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Aeroflot - Russian
Airlines is the leading
Russian carrier and one of
the most dynamic airlines
in Europe
39.4
26.1
38%
#1
million
million
passengers carried by Aeroflot - Russian Airlines
Group of companies in 2015
passengers carried by Aeroflot - Russian Airlines
alone
share of the Russian market by passenger traffic
company rating in the world for on-time
performance according to FlightStats Agency*
* As of May 2014
About the Company
Mission
Values
• We help our passengers realize their
dreams and plans - to succeed in their
businesses, enjoy great holidays, meet
friends and family, and discover new cities
and countries
• We do our best to make sure our
passengers feel secure, comfortable and
at home on board our aircraft
• We support those who fly
• Our focus is always on the Passenger first
• Our aim is to keep our Passengers happy
and to make sure they return to Aeroflot
for their future journeys
Our recent awards
Skytrax 4 star Airline
Aeroflot recieved 4th star on 14 April 2016
The Best Airline in Eastern Europe
‘2015
according to Skytrax International World Airline Awards,
a UK-based consulting firm
The Best Russian Airline
‘2015
according to the prestigious Condè Nast Traveller Readers’ Choice
Top-5 European airline by
passenger turnover and capacity
‘2014
according to Airline Business
Top-5 most popular airline in Europe
‘2013
according to Flightstats
Our fleet consists of over 188 modern aircraft and one of the
youngest in the world with average age of 4.4 years
Boeing 777-300ER
Airbus A330-300
Airbus A330-200
Airbus A320
Airbus A321
Boeing 737-800ER
Sukhoi Superjet 100
Airbus A319
We can take you to over 300 destinations in more than 60
countries, and…
… to over 1,000 routes across
more than 170 countries with
our SkyTeam Alliance partners
Business class
Service on board
Our passengers will enjoy the flight in comfort
and the time on board will pass quickly
• Our business class passengers can work in
comfort or have a good rest with our business
class seats reclining to a fully flat position on long-
haul flights* and offering best-in-class features and
comfort among European airlines on short-haul
flights
• A gourmet restaurant menu crafted together with
Russia’s leading chefs
• A wine list designed together with leading sommelier,
ensuring a perfect fit with the offered dishes
• One of the most diverse entertainment systems
among European airlines
• An award winning travel kit** to ensure our
passengers fly in comfort***
• Wide selection of printed media
*Full Flat seats are offered on Boeing 777-300ER and some of Airbus A330-300 aircraft
**Fourth annual International Travelplus Airline Amenity Bag Awards in 2014
***Available on flights over 3 hours duration
3232 15
Privileged allowance for
luggage and cabin bags:
• 2 pieces of luggage, 32 kg each
• 1 cabin bag of up to 15 kg
Comfort class
Service on board
All the key features of the Business Class
at a comfortable price!
New service class introduced on long-haul flights on our Boeing 777-300ER
• Comfortable seats equipped with the new Thales entertainment system and personal travel kits
• Check-in and luggage drop-off are offered at a specifically designated counter (in the Economy class zone) or at/in the SkyPriority
counter/zone
• Comfort class passengers receive 2x Aeroflot-Bonus loyalty program miles
2323 10
• 2 pieces of luggage, 23 kg each
• 1 cabin bag of up to 10 kg
Luggage
allowance:
Economy class
Service on board
Enjoy a comfortable flight in the Aeroflot Economy Class
Full range of services in our Economy class
• To ensure comfort on board of our long-haul flights, passengers are offered eye masks, blankets and pillows
• To keep our little passengers busy and happy, we offer bright gift bags with color crayons, coloring books, and table games
• Our menu is driven by today’s healthy eating trends and our passengers’ demands
• We offer over 15 special meal types to satisfy individual needs
• Our seats feature personal TV screens that offer a wide choice of video and audio programs*
• Space+ service: we offer our Economy class passengers limited number of seats with additional leg room for more comfort
*Flights operated by А330 and B777
Additional
services
Stay connected online or shop during the flight!
• Aeroflot is the first Russian airline to offer WiFi Internet connection on
board both for computers and mobile devices*
• Our onboard duty-free SKY SHOP catalogue offers perfumes, beauty
products and accessories of leading global brands, as well as souvenirs
and other gift ideas
* Available on select flights – our flight attendant can advise on the availability of the service on a particular flight
NPS* Evolution
We focus on customer satisfaction
“Attentive and mindful service, convenient and timely issue resolution”
“Frequent flyer program is improving every year”
“Always delighted by the comfort on board: Seats, blankets, pillows,
cleanliness”
“Customer service has improved substantially. In this aspect you have
surpassed many airlines”
“Comfort, smiles and a positive atmosphere on board”
* Net Promoter Score (NPS) measures propensity of customers to recommend our airline on a scale of 0 to 10.
Customers giving ratings 9 to 10 are called promoters, 7 to 8 – passives and 0-6 – detractors. NPS Score is the
difference between share of promoters and detractors.
Dozens of initiatives are launched each year to ensure
Aeroflot’s customer experience remains at the highest levels
Selected customer feedback
Home airport: Sheremetyevo
Sheremetyevo International Airport is rated #1 in
Europe in terms of passenger service quality*
*According to the high-profile Airport Service Quality program (ASQ) of the Airport Council International (ACI), 2012
and 2013 data
Located North-West from Moscow and
easily accessible by both train and car
Just 35–45 minutes away from the
Moscow Center by Aeroexpress train
Most Aeroflot - Russian Airlines flights depart from
the modern and spacious Terminal D
143
6
5
25
18
check-in counters
business lounges
children rooms
retail outlets
restaurants serving 24/7
Terminal D Business Lounges
The business lounge services are available to Business Class passengers, members of the Aeroflot Bonus with the
Gold Elite Plus or Sky Team Elite Plus status. The business lounges are open 24/7
Terminal D offers passengers a chance to rest or
work comfortably at 3 corporate business
lounges: Classic, Jazz and Blues
Passengers enjoy access to:
• Complimentary internet
• Complimentary soft and alcohol drinks, as
well as freshly brewed coffee and tea
• Extended bar and restaurant menu options
(for an additional charge)
• Latest newspapers and magazines
• Business zone (work atmosphere and
complimentary printing services)
• Entertainment zone
(TV access to watch shows or movies)
• Shower room
• Arrivals/departures tracking and
announcements
New terminal in Saint Petersburg
88
110
110
7
17
3
Check-in counters
Passport control booths
Aircraft parking stands
Baggage belts
Departure gates
Business lounges
(2 domestic; 1 international)
• 6 ticket offices (4 operate 24/7) available to
Aeroflot passengers in the new Terminal 1
• Self check-in for Aeroflot passengers available
at:
− Self check-in kiosks
− Online registration at www.aeroflot.ru
− Mobile check-in
• Minimum connection time at Pulkovo (LED) for
Aeroflot flights - 60 minutes.
• Check-in closes 40 minutes before departure.
30 minutes for Moscow flights.
Mobile application
Aeroflot mobile application
is available on iOS (iPhone), Android and
Windows Phone and supports the following:
• Flight search, booking and payment
• Mobile check-in
• Online flight information and flight status
• Regular flight schedule
Aeroflot Bonus program members can:
• Access and manage personal account
• Redeem miles
• Access My Booking service
Online service
Aeroflot - Russian Airlines Information Centre
• Toll-free contact center phone number for
passengers is available from 12 countries*
for a variety of services, including
reservation and payment
Quick and convenient- self-service check-in!
• Online check-in
• Mobile check-in
• Airport self-service check-in kiosks
*Information is updated regularly For details please refer to our website.
Subsidiary airlines
Rossiya
Donavia
OrenAir
Aurora
Route network focused to connect Far East Federal
District of Russia with the rest of Russia and key
international destinations
Route network: Russia, Europe, Middle East,
Far East, Asia
Route network: Russia, CIS, other countries
Route network: Russia, international charter tourist
flights to Europe, Asia and Africa
Regional airline
Regional airline covering southern Russia
Regular and charter flights
Regional airline
Home airport: Pulkovo, Saint Petersburg
Home airport: Rostov-on-Don
Home airports: Orenburg, Moscow
Home airport: Vladivostok
Low-cost carrier
Home airport: Vnukovo, Moscow
The company operates domestic flights with plans to serve international
routes in two-three years,
A new low -cost airline
Pobeda
SkyTeam Alliance
International airline alliance
Established in 2000
Extensive route network
around the globe
Convenient connections through
large home airports of SkyTeam
alliance members
588
15,723
1,064
189
564
million passengers a year
flights a day
destinations in
million members of the Frequent Flyer Program
airport lounges
178 countries around the globe
Highest level of service for our priority clients
at over 1,000 airports worldwide
• Priority check-in zones
• Priority luggage drop-off locations
• Priority service at the ticketing, check-in and
transfer counters
• Accelerated customs clearance and passport
control procedures
• Priority seating
• Priority luggage handling
Corporate Social
Responsibility
Aeroflot plays an active role in the community by
continuously supporting charities and initiatives:
• A Heart Has Two Wings National Charity
Initiative
• Miles for Charity Programme
• Support of WWII veterans: Revisiting the
Battlefields
• Transportation services for individuals with
low income
• Regular sponsorship of socially important
activities
Supporting the (Russian) sport
• Support to the XXVII International Summer Student Games in Kazan
• Support to the XXII Olympics and XI Paralympics in Sochi
• Official partner and official airline of the Russian national football team
• Official sponsor and official airline of CSKA professional football team
• Sponsor of the National Volleyball Federation
• General partner of the Russian Chess Federation
• Official sponsor and official airline of Manchester United football team
Aeroflot growth story
• Aeroflot is a Russian airline with a great
history and aviation traditions
• Aeroflot was one of the first airlines to focus
on its brand. At that time, the brand showed
the strength of the country and accurately
reflected the unique product of the Company
• The Company’s brand is among the most
well known airline brands, both domestically
and abroad, one of the 20 most valuable
global airline brands
• Today, our product and service have been
recognized globally – we are getting multiple
awards and continuing to be on top of
domestic and international ratings!
Aeroflot celebrated its 90th anniversary
in March 2013!
Aeroflot bonus
Over 4,000,000 members!
• Passengers can use miles to purchase flights
for themselves, their family or friends
• Miles may also be used for cabin upgrades
• Miles are accrued with every flight on
Aeroflot – Russian Airlines
• Passengers can also earn miles from
Program partners
• Passengers may use their miles for flights
with partner airlines
• Aeroflot Bonus Centre is available 24/7 to
help our loyalty program members
New fare structure 01NOV16!
Cabin Brand Fare basis code prefix
Banks
Hotels
Others
Economy
Promo RSX RSO
Saver
YVU, BVU, MVU, UVU, KVU,
HVU, LVU, QVU, TVU, EVU, NVU
YVO, BVO, MVO, UVO, KVO, HVO,
LVO, QVO, TVO, EVO, NVO
Classic
YCL, BCL, MCL, UCL, KCL,
HCL, LCL, QCL, TCL, ECL, NCL
YCO, BCO, MCO, UCO, KCO, HCO,
LCO, QCO, TCO, ECO, NCO
Flex
YFM, BFM, MFM, UFM, KFM, HFM,
LFM, QFM, TFM, EFM, NFM
YFO, BFO, MFO, UFO, KFO, HFO,
LFO, QFO, TFO, EFO, NFO
Comfort
Classic WCL, SCL, ACL WCO, SCO, ACO
Flex WFM, SFM, AFM WFO, SFO, AFO
Business
Classic JCL, CCL, DCL, ICL, ZCL JCO, CCO, DCO, ICO, ZCO
Flex JFM, CFM, DFM, IFM, ZFM JFO, CFO, DFO, IFO, ZFO
New fare structure 01NOV16!
Airlines
Banks
Hotels
Others
Thank you!
Airlines
Banks
Hotels
Others

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Afl marketing presentation 2016

  • 1.
  • 2. Aeroflot - Russian Airlines is the leading Russian carrier and one of the most dynamic airlines in Europe 39.4 26.1 38% #1 million million passengers carried by Aeroflot - Russian Airlines Group of companies in 2015 passengers carried by Aeroflot - Russian Airlines alone share of the Russian market by passenger traffic company rating in the world for on-time performance according to FlightStats Agency* * As of May 2014
  • 3. About the Company Mission Values • We help our passengers realize their dreams and plans - to succeed in their businesses, enjoy great holidays, meet friends and family, and discover new cities and countries • We do our best to make sure our passengers feel secure, comfortable and at home on board our aircraft • We support those who fly • Our focus is always on the Passenger first • Our aim is to keep our Passengers happy and to make sure they return to Aeroflot for their future journeys
  • 4. Our recent awards Skytrax 4 star Airline Aeroflot recieved 4th star on 14 April 2016 The Best Airline in Eastern Europe ‘2015 according to Skytrax International World Airline Awards, a UK-based consulting firm The Best Russian Airline ‘2015 according to the prestigious Condè Nast Traveller Readers’ Choice Top-5 European airline by passenger turnover and capacity ‘2014 according to Airline Business Top-5 most popular airline in Europe ‘2013 according to Flightstats
  • 5. Our fleet consists of over 188 modern aircraft and one of the youngest in the world with average age of 4.4 years Boeing 777-300ER Airbus A330-300 Airbus A330-200 Airbus A320 Airbus A321 Boeing 737-800ER Sukhoi Superjet 100 Airbus A319
  • 6. We can take you to over 300 destinations in more than 60 countries, and… … to over 1,000 routes across more than 170 countries with our SkyTeam Alliance partners
  • 7. Business class Service on board Our passengers will enjoy the flight in comfort and the time on board will pass quickly • Our business class passengers can work in comfort or have a good rest with our business class seats reclining to a fully flat position on long- haul flights* and offering best-in-class features and comfort among European airlines on short-haul flights • A gourmet restaurant menu crafted together with Russia’s leading chefs • A wine list designed together with leading sommelier, ensuring a perfect fit with the offered dishes • One of the most diverse entertainment systems among European airlines • An award winning travel kit** to ensure our passengers fly in comfort*** • Wide selection of printed media *Full Flat seats are offered on Boeing 777-300ER and some of Airbus A330-300 aircraft **Fourth annual International Travelplus Airline Amenity Bag Awards in 2014 ***Available on flights over 3 hours duration 3232 15 Privileged allowance for luggage and cabin bags: • 2 pieces of luggage, 32 kg each • 1 cabin bag of up to 15 kg
  • 8. Comfort class Service on board All the key features of the Business Class at a comfortable price! New service class introduced on long-haul flights on our Boeing 777-300ER • Comfortable seats equipped with the new Thales entertainment system and personal travel kits • Check-in and luggage drop-off are offered at a specifically designated counter (in the Economy class zone) or at/in the SkyPriority counter/zone • Comfort class passengers receive 2x Aeroflot-Bonus loyalty program miles 2323 10 • 2 pieces of luggage, 23 kg each • 1 cabin bag of up to 10 kg Luggage allowance:
  • 9. Economy class Service on board Enjoy a comfortable flight in the Aeroflot Economy Class Full range of services in our Economy class • To ensure comfort on board of our long-haul flights, passengers are offered eye masks, blankets and pillows • To keep our little passengers busy and happy, we offer bright gift bags with color crayons, coloring books, and table games • Our menu is driven by today’s healthy eating trends and our passengers’ demands • We offer over 15 special meal types to satisfy individual needs • Our seats feature personal TV screens that offer a wide choice of video and audio programs* • Space+ service: we offer our Economy class passengers limited number of seats with additional leg room for more comfort *Flights operated by А330 and B777
  • 10. Additional services Stay connected online or shop during the flight! • Aeroflot is the first Russian airline to offer WiFi Internet connection on board both for computers and mobile devices* • Our onboard duty-free SKY SHOP catalogue offers perfumes, beauty products and accessories of leading global brands, as well as souvenirs and other gift ideas * Available on select flights – our flight attendant can advise on the availability of the service on a particular flight
  • 11. NPS* Evolution We focus on customer satisfaction “Attentive and mindful service, convenient and timely issue resolution” “Frequent flyer program is improving every year” “Always delighted by the comfort on board: Seats, blankets, pillows, cleanliness” “Customer service has improved substantially. In this aspect you have surpassed many airlines” “Comfort, smiles and a positive atmosphere on board” * Net Promoter Score (NPS) measures propensity of customers to recommend our airline on a scale of 0 to 10. Customers giving ratings 9 to 10 are called promoters, 7 to 8 – passives and 0-6 – detractors. NPS Score is the difference between share of promoters and detractors. Dozens of initiatives are launched each year to ensure Aeroflot’s customer experience remains at the highest levels Selected customer feedback
  • 12. Home airport: Sheremetyevo Sheremetyevo International Airport is rated #1 in Europe in terms of passenger service quality* *According to the high-profile Airport Service Quality program (ASQ) of the Airport Council International (ACI), 2012 and 2013 data Located North-West from Moscow and easily accessible by both train and car Just 35–45 minutes away from the Moscow Center by Aeroexpress train Most Aeroflot - Russian Airlines flights depart from the modern and spacious Terminal D 143 6 5 25 18 check-in counters business lounges children rooms retail outlets restaurants serving 24/7
  • 13. Terminal D Business Lounges The business lounge services are available to Business Class passengers, members of the Aeroflot Bonus with the Gold Elite Plus or Sky Team Elite Plus status. The business lounges are open 24/7 Terminal D offers passengers a chance to rest or work comfortably at 3 corporate business lounges: Classic, Jazz and Blues Passengers enjoy access to: • Complimentary internet • Complimentary soft and alcohol drinks, as well as freshly brewed coffee and tea • Extended bar and restaurant menu options (for an additional charge) • Latest newspapers and magazines • Business zone (work atmosphere and complimentary printing services) • Entertainment zone (TV access to watch shows or movies) • Shower room • Arrivals/departures tracking and announcements
  • 14. New terminal in Saint Petersburg 88 110 110 7 17 3 Check-in counters Passport control booths Aircraft parking stands Baggage belts Departure gates Business lounges (2 domestic; 1 international) • 6 ticket offices (4 operate 24/7) available to Aeroflot passengers in the new Terminal 1 • Self check-in for Aeroflot passengers available at: − Self check-in kiosks − Online registration at www.aeroflot.ru − Mobile check-in • Minimum connection time at Pulkovo (LED) for Aeroflot flights - 60 minutes. • Check-in closes 40 minutes before departure. 30 minutes for Moscow flights.
  • 15. Mobile application Aeroflot mobile application is available on iOS (iPhone), Android and Windows Phone and supports the following: • Flight search, booking and payment • Mobile check-in • Online flight information and flight status • Regular flight schedule Aeroflot Bonus program members can: • Access and manage personal account • Redeem miles • Access My Booking service
  • 16. Online service Aeroflot - Russian Airlines Information Centre • Toll-free contact center phone number for passengers is available from 12 countries* for a variety of services, including reservation and payment Quick and convenient- self-service check-in! • Online check-in • Mobile check-in • Airport self-service check-in kiosks *Information is updated regularly For details please refer to our website.
  • 17. Subsidiary airlines Rossiya Donavia OrenAir Aurora Route network focused to connect Far East Federal District of Russia with the rest of Russia and key international destinations Route network: Russia, Europe, Middle East, Far East, Asia Route network: Russia, CIS, other countries Route network: Russia, international charter tourist flights to Europe, Asia and Africa Regional airline Regional airline covering southern Russia Regular and charter flights Regional airline Home airport: Pulkovo, Saint Petersburg Home airport: Rostov-on-Don Home airports: Orenburg, Moscow Home airport: Vladivostok Low-cost carrier Home airport: Vnukovo, Moscow The company operates domestic flights with plans to serve international routes in two-three years, A new low -cost airline Pobeda
  • 18. SkyTeam Alliance International airline alliance Established in 2000 Extensive route network around the globe Convenient connections through large home airports of SkyTeam alliance members 588 15,723 1,064 189 564 million passengers a year flights a day destinations in million members of the Frequent Flyer Program airport lounges 178 countries around the globe
  • 19. Highest level of service for our priority clients at over 1,000 airports worldwide • Priority check-in zones • Priority luggage drop-off locations • Priority service at the ticketing, check-in and transfer counters • Accelerated customs clearance and passport control procedures • Priority seating • Priority luggage handling
  • 20. Corporate Social Responsibility Aeroflot plays an active role in the community by continuously supporting charities and initiatives: • A Heart Has Two Wings National Charity Initiative • Miles for Charity Programme • Support of WWII veterans: Revisiting the Battlefields • Transportation services for individuals with low income • Regular sponsorship of socially important activities
  • 21. Supporting the (Russian) sport • Support to the XXVII International Summer Student Games in Kazan • Support to the XXII Olympics and XI Paralympics in Sochi • Official partner and official airline of the Russian national football team • Official sponsor and official airline of CSKA professional football team • Sponsor of the National Volleyball Federation • General partner of the Russian Chess Federation • Official sponsor and official airline of Manchester United football team
  • 22. Aeroflot growth story • Aeroflot is a Russian airline with a great history and aviation traditions • Aeroflot was one of the first airlines to focus on its brand. At that time, the brand showed the strength of the country and accurately reflected the unique product of the Company • The Company’s brand is among the most well known airline brands, both domestically and abroad, one of the 20 most valuable global airline brands • Today, our product and service have been recognized globally – we are getting multiple awards and continuing to be on top of domestic and international ratings! Aeroflot celebrated its 90th anniversary in March 2013!
  • 23. Aeroflot bonus Over 4,000,000 members! • Passengers can use miles to purchase flights for themselves, their family or friends • Miles may also be used for cabin upgrades • Miles are accrued with every flight on Aeroflot – Russian Airlines • Passengers can also earn miles from Program partners • Passengers may use their miles for flights with partner airlines • Aeroflot Bonus Centre is available 24/7 to help our loyalty program members
  • 24. New fare structure 01NOV16! Cabin Brand Fare basis code prefix Banks Hotels Others Economy Promo RSX RSO Saver YVU, BVU, MVU, UVU, KVU, HVU, LVU, QVU, TVU, EVU, NVU YVO, BVO, MVO, UVO, KVO, HVO, LVO, QVO, TVO, EVO, NVO Classic YCL, BCL, MCL, UCL, KCL, HCL, LCL, QCL, TCL, ECL, NCL YCO, BCO, MCO, UCO, KCO, HCO, LCO, QCO, TCO, ECO, NCO Flex YFM, BFM, MFM, UFM, KFM, HFM, LFM, QFM, TFM, EFM, NFM YFO, BFO, MFO, UFO, KFO, HFO, LFO, QFO, TFO, EFO, NFO Comfort Classic WCL, SCL, ACL WCO, SCO, ACO Flex WFM, SFM, AFM WFO, SFO, AFO Business Classic JCL, CCL, DCL, ICL, ZCL JCO, CCO, DCO, ICO, ZCO Flex JFM, CFM, DFM, IFM, ZFM JFO, CFO, DFO, IFO, ZFO
  • 25. New fare structure 01NOV16! Airlines Banks Hotels Others