Affiliates and Affiliate Managers: Partners or Adversaries?
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This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: How can affiliate managers and affiliates work together but also maintain the necessary boundaries? Where do their interests overlap and where do they diverge? What does each have to offer the other?
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Definition: Affiliate marketing is an advertising model where affiliates promote products/services in return for commissions based on successful customer actions (sales, leads, etc.).
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Benefits: Affiliate marketing is low-risk for businesses, offers wide reach for affiliates, and is a scalable model for both parties.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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DXC Technology’s Digital Transformation Framework
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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- 3. Agenda • Recruitment and Joining Programs • Communication Methods • Negotiation • Information Sharing • Common v. Competing Goals • Affiliate Managers as Affiliates
- 4. Round 1
- 5. #1: Recruitment and Joining Programs • What do affiliate managers like to see in an application? • Be sure to list the site you will promote the merchant on. • How will you promote the merchant? • What can an affiliate do if she is rejected?
- 6. #1: Recruitment and Joining Programs • How do affiliates like to be recruited? • How can a merchant get an affiliate’s attention? • What turns affiliates off? • Do merchants get paid for the number of affiliates they add to a program?
- 7. Round 2
- 8. #2: Communication Methods “If affiliates don’t read their newsletters, it isn’t the affiliate manager’s fault they missed information.” --Cindy “Affiliate managers need to understand affiliates get 1000s of emails a week from merchants.” --Tricia
- 9. #2: Communication Methods • Newsletters • Social Media • Instant Messengers/Skype • Phone • Direct Email • Blog Posts • Conferences/Meetings
- 10. Round 3
- 11. #3: Negotiation • Homepage placement • Newsletter placement • Blog/Video reviews • Social Media mentions • Featured merchant in category
- 12. #3: Negotiation • Products to review • Exclusive coupons • Vanity codes • Commission increases • Prizes to give away • Bonuses • Trademark bidding rights • Slotting Fees
- 13. Round 4
- 14. #4: Information Sharing • Overall program stats • Types of sites doing well • Products selling well • Top performing links/coupons • Upcoming deals • Merchant-specific information
- 15. #4: Information Sharing • Specific sites doing well • Stats for individual affiliates • Suggested keywords other affiliates are using (long- tail or AdWords) • Ownership information of other sites
- 16. Round 5
- 17. #5: Common v. Competing Goals “Affiliate managers’ goals are not always in line with the affiliates.” --Tricia “Merchants often have different goals the affiliate managers must reach that affiliates may not like.” --Cindy
- 18. #5: Common v. Competing Goals • Overall program revenue • Overall commissions paid out • Number of active affiliates • Which affiliates make the most money in the program • OPMs that get kickbacks on sales • Commission rates
- 19. Round 6
- 20. #6: Affiliate Managers as Affiliates • Experience on the other side • Competition now or later • Not all affiliates know