Unleash Your Silent Majority: Turn Employees Into Advocates with Pavey Purewal, Chief Marketing Officer at Dynamic Signal Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

2. Unleashing Your Silent Majority:
Turning Employees into Brand
Advocates

3. Which Type of Advocacy is Right for You?
CUSTOMER ADVOCACY EMPLOYEE ADVOCACY
BOTH!

4. Employee Advocacy Defined

5. Why Employee Advocacy?
Source: 2016 Edelman
Trust Barometer
“Ignite your most powerful
advocates, your employees”
People trust peers more
than CEO’s, 63% vs. 49%.

6. WHAT IF…
YOU LET YOUR EMPLOYEES BE
YOUR BRAND STORYTELLERS?

7. “Leveraging employees as brand ambassadors was an innovative and new
social media strategy for IBM. The results exceeded our expectations .”
What Our Customers Say
“We know employees are already on social having conversations. They’re
passionate and want access to the latest BMW Group information.”
Amber Armstrong, Social Marketing Director @ IBM
Andrew Cutler, Internal Communications Manager @ BMW
“We use Dynamic Signal to drive more employee engagement for
marketing campaigns. Social is part of the Domo culture”
Julie Kehoe, VP Communications @ DOMO

8. HR & Company
Culture
A Solution for Every Department
Sales &
Marketing
Leads
Internal
Communications
Brand
Awareness
Event
Promotion
Increase Brand Awareness by 14X Drive 25% More Sales Leads Decrease Cost Per Lead by 12%

9. Best Practices & Strategies
When Launching an Employee Advocacy Program
 Focus on the user experience
 Ensure ease of use (mobile and social)
 Select a group of socially savvy early adopters
 Incorporate execs that will lead by example
 Implement content employees will want to share
 Add gamification and recognition

10. #1 in Employee Advocacy

11. Three Takeaways
1. Involve customers & employees
2. Implement technology to automate & scale
3. Develop a strategy first