This document provides an overview of managing affiliate programs on the ShareASale platform. It discusses the dashboard layout, types of affiliates, tips for reviewing affiliate applications, using tags for organization, terms of service, configuring advanced commission rules and split commissions (known as Leapfrog), and some secret tips and tools for tracking affiliates. Key points covered include approving or declining applications within 24 hours, setting flexible commission rates by tag, and using custom reports and tracking tools to monitor affiliate performance and transactions.

1. Managing Affiliate
Programs on ShareASale
Greg Hoffman
President, Greg Hoffman Consulting

2. Managing on ShareASale
• Dashboard layout
• Types of affiliates
• Application tips
• Tagging for organization
• Terms of Service
• Advanced commission rules
and Leapfrog
• Shh. Secrets.

3. The Dashboard

4. Affiliate Models
• Coupons — Retailmenot
• Deals — SlickDeals
• Loyalty — Goodshop
• Sub-Affiliate — Skimlinks
• Tools — FMTC
• Paid Search — IMWave
• Bloggers
• Review sites
• Social
• General Content
• Niche Content

5. Applications
• Approve or decline within 24 hours
• Limited status vs. Full status (affiliate has or has not earned
their first check from ShareASale)
• Read feedback — Feedback of -1 is bad but -8 is worse. No
feedback at all is actually good.
• Read affiliate description and application notes
• Review their additional sites as well as their main site
• Contact the affiliate via email through ShareASale

6. Tags for Organization
• Coupon
• Niche Content
• VIP
• Top Seller
• 5
• 10
• 15*
• Review
• Bonus
• Paid Search
• Inactive
• Only Talks to
Cindy
• Dead
(Metaphorically)
*these numbers (or any tag) can be used with Advanced
Commission Rules to override default commissions!
Numbers do make it easier to remember who gets what,
though.

7. Terms of Service / Program Agreement

8. Advanced Commission Rules / Leapfrog
• Incredibly flexible
• Split commissions
(Leapfrog)
• Default 10%
• Tagged “content” can get
7%
• Tagged “coupon” can get
3%
• Bonus after first X sales in
a month
• Bonus on specific SKUs in
a datafeed

9. Final Secrets. Don’t Tell Anyone.
• Use this link to find out what affiilate ID belongs to a certain
promotion:
• https://www.shareasale.com/m-afffind.cfm
• Use the API for custom reporting. If you can’t program a
solution yourself, hire a Daniel. Merchants love a good-
looking report.
• Monthly Payment Review > Tracking Number Summary
• Access between the 15th and 19th of the month, look for duplicate
orders or repeat transactions

10. Thanks for coming
Greg Hoffman
President, Greg Hoffman Consulting
www.greghoffmanconsulting.com