Using basic marketing to improve sales - I used this presentation when introducing a new marketing team to a sales department. My hope was to help them understand how marketing is part of their team, not working against them.

1. Can Improve Your Sales
Learn How
Marketing Initiatives

2. Working in sales for 15 years
has helped me to be a better
marketer!
Katy Kelly
K2Ink
@thekatykelly
HELLO!

3. Key Activities
Promotions
Campaigns
Tradeshows
Agenda

4. { }1Key Activities

5. Key Activities
Lead
Generation
Sales
Support
Vertical
Markets
Research
Analysis

6. Who
are they?
 Customer Data/ Consolidation
 Outbound Campaigns
 Tradeshow Management
Lead Generation

7. 49% of B2B marketers
are heavily engaged in
mobile marketing for
generating leads.
“ “
Source: eMarketer

8. Who
are they?
 Call Campaign
 Email Campaigns
 Call – To – Action
 Follow-up
Outbound Call Campaigns

9. Who
are they?
 Ideas
 Attend vs. Exhibit
 Literature – Controlled vs. Free Circulation
 Promo’s
 Checklists/ Deliverables
Tradeshow Management

10. Who
are they?
 Marketing Collateral
 Product Training/ Support
 Image Refresh
Tradeshow Management

11.  Determine Markets
 Research
 Evaluate SWOT
 Write and Discuss Analysis
Market Research

12. 71% of B2B marketers
use content marketing
to generate leads.
“ “
Source: MarketingProfs

13.  Ideas
 Advertisements
 Google Adwords
 Others
Promotions

14.  Call Campaigns
 Tradeshows
 Events
 Others
Campaigns

15.  Schedule
 Questions
 Suggestions
Tradeshows

16. THANK YOU