1. The document discusses strategies for effective political campaigning and lobbying, including identifying issues that are concrete, widely felt, and understood; strengthening constituent groups; and focusing on goals that are winnable and don't divide people. 2. Key recommendations include selecting issues related to people's lives that align with long-term goals, and using limited time effectively by prioritizing the most important problems. 3. Effective campaigns also communicate messages clearly and simply, target messages appropriately, and establish trust and credibility with audiences.

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Visible and Widely Felt
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Goes with long term goal
Shouldn’t divide the people
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