HOW (AND WHY) DO WE
LINK ON LINKEDIN?
INTERACTIONAL SOCIOLINGUISTICS AND
SOCIAL NETWORKING
Anna Marie Trester,
Georgetown ...
Overview of the workshop
The Many Worlds of LinkedIn
(April)
Suggeste
d
connectio
ns
Profile
views
Newsfeed
Menu bar
Status
update
Connection
s
LinkedIn is ALWAYS changing!
(June)
Menu!
As linguists, we are interested
in
 What was said
 What wasn’t
 What you could have said, but didn’t
 Stories are a ch...
Some Lx concepts that will become
relevant today
 Information Given / Given Off
 Face
 Audience Design
 Referring Expr...
Uncovering Interactional Norms
 “like”
 “friending”
 Happy Birthday
 Newsfeed
 Endorsements
 “linking”
 Happy Work
...
www.linkedin.com
Before we begin:
A word about privacy settings
DOING THINGS
www.linkedin.com
DOING Things on LinkedIn
 Searching
 “People you may know”
 Posting Updates
 LinkedIn Today
 Researching
 Companies,...
TELLING YOUR STORY:
YOUR PROFILE
www.linkedin.com
 Picture – tells a story (engaging) personal vs.
professional
 Headline – not just your job title (positioning!)
 Linke...
Summary example 1
Summary Example 2
Summary Example 3
Summary Example 4
 I evaluate domestic and international
credentials…
 Evaluate domestic and international credentials…
 Evaluates domest...
CONNECTING – YOUR
NETWORK
www.linkedin.com
 Groups
 Join relevant groups: Ask Questions,
 Start a Group,
 Demonstrate “thought leadership”
 Alumni
 Target by a...
Some more tips – getting out
 “Link out” as much as possible within the site
 Visuals: examples of your work
 Public pr...
SOME FINAL
THOUGHTS
About LinkedIn
 Linked In multifaceted (many worlds within it)
 At the same time nested (only one piece of
any person’s ...
Be generous
 Use what I have shared with you today as a
mechanism for getting feedback
 Get in there and….
 ….PAY IT FO...
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  • We bring expectations from many genres, especially from Facebook, but also e-mail, discussion boards, resumes, etcetc etc.As an ethnographer, it is my job to help recognize these assumptions and in this presentation, we are going to explore ways that we see them manifesting through people’s use of language
  • Linkend in ppt

    1. 1. HOW (AND WHY) DO WE LINK ON LINKEDIN? INTERACTIONAL SOCIOLINGUISTICS AND SOCIAL NETWORKING Anna Marie Trester, Georgetown University Department of Linguistics
    2. 2. Overview of the workshop
    3. 3. The Many Worlds of LinkedIn (April) Suggeste d connectio ns Profile views Newsfeed Menu bar Status update Connection s
    4. 4. LinkedIn is ALWAYS changing! (June) Menu!
    5. 5. As linguists, we are interested in  What was said  What wasn’t  What you could have said, but didn’t  Stories are a choice (just as it is a choice to tell them, it is a choice NOT to tell them)  And then, you make choices in HOW you tell them!
    6. 6. Some Lx concepts that will become relevant today  Information Given / Given Off  Face  Audience Design  Referring Expressions  Genre
    7. 7. Uncovering Interactional Norms  “like”  “friending”  Happy Birthday  Newsfeed  Endorsements  “linking”  Happy Work Anniversary  Newsfeed Facebook LinkedIn In both, norms for interaction are constantly being negotiated As linguists, we DESCRIBE these, we do not PROSCRIBE!
    8. 8. www.linkedin.com Before we begin: A word about privacy settings
    9. 9. DOING THINGS www.linkedin.com
    10. 10. DOING Things on LinkedIn  Searching  “People you may know”  Posting Updates  LinkedIn Today  Researching  Companies, Jobs, Yourself!
    11. 11. TELLING YOUR STORY: YOUR PROFILE www.linkedin.com
    12. 12.  Picture – tells a story (engaging) personal vs. professional  Headline – not just your job title (positioning!)  LinkedIn: wizard or “Improve your profile”  Use of Keywords  Summary – pay attention to genre!  Experience (different from a resume)
    13. 13. Summary example 1
    14. 14. Summary Example 2
    15. 15. Summary Example 3
    16. 16. Summary Example 4
    17. 17.  I evaluate domestic and international credentials…  Evaluate domestic and international credentials…  Evaluates domestic and international credentials…  She evaluates domestic and international credentials…  Alison evaluates domestic and international credentials…  We evaluate domestic and international credentials… Talking about yourself on LinkedIn: Pronoun choices
    18. 18. CONNECTING – YOUR NETWORK www.linkedin.com
    19. 19.  Groups  Join relevant groups: Ask Questions,  Start a Group,  Demonstrate “thought leadership”  Alumni  Target by an industry or geographical location  Locations  If you are planning to travel, or move
    20. 20. Some more tips – getting out  “Link out” as much as possible within the site  Visuals: examples of your work  Public profile: Change the public name they give you! And then get that link OUT  Remember: When you edit your profile, it sends a message to your network
    21. 21. SOME FINAL THOUGHTS
    22. 22. About LinkedIn  Linked In multifaceted (many worlds within it)  At the same time nested (only one piece of any person’s social media presence)  Always understood in context: learn as much as you can about the contexts in which your profile will be used and understood  Being on LinkedIn does not mean “I am looking for something”
    23. 23. Be generous  Use what I have shared with you today as a mechanism for getting feedback  Get in there and….  ….PAY IT FORWARD!!!!

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