9. The meter is running<br />Text messages are inefficient and pricey<br />Even 3G mobile internet succumbs to a pay-as-you-go pricing model<br />Requires careful attention to incentives<br />CC photo: drp on flickr http://bit.ly/gvEnEt <br />
    10. 10. An app’s biggest competitor may be a phone call<br />CC photo: ti.mo on flickrhttp://bit.ly/gvvOS6<br />
    11. 11. The mobile blurs the social and the instrumental<br />Over time, users total mobile experiences revolve around connection, expression, coordination, and entertainment<br />

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