Adverts in media
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The document summarizes advertisements from three brands: Rimmel, Coca-Cola, and Calvin Klein. The Rimmel ad features Kate Moss to attract fashion-conscious women. The Coca-Cola ad uses a striking red background and repeated logo to ensure brand recognition. The Calvin Klein fragrance ad features both a man and woman to appeal to multiple genders and suggests its use improves attractiveness.
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This document discusses and analyzes a Calvin Klein advertisement from 2005. The ad features a scantily clad woman on a beach seemingly being undressed by a man. It raises questions about the portrayal of women as vulnerable objects and how advertising aims to prey on inner vulnerabilities to drive purchases. While controversial, the ad achieved its goal of significantly boosting Calvin Klein's stock price in subsequent years, demonstrating the power of using sex to garner attention.
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Charlie final book
Charlie Perfume was originally launched in 1973 but has since lost popularity. This document proposes a rebranding strategy to attract younger consumers. Key elements include redesigning the bottle to appeal to 18-34 year olds, selecting celebrity Selena Gomez as brand ambassador, placing advertisements featuring her in magazines, and pitching a product placement deal on the TV show Modern Family to increase brand awareness. The goal is to position Charlie as a affordable yet sophisticated perfume for every woman.
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1. The document evaluates a coursework project where the student created two magazines - a college magazine and a music magazine.
2. For each magazine, the student researched layouts, created a front cover, contents page, and additional pages. They used different software for each magazine.
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The document discusses magazine cover design elements. It analyzes the covers of three music magazines: Q Magazine, Kerrang!, and Vibe. Some common elements identified across the magazines are a masthead, main cover image, cover lines providing information on articles inside, and sell lines to attract customers. Based on this analysis, the conclusion is that an effective magazine cover design should include a main image making eye contact, a color theme matching the image, readable masthead, issue details, website link, barcode with pricing, and an attention-grabbing sell line.
Contents pages
The document describes the basic layout and design elements of a magazine contents page, including a masthead at the top, a large central image, a left-hand column index, page numbers in a contrasting color, and an arrow encouraging readers to turn the page. It also notes design features like black backgrounds separating sections, short explanatory subtitles, and a strict color theme. In conclusion, it discusses including similar elements like a masthead, color theme, reader offer, and date in its own contents page design.
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The document analyzes the contents page of NME magazine, describing its basic layout elements like the masthead, images, page numbers, and arrow encouraging readers to turn the page. It notes the magazine uses short explanations, cliffhangers, and alliteration in its language. A red, white, and black color theme is used consistently. A subscription offer is included at the bottom left with pricing and contact details. In conclusion, the author decides their own contents page will include elements like a masthead, strict color theme, reader offers, and dates.
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The document analyzes the contents page of NME magazine, describing its basic layout elements like the masthead, images, page numbers, and arrow encouraging readers to turn the page. It notes the magazine uses short explanations, cliffhangers, and alliteration in its language. A red, white, and black color theme is used consistently. A subscription offer is included at the bottom left with pricing and contact details. In conclusion, the author decides their own contents page will include elements like a masthead, strict color theme, reader offers, and dates.
Presentation1
The document analyzes the cover designs of three music magazines: Q Magazine, Kerrang!, and Vibe. Some common elements identified across the magazines include the masthead placed prominently but not obscuring the cover image, cover lines providing information on stories inside, and sell lines in bold text designed to attract customers. Based on this analysis, the author decides their own magazine cover will include a large central image making eye contact with the reader, color coordination between the image and magazine theme, the masthead and issue number placed above the image, website information, a barcode with pricing and date, and an attention-grabbing sell line at the top.
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- 1. Adverts in Media By Millie Hewitt
- 3. Rimmel Its targeted at women who wear make up, as its advertising mascara. The advert has a large image of Kate Moss on it, this is because she is a well known model who many women would recognize by looking at the advert. This advert would be attracted by Aspirers – (people who want products that will improve their image and are fashionable). The colours are fairly dark on the advert, which gives a mysterious tone to it. They are also the traditional rimmel colours that the logo itself uses. Liquorice could be associated to this advert because its striped, especially the blackjack sweets.
- 5. Coca Cola This advert doesn’t have a specific target audience, as coca cola is drinking by all ages and both genders. The advert has an all red background, which is striking to readers then making it more prone to be looked at. The font is white which stands out from the red background and certain words are in block capitals to show emphasis on them. This advert would be attracted by Succeeders (A person who wants products that increase their power and control in life). The original coca cola colour is red, and therefore the advert is mainly red. The logo is printed 3 times on it, this is so it sticks in people’s heads and they are then able to recognise it.
- 7. Calvin Klein This advert could be directed at young couples, but also either just young men or women. It has both a man and a woman on it, which shows the reader that its not just targeted at one gender. This advert would be attracted by Aspirers (A person who wants products which improve their image and are fashionable). As the advert suggests that wearing the fragrance makes you look more attractive. As the advert has many different shades of blue within it, you are able to relate it to water (the ocean) or the sky. Also, blue is usually associated with mint, and therefore it looks fresh and cool.