Chris Newton VP of Sales and Business Development, Influitive

1. Chris Newton
VP of Sales and Business Development, Influitive
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Has marketing hit a wall?!
#advocacyadv

4. 4
!
79% leads never
convert to sales
68% believe content
strategies are ineffective
64% don’t trust
company information
Marketers are missing their targets
#advocacyadv

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!
#advocacyadv

6. Your buyers have evolved
skeptical. wary. peer-driven.
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92% that trust recommendations from peers, not brands
Sources: Nielson
#advocacyadv

7. Self-ish Marketing
• Company talking about itself
• Pushing products
• Handful of go-to references
• Companies controlling the brand
• NOISE
Advocate Marketing
• Customers raving in public
• Building lifetime relationships
• Army of advocates
• Brands built by customers
• Cut through the noise
to
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Maybe it’s time for a new model
#advocacyadv

8. 3,900%growth in referred pipeline
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Crowd source revenue
#advocacyadv

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225Authentic customer
reviews
Build new categories...
#advocacyadv

10. 22points higher than the
average NPS score
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Differentiate on customer delight
#advocacyadv

11. the best spark a
movement
powered by a
groundswell of advocates
11 #advocacyadv

12. It becomes a strategic imperative
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A central organizing
principle
embedded in the fabric
of the company
Human
experience
authentic, deeply
personalized, sense of
community
Everywhere
advocacy happens
persistent engagement of
100s to 1000s of advocates
#advocacyadv

13. Access Power
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Status Belonging
Driven by social triggers
#advocacyadv

14. 14 #advocacyadv

15. #advocacyadv

16. Where’s the customer in your
marketing strategy?
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Spark the movement