This document discusses myths and facts about big data in healthcare and proposes an innovation in healthcare IT standards called Multilevel Healthcare Information Modeling (MLHIM) to address some limitations of traditional standards. MLHIM uses XML schemas rather than ADL to define clinical concept constraints in a bottom-up way. This allows for multiple definitions of a concept and makes the standards more adaptable to big data. Tools are being developed to generate, edit, and work with MLHIM clinical models to facilitate reliable big data collection and interchange.