some advertisement that were withdrawn and why ...

1. ADVERTISEMENT WITHDRWAN
PRESENTED BY:
LAKSHITA ASAWA

2. ADVERTISING STANDARDS COUNCIL
OF INDIA
• It is a self-regulatory voluntary organization of
the advertising industry in INDIA.
• It’s headquarter is at Mumbai , Maharashtra.
• Recently 143 advertisements dubbed as
misleading by regulatory body ASCI.
• Mobikwik , HUL , Nivea , Amul , Opera , etc are
among the companies against which a total of
191 complaints were received by Customer
Complaints Council (CCC) of ASCI for January.

4. Uber
The advertisement by uber states that “ YOU
DRINK, WE DRIVE”.

5. CAREER LAUNCHER
The claims in the
advertisement states that
“3 OUT OF 5 TOPPERS IN
CLAT 2015 ARE CLSTians, 7
STATE TOPPERS AND
COUNTING.”
“CLAT CL Nagpur students
creates history!
1. SWARNIMA MUKHARJEE
AIR 204,
2. SHRINKHALA SHIKHAR AIR
606,
3. SHIVANI DIXIT AIR 561.

7. IDEA
• INDIAN MOBILE SERVICE PROVIDER FROM
ADITYA BIRLA GROUP.
• CLAIMED TO EMPOWER USERS BY HELPING
THEM USE THE INTERNET TO THEIR ADVANTAGE.
• LAUNCHED ON DECEMBER 2014, THE IIN ADV.
HAS TARGETED VARIED CONSUMER SEGMENT.
• CONCEPTUALISED BY LOWE LINTAS & PRODUCED
BY CRAZY FEW FILMS.
• TAGLINE “AN IDEA CAN CHAGE YOUR LIFE”

9. KALYAN JEWELLERS
• KALYAN BRANCHED OUT INTO THE FIELD OF
JEWELLERY RETAILING IN THE YEAR 1993 IN
THRISSUR.
• CONTROVERCY RELATED TO AN
ADVERTISEMENT FEATURING AISHWARYA RAI
BACHCHAN WITH A CHILD WAS PUBLISHED IN
NEWSPAPER.

11. Emami Fairness Cream
• How two brothers made a fairness cream brand
withdraw their popular TV ad.
• Nikhil Jain saw the advertisement of a fairness cream
named Fair & Handsome, on television. Influenced by the
claims made about the effect of the cream on one’s skin
colour, he went to a nearby store and bought it on Oct. 8,
2012.
•
• While the advertisement assured a change in skin colour
from dark to fair in just three weeks, he was
disappointed to see no difference in spite of using the
cream regularly.
•
• So he contacted his brother, Paras Jain, who is currently a
2nd year law student at Amity Law School, Noida. Paras
helped him file a consumer complaint, accusing the
brand, Emami, of causing mental injury to the customer
and playing with his emotions.
•
• The brothers fought for two and half years to stop these
unfair trade practices by the popular brand.

12. Emami Fairness Cream
“We researched and found out that about 90 to 95 percent of such
products have no relevance. They are promoted openly but
actually do not help consumers in any way. We wanted to create
awareness about it among the masses,” says Paras.
After regular hearings and follow ups, the duo won the case on
Nov. 3, 2015. Emami has been told to withdraw the particular
advertisement within 30 days.
Additionally, the company has also been asked to pay a
compensation of Rs. 10,000 to Nikhil and a fine of Rs. 15,00,000 to
the Consumer Complaint forum.

13. Ariel Ad
The ad for Ariel's sachet
detergent showed a child
splashing ink on his teacher's
clothes. The ad, created by
Saatchi & Saatchi, was
discontinued after ASCI
intervened. Over the past few
years, other TVCs, too, have
been discontinued on similar
grounds

14. Marico’s Parachute hair oil
• Remember Deepika Padukone who liked to prance around recommending
a ‘champi’ with Marico’s Parachute hair oil? Well, she has apparently
moved up to Parachute Advansed Tender Coconut Hair Oil for her ‘hair
massage’—no champi for Deepika anymore. But tender coconut oil? The
product is 80% mineral oil (itself a misleading term because the ‘oil’ is
usually paraffin) and 20% vegetable oil, of which some portion may be
tender coconut oil. the product itself passes the low threshold of the
Bureau of Indian Standards (BIS) and can claim adherence to the ‘laws of
the land’. Incidentally, doctors like Prof BM Hedge tell us that pure, virgin
coconut oil provides a slew of amazing benefits which are falsely conveyed
by images of oil extracted from bright green, tender coconuts.

16. Kellogg’s Cornflakes
• Kellogg (India): Kellogg’s Special K advertisement for the two
week challenge does not state the specifics of the diet plan
and thus has omitted important facts. Also the disclaimers
did not follow the rules of being shown on the screen for the
necessary 12 seconds, being legible and being in the same
language as the advertisement.
The Kellogg’s Special K advertisement was also under the
scanner with the Food Safety and Standards Authority of
India (FSSAI) for making false health claims. In the ad, the
company claimed that people who eat low fat Kellogg’s for
breakfast can lose weight as it adds only 114 calories to a
person’s diet.

18. CASE – BHARTI AIRTEL
• “The claim in the ad, ‘Airtel 4G is the fastest network
ever’ and ‘If your network is faster, we will pay your
mobile bills for life’, is misleading by omission in the
absence of appropriate disclaimers in the print, TV,
hoarding advertisements.
• The ASCI decision came on a complaint filed by a
consumer whose identity could not be determined.
• The Advertising Standards Council of India (ASCI) has
sent a notice to Bharti Airtel Ltd, India’s largest telecom
services provider, asking the firm to withdraw its 4G
speed challenge advertisement on grounds that it is
misleading.

20. CASE – NESTLE INDIA LTD.
• An advertisement of Nestle India Ltd (Maggie healthy soup)
claimed that "Happy Heart" "Healthy Soup".
• The claim created an impression that consumption of Maggie
soup leads to better heart and health, while on testing by
independent agency, it has been found that it contains high
levels of salt which releases sodium into body which in turn,
causes hypertension and high blood pressure instead of good
heart and health.
• Therefore, on complaint, ASCI declared the advertisement as
case of misleading by implication and ambiguity. Therefore,
Nestle India Ltd assured ASCI to modify its advertisements.

21. BIBLIOGRAPHY
• YOUTUBE.COM
• asci.co.in
• Indiatimes.co.in
• Hindustantimes.co.in

22. THANK YOU
• .