The document discusses how to consistently come up with quality blog content through organization and planning. It recommends knowing where your blog fits in terms of personal interests or industry topics. It also suggests developing a master list of article ideas and identifying reliable sources of information through RSS feeds, social media, and press contacts. Regular blogging requires understanding the basic principles and having a plan to avoid moments of not knowing what to write.

1. After the Idea How to consistently come up with quality blog content

2. P. Bradley Robb / @knownhuman Blogging since April 2004 Wordpress since Oct 2005 Writing Credits Journalist – Print and Electronic Copywriter Screenwriter Novelist and Shortstory Writer Blogger – Personal and Professional

3. The Aha Moment Hey! I've got a great idea! For a blog!

4. The “ oh crap ” moment

5. The key to being a successful blogger is a combination of knowledge and organization that results in genuine understanding

6. Knowledge – rudimentary parts Organization – discovering the way those parts interact Understanding – the logic behind the way those pieces do actually interact

7. Know where your blog fits Personal Lifestyle Company Industry Niche / Genre

8. News / Current Events

9. Types of blog posts Case Study

10. C&C

11. Debate

12. Instructional

13. Link Post

14. News

15. Problem/Question

16. Research/Statistical

17. Satirical Collation

18. Critique

19. Emotional Argument

20. Interview

21. List

22. Prediction

23. Profile

24. Review

25. Status/Update

26. The Timeliness Factor Evergreen – a post which is not time sensitive These posts read as well the day they are published as they do a decade later. Breaking – a news post. These are time sensitive, and the first to publish breaks the story, everyone else just reacts.

27. Long Lead vs Short Lead Lead – the amount of time available between when a story is received, and when it goes to print. Lead times can range from a few minutes to years.

28. Organize For Time How frequently do you plan to post? What time of day are you going to post?

29. Organize for Content What is your post type pecking order? What do you need to research?

30. Develop A Master List The Master List – list of article ideas, which can be as simple as a single word, or as detailed as a headline and lede sentence.

31. Identify Your Sources RSS Feeds

32. Twitter

33. Facebook

34. Social News Sites (Digg, Mixx, etc)

35. Google Alerts

36. Develop Your Sources Find major players and get contact information Get onto press mailing lists Trust goes both ways, and comes faster to professionals

37. Understanding Blogging is a lot of basic principles, applied over and over again. Knowing what you want to blog about, and how you want to get there, keeps you from having those “oh crap” moments.

38. Questions?