This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Four top producing affiliate managers dispel the myths and mysteries of program management and show a clear, grounded path to doing it right.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Session details will include terminology, recruitment, commission, fraud, technology, and more. Affiliate managers new to the industry can use this information and apply to their programs immediately.
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This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Learn what tools and insights can help drive deeper strategy conversations and lead to incremental revenue growth for both the affiliate and retailer.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Learn how merchants, CPA networks and affiliates can all work to minimize fraudulent transactions and keep programs profitable. Examples, data and tips from a range of programs and niches.
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This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
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Track B - 11 ways to get the most out of a merchant Affiliate ManagerAffiliate Summit
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– Learn tips and tactics on the power of relationship building can increase commissions, earn you favour, and hook you up with free products to review.
Dustin Howes, Affiliate Manager, WP Engine
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Session details will include terminology, recruitment, commission, fraud, technology, and more. Affiliate managers new to the industry can use this information and apply to their programs immediately.
Empowering Affiliates to Drive Incremental Revenue GrowthAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Learn what tools and insights can help drive deeper strategy conversations and lead to incremental revenue growth for both the affiliate and retailer.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Learn how merchants, CPA networks and affiliates can all work to minimize fraudulent transactions and keep programs profitable. Examples, data and tips from a range of programs and niches.
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
3 Reasons Blogs & Influencers Avoid Your Affiliate ProgramAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Learn the three biggest mistakes advertisers are making with their affiliate program with regards to content sites, bloggers, and influencers, and how to fix those issues.
Track B - 11 ways to get the most out of a merchant Affiliate ManagerAffiliate Summit
– Are you looking to get more out of your relationship with merchants?
– Learn tips and tactics on the power of relationship building can increase commissions, earn you favour, and hook you up with free products to review.
Dustin Howes, Affiliate Manager, WP Engine
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Find out what CJ has discovered about affiliate’s true influence and impact on shopping behaviors. These findings are guaranteed to alter perceptions and incentivize increased affiliate budgets.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: In-house managers from top retail brands Fanatics, Jane.com and REI discuss how to win with niche content affiliates, recruiting and optimization strategies, top industry tools and the kitchen sink.
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An infographic on the benefits of implementing referral automation software to increase sales.
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Why phone calls should be part of your digital marketing strategyMediahawk
Colin Hudson, Head of Client Services at Mediahawk, shares how phone call data can unlock insights into the visitor journey that you can't get from anywhere else.
Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.
The average person’s inbox is full of emails. What can you do to break through the clutter and get your message heard? In this edition of Training Series Live!, Liz Ryan, CEO of Relish Tray Media, shared tips for using email marketing to successfully reach renters.
The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
Goals and Expectation
Product and Value Prop
Target Accounts and Personas
Path to Sales Success
Creating Scripts
Active Learning and Role Playing
Objections and Competition
CRM
Communication Plan
Onboarding
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This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Find out what CJ has discovered about affiliate’s true influence and impact on shopping behaviors. These findings are guaranteed to alter perceptions and incentivize increased affiliate budgets.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: In-house managers from top retail brands Fanatics, Jane.com and REI discuss how to win with niche content affiliates, recruiting and optimization strategies, top industry tools and the kitchen sink.
10 Problems Solved by Referral AutomationAmplifinity
An infographic on the benefits of implementing referral automation software to increase sales.
Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates. www.Amplifinity.com
Why phone calls should be part of your digital marketing strategyMediahawk
Colin Hudson, Head of Client Services at Mediahawk, shares how phone call data can unlock insights into the visitor journey that you can't get from anywhere else.
Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.
The average person’s inbox is full of emails. What can you do to break through the clutter and get your message heard? In this edition of Training Series Live!, Liz Ryan, CEO of Relish Tray Media, shared tips for using email marketing to successfully reach renters.
The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
Goals and Expectation
Product and Value Prop
Target Accounts and Personas
Path to Sales Success
Creating Scripts
Active Learning and Role Playing
Objections and Competition
CRM
Communication Plan
Onboarding
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How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.
Track B - 5 ways to build affiliate relationships for success globallyAffiliate Summit
– Why is it essential to work with your affiliates as partners?
– Hear first hand case studies on partnerships which have resulted in global success
– Can partnerships differ per vertical and region?
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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn specific tips on growing an affiliate program incrementally by empowering high-value affiliates, focusing on the program’s bottom line, removing channel overlap, and monitoring for fraud.
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Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting
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Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
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Every business wants to succeed with their digital marketing but there's no magic bullet. We've seen the unwary make mistakes time and time again over the last 20+ years:
- Mistakes that mean your marketing isn't achieving what you need it to achieve.
- Mistakes that cost you money – and lots of it.
Learn what those mistakes are...and how to avoid them.
These slides will show you the 10 most common digital marketing mistakes we've seen manufacturers make over the last 20+ years, including:
- how to spot if you're driving poor quality traffic to your site
- how NOT to waste money on Google Ads
- the cost of poor website user journeys
- tips on why your Google Analytics implementation is failing
- information on what a real SEO strategy looks like
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Auditing study material for b.com final year students
The Top 5 Affiliate Management Myths Debunked
1. The Top 5
Affiliate Management
Myths Debunked
Karen McMahon, The Affiliate Whisperer
Kim Rowley, Key Internet Marketing
Kim Salvino, Chateau 20
Vanessa Branco, Versa9
Amy Ely, Under Armour
2. Agenda
•
•
•
•
•
•
•
Introduction
Myth #1: Launching = Instant Revenue
Myth #2: Affiliate Marketing is Risk Free
Myth #3: It Doesn’t Work For Small Businesses
Myth #4: Affiliates Don’t Add Value
Myth #5: I Need Paid Placements Year Round
Questions?
3. Myth #1: Launching =
Instant Revenue
Overview
• Manage your expectations
o A look at affiliate program launch statistics
• Look at it from the affiliate perspective
o It takes time for affiliates to get started
o Auto-approvals help
• Have a solid affiliate strategy
• Keep calm and carry on!
• Take time to educate your affiliates
Myth #1: Launching = Instant Revenue
4. Myth #1: Launching =
Instant Revenue
Key Influencer
**If your site is not already primed to convert
consumers to buyers, then affiliate traffic will NOT
increase your revenue.**
Set Yourself Up For Success
• Your product/offer is your responsibility
• You must attract & recruit affiliates
Myth #1: Launching = Instant Revenue
5. Myth #1: Launching =
Instant Revenue
Your Product/Offer is Your Responsibility
• Quality product/offer, non-gimmicky
• Site must instill consumer confidence
o
o
o
o
Clear, easy navigation
Crisp product images
Functional in all browsers
No interference (no ads, no pop-ups, no flash heavy ads)
• Ongoing site optimization
Myth #1: Launching = Instant Revenue
6. Myth #1: Launching =
Instant Revenue
You Must Attract & Recruit Affiliates
• Supply creative that converts + deep links
• Assess your competition
• Ensure products appeal to their site audience
• Provide accessible and responsive support
• Share marketing materials
o Demographics, seasonality information, top sellers, new
products
Myth #1: Launching = Instant Revenue
7. Myth #2: Affiliate
Marketing is Risk Free
Gaming The System
• Some affiliates look for easy money
o Forced clicks, pop ups, etc.
• Loyalty & incentive sites can entice customer fraud
Legal Compliance & Managing Multiple Relationships
• Evolving FTC regulations
• Managing hundreds of relationships is a challenge
Myth #2: Affiliate Marketing is Risk Free
8. Myth #2: Affiliate
Marketing is Risk Free
Protect Your Program
• Manually approve affiliates
• Use monitoring tools and run your own tests
• Review changes in performance
• Stay informed on FTC updates
• Leverage all available support
o Call center, network reps, etc.
Myth #2: Affiliate Marketing is Risk Free
9. Myth #3: It Doesn’t Work
For Small Businesses
A Big Brand Name Isn’t Required For Success
• Look at your affiliate program as part of your total
brand marketing strategy
• Address poor converting links and banners
• Focus your attention
• Keep your links fresh
• Manage your affiliate program costs
Myth #3: It Doesn’t Work For Small Businesses
10. Myth #3: It Doesn’t Work
For Small Businesses
Questions To Ask Yourself
• Who are your current affiliates? Who else can you contact?
• Does your offer match the affiliate type & their marketing
activities?
• Are you providing the proper tools for affiliate success?
• When was the last time you contacted your affiliates?
o Do you know who is performing well and who isn’t?
o What can you do to help low performers?
• What kind of payouts and incentives are you using to attract &
motivate your affiliates?
Myth #3: It Doesn’t Work For Small Businesses
11. Myth #4: Affiliates Don’t
Add Value
Proven Results
• Affiliate marketing is a powerful source of new
customer business
o Some merchants in the 50%-70% range for new-to-file
• Attribution studies reinforce that this channel drives
incremental value
Myth #4: Affiliates Don’t Add Value
12. Myth #4: Affiliates Don’t
Add Value
Measuring Holistically - Attribution
Affiliate marketing affects other channels/affiliates.
Some affiliates (not all) are under-rewarded since lastclick doesn’t show full funnel…some affiliates are overrewarded if only focusing on last-click.
Myth #4: Affiliates Don’t Add Value
13. Myth #4: Affiliates Don’t
Add Value
Affiliate (Just Like Every Other) Has Its Own Silo
• Search, display, affiliate, video and social are all
ignorant of other contributing channels
o Some affiliates introduce (originate) the entire transaction!!!
Myth #4: Affiliates Don’t Add Value
14. Myth #4: Affiliates Don’t
Add Value
Understanding How Affiliates Impact Each Other….
(Data courtesy C3 Metrics)
• Prior to using C3 Metrics measurements, 52% of last click
revenue (and cost) came from top 3 affiliates
ZERO
52%
(excludes google remarketing)
Myth #4: Affiliates Don’t Add Value
15. Myth #4: Affiliates Don’t
Add Value
• Top 25 affs indexed on attributed value vs. last click
• Affiliates driving highest value are in Top 25, not Top 3
• Aff #16 delivering more value than #1 paid affiliate
Attribution Index
120
100
80
60
40
20
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Myth #4: Affiliates Don’t Add Value
19
20
21
22
23
24
25
16. Myth #4: Affiliates Don’t
Add Value
Results
• Affiliates further down the chain will do well
• Affiliates at very top will have comp adjusted
• Cash-back affiliates continue to do well b/c they originate
customers
• Advertisers will focus on origination + demand
generation…less on last second “jump ins” (focus more on
starting rather than finishing)
• In five years, 50% of digital ad dollars will use attribution vs. last
click/last view (Gartner)
Myth #4: Affiliates Don’t Add Value
17. Myth #5: I Need Paid
Placements Year Round
Key Questions
• What are your success metrics? Revenue? Return
on Ad Spend (ROAS)? Impressions/Visits? Branding?
Explore Your Options
• Placements are not a requirement to grow revenue
o Test performance with & without placements
• Be selective: choose top performing placements at
times when extra visibility is needed
Myth #5: I Need Paid Placements Year Round
18. Myth #5: I Need Paid
Placements Year Round
Case Study: December 2013
• Bookings drop due to seasonality during this period
• Schedule placements to coincide with best sale of
the year
Campaign Statistics
• Budget: $37,350
• Revenue Driven by Placements: $144,813.72
• Return on Ad Spend: 288%
Myth #5: I Need Paid Placements Year Round
19. Myth #5: I Need Paid
Placements Year Round
Mitigate Risk by Allocating Spend For Both Content &
Coupon Sites
Spend by Placement Type
Myth #5: I Need Paid Placements Year Round
20. Myth #5: I Need Paid
Placements Year Round
Content Sites Have Significantly Higher Return Than
Coupon Sites
Return on Ad Spend
Myth #5: I Need Paid Placements Year Round