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An assignment on 
Measurement:-Meaning, postulates and levels of measurement, use of 
appropriate statistics at different levels of measurement, 
criteria for judging the measuring instrument and 
importance of measurement in research. 
Validity :-Meaning and methods of testing. 
Reliability :-Meaning and methods of testing. 
SUBMITTED BY: 
Patel Vishvajeet J.
Measurement 
Meaning 
• The action of measuring something 
• The size, length, or amount of something, as established by measuring 
Postulates and levels of measurement 
Postulate 1: The Wave Function 
The state of a QM system is completely described by a wave function. 
We will place a few requirements on the wave function: 
• 1. Normalizable 
• 2. Single Valued 
• 3. Continuous 
Single valued requires that there be a single value of the function for a given 
interval. 
Continuous requires that the function and the first-derivative of the function be 
smoothly varying w/ no discontinuities.
Postulate 2: Operators 
• For every measurable property of the system there exists a corresponding 
operator 
Postulate 3: Measurements 
• For any measurement involving an observable corresponding to an 
operator, the only values that will be measured will be eigenvalues of the 
operator. 
Postulate 4: Expectation Values 
• If the system is in a state described by a wave function and the value of the 
observable a is measured once each on many identically prepared systems.
Levels of Measurement 
• Introduction 
We classify data obtained from measurements using numbers and we can 
do this with different levels of precision or levels of measurement. There 
are 4 levels of measurement and it is important to know what level of 
measurement you are working with as this partly determines the arithmetic 
and statistical operations you can carry out on them. The four levels of 
measurement in ascending order of precision are, nominal, ordinal, 
interval and ratio.
(1) Nominal 
• At the first level of measurement, numbers are used to classify data. In fact 
words or letters would be equally appropriate. Example is blood groups where 
the letter A, B, O and AB represent the different classes. 
(2) Ordinal 
• In ordinal scales, values given to measurements can be ordered. So numbers 
on an ordinal scale represent a rough and ready ordering of measurements but 
the difference or ratios between any two measurements represented along the 
scale will not be the same. As for the nominal scale, with ordinal scales you 
can use textual labels instead of numbers to represent the categories. There are 
many everyday examples of measurements assigned to ordinal scales: social 
class gradings I, II, III, IV,. 
(3) Interval 
• On an interval scale, measurements are not only classified and ordered 
therefore having the properties of the two previous scales, but the distances 
between each interval on the scale are equal right along the scale from the low 
end to the high end. Two points next to each other on the scale, no matter 
whether they are high or low, are separated by the same distance. So when you 
measure temperature in centigrade the distance between 96 and 98O, for 
example, is the same as between 100 and 102 C.
(4) Ratio 
Measurements expressed on a ratio scale can have an actual zero. Apart from 
this difference, ratio scales have the same properties as interval scales. The 
divisions between the points on the scale have the same distance between 
them and numbers on the scale are ranked according to size. There are many 
examples of ratio scale measurements, length, weight, temperature on the 
kelvin scale, speed and counted values like numbers of people, exam marks 
etc. 
MEASUREMENT AND STATISTICS 
Most good statistics texts present ‘decision trees’ which help you select the 
correct statistical test to use providing you know the answers to a number of 
simple questions about your data and research design. These are very useful, 
and simple versions are provided on bivariate analyses. These decision trees 
ask about the level of measurement for your data as well as the nature of the 
distribution of scores on the measure that you expect in the population from 
which your sample scores were drawn. The topic of distributions of scores is 
dealt with in level of measurement issue is pertinent here, particularly at the 
boundary between ordinal and interval level measures.
The attraction of parametric tests, ones that assume something about 
the distribution of scores in the population (e.g.t-test, ANOVA), is that 
there are many more of them than non-parametric tests. They often 
allow you to ask interesting questions about your data that are not 
easily answered without using such parametric procedures. To say that 
your measure is only ordinal, rather than interval level, usually rules 
out these useful procedures. Two views have developed over the 
appropriateness of treating ordinal measures as interval ones. One 
view states that, most of the time, providing you have a good-quality 
ordinal measure, you will arrive at the same conclusions as you would 
have using more appropriate tests. It is sometimes argued (see 
Minium, King & Bear 1993) that while most psychological measures 
are technically ordinal measures, some of the better measures lie in a 
region somewhere between ordinal and interval level measurement.
Criteria for judging the measurement 
Typically success should be judged by the ability to meet objectives. Using this 
definition, success criteria would include. 
• high levels of sales 
• high levels of profits 
• high levels of consumer satisfaction 
• the production of high quality products 
• strong reputation 
• Sustained growth 
Importance of measurement in research 
• Set goals before you measure. 
• Measure media with quantity and quality metrics, not advertising equivalents. 
• Understand how people and business results change because of PR efforts. 
• Utilize social media measurement – the same measurement ideas apply. 
• Make sure all measurement is transparent.
VALIDITY 
Means 
A scale is said to be valid when it correctly measures what it is excepted to 
Measure. 
There are four types of validity measurement : 
(1) Content validity 
(2) Predictive validity 
(3) Concurrent validity 
(4) Construct validity 
(1) Content validity : it is the representativeness or sampling adequacy of the 
content the substance , the Matter the topics of a measuring instrument . 
content validation is basically judgement. the items of a test must be Studied 
each items being weighed for its presumed representativeness of the 
universe.the universe of content must be Defined. it is also known as face 
validity is exclusively a logical type of validity. E.g Package of practice of a 
crop is said to have content validity when it has all the agronomic practices 
involving from Seed to seed.
(2)Predictive validity : it is based on the measured association 
between what a test predicts behaviour will be And the subsequent 
behaviour exhibited by an individual group . this is achieved by 
comparing test or scale score with One or more external variable or 
criteria known or believed to measure the attribute under study . in any 
case this is Characterized by prediction to an outside criterian and by 
checking a measuring instrument either now or in the future Against 
some outcome. e.g based on previous experience or performance 
success in sericulture, forecasting the success apiculture may be 
adopted. 
(3)Concurrent validity : this is also same as predictive validity but 
differs in time dimension . this predicts the Outcomes at present . in 
this the sources of predictive behaviour are obtained simultaneously 
with the exhibited Behaviour. e.g. Fore – casting yields of a crop on the 
basis of prevailing weather condition. Prediction of rank is EAMCET 
on the basis of intermediate marks.
(4)Construct validity : this is one of the most significant 
advances of modern measurement theory and practice It unties 
psychometric notions with theoretical notions. The significant points with 
this is preoccupation with theory Theoretical construct and scientific 
empirical enquiry involving the testing of hypothesized relations. It also 
explain The theory under the validating instrument . construct validity is 
generally determined through the application of Factors analysis to a 
measuring instrument factors analysis is a techniques designed to determine 
the basic Components of a measure. 
e.g. social status depends on education economic status, income and 
sociability.
Reliability 
Means 
Reliability is the ability of the measuring instrument to yield consistent results 
when applicable to the same sample. 
Reliability of measurement 
In its simplest sense, reliability refers to the precision or accuracy of the 
measurement or score. A well – made scientific Instrument should yield 
accurate results both at present as well as over time . Reliability refers this 
consistency of score Or measurement which is reflected in the reproducibility 
of the score. The consistency of scores obtained upon testing 
And retesting after a lapse of time is referred to as the temporal stability of a 
test whereas , consistency of score Obtained from two equivalent sets of 
items of a single test after a single administration is referred to as the internal 
Consistency of the test score .
According to Anastasi (1968) , RELIABILITY refers to the consistency 
of score obtained by The same individuals when re-examined with test 
on different occasions or with different sets of equivalent items or Under 
variable examining condition . for examples , if an individual receives a 
score of 60 on an achievement test and Is assigned a rank , the person 
should receive approximately the same rank when the test is 
administered on the Second occasion . 
The most common methods of estimating the reliability coefficient of 
test score are : 
(1) test- retest reliability 
(2)Internal consistency reliability.
(1) Test- retest reliability : in this methods , a single form of the test is administered 
twice on the same sample with a Reasonable time gap, say a fortnight . this yields 
two independent sets of scores . the correlation between the two sets Of scores gives 
the value of the reliability coefficient , which is also known as temporal stability 
coefficient .A positive And significant correlation coefficient between the two sets of 
scores indicate that the test is reliable.The time gap between two tests should not be 
too short or too long . the time interval of a fortnight yields a Comparatively higher 
reliability coefficient . 
(2) Interval consistency reliability 
this method indicates homogeneity of the test .the most common is the split –half 
Methods , in which a test is divided in two halves . one half (one set) contains the 
odd numbered items (1,3,5,7,etc) andThe other half (other set ) the even numbered 
items (2,4,6,8,etc) A test should however , not be divided into first-halfAnd second-half 
of the items . A single administrations of the two sets of items to a sample of 
respondents, yields twoSets of score . A positive and significant correlation between 
the two sets of scores indicates that the test is reliable.The advantage of the split – 
half method is that all data necessary for the computation of the reliability 
coefficient Are obtained in a single administration of the test . thus , the variability 
which may be produced by the difference in two Administration of the same test (as 
in test – retest method) is automatically eliminated .
Ag Extn.504 :-  RESEARCH METHODS IN BEHAVIOURAL SCIENCE

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Ag Extn.504 :- RESEARCH METHODS IN BEHAVIOURAL SCIENCE

  • 1. An assignment on Measurement:-Meaning, postulates and levels of measurement, use of appropriate statistics at different levels of measurement, criteria for judging the measuring instrument and importance of measurement in research. Validity :-Meaning and methods of testing. Reliability :-Meaning and methods of testing. SUBMITTED BY: Patel Vishvajeet J.
  • 2. Measurement Meaning • The action of measuring something • The size, length, or amount of something, as established by measuring Postulates and levels of measurement Postulate 1: The Wave Function The state of a QM system is completely described by a wave function. We will place a few requirements on the wave function: • 1. Normalizable • 2. Single Valued • 3. Continuous Single valued requires that there be a single value of the function for a given interval. Continuous requires that the function and the first-derivative of the function be smoothly varying w/ no discontinuities.
  • 3. Postulate 2: Operators • For every measurable property of the system there exists a corresponding operator Postulate 3: Measurements • For any measurement involving an observable corresponding to an operator, the only values that will be measured will be eigenvalues of the operator. Postulate 4: Expectation Values • If the system is in a state described by a wave function and the value of the observable a is measured once each on many identically prepared systems.
  • 4. Levels of Measurement • Introduction We classify data obtained from measurements using numbers and we can do this with different levels of precision or levels of measurement. There are 4 levels of measurement and it is important to know what level of measurement you are working with as this partly determines the arithmetic and statistical operations you can carry out on them. The four levels of measurement in ascending order of precision are, nominal, ordinal, interval and ratio.
  • 5. (1) Nominal • At the first level of measurement, numbers are used to classify data. In fact words or letters would be equally appropriate. Example is blood groups where the letter A, B, O and AB represent the different classes. (2) Ordinal • In ordinal scales, values given to measurements can be ordered. So numbers on an ordinal scale represent a rough and ready ordering of measurements but the difference or ratios between any two measurements represented along the scale will not be the same. As for the nominal scale, with ordinal scales you can use textual labels instead of numbers to represent the categories. There are many everyday examples of measurements assigned to ordinal scales: social class gradings I, II, III, IV,. (3) Interval • On an interval scale, measurements are not only classified and ordered therefore having the properties of the two previous scales, but the distances between each interval on the scale are equal right along the scale from the low end to the high end. Two points next to each other on the scale, no matter whether they are high or low, are separated by the same distance. So when you measure temperature in centigrade the distance between 96 and 98O, for example, is the same as between 100 and 102 C.
  • 6. (4) Ratio Measurements expressed on a ratio scale can have an actual zero. Apart from this difference, ratio scales have the same properties as interval scales. The divisions between the points on the scale have the same distance between them and numbers on the scale are ranked according to size. There are many examples of ratio scale measurements, length, weight, temperature on the kelvin scale, speed and counted values like numbers of people, exam marks etc. MEASUREMENT AND STATISTICS Most good statistics texts present ‘decision trees’ which help you select the correct statistical test to use providing you know the answers to a number of simple questions about your data and research design. These are very useful, and simple versions are provided on bivariate analyses. These decision trees ask about the level of measurement for your data as well as the nature of the distribution of scores on the measure that you expect in the population from which your sample scores were drawn. The topic of distributions of scores is dealt with in level of measurement issue is pertinent here, particularly at the boundary between ordinal and interval level measures.
  • 7. The attraction of parametric tests, ones that assume something about the distribution of scores in the population (e.g.t-test, ANOVA), is that there are many more of them than non-parametric tests. They often allow you to ask interesting questions about your data that are not easily answered without using such parametric procedures. To say that your measure is only ordinal, rather than interval level, usually rules out these useful procedures. Two views have developed over the appropriateness of treating ordinal measures as interval ones. One view states that, most of the time, providing you have a good-quality ordinal measure, you will arrive at the same conclusions as you would have using more appropriate tests. It is sometimes argued (see Minium, King & Bear 1993) that while most psychological measures are technically ordinal measures, some of the better measures lie in a region somewhere between ordinal and interval level measurement.
  • 8. Criteria for judging the measurement Typically success should be judged by the ability to meet objectives. Using this definition, success criteria would include. • high levels of sales • high levels of profits • high levels of consumer satisfaction • the production of high quality products • strong reputation • Sustained growth Importance of measurement in research • Set goals before you measure. • Measure media with quantity and quality metrics, not advertising equivalents. • Understand how people and business results change because of PR efforts. • Utilize social media measurement – the same measurement ideas apply. • Make sure all measurement is transparent.
  • 9. VALIDITY Means A scale is said to be valid when it correctly measures what it is excepted to Measure. There are four types of validity measurement : (1) Content validity (2) Predictive validity (3) Concurrent validity (4) Construct validity (1) Content validity : it is the representativeness or sampling adequacy of the content the substance , the Matter the topics of a measuring instrument . content validation is basically judgement. the items of a test must be Studied each items being weighed for its presumed representativeness of the universe.the universe of content must be Defined. it is also known as face validity is exclusively a logical type of validity. E.g Package of practice of a crop is said to have content validity when it has all the agronomic practices involving from Seed to seed.
  • 10. (2)Predictive validity : it is based on the measured association between what a test predicts behaviour will be And the subsequent behaviour exhibited by an individual group . this is achieved by comparing test or scale score with One or more external variable or criteria known or believed to measure the attribute under study . in any case this is Characterized by prediction to an outside criterian and by checking a measuring instrument either now or in the future Against some outcome. e.g based on previous experience or performance success in sericulture, forecasting the success apiculture may be adopted. (3)Concurrent validity : this is also same as predictive validity but differs in time dimension . this predicts the Outcomes at present . in this the sources of predictive behaviour are obtained simultaneously with the exhibited Behaviour. e.g. Fore – casting yields of a crop on the basis of prevailing weather condition. Prediction of rank is EAMCET on the basis of intermediate marks.
  • 11. (4)Construct validity : this is one of the most significant advances of modern measurement theory and practice It unties psychometric notions with theoretical notions. The significant points with this is preoccupation with theory Theoretical construct and scientific empirical enquiry involving the testing of hypothesized relations. It also explain The theory under the validating instrument . construct validity is generally determined through the application of Factors analysis to a measuring instrument factors analysis is a techniques designed to determine the basic Components of a measure. e.g. social status depends on education economic status, income and sociability.
  • 12. Reliability Means Reliability is the ability of the measuring instrument to yield consistent results when applicable to the same sample. Reliability of measurement In its simplest sense, reliability refers to the precision or accuracy of the measurement or score. A well – made scientific Instrument should yield accurate results both at present as well as over time . Reliability refers this consistency of score Or measurement which is reflected in the reproducibility of the score. The consistency of scores obtained upon testing And retesting after a lapse of time is referred to as the temporal stability of a test whereas , consistency of score Obtained from two equivalent sets of items of a single test after a single administration is referred to as the internal Consistency of the test score .
  • 13. According to Anastasi (1968) , RELIABILITY refers to the consistency of score obtained by The same individuals when re-examined with test on different occasions or with different sets of equivalent items or Under variable examining condition . for examples , if an individual receives a score of 60 on an achievement test and Is assigned a rank , the person should receive approximately the same rank when the test is administered on the Second occasion . The most common methods of estimating the reliability coefficient of test score are : (1) test- retest reliability (2)Internal consistency reliability.
  • 14. (1) Test- retest reliability : in this methods , a single form of the test is administered twice on the same sample with a Reasonable time gap, say a fortnight . this yields two independent sets of scores . the correlation between the two sets Of scores gives the value of the reliability coefficient , which is also known as temporal stability coefficient .A positive And significant correlation coefficient between the two sets of scores indicate that the test is reliable.The time gap between two tests should not be too short or too long . the time interval of a fortnight yields a Comparatively higher reliability coefficient . (2) Interval consistency reliability this method indicates homogeneity of the test .the most common is the split –half Methods , in which a test is divided in two halves . one half (one set) contains the odd numbered items (1,3,5,7,etc) andThe other half (other set ) the even numbered items (2,4,6,8,etc) A test should however , not be divided into first-halfAnd second-half of the items . A single administrations of the two sets of items to a sample of respondents, yields twoSets of score . A positive and significant correlation between the two sets of scores indicates that the test is reliable.The advantage of the split – half method is that all data necessary for the computation of the reliability coefficient Are obtained in a single administration of the test . thus , the variability which may be produced by the difference in two Administration of the same test (as in test – retest method) is automatically eliminated .