Visual Rhetorics Presentation
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This document discusses how images and symbols are used to convey meaning and messages in advertising and media. It provides several examples of ads that use common symbols understood in society such as feminine hair and lips, repetition of phrases, and images of babies, to promote products without using many words. Symbols take on shared meanings within a culture that advertisers can then employ to persuade viewers without explanation.
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Presentation on dove1
Unilever owns the Dove brand, which started in 1955. Dove has a variety of skin care products including soaps, deodorants, body washes, and lotions. It markets globally and particularly in Canada. Dove uses advertising in magazines and TV to promote messages of "real beauty" using normal women rather than models. Initially high prices were a challenge in India but prices lowered, aiding growth. Dove targets women of all ages and incomes and positions itself as a brand celebrating real beauty for all.
Dove Brand Book
Dove created this book to define the brand, speak with one voice, help sustain growth, and inspire great work. The document provides Dove's history from 1957 to present day, outlines its target consumer as a more mature, accepting woman, and explains Dove's guiding insight of answering the yearning for the real. It discusses Dove's functional and emotional promises to constantly elevate standards of care and give women an uplifting feeling about their beauty. The book also describes the distinctive "Dove Way" which informs everything about the brand through its values, personality, voice, and view of beauty.
The brand identity of "Dove"
Dove's brand represents innocence, gentleness, faith, affection, peace and constancy through its logo of a dove in blue, white and gold colors. Its "Real Beauty" payoff aims to show non-model, non-stereotypical representations of beauty through ads to make women of all ages feel comfortable as they are. Dove establishes a friendly, understanding relationship with consumers by serving as a non-invasive friend and ambassador for building self-confidence, self-esteem and uniqueness rather than dictating beauty standards.
Cbfinal
The document summarizes examples of psychological principles used in advertising, including stimulus factors, perceptual organization techniques, and operant conditioning.
Three print ads are analyzed for stimulus factors like unusual textures. Perceptual techniques identified include closure, proximity, figure-ground, and similarity.
An ad for Aquafresh toothpaste demonstrates positive reinforcement by showing whiter teeth. Another ad uses negative reinforcement by implying embarrassment without good oral hygiene. A third shows punishment for not brushing by depicting bandaged teeth.
A draft perfume ad is created focusing on fantasy. It depicts a princess tempted by a forbidden fruit-shaped perfume bottle, alluding to concepts of temptation and daring choices.
Brand Identity Design and Development
We made this presentation for client "Nagani Group of Industries" in 2011. This represent Brand Identity Design & Development, Packaging and Advertisements.
Magazine ads
The document discusses different advertising techniques used in magazine ads and posters, including using contrasting colors to attract attention, associating products with celebrities through branding, and using natural colors to convey a message about being environmentally friendly. It provides examples of ads that use a black and red contrast to clearly show a Coca-Cola logo, and a car poster that uses a blue and green contrast to imply the car is good for the Earth.
Magazine ads プレゼンテーション1
The document discusses different advertising techniques used in magazine ads such as using contrasting colors to attract attention, associating products with celebrities, and using slogans to convey the popularity of a product or location. Black and red are used to make the text stand out clearly. Celebrities are featured to boost brands. Contrasting blue and green are used to suggest that a car is environmentally friendly.
Magazine ads
The document discusses different advertising techniques used in magazine ads such as using contrasting colors to attract attention, associating products with celebrities through branding, and using natural colors to convey a message about being environmentally friendly. Black and red are used to clearly show the Coca Cola logo while a car ad uses blue and green to suggest the car is good for the Earth. Celebrity endorsements and comparisons to popular locations are also mentioned as ways to promote products.
Recommended
Presentation on dove1
Unilever owns the Dove brand, which started in 1955. Dove has a variety of skin care products including soaps, deodorants, body washes, and lotions. It markets globally and particularly in Canada. Dove uses advertising in magazines and TV to promote messages of "real beauty" using normal women rather than models. Initially high prices were a challenge in India but prices lowered, aiding growth. Dove targets women of all ages and incomes and positions itself as a brand celebrating real beauty for all.
Dove Brand Book
Dove created this book to define the brand, speak with one voice, help sustain growth, and inspire great work. The document provides Dove's history from 1957 to present day, outlines its target consumer as a more mature, accepting woman, and explains Dove's guiding insight of answering the yearning for the real. It discusses Dove's functional and emotional promises to constantly elevate standards of care and give women an uplifting feeling about their beauty. The book also describes the distinctive "Dove Way" which informs everything about the brand through its values, personality, voice, and view of beauty.
The brand identity of "Dove"
Dove's brand represents innocence, gentleness, faith, affection, peace and constancy through its logo of a dove in blue, white and gold colors. Its "Real Beauty" payoff aims to show non-model, non-stereotypical representations of beauty through ads to make women of all ages feel comfortable as they are. Dove establishes a friendly, understanding relationship with consumers by serving as a non-invasive friend and ambassador for building self-confidence, self-esteem and uniqueness rather than dictating beauty standards.
Cbfinal
The document summarizes examples of psychological principles used in advertising, including stimulus factors, perceptual organization techniques, and operant conditioning.
Three print ads are analyzed for stimulus factors like unusual textures. Perceptual techniques identified include closure, proximity, figure-ground, and similarity.
An ad for Aquafresh toothpaste demonstrates positive reinforcement by showing whiter teeth. Another ad uses negative reinforcement by implying embarrassment without good oral hygiene. A third shows punishment for not brushing by depicting bandaged teeth.
A draft perfume ad is created focusing on fantasy. It depicts a princess tempted by a forbidden fruit-shaped perfume bottle, alluding to concepts of temptation and daring choices.
Brand Identity Design and Development
We made this presentation for client "Nagani Group of Industries" in 2011. This represent Brand Identity Design & Development, Packaging and Advertisements.
Magazine ads
The document discusses different advertising techniques used in magazine ads and posters, including using contrasting colors to attract attention, associating products with celebrities through branding, and using natural colors to convey a message about being environmentally friendly. It provides examples of ads that use a black and red contrast to clearly show a Coca-Cola logo, and a car poster that uses a blue and green contrast to imply the car is good for the Earth.
Magazine ads プレゼンテーション1
The document discusses different advertising techniques used in magazine ads such as using contrasting colors to attract attention, associating products with celebrities, and using slogans to convey the popularity of a product or location. Black and red are used to make the text stand out clearly. Celebrities are featured to boost brands. Contrasting blue and green are used to suggest that a car is environmentally friendly.
Magazine ads
The document discusses different advertising techniques used in magazine ads such as using contrasting colors to attract attention, associating products with celebrities through branding, and using natural colors to convey a message about being environmentally friendly. Black and red are used to clearly show the Coca Cola logo while a car ad uses blue and green to suggest the car is good for the Earth. Celebrity endorsements and comparisons to popular locations are also mentioned as ways to promote products.
Marketing STP analysis
Dove soap is owned by Unilever and targets women of all ages and body types. It segments the market demographically by focusing on women over 18, psychographically by promoting the message that all women are beautiful, and geographically by tailoring products to local needs. Dove targets working women who need quick care and high income groups willing to pay more. It positions itself as a beauty product rather than a soap by emphasizing its high moisturizer content and message that all women are naturally beautiful.
LUX
Lux is a personal care brand owned by Hindustan Unilever that was launched in the UK in 1925 and expanded to India in 1929. It has established a long heritage in India through its association with Bollywood stars. The brand uses the Kapferer brand identity prism model, which considers the brand's physique, personality, culture, relationship, self-image, and reflection qualities. Lux markets itself towards middle to high income groups and uses celebrities, innovative products and packaging, and promotional campaigns to appeal to women of all ages and socioeconomic segments across India.
Lux ppt
Lux is a global beauty brand developed by Unilever that is known for soap and has expanded into other personal care products. The ZMET technique was used to understand consumer perceptions of Lux by having participants share images representing their thoughts and feelings about the brand, which uncovered deep emotional frameworks around qualities like fragrance, beauty, legacy, freshness, variety, affordability, softness, and trust in Lux products.
Lux
Lux is a personal care brand owned by Unilever that was founded in 1899 in the UK. It is headquartered in Singapore and operates in over 100 countries. Lux was launched in India in 1929 with actress Leela Chitnis in its first advertisement. It expanded into skincare and beauty products in the 1990s. Lux uses celebrity endorsements and innovative marketing techniques like Lux Holi colors, liquid soap art, and a soap dress to promote brand awareness and engagement. Actresses like Madhubala, Hema Malini, and current brand ambassador Alia Bhatt have represented Lux over the years.
Lux soap
Lux soap was launched in India in 1929 and was targeted towards women aged 16-35. It is currently one of the top three soap brands in India along with Lifebuoy and Santoor. Lux uses celebrities like Shahrukh Khan and Katrina Kaif in its advertising and has multiple variants priced for mass, popular, and premium segments. It is facing some de-growth in southern India and needs to focus on rural penetration and developing new variants like an ayurvedic soap to strengthen its brand positioning and take advantage of opportunities in the market.
Research and ideas
The document discusses guerrilla advertising and viral marketing as unconventional ways to promote Peace One Day. It explains that guerrilla advertising is memorable, interactive, and targets people in unusual places. Viral marketing uses social media to spread information like a "virus." The document proposes using these methods to increase awareness of Peace One Day by creating interactive advertisements in busy areas and spreading images and videos online. Several brainstorming ideas are presented, with the final idea involving bringing elements of Peace One Day like paper clouds and origami into public spaces like airports to creatively engage people of all ages.
LUSH Cosmetics Creative Brief
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
Dove 'Real Beauty' Campaign.pptx
Dove has historically run a "Real Beauty" marketing campaign aimed at boosting women's self-esteem. However, two ads from this campaign failed and were deemed racist. In one ad, a black woman removed her shirt to reveal a white woman. Customers strongly criticized the ad online as being tone deaf. Dove removed the ad and apologized, but the response was unsuccessful. Their main competitors like Olay also focus on beauty and anti-aging but still retouched photos until 2021, lacking Dove's diversity goals. Moving forward, Dove plans to better listen to customers, provide diversity training, and properly showcase diversity in campaigns to truly represent real beauty for all women.
Market research print advertisements
The document provides information on codes and conventions commonly found in print advertisements. It notes that print ads usually include a logo, make it clear what they are advertising, and may include dates/times. They typically feature one main image chosen to appeal to audiences and grab attention through bold text, slogans, and creative/noticeable designs while avoiding large blocks of text. Dates and times are included when relevant to events.
Pts
- Pears Toilet Soap has been produced since 1807 in London and was one of the first mass-market translucent soaps.
- The document discusses 9 creative advertising ideas for Pears soap focusing on emotional and rational appeals, including ideas focused on transparency, youthfulness, and copying younger complexions.
- One idea, "Youth Bath", is analyzed in more depth, noting potential pros of being memorable but cons of creating confusion by changing the brand image and de-focusing from its positioning as a specialized complexion soap.
Q1. In what ways does your media product use, develop or challenge forms and ...
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
Advertising unit 15
1) The document outlines 12 common types of advertising, describing the goal and approach of each type. This includes demonstrating product capabilities, showing problems customers face and how the product solves them, comparing products, using exemplary stories or testimonials.
2) It then analyzes several advertisements - a Calvin Klein ad campaign focusing on themes like self-expression and sexuality to attract millennials, a print ad for Tide detergent featuring a happy housewife, and a radio ad for Snickers featuring celebrity endorsement from Mr. T.
3) Key techniques discussed include the use of diversity and body positivity in the Calvin Klein ad, symbolic meanings and target demographics in the Tide ad, and how celebrity
Dove- Brand Evolution
Dove's advertising has evolved significantly over the past 60 years from focusing on the product's moisturizing benefits compared to soap, to targeting women and promoting femininity and pampering, to its current "Campaign for Real Beauty" that aims to expand society's definition of beauty. Early ads from the 1950s-60s emphasized clinical tests showing Dove's skin benefits and differentiated it from soap, while later ads from the 60s targeted women more directly and associated Dove with feminine indulgence. Most recently, Dove's 2004 "Campaign for Real Beauty" features women of all shapes and sizes to celebrate diverse beauty and challenge narrow beauty standards promoted in other media.
Digital Digest-1
The Dove Real Beauty campaign was launched in 2004 by Unilever to build self-confidence in women and young children. It featured photographs of real women and organized exhibits to promote a natural view of beauty. In 2006, Dove expanded the campaign with viral videos on their "Daughters" website about issues women face regarding modern beauty standards. The campaign aimed to change narrow societal views of beauty by focusing on qualities like confidence instead of physical appearance. It faced challenges but adopted long-term marketing strategies like the "Evolution" video in 2006 showing the process of retouching women in ads. The "Real Beauty Sketches" video from 2013 comparing women's self-descriptions to sketches made by FBI artists based only on their
advertising appeals.ppt
This document discusses different types of advertising appeals that can be used to attract consumers or influence their feelings towards products. It identifies two main categories of appeals - rational appeals, which appeal to logic and reason, and emotional appeals. Some specific emotional appeals discussed include personal appeals, social appeals, fear appeals, humor appeals, endorsement appeals, sexual appeals, romantic appeals, youth appeals, adventure appeals, popularity appeals, empathy appeals, brand appeals, scarcity appeals, testimonial appeals, status appeals, transparent appeals, and beauty appeals. Examples are provided for many of these different types of appeals.
Guides to the codes and conventions of advertising
This document provides an overview of 12 common types of advertising and describes each type. It also includes examples of codes and conventions commonly used in television and print ads. Some key types discussed include demonstration ads, problem-solution ads, comparison ads, and testimonial ads. Technical codes like camera techniques, symbolic codes like objects and settings, and written codes like captions are outlined. Conventions around editing, lighting, music, and other production elements are also summarized. The document serves as a guide to understanding different advertising strategies and the typical visual language of ads.
My advert proposal
The document proposes an advertising campaign for Coco Chanel lipstick. It will target wealthy, independent women who want to look glamorous and feel confident. The ad will use a beautiful model wearing the lipstick to appeal to women's self-esteem needs. Key persuasive techniques include using an attractive model, implying the product will make users look like her, and repetition of the brand name. The proposed ad design shows a confident model surrounded by business men at Canary Wharf, focusing attention on her red lips to symbolize courage. Her direct gaze and strong body language aim to stimulate interaction with consumers.
My advert proposal
This document proposes an advertising campaign for Coco Chanel lipstick. It will target wealthy, independent women who want to feel confident and glamorous. The ad will use a beautiful model making strong eye contact with the viewer in a background of business professionals at Canary Wharf. She will wear the lipstick confidently while ignoring the men's attention. The ad aims to promote the lipstick's ability to give women esteem through a sense of style, grace and beauty.
Dove
This document discusses the brand Dove and its marketing strategies. It provides background on Dove's history starting in 1957 and its expansion into international markets. It then analyzes Dove's brand portfolio, branding elements, pricing, distribution, and marketing campaigns focused on promoting positive body image. Key campaigns discussed include "Real Beauty" from 2007 and "My Beauty My Say" from 2016. The document also examines Dove's brand associations, brand resonance pyramid, and SWOT analysis.
dove paper
Dove's "Campaign for Real Beauty" featured normal women of all shapes and sizes in their advertising to promote accepting and embracing all types of beauty. This differed from other campaigns using thin models and worked to change perceptions of beauty. Dove supported their message through research finding that only 4% of women feel beautiful and encouraged women to choose seeing their own beauty rather than flaws. However, some critics found the campaign hypocritical given Unilever's other brands promoting conventional beauty ideals through products like diet items.
Li Consultant Report
This document summarizes the results of a focus group conducted to gather feedback on Dove's "Real Beauty Sketches" campaign and a proposed new campaign called "I feel beautiful __". The focus group found that while the intentions of "Real Beauty Sketches" were good, it reinforced the portrayal of women as victims and insecure about their appearance. For the new campaign, participants responded very positively to the idea of defining beauty based on women's capabilities and accomplishments rather than their looks. They felt it would provide a more empowering and diverse portrayal of women. The consensus was that advertisements should send positive messages and show women engaged in meaningful activities rather than solely focused on their appearance.
Metaphor in advdertising (Adamas University) / Advertisement/ Management
The document discusses the use of metaphors in advertising. Metaphors are commonly used to enhance the perceived value of products or create brand images by combining verbal phrases with visuals. Good metaphors are simple, unexpected, and concrete. Examples provided include Tropicana's "Daily Ray of Sunshine" and Nokia's "Connecting People." Metaphors can improve ad quality, help create product images, leave good impressions on consumers' minds, and define product advantages. However, mixed or unclear metaphors may confuse audiences. Overall, the document analyzes how and why metaphors are effective advertising tools.
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Marketing STP analysis
Dove soap is owned by Unilever and targets women of all ages and body types. It segments the market demographically by focusing on women over 18, psychographically by promoting the message that all women are beautiful, and geographically by tailoring products to local needs. Dove targets working women who need quick care and high income groups willing to pay more. It positions itself as a beauty product rather than a soap by emphasizing its high moisturizer content and message that all women are naturally beautiful.
LUX
Lux is a personal care brand owned by Hindustan Unilever that was launched in the UK in 1925 and expanded to India in 1929. It has established a long heritage in India through its association with Bollywood stars. The brand uses the Kapferer brand identity prism model, which considers the brand's physique, personality, culture, relationship, self-image, and reflection qualities. Lux markets itself towards middle to high income groups and uses celebrities, innovative products and packaging, and promotional campaigns to appeal to women of all ages and socioeconomic segments across India.
Lux ppt
Lux is a global beauty brand developed by Unilever that is known for soap and has expanded into other personal care products. The ZMET technique was used to understand consumer perceptions of Lux by having participants share images representing their thoughts and feelings about the brand, which uncovered deep emotional frameworks around qualities like fragrance, beauty, legacy, freshness, variety, affordability, softness, and trust in Lux products.
Lux
Lux is a personal care brand owned by Unilever that was founded in 1899 in the UK. It is headquartered in Singapore and operates in over 100 countries. Lux was launched in India in 1929 with actress Leela Chitnis in its first advertisement. It expanded into skincare and beauty products in the 1990s. Lux uses celebrity endorsements and innovative marketing techniques like Lux Holi colors, liquid soap art, and a soap dress to promote brand awareness and engagement. Actresses like Madhubala, Hema Malini, and current brand ambassador Alia Bhatt have represented Lux over the years.
Lux soap
Lux soap was launched in India in 1929 and was targeted towards women aged 16-35. It is currently one of the top three soap brands in India along with Lifebuoy and Santoor. Lux uses celebrities like Shahrukh Khan and Katrina Kaif in its advertising and has multiple variants priced for mass, popular, and premium segments. It is facing some de-growth in southern India and needs to focus on rural penetration and developing new variants like an ayurvedic soap to strengthen its brand positioning and take advantage of opportunities in the market.
Research and ideas
The document discusses guerrilla advertising and viral marketing as unconventional ways to promote Peace One Day. It explains that guerrilla advertising is memorable, interactive, and targets people in unusual places. Viral marketing uses social media to spread information like a "virus." The document proposes using these methods to increase awareness of Peace One Day by creating interactive advertisements in busy areas and spreading images and videos online. Several brainstorming ideas are presented, with the final idea involving bringing elements of Peace One Day like paper clouds and origami into public spaces like airports to creatively engage people of all ages.
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Similar to Visual Rhetorics Presentation
LUSH Cosmetics Creative Brief
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
Dove 'Real Beauty' Campaign.pptx
Dove has historically run a "Real Beauty" marketing campaign aimed at boosting women's self-esteem. However, two ads from this campaign failed and were deemed racist. In one ad, a black woman removed her shirt to reveal a white woman. Customers strongly criticized the ad online as being tone deaf. Dove removed the ad and apologized, but the response was unsuccessful. Their main competitors like Olay also focus on beauty and anti-aging but still retouched photos until 2021, lacking Dove's diversity goals. Moving forward, Dove plans to better listen to customers, provide diversity training, and properly showcase diversity in campaigns to truly represent real beauty for all women.
Market research print advertisements
The document provides information on codes and conventions commonly found in print advertisements. It notes that print ads usually include a logo, make it clear what they are advertising, and may include dates/times. They typically feature one main image chosen to appeal to audiences and grab attention through bold text, slogans, and creative/noticeable designs while avoiding large blocks of text. Dates and times are included when relevant to events.
Pts
- Pears Toilet Soap has been produced since 1807 in London and was one of the first mass-market translucent soaps.
- The document discusses 9 creative advertising ideas for Pears soap focusing on emotional and rational appeals, including ideas focused on transparency, youthfulness, and copying younger complexions.
- One idea, "Youth Bath", is analyzed in more depth, noting potential pros of being memorable but cons of creating confusion by changing the brand image and de-focusing from its positioning as a specialized complexion soap.
Q1. In what ways does your media product use, develop or challenge forms and ...
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
Advertising unit 15
1) The document outlines 12 common types of advertising, describing the goal and approach of each type. This includes demonstrating product capabilities, showing problems customers face and how the product solves them, comparing products, using exemplary stories or testimonials.
2) It then analyzes several advertisements - a Calvin Klein ad campaign focusing on themes like self-expression and sexuality to attract millennials, a print ad for Tide detergent featuring a happy housewife, and a radio ad for Snickers featuring celebrity endorsement from Mr. T.
3) Key techniques discussed include the use of diversity and body positivity in the Calvin Klein ad, symbolic meanings and target demographics in the Tide ad, and how celebrity
Dove- Brand Evolution
Dove's advertising has evolved significantly over the past 60 years from focusing on the product's moisturizing benefits compared to soap, to targeting women and promoting femininity and pampering, to its current "Campaign for Real Beauty" that aims to expand society's definition of beauty. Early ads from the 1950s-60s emphasized clinical tests showing Dove's skin benefits and differentiated it from soap, while later ads from the 60s targeted women more directly and associated Dove with feminine indulgence. Most recently, Dove's 2004 "Campaign for Real Beauty" features women of all shapes and sizes to celebrate diverse beauty and challenge narrow beauty standards promoted in other media.
Digital Digest-1
The Dove Real Beauty campaign was launched in 2004 by Unilever to build self-confidence in women and young children. It featured photographs of real women and organized exhibits to promote a natural view of beauty. In 2006, Dove expanded the campaign with viral videos on their "Daughters" website about issues women face regarding modern beauty standards. The campaign aimed to change narrow societal views of beauty by focusing on qualities like confidence instead of physical appearance. It faced challenges but adopted long-term marketing strategies like the "Evolution" video in 2006 showing the process of retouching women in ads. The "Real Beauty Sketches" video from 2013 comparing women's self-descriptions to sketches made by FBI artists based only on their
advertising appeals.ppt
This document discusses different types of advertising appeals that can be used to attract consumers or influence their feelings towards products. It identifies two main categories of appeals - rational appeals, which appeal to logic and reason, and emotional appeals. Some specific emotional appeals discussed include personal appeals, social appeals, fear appeals, humor appeals, endorsement appeals, sexual appeals, romantic appeals, youth appeals, adventure appeals, popularity appeals, empathy appeals, brand appeals, scarcity appeals, testimonial appeals, status appeals, transparent appeals, and beauty appeals. Examples are provided for many of these different types of appeals.
Guides to the codes and conventions of advertising
This document provides an overview of 12 common types of advertising and describes each type. It also includes examples of codes and conventions commonly used in television and print ads. Some key types discussed include demonstration ads, problem-solution ads, comparison ads, and testimonial ads. Technical codes like camera techniques, symbolic codes like objects and settings, and written codes like captions are outlined. Conventions around editing, lighting, music, and other production elements are also summarized. The document serves as a guide to understanding different advertising strategies and the typical visual language of ads.
My advert proposal
The document proposes an advertising campaign for Coco Chanel lipstick. It will target wealthy, independent women who want to look glamorous and feel confident. The ad will use a beautiful model wearing the lipstick to appeal to women's self-esteem needs. Key persuasive techniques include using an attractive model, implying the product will make users look like her, and repetition of the brand name. The proposed ad design shows a confident model surrounded by business men at Canary Wharf, focusing attention on her red lips to symbolize courage. Her direct gaze and strong body language aim to stimulate interaction with consumers.
My advert proposal
This document proposes an advertising campaign for Coco Chanel lipstick. It will target wealthy, independent women who want to feel confident and glamorous. The ad will use a beautiful model making strong eye contact with the viewer in a background of business professionals at Canary Wharf. She will wear the lipstick confidently while ignoring the men's attention. The ad aims to promote the lipstick's ability to give women esteem through a sense of style, grace and beauty.
Dove
This document discusses the brand Dove and its marketing strategies. It provides background on Dove's history starting in 1957 and its expansion into international markets. It then analyzes Dove's brand portfolio, branding elements, pricing, distribution, and marketing campaigns focused on promoting positive body image. Key campaigns discussed include "Real Beauty" from 2007 and "My Beauty My Say" from 2016. The document also examines Dove's brand associations, brand resonance pyramid, and SWOT analysis.
dove paper
Dove's "Campaign for Real Beauty" featured normal women of all shapes and sizes in their advertising to promote accepting and embracing all types of beauty. This differed from other campaigns using thin models and worked to change perceptions of beauty. Dove supported their message through research finding that only 4% of women feel beautiful and encouraged women to choose seeing their own beauty rather than flaws. However, some critics found the campaign hypocritical given Unilever's other brands promoting conventional beauty ideals through products like diet items.
Li Consultant Report
This document summarizes the results of a focus group conducted to gather feedback on Dove's "Real Beauty Sketches" campaign and a proposed new campaign called "I feel beautiful __". The focus group found that while the intentions of "Real Beauty Sketches" were good, it reinforced the portrayal of women as victims and insecure about their appearance. For the new campaign, participants responded very positively to the idea of defining beauty based on women's capabilities and accomplishments rather than their looks. They felt it would provide a more empowering and diverse portrayal of women. The consensus was that advertisements should send positive messages and show women engaged in meaningful activities rather than solely focused on their appearance.
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The document discusses the use of metaphors in advertising. Metaphors are commonly used to enhance the perceived value of products or create brand images by combining verbal phrases with visuals. Good metaphors are simple, unexpected, and concrete. Examples provided include Tropicana's "Daily Ray of Sunshine" and Nokia's "Connecting People." Metaphors can improve ad quality, help create product images, leave good impressions on consumers' minds, and define product advantages. However, mixed or unclear metaphors may confuse audiences. Overall, the document analyzes how and why metaphors are effective advertising tools.
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- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Northern Engraving | Nameplate Manufacturing Process - 2024
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
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Dandelion Hashtable: beyond billion requests per second on a commodity server
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Driving Business Innovation: Latest Generative AI Advancements & Success Story
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Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
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Visual Rhetorics Presentation
- 1. How Do We Make Meaning Through Images? Ways of Seeing
- 2. We take different images that already have a specific meaning to members of a specific society and assemble those images to convey a message. “Human societies use a variety of modes of representation. Each mode has specific social valuation in particular social contexts” –p. 41, Kress Whatever the color or image already means to a society cannot be changed, but the symbolism can be used to put forth your new idea
- 3. Cool Water Wave Perfume
- 5. Long hair is looked upon as very feminine in our society.
- 6. Her lips are pink, a color that also symbolizes femininity in our society,
- 8. Your palette and techniques can be the same in one design.
- 10. The Got Milk ads, used to promote drinking milk, repeatedly use the same white font and the phrase “got milk”
- 12. Babies are automatically thought of as innocent soft creatures which is something we learn through society.
- 13. The ad does not use many words to convey Its message, but relies more on an abundance of baby skin being shown to identify their lotion as one that can give you the smoothest skin.