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How Marketing Can Be a Better Date

Presented by Jesse Noyes, Director of Content Marketing at Offerpop, during Content Marketing Bootcamp San Francisco. #contentcamp

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How Marketing Can Be a Better Date

  1. 1. How Marketing Can Be A Better Date Hint: It Involves Content
  2. 2. MARKETING IS ABAD DATE.!
  3. 3. 1. Educate!
  4. 4. 1. Educate!2. Return to! Story!
  5. 5. 1. Educate!2. Return to! Story!3. Re-think! Content!
  6. 6. 75% of business executives wantmarketers to curb the sales pitch.!
  7. 7. 86% of people skip TV ads.!
  8. 8. 91% of email users haveunsubscribed from a company email.!
  9. 9. Lead with your knowledge, not your product.!
  10. 10. Be Direct!
  11. 11. Be Direct!
  12. 12. Be Direct!
  13. 13. Behind every solution is a problem.!
  14. 14. What is a Story?!
  15. 15. What is a Story?!It’s not a mission statement.!
  16. 16. What is a Story?!It’s not a mission statement.! It’s not a timeline.!
  17. 17. What is a Story?!It’s not a mission statement.! It’s not a timeline.! It’s not a case study.!
  18. 18. Character. Conflict. Resolution.!
  19. 19. How the Media Defines a Story!
  20. 20. How the Media Defines a Story!
  21. 21. How the Media Defines a Story!
  22. 22. “Act Like a Publisher.”!
  23. 23. You’re Not a Publisher
  24. 24. He Is
  25. 25. Editors Wanted!
  26. 26. Reporters Wanted!
  27. 27. Storytellers Wanted!
  28. 28. What’s Your Story?!jesse.noyes@offerpop.com
 @noyesjesse"
  29. 29. Content Marketing Bootcamp February 21, 2013 San Francisco, Californiahosted by

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