Aadi seth


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  • Describe functionality only
  • Give examples here. Contextual info -> local knowledge, respect of the people working in the community media organization, Digital Green example of farmers wanting to learn from each other and the relevance local knowledge. Empowerment -> media acquires an identity and visibility of its own, NREGA program, Action India relevance of the number. Sometimes the interventionist role of the NGOs also plays a big factor, both the NGO and the community media organization have a mutually reinforcing relationship, Limbdi CVU. And the community itself would certainly benefit by having an alternative medium for communication among themselves, culture, entertainment, messaging.
  • A community radio station is a two room setup, consisting of a recording studio and a control room Media players: Schedule a prayer at 8 in the morning, repeat telecast, plan when to speak on the mic
  • These can even be used in non-radio settings
  • So, through simple IVR systems and wall newspapers, a lot can be achieved
  • Aadi seth

    1. 1. Aaditeshwar Seth Joint work with Balachandran C, Zahir Koradia, Mayank Shivam, Vidya Venkat, Ankita Agarwal, Achal Premi, Ishani Ahuja, Arvind Mahla, Deepak Martin, Quamar Niyaz, Abhishek Katyal, Rohit Bhatia, and Huzur Saran, Sanjiva Prasad Gram Vaani and IIT Delhi Using Mobile Phones to Amplify the Potential of Community Media
    2. 2. Community media in rural areas <ul><li>Variety of mechanisms </li></ul><ul><ul><li>Community radio </li></ul></ul><ul><ul><li>Community video </li></ul></ul><ul><ul><li>Wall newspapers </li></ul></ul><ul><ul><li>… </li></ul></ul>
    3. 3. Community media and development <ul><li>Role of intermediaries, identity of the media, text-free interfaces, low access cost, in-person community interaction </li></ul>Gender Profession Caste CM station Representation Contextual info Empowerment Communication, entertainment Power NGOs Change agent How can we make this more efficient? more scalable? more accessible?
    4. 4. Community radio <ul><li>Single console for playout, scheduling, preview, archiving, telephony, SMS, faceted content management </li></ul><ul><li>Don’t have to switch headphones </li></ul><ul><li>Telephony and radio integration for community engagement </li></ul>
    5. 5. Phone and SMS integration with radio <ul><li>Voice applications [Patel, CHI 2010] [Rajput, NSDR 2008] </li></ul><ul><ul><li>Press 1 to cast your vote for Bundeli idol </li></ul></ul><ul><ul><li>Press 2 to give us feedback or ask questions </li></ul></ul><ul><ul><li>Press 3 for community forum </li></ul></ul><ul><ul><li>… </li></ul></ul>
    6. 6. Multiple use-cases for radio + telephony <ul><li>Live Panchayat group discussions </li></ul><ul><li>Antakshari competitions across schools </li></ul><ul><li>Community reporting </li></ul><ul><li>NREGA helpline, agriculture helpline… </li></ul><ul><ul><li>Suggestion of new works </li></ul></ul><ul><ul><li>Project announcements and vacancies </li></ul></ul><ul><li>Stratified database of community members </li></ul><ul><ul><li>Group updates </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Assessment of campaign effectiveness through micro-surveys </li></ul></ul>
    7. 7. Achieving visibility in non-radio settings <ul><li>Complaints made over phone </li></ul><ul><li>Website encourages the MLA and councilor to participate </li></ul><ul><li>Monthly status reports put up on wall newspapers </li></ul>
    8. 8. Community news reporting in voice <ul><li>Tribals in Chattisgarh </li></ul><ul><li>Local languages: Gondi, Kuruk, Hindi, Chattisgarhi </li></ul><ul><li>Local newspapers and NGOs take up the issues </li></ul>
    9. 9. A YouTube for the bottom of the pyramid <ul><li>15% penetration of DVD players [Thies, ICTD 2010] </li></ul><ul><li>“ DVD a month” magazine </li></ul><ul><li>Graphical menus to browse through information streams from different areas </li></ul><ul><li>Use mobile phones for voice and photos as feedback </li></ul>Dial 1-800-528-6444 to tell your story: Video ID 153
    10. 10. Key message <ul><li>Mobile phones combined with traditional broadcast media can be an appropriate technique to use community media for development of poor income communities </li></ul>One-to-one One-to-many Uni-directional Telegraph Television, radio, newspapers Bi-directional Cellphones Community media